# Who gets found in Albuquerque?

Aug 30 → Sep 8 5 page-one leaders changed hands 22 new pages in the top 5

THE SEARCH LEDGER · ALBUQUERQUE EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Albuquerque types 1,042,700 searches looking for a local business, and advertisers pay $2.41M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/albuquerque#methodology)

1,042,700

SEARCHES IN PLAY / MO

$2.41M

AD-EQUIV. VALUE / MO

1,089

LISTINGS TRACKED

3,173

KEYWORDS TRACKED

Albuquerque searches 2,090,220 times a month in total. The other 1,047,520 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Albuquerque asks Google for in an average month.

1,042,700

searches in an average month across the 1,374 keywords where a local business can actually be chosen — roughly **35,000 searches a day** for something, or someone, in Albuquerque.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 50% of everything Albuquerque searches.

Waffle chart of monthly search demand by vertical: Food & Dining 56 percent, Other 15 percent, Travel & Transit 8 percent, Attractions 7 percent, Hotels & Lodging 5 percent, Health & Wellness 3 percent, Shopping 3 percent, Entertainment 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 56% Other 15% Travel & Transit 8% Attractions 7% Hotels & Lodging 5% Health & Wellness 3% Shopping 3% Entertainment 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **56% of the addressable demand** in Albuquerque, against 8% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 47 | 44 | 68 | 66 | 73 | 69 | 65 | 67 | 60 | 100 | 50 | 47 |
| Entertainment | 29 | 31 | 35 | 37 | 47 | 37 | 44 | 86 | 100 | 63 | 32 | 26 |
| Food & Dining | 83 | 82 | 95 | 90 | 95 | 88 | 98 | 97 | 93 | 100 | 83 | 85 |
| Real Estate | 89 | 85 | 94 | 92 | 92 | 92 | 85 | 100 | 91 | 87 | 76 | 75 |
| Hotels & Lodging | 67 | 77 | 93 | 95 | 100 | 95 | 93 | 91 | 87 | 97 | 71 | 80 |
| Travel & Transit | 60 | 62 | 84 | 73 | 87 | 87 | 87 | 82 | 78 | 100 | 67 | 70 |
| Legal | 79 | 73 | 70 | 51 | 49 | 52 | 53 | 57 | 68 | 64 | 39 | 100 |
| Education | 100 | 83 | 87 | 86 | 82 | 83 | 83 | 66 | 91 | 72 | 85 | 74 |
| Health & Wellness | 99 | 88 | 98 | 91 | 84 | 85 | 88 | 100 | 95 | 98 | 89 | 85 |
| Home Services | 84 | 87 | 92 | 77 | 84 | 88 | 88 | 92 | 90 | 100 | 66 | 67 |
| Shopping | 86 | 70 | 91 | 85 | 89 | 92 | 87 | 96 | 77 | 100 | 89 | 86 |
| Professional Services | 88 | 100 | 79 | 50 | 45 | 48 | 40 | 65 | 45 | 55 | 43 | 59 |
| Personal Care | 65 | 68 | 91 | 88 | 91 | 89 | 86 | 100 | 82 | 80 | 74 | 68 |

### Climbing fastest

The steepest risers in Albuquerque over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

lavender festival abq ▲ 275% BREAKOUT

albuquerque lavender festival ▲ 274% BREAKOUT

4th of july albuquerque ▲ 271% BREAKOUT

freedom 4th albuquerque ▲ 263% BREAKOUT

albuquerque real estate zillow ▲ 260% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Albuquerque — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 3 more clear the bar below these.

Sunport NEIGHBORHOOD 60,030/mo

15 keywords · $234.7K/mo in ad-equivalent value

Old Town NEIGHBORHOOD 21,510/mo

29 keywords · $40.3K/mo in ad-equivalent value

Uptown NEIGHBORHOOD 20,090/mo

19 keywords · $39.5K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 7,910/mo

23 keywords · $15.1K/mo in ad-equivalent value

Barelas NEIGHBORHOOD 5,490/mo

2 keywords · $29.4K/mo in ad-equivalent value

Rio Rancho SUBURB 2,990/mo

13 keywords · $63.1K/mo in ad-equivalent value

Nob Hill NEIGHBORHOOD 2,310/mo

8 keywords · $710/mo in ad-equivalent value

West Bluff NEIGHBORHOOD 1,900/mo

1 keyword · $760/mo in ad-equivalent value

Bernalillo SUBURB 1,890/mo

12 keywords · $1.9K/mo in ad-equivalent value

Los Lunas SUBURB 1,650/mo

4 keywords · $234/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Sunport** alone carries 60,030 searches a month across 15 keywords, worth $234.7K a month at Google's posted prices. If your pages only ever say "Albuquerque", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Albuquerque.

