Yes. The future is things, not strings. As in search strings. Things as in marked up things. Authors can lend authority to publications, it’s not just about the domain name. These kind of common sense ideas will hopefully make for a better and more easy to understand web. Love the one word answer in the […]
Did anyone feel a little earthquake last night? The unthinkable happened the other day. When ComScore released their monthly report on Internet traffic Google was off of it’s top spot for the first time since 1998. That’s quite a run. Yahoo! beat them. After you pick your jaws off the floor, more like Yahoo! AND […]
LinkedIn Company Pages are a completely different animal than the personal profile that we went over last week. Your LinkedIn profile is like your online resume, it’s out there to get you interviews. Company Pages have a different audience unless you are marketing to HR managers and recruiters. It doesn’t matter whether you are B2B […]
LinkedIn branded itself as the social network for professionals. It has outlasted MySpace, Friendster, and may yet outlast Facebook. Your LinkedIn profile is meant to highlight your work, not your weekend. The forthright counterpart to Facebook and Twitter, LinkedIn is not the place for a funny profile pic or even jokes in your status update. It’s […]
People who never shut up don’t get listened to, they get ignored. “What are you talking? AGAIN?” Have you ever seen someone you follow make about half-a-dozen rapid fire Tweets or Likes? You probably have, and you probably skimmed right past them. It’s poor user experience and poor content promotion. So, when you are taking your […]
Chances are you have run into spam. Crappy text, crappy links for cheap viagra or Louis Voutton handbags, endless cycles of page redirects like a labyrinth. Google has a preference for dealing with things algorithmically, but there has always been a strong suspicion that Google took manual action to fight spam or to even ‘penalize’ […]
Internet password security usually takes a back seat to memorability. Based on anecdotal evidence, passwords are based on something that is easy to remember, and usually contains a bit of personal information (birthday, phone number, names of family members). And then that password gets used over and over again. Most people, aren’t at much of […]
In a previous post we alluded that Google has changed the landscape of the Internet. That’s a massive understatement. It’s not just their search engine, it’s the tools that they developed to improve the Internet for ‘user experience’. Sure, Google is an easy target, but on the whole, I think that their impact has largely […]
Google is rolling out another new search feature that they say will impact, and help, 10% of daily searches are for topics more complicated than finding out some specific piece of trivia or directions to a local business. Check out some of the suggested searches for this new feature from Google’s blog: population growth, capital punishment and e-waste. None of […]
Pinterest is one of the most popular social networks in terms of number of users. Facebook, Twitter still lead, but depending on the study Pinterest use is equal to or exceeding that of Twitter. Pinterest for business is a huge opportunity for businesses to engage with customers on social media. Pinterest is highly engaging and […]
Kind of an old video, but here is a rel=”author” description and implementation as told by a couple of developers from Google geeking out over HTML 5 design standards. That markup needs to be added to a link to your Google+ profile from your site, and your profile needs to show that you are a contributor […]
Are you an expert on all the best places to eat, shop and play in your city? If so, then we want you to join the Google City Expert program and start receiving exclusive perks! The Google City Expert program brings together the most active users on Google Maps who write reviews and upload photos of local places.
Just a day? “I wouldn’t worry about that much.” You will get those messages from Googlebot time to time. What you should worry about is if your site experiences frequent outages, despite length, because you never know when your site could be trafficked do you? That would be incredible information to know. It’s poor user experience […]
It doesn’t matter if you are running for the US Senate, or if you are just trying to pass a local school levy, building an organization around an idea or a project isn’t easy. You need to raise money, stay in contact with your supporters, coordinate events, and organize your volunteers. The ease of which […]
CNAME records are used to identify multiple domain names that point to the same IP address. An A record points directly to an IP address. That should make perfect sense. But in case it doesn’t there is a video. Essentially a CNAME record is used when you don’t have access to a A record, like […]
First off, WordPress is amazing software. And it’s free. That doesn’t mean that it’s perfect, but I am a big fan. Jetpack has an alluring promise, Content Delivery Network via WordPress.com, fancy tiled images, social sharing options that includes commenting, and several other handy features. Here’s the problem: It’s slow. One of the slowest, if […]
If they are brand related it’s not a bad idea to own multiple top-level domains, but if you are meaning to manipulate Google, duh, they hate that. Stop it. Keywords in domain names are being devalued because of that strategy. You could try to be clever and put your main service in your company name, […]
The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can’t control the next algorithm update. You don’t own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social media sites. Owning a domain […]
An old friend of mine is also our newest client at SEO Bandwagon, Kelli Samson and her blog Fresh Scratch have outgrown wordpress.com and it was time to step up to a self-hosted WordPress install to have better options for monetization, tracking, themes, etc. So we’ve updated the theme, added some functionality with plugins, semantic markup, […]
Clicky Web Analytics is a good compliment to Google Analytics, their premium product may cause you to switch completely.
John Wooden was a legendary basketball coach. His NCAA record for championships is possibly the loftiest in athletics and will never be broken. Most college basketball coaches aren’t fortunate enough to win one championship, let alone TEN. Wooden has nine consecutive championships plus another one a year later. Plus an undefeated season, no one has […]
Every n00b knows that you need to be on Facebook if you want to reach potential customers on the Internet. Facebook is the most trafficked website in terms of real-time spent by users and “Likes” are the digital currency that will help drive traffic to your Fan Page and website and straight to Step 3. […]
This is a major pet peeve of mine. Not the rule, but the client who refuses to get it. Content is what makes your site work. It’s what people (and search engines) read and look at on your site. Even these WordPress themes don’t look right unless there is something there. The best analogy I’ve […]
Domain name service (DNS) takes domain names and converts it to the server’s numeric IP address.