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If you can't measure it, you can't improve it. The above quote is often attributed to Lord Kelvin or W. Edwards Deming. For our purposes, the attribution doesn't matter as much as the sentiment behind it. It doesn't matter if you are looking to improve your website, your car, your home,…

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Subdomains vs. Folders

Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. https://youtu.be/_MswMYk05tk Matt Cutts is pretty clear that this shouldn't be a decision that you…

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