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Pinterest For Business

Pinterest For Business

English: Red Pinterest logo
English: Red Pinterest logo (Photo credit: Wikipedia)

Pinterest is one of the most popular social networks in terms of number of users. Facebook, Twitter still lead, but depending on the study Pinterest use is equal to or exceeding that of Twitter.

Pinterest for business is a huge opportunity for businesses to engage with customers on social media. Pinterest is highly engaging and is set up to present your product images and easily get a potential customer back to your website.

Pinterest, like most communities, has it’s own jargon, here’s a quick guide from Fast Company, in case you don’t know the difference between a ‘Pin’ and a ‘Board’.

I’ve never had a client tell me that they didn’t “get it” when it comes to Pinterest. Not like Twitter. Pictures are easier to understand than  setting up a Twitter account and sending out Tweets to 0 followers. People know what to do with Pinterest, also not like Twitter. Never had anyone say, “Why do I want to be on Pinterest? So I can post pictures of me taking a dump?” Said by no one, ever.

Pinterest for Business

Pictures are what people want. It’s simple. How about Instagram? How about Facebook? It’s been called the largest photo sharing site, and based on what everyone had for lunch today, I can’t disagree.

People believe what they see. Sure, your recipe reads delicious, but how do I really know?

Analytics

How do you know if your followers are engaging? Pinterest has Analytics. Get to know your audience and what they respond to.

Rich Pins

Rich Pins” are snippets based on semantic markup from schema.org. They are as easy to add as saying, “huh?”

Semantic markup adds meaning to syntax. Some words mean more than one thing, without proper context the intended meaning can be lost. It’s not easy to describe what human language is and transpose that into a computer program. Long story short, machines do syntax not semantics, and adding markup is a shortcut to context and meaning.

This helps show the intent of publishers, reviews, address, social profiles, all benefit from adding semantic markup that can explain what content is.

Pin Prices

Value-proposition‘ essentially means trade, but it’s also used to describe engagement.

Pinterest really puts the value in their social media. Here’s how: you pin an item, you get notified when it goes on sale for a lower price. You need to be utilizing Rich Pins, as mentioned above, to take advantage of this feature. Products are one of the Rich Pins available.

That’s value for the user being actively crowd-sourced. And it’s value for the business. Talk about targeting, that is laser-like focus with an email. What do you get in exchange for ‘Liking’ something on Facebook? Respect and admiration from your ‘friends’?

Convinced yet? If you have a personal account, it’s easy to switch to the business side of the network.

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Kyle Alm

Kyle Alm is CEO and founder of SEO Bandwagon, developing and executing online marketing strategies beyond Search Engine Optimzation for Fortune 500 companies, Mom & Pop businesses, and non-profit organizations.

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