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Search engines primarily refer to Google, Bing & Yahoo, other less used search engines include Blekko, Wolfram-Alpha are ones to keep eyes on as well as non-US search engines like Yandex & Baidu.

Subdomains vs. Folders

Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. https://youtu.be/_MswMYk05tk Matt Cutts is pretty clear that this shouldn't be a decision that you…

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