Hyphens vs Underscores
Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is still just a program that […]
If I write about another article, where should I link to the original source?
Good question, I’ve had questions about how to cite Internet resources on American Soccer News and also on this blog. Matt Cutts does mention his own personal preference for linking at the top of the post, but that doesn’t necessarily mean anything as far as Google is concerned. You need to cite resources effectively for your readers […]
Should SEO Be Renamed?
Search Engine Optimization is the long form of the dreaded acronym of SEO with a long history of nefarious characters and scams along with porn, pills, & casinos, the original PPC, and that’s why. Dirty filthy money to be made. People’s deepest wishes “whispered” to a search engine. I think the search engine is the […]
Will Google be evaluating the use of rel=”author” moving forward?
Yes. The future is things, not strings. As in search strings. Things as in marked up things. Authors can lend authority to publications, it’s not just about the domain name. These kind of common sense ideas will hopefully make for a better and more easy to understand web. Love the one word answer in the […]
All About Spam
Chances are you have run into spam. Crappy text, crappy links for cheap viagra or Louis Voutton handbags, endless cycles of page redirects like a labyrinth. Google has a preference for dealing with things algorithmically, but there has always been a strong suspicion that Google took manual action to fight spam or to even ‘penalize’ […]
How To Add Google Authorship To Your Web Site
Kind of an old video, but here is a rel=”author” description and implementation as told by a couple of developers from Google geeking out over HTML 5 design standards. That markup needs to be added to a link to your Google+ profile from your site, and your profile needs to show that you are a contributor […]
If my site goes down for a day, does that affect my rankings?
Just a day? “I wouldn’t worry about that much.” You will get those messages from Googlebot time to time. What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information to know. It’s poor user experience […]
Free SEO Advice
The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain […]
WordPress is Better Than Blogger for SEO
Self-hosted WordPress.org install is way better than Blogger. There is no contest between the two sets of features. You can even listen to Matt Cutts just to be sure. He didn’t answer is WordPress.com is better than Blogger, probably closer to a toss up, but Blogger does have some pretty intriguing looking options for monetizing your content […]
Subdomains vs. Folders
Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. Matt Cutts is pretty clear that this shouldn’t be a decision that you labor over and it, whichever is […]