A business without customers isn’t going to be in business for long. Everyone anticipates customers and there is an idea of how your products and services will benefit them and provide value beyond the cost.
But who are your customers? Men? Women? Other? Old or Young? Where do they live? How much money do they make?
Eventually all questions and further delineation of customer archetypes lead to the ultimate question, “How much money will I make?”
The answer to the previous question is answered roughly by taking the market size multiplied by a customer conversion rate and multiply that times price.
So how does this apply to Internet Marketing and specifically to Search Engine Optimization?
When you go fishing you want to be where the fish are. When you are fishing, hopefully not trolling, for customers on the Internet you start with relevant and popular keywords. But even relevance and popularity aren’t enough. Which keywords are low-hanging fruit and which ones require enough more effort than they are worth?
Market Samurai make researching profitable search keywords much easier.
For the next three weeks we are going to be showing you how to use Market Samurai to increase your search visibility and find new keywords. You can download Market Samurai for free and follow along.