Thank you to everyone who made it to Google Partners Connect last week. Apologies to anyone who had trouble getting into the building, we were unaware that the building was less accessible because of WeWork Summer Camp. We left a note on the door and tried our best to keep an eye out for attendees, Read more about Google Partners Connect – Retail[…]
It has become recently fashionable in the SEO sector to kick Wix, sorry to pile on, but Wix SEO is a bit of a joke frankly and I’m getting pretty annoyed with their practices and a particular YouTube campaign they are running. Wix has been bombarding me (anyone else?) with ads from Karli Kloss about Read more about Why Wix Is Bad At SEO[…]
Google Local Guides have been celebrating July with food pics at their favorite restaurants. You may have noticed some extra activity in your Google My Business account. I’ve certainly noticed some more reviews and photos for my restaurateur clients. In terms of search marketing, people looking for a “restaurant near me,” want to see: the Read more about Celebrate Food Pics With Google Local Guides In July[…]
Growing up, we were taught not to get in a car with a stranger, not to let strangers into our home, not to take food from strangers, and other best-practice habits to keep us safe and help us live long, fulfilling lives. This week, I took an Uber to my Airbnb and ordered takeout delivered Read more about The Power of Reviews: Lessons from Airbnb and Uber[…]
Since consumers access the Internet frequently for their daily needs, it has never been more imperative to get your business online and embedded in local searches. Indeed, a local online listing for a brick-and-mortar business is mandatory. In today’s article, I’ll discuss why it’s critical to be listed on local online searches, how you can Read more about How Can I Get My Business To Show Up On Local Search?[…]
Our SEO Audit for buddingSTEM found some quick wins for search traffic and some ideas for long-term online marketing strategy.
Keyword research to target searches that match your business goals is a key step in developing an online marketing strategy.
You and your band may not “need” a music website for your band, but it can make things a lot easier for communicating with fans, finding new gigs, or selling your music and merchandise. Band websites are probably the easiest way to share your work on social media or collect email address for fan email newsletters, promote Read more about Websites for Bands and Musicians[…]
There is a misconception in SEO that branded keywords are “easy.” Easy if your brand is strong. Easy if your brand is unique and non-generic. Easy to get wrong. In a perfect world we would all own our brand online. In the real world and on the Internet your brand is only partially under your control. The more Read more about How to Screw Up Your Branded Keywords Online[…]
Yext announced a new feature yesterday to handle duplicate listings for businesses. “Yext Duplicate Suppression is a revolutionary new capability for the entire local search ecosystem – for marketers, publishers and end users” said Howard Lerman, Yext’s CEO. “Today’s innovation represents a quantum leap forward towards Yext’s mission to get perfect location information in Read more about Yext Offers Duplicate Listing Suppression[…]
A business without customers isn’t going to be in business for long. Everyone anticipates customers and there is an idea of how your products and services will benefit them and provide value beyond the cost. But who are your customers? Men? Women? Other? Old or Young? Where do they live? How much money do they make? Read more about Easy Keyword Research With Market Samurai[…]
Incorrect business information costs you money every time a customer uses it and doesn’t find you. 50% of businesses have inaccurate information online: name, address, phone number, and website. Keeping your business information up-to-date is all that it takes to beat out half of your competition. So which half do you want to be in? Read more about Online Business Listings Inaccuracies Cost $10 Billion Annually[…]
Secure search and keyword not provided has caused a pretty big shake up. Google’s answer to the lack of keyword data in Google Analytics is to go use the data that is in Google Webmaster Tools. Ok, there’s just one problem with that. Google Webmaster Tools for keyword data, 75% of impressions & 85% of Read more about Inconsistent Data Within Google Webmaster Tools & Analytics[…]
Press releases have been re-purposed in the Internet era. Press releases only used to go out when you wanted to get a story in the newspaper. Newspapers always needed, and still need, copy to fill the space in-between the ads for their reading public. In the SEO world press releases were put out there when Read more about Local Man Has No Idea How To Press Release[…]
Google Hummingbird itself isn’t a big deal. It’s already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn’t upset you too much. If you didn’t adopt Read more about Google Shifts to Hummingbird & 100% (not provided)[…]