Branding is how you can differentiate yourself from the rest of your industry. Brands were used on livestock to show who they belonged to, kind of like a logo. A brand is much more than just a name and a logo. Your brand also includes your products and services, tone of your advertising, color schemes, and most importantly how your company is perceived by the public.
Crazy. Top 15 Global Brands Over The Last 19 Years! via @Interbrand pic.twitter.com/T9piVM6R88
— Jack Kosakowski (@JackKosakowski) February 21, 2019