# New Acquisition Under Our Boot

Published August 26, 2013 · Filed under [Company News](https://seobandwagon.com/blog/category/company-news)

![New Acquisition Under Our Boot](https://rraubczrlpaushskzpfc.supabase.co/storage/v1/object/public/blog/2013/08/5305214442_56a5231e04.jpg)

[![Gordon Gekko](https://rraubczrlpaushskzpfc.supabase.co/storage/v1/object/public/blog/ext/farm6.static.flickr.com/5283/5305214442_56a5231e04_m.jpg)](https://www.flickr.com/photos/27922834@N05/5305214442)

Hey kid, read the text that I am pointing at. (Photo credit: Gaynoir\_)

When SEO Bandwagon was started it was just an idea to come up with a clever name to make fun of everyone getting into the industry. A good way to expose shoddy, deficient, lackluster ‘SEO’

More like exposing spammers.

When I struck out on my own as a SEO freelancer I used my personal brand [keepkalm](https://keepkalm.com/) for my company brand. It was a big mistake.

It wasn’t descriptive of anything but myself, and you had to know me to get the reference. I finally realized that the jokey domain name I bought a couple of years before was the brand that I needed. It described my business better, more memorable, and it didn’t muddy the waters between [Kyle Alm](https://plus.google.com/u/0/+KyleAlm) the person and the company that I own.

Since I never looked at SEO Bandwagon as a brand until after I was running my business someone else took a variation of my domain name and launched a business with the same name. I discovered them doing a basic Google search for my branded keywords.

They went under apparently. I’ve been monitoring the domain name for over a year now and we are pleased to announce that [seo-bandwagon.com](http://seo-bandwagon.com/) is finally under the proper ownership.

Also, if anyone else registers a domain name based on my intellectual property, you will be getting a cease and desist letter from a local attorney at law. Can’t tolerate that.

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