Avast Rejects Jumpshot Over Privacy Outrage

In a direct response to Vice and PCMag's article on Avast Antivirus, Avast's Corporate Board and CEO Ondrej Vlcek ceased operation of their data subsidiary Jumpshot. It seems that core mission of Avast cannot be uncorrupted by the sale of their user’s data.  “I realize the recent news about Jumpshot…

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Google Announces New Nofollow Link Attributes

In a move that confused many in the SEO community, Google expanded upon the rel="nofollow" attribute to include: sponsored content, user generated content, and good old fashioned nofollow. Danny Sullivan, Search Liaison at Google, has stated that this will help Google better identify paid content across the web. Presumably, the…

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Online Branding Tools & Tips

Branding is how you distinguish yourself in a crowded and competitive marketplace. It's not just your business name, and/or your logo, but it's a collection of all of the sensory elements that make up your business and how your customers respond, interact, and remember their experience. Branding is certainly its…

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Presentation For UW Communications Leadership Graduate Program – Feb 9, 2018

Thanks for inviting me to present at your class, it was truly an honor, and I hope I was able to deliver some value, or at least be interesting to the class. If you ever want me back, I'd be more than happy to follow up with the group. If…

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New Year’s Resolutions For Business Owners

Let's check in on last year's resolutions: Backups Updates, WordPress 5.0 leaves us with an incomplete heading into the New Year, but we upgraded our important sites. Password Security We still recommend LastPass or just updating passwords, or maybe just getting rid of them altogether. Upgrade to SSL This is…

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Black Friday & Cyber Monday Deals

Hi Everyone! Not really a post, but just a running list of some of our favorite deals. OceanWP 50% Off We run this on our site, the free version is great, and the extensions are even greater. Elementor 25% Off We also run Elementor for really simple theme customization. WordPress,…

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Wix SEO Review

We did a Wix SEO Audit a few months ago when some annoying ads on YouTube got my attention and (re)raised my ire at the web platform. When I realized that they weren't even able to rank their spokesperson for her own name (.com) I just about lost it. In…

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[B]Rand Fishkin or Why Sparktoro.com Doesn’t Rank for Sparktoro Branded Search

If you are in the SEO field you have heard of Rand Fishkin. His recent departure from Moz, the company he founded, certainly gave the Internet Marketing Industry a shock. A not-so-gentle reminder that ANYONE can be fired for any reason. Rand isn't exactly Steve Jobs, but they have that…

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Why Wix Is Bad At SEO
Karlie Kloss Creates a Website with Wix.com

Why Wix Is Bad At SEO

It has become recently fashionable in the SEO sector to kick Wix, sorry to pile on, but Wix SEO is a bit of a joke frankly and I'm getting pretty annoyed with their practices and a particular YouTube campaign they are running. Wix has been bombarding me (anyone else?) with…

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Celebrate Food Pics With Google Local Guides In July

Google Local Guides have been celebrating July with food pics at their favorite restaurants. You may have noticed some extra activity in Google Maps and your Google My Business account. I've certainly noticed some more reviews and photos for my restaurateur clients. In terms of search marketing, people looking for…

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How Can I Get My Business To Show Up On Local Search?

Since consumers access the Internet frequently for their daily needs, it has never been more imperative to get your business online and embedded in local searches. Indeed, a local online listing for a brick-and-mortar business is mandatory. In today's article, I'll discuss why it's critical to be listed on local…

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Websites for Bands and Musicians

You and your band may not "need" a music website for your band, but it can make things a lot easier for communicating with fans, finding new gigs, or selling your music and merchandise. Band websites are probably the easiest way to share your work on social media or collect email address…

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How to Screw Up Your Branded Keywords Online

There is a misconception in SEO that branded keywords are "easy." Easy if your brand is strong. Easy if your brand is unique and non-generic. Easy to get wrong. In a perfect world we would all own our brand online. In the real world and on the Internet your brand is only partially…

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Yext Offers Duplicate Listing Suppression

Yext announced a new feature yesterday to handle duplicate listings for businesses.   “Yext Duplicate Suppression is a revolutionary new capability for the entire local search ecosystem – for marketers, publishers and end users” said Howard Lerman, Yext’s CEO.  “Today’s innovation represents a quantum leap forward towards Yext’s mission to…

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Easy Keyword Research With Market Samurai

A business without customers isn't going to be in business for long. Everyone anticipates customers and there is an idea of how your products and services will benefit them and provide value beyond the cost. But who are your customers? Men? Women? Other? Old or Young? Where do they live? How…

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Online Business Listings Inaccuracies Cost $10 Billion Annually

Incorrect business information costs you money every time a customer uses it and doesn't find you. 50% of businesses have inaccurate information online: name, address, phone number, and website. Keeping your business information up-to-date is all that it takes to beat out half of your competition. So which half do…

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Inconsistent Data Within Google Webmaster Tools & Analytics

Secure search and keyword not provided has caused a pretty big shake up. Google's answer to the lack of keyword data in Google Analytics is to go use the data that is in Google Webmaster Tools. Ok, there's just one problem with that. Google Webmaster Tools for keyword data, 75%…

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Local Man Has No Idea How To Press Release

Press releases have been re-purposed in the Internet era. Press releases only used to go out when you wanted to get a story in the newspaper. Newspapers always needed, and still need, copy to fill the space in-between the ads for their reading public. In the SEO world press releases…

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Google Shifts to Hummingbird & 100% (not provided)

Google Hummingbird itself isn't a big deal. It's already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn't upset you too…

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Free SEO Advice

The best free seo advice I can give a small business that is looking to manage their own Internet presence is to focus on what you can control. You can't control the next algorithm update. You don't own your Facebook Page, Pinterest Account, Google Local Listing, Yelp!, or any of the social…

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