Newspack: WordPress & Google Joint Venture for News Publishing

Newspack WordPress & Google

Google has been developing WordPress products for several years and launched Newspack as a partnership with Automattic, Google News Initiative, and the Knight Foundation to help publishers manage and monetize their online news stories. WordPress powers between 20-30% of the Internet’s content depending on who did the counting. Google powers more than 90% of search […]

Google Partners Connect – Retail

Google Partners Connect -Retail

Thank you to everyone who made it to Google Partners Connect last week. Apologies to anyone who had trouble getting into the building, we were unaware that the building was less accessible because of WeWork Summer Camp. We left a note on the door and tried our best to keep an eye out for attendees, […]

Why Wix Is Bad At SEO

Karlie Kloss Creates a Website with Wix.com

It has become recently fashionable in the SEO sector to kick Wix, sorry to pile on, but Wix SEO is a bit of a joke frankly and I’m getting pretty annoyed with their practices and a particular YouTube campaign they are running. Wix has been bombarding me (anyone else?) with ads from Karli Kloss about […]

Fetch as Google: Seeing Your Website as Google Sees It

Fetch as Google: Seeing Your Website as Google Sees It

Users of webmaster tools can see how Google crawls and renders their URLs with the assistance of the “Fetch as Google” tool. Working the same as Googlebot, the tool enables users to check for issues such as blocked resources and to verify that Google is able to render dynamic content correctly to play a role […]

Thanks For Participating In Google Partners Connect

Thanks For Participating In Google Partners Connect

Thanks to everyone who could attend our event last Wednesday at Google Partners Connect. One of the best presentations we have hosted in two years of Partners Connect events. Mobile is becoming so pervasive that the average person checks their phone over a 150 times a day now. That’s about every six minutes. Getting food, […]

buddingSTEM SEO Audit & Results

buddingSTEM - Science & STEM Clothes for Girls

Our SEO Audit for buddingSTEM found some quick wins for search traffic and some ideas for long-term online marketing strategy.

How To Do Keyword Research

Keyword Research Suggested Google Searches

Keyword research to target searches that match your business goals is a key step in developing an online marketing strategy.

Hyphens vs Underscores

Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is still just a program that […]

Easy Keyword Research With Market Samurai

Download Market Samurai

A business without customers isn’t going to be in business for long. Everyone anticipates customers and there is an idea of how your products and services will benefit them and provide value beyond the cost. But who are your customers? Men? Women? Other? Old or Young? Where do they live? How much money do they make? […]

Is it better to have keywords in the URL path or filename?

Matt Cutts is so funny. Pretending like this isn’t an important question by falling asleep. And then say one looks spammy. You card. Do what makes sense and is easy for you and your users to navigate. Same goes for sub-domains vs. folders. If you have a good reason to run a subdomain then you […]

Is Google Vulnerable?

Google has been a darling of the Internet since it’s launch in 1998. Innovative, slick, smart, easy, and relevant. Google worked hard to make the Internet a better place and has succeeded largely offering many free products for webmasters to improve the user experience of everyone using the Internet. Despite the obvious search bar on […]

Should SEO Be Renamed?

Search Engine Optimization is the long form of the dreaded acronym of SEO with a long history of nefarious characters and scams along with porn, pills, & casinos, the original PPC, and that’s why. Dirty filthy money to be made. People’s deepest wishes “whispered” to a search engine. I think the search engine is the […]

Google Shifts to Hummingbird & 100% (not provided)

Google Hummingbird itself isn’t a big deal. It’s already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn’t upset you too much. If you didn’t adopt […]

Rank #1 In Google Guaranteed!

Rank #1 In Google Guaranteed!

When you hear, “Rank #1 In Google Guaranteed!”, you need to know that you are being sold. And by sold, I mean lied to.

Fresh Spam Comments

No Spam! (Photo credit: Wikipedia)

Going through comment spam is tedious and mundane, and I dislike it almost as much as I resist setting out to write. No one likes spam, but when my clients complain about getting spam comments I tell them that it is just a sign that you are doing something right, just DON’T APPROVE IT!!! Linking […]

Google Authorship Tips

Google released a FAQ on Authorship and some of the finer points of implementing it into the real world.

Will Google be evaluating the use of rel=”author” moving forward?

Yes. The future is things, not strings. As in search strings. Things as in marked up things. Authors can lend authority to publications, it’s not just about the domain name. These kind of common sense ideas will hopefully make for a better and more easy to understand web. Love the one word answer in the […]

Google Goes “In-Depth”

Google is rolling out another new search feature that they say will impact, and help, 10% of daily searches are for topics more complicated than finding out some specific piece of trivia or directions to a local business. Check out some of the suggested searches  for this new feature from Google’s blog: population growth, capital punishment and e-waste. None of […]

If my site goes down for a day, does that affect my rankings?

Just a day? “I wouldn’t worry about that much.” You will get those messages from Googlebot time to time. What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information to know. It’s poor user experience […]

If I have 20 domains, should I link them all together?

If they are brand related it’s not a bad idea to own multiple top-level domains, but if you are meaning to manipulate Google, duh, they hate that. Stop it. Keywords in domain names are being devalued because of that strategy. You could try to be clever and put your main service in your company name, […]

Free SEO Advice

Free SEO Advice

The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain […]

What John Wooden Taught Me About Search Engine Optimization

John Wooden was a legendary basketball coach. His NCAA record for championships is possibly the loftiest in athletics and will never be broken. Most college basketball coaches aren’t fortunate enough to win one championship, let alone TEN. Wooden has nine consecutive championships plus another one a year later. Plus an undefeated season, no one has […]

Why Do I Need Content?

This is a major pet peeve of mine. Not the rule, but the client who refuses to get it. Content is what makes your site work. It’s what people (and search engines) read and look at on your site. Even these WordPress themes don’t look right unless there is something there. The best analogy I’ve […]