# Shopping Cart Abandonment

Published November 15, 2013 · Filed under [Ecommerce](https://seobandwagon.com/blog/category/ecommerce)

A customer puts a product in the basket and then leaves, what’s up with that? Clearly interested in the product, but the purchase isn’t completed.

This is just part of the online shopping process now. Customers are going to compare prices and see where they can get the best deal possible.

Couple of major takeaways

Shipping is a huge price objection

Your shop site needs to appear reputable

Compete on Price

And have a clear return policy
![Conversion Voodoo – Shopping Cart Abandonment](https://d393l9f30gx0gj.cloudfront.net/ShoppingCartInfographic.png)
Infographic by [Conversion Voodoo](https://www.conversionvoodoo.com/) – Performance based landing page optimization.

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