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Webmaster is a craft more than a job description. It includes web developers, site administrators, marketers, troubleshooters, and other alchemists. It’s a craft and an art and the webmaster must stay ever vigilant and aware.

Hyphens vs Underscores

Yes, stuff like this matters. It matters because the programmers at Google designed the search engine to recognize and search for programming syntax and the underscore is common in programming languages. Google is still a dumb robot, it is getting better at understanding the intricacies of language, but it is…

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MediaTemple Acquired By GoDaddy

Hosting companies aren't perfect. No company is. But sometimes they are especially flawed. GoDaddy is one of those companies. It's not so much their business, it's everything else. https://twitter.com/SEOBandwagon/statuses/390163434525843456 Someone at the MediaTemple replied to me on their Twitter feed. The blog post does put a positive face on the…

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All About Spam

Chances are you have run into spam. Crappy text, crappy links for cheap viagra or Louis Voutton handbags, endless cycles of page redirects like a labyrinth. Google has a preference for dealing with things algorithmically, but there has always been a strong suspicion that Google took manual action to fight…

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CNAME vs A Record

CNAME records are used to identify multiple domain names that point to the same IP address. An A record points directly to an IP address. That should make perfect sense. But in case it doesn't there is a video. Essentially a CNAME record is used when you don't have access…

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What Makes A Website Fast?

The easier question is, "why is this so slow?" But asking a question in a positive is worth evaluating on it's own. The folks over at Visually did a nice infographic on page loading speeds and what makes a page loader faster than others. Compress images, javascript, and CSS, minimize…

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Web Analytics Options

If you can't measure it, you can't improve it. The above quote is often attributed to Lord Kelvin or W. Edwards Deming. For our purposes, the attribution doesn't matter as much as the sentiment behind it. It doesn't matter if you are looking to improve your website, your car, your home,…

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Subdomains vs. Folders

Yes this does totally matter. Subdomains usually get treated as distinct websites by Google. Google Webmaster Tools are setup for this, Google Analytics also needs an extra step to track across subdomains, you get the idea. https://youtu.be/_MswMYk05tk Matt Cutts is pretty clear that this shouldn't be a decision that you…

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