Internet Marketing

How To Take Food Photos

Celebrate Food Pics With Google Local Guides In July

Google Local Guides have been celebrating July with food pics at their favorite restaurants. You may have noticed some extra activity in your Google My Business account. I’ve certainly noticed some more reviews and photos for my restaurateur clients. In terms of search marketing, people looking for a “restaurant near me,” want to see: the …

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How Can I Get My Business To Show Up On Local Search?

How Can I Get My Business To Show Up On Local Search?

Since consumers access the Internet frequently for their daily needs, it has never been more imperative to get your business online and embedded in local searches. Indeed, a local online listing for a brick-and-mortar business is mandatory. In today’s article, I’ll discuss why it’s critical to be listed on local online searches, how you can …

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Yext Offers Duplicate Listing Suppression

Yext announced a new feature yesterday to handle duplicate listings for businesses.   “Yext Duplicate Suppression is a revolutionary new capability for the entire local search ecosystem – for marketers, publishers and end users” said Howard Lerman, Yext’s CEO.  “Today’s innovation represents a quantum leap forward towards Yext’s mission to get perfect location information in …

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Easy Keyword Research With Market Samurai

A business without customers isn’t going to be in business for long. Everyone anticipates customers and there is an idea of how your products and services will benefit them and provide value beyond the cost. But who are your customers? Men? Women? Other? Old or Young? Where do they live? How much money do they make? …

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Accuracy Counts for Online Business Listings

Online Business Listings Inaccuracies Cost $10 Billion Annually

Incorrect business information costs you money every time a customer uses it and doesn’t find you. 50% of businesses have inaccurate information online: name, address, phone number, and website. Keeping your business information up-to-date is all that it takes to beat out half of your competition. So which half do you want to be in? …

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garbage in garbage out, your analysis is only as good as your data

Inconsistent Data Within Google Webmaster Tools & Analytics

Secure search and keyword not provided has caused a pretty big shake up. Google’s answer to the lack of keyword data in Google Analytics is to go use the data that is in Google Webmaster Tools. Ok, there’s just one problem with that. Google Webmaster Tools for keyword data, 75% of impressions & 85% of …

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Google Shifts to Hummingbird & 100% (not provided)

Google Hummingbird itself isn’t a big deal. It’s already been in place and rolled out and formally announced. The algorithm changes have been coming and Google telegraphs these updates before they happen so their users can adapt. If you have a forward-thinking strategy, the algorithm updates shouldn’t upset you too much. If you didn’t adopt …

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