"BEST PERSONAL INJURY ATTORNEY ALBUQUERQUE" · COST OF ONE AD CLICK

$391.53

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Albuquerque right now.

### Every keyword has a price tag

The 3,078 of 3,173 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 3078 tracked keywords by cost per click, log scale. Cheapest: frontier abq at $0.01. Most expensive: best personal injury attorney albuquerque at $391.53.

### The price board

The 3,078 of 3,173 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | best personal injury attorney albuquerque · LEGAL | $391.53 | 30 | $11.7K | — |
| 2 | personal injury lawyer near me · LEGAL | $240.21 | 390 | $93.7K | — |
| 3 | top criminal lawyers in albuquerque · LEGAL | $219.11 | 10 | $2.2K | — |
| 4 | electrical repair albuquerque · HOME SERVICES | $204.75 | 10 | $2.0K | — |
| 5 | window replacement abq · OTHER | $182.45 | 10 | $1.8K | — |
| 6 | family smiles dental albuquerque · HEALTH & WELLNESS | $180.55 | 10 | $1.8K | — |
| 7 | heating and cooling companies in albuquerque · HOME SERVICES | $168.02 | 10 | $1.7K | — |
| 8 | 24 hour plumber albuquerque · HOME SERVICES | $135.89 | 50 | $6.8K | — |
| 9 | home window replacement albuquerque · OTHER | $135.80 | 10 | $1.4K | — |
| 10 | injury lawyer albuquerque · LEGAL | $123.91 | 590 | $73.1K | — |
| 11 | albuquerque window companies · OTHER | $106.51 | 50 | $5.3K | — |
| 12 | car crash lawyer albuquerque · LEGAL | $104.56 | 320 | $33.5K | — |
| 13 | ron bell attorney albuquerque · LEGAL | $104.13 | 40 | $4.2K | — |
| 14 | hvac repair near me · HOME SERVICES | $88.52 | 50 | $4.4K | — |
| 15 | insurance agencies in albuquerque nm · OTHER | $86.35 | 90 | $7.8K | — |
| 16 | tpo roofing albuquerque · HOME SERVICES | $80.52 | 20 | $1.6K | — |
| 17 | frederick jones attorney albuquerque · LEGAL | $80.37 | 10 | $804 | — |
| 18 | mcginn law firm albuquerque · LEGAL | $80.07 | 10 | $801 | — |
| 19 | central plumbing albuquerque · HOME SERVICES | $78.99 | 20 | $1.6K | — |
| 20 | hvac service albuquerque · HOME SERVICES | $76.68 | 50 | $3.8K | — |
| 21 | emergency plumber near me · HOME SERVICES | $75.77 | 40 | $3.0K | — |
| 22 | litigation attorney albuquerque · LEGAL | $72.15 | 10 | $722 | — |
| 23 | probate attorneys in albuquerque · LEGAL | $70.73 | 10 | $707 | — |
| 24 | abq wifi · OTHER | $69.98 | 50 | $3.5K | — |
| 25 | medical malpractice attorney albuquerque · LEGAL | $68.38 | 170 | $11.6K | — |
| 26 | best hvac albuquerque · HOME SERVICES | $68.33 | 10 | $683 | — |
| 27 | mice exterminator albuquerque · HOME SERVICES | $66.90 | 10 | $669 | — |
| 28 | albuquerque new mexico probate lawyers · LEGAL | $62.01 | 10 | $620 | — |
| 29 | garage repair albuquerque · OTHER | $61.48 | 1,000 | $61.5K | — |
| 30 | ron bell albuquerque · OTHER | $61.09 | 20 | $1.2K | — |
| 31 | dental implants in albuquerque nm · HEALTH & WELLNESS | $60.24 | 260 | $15.7K | — |
| 32 | abq exterminator · HOME SERVICES | $59.15 | 10 | $592 | — |
| 33 | garage door repair near me · HOME SERVICES | $58.22 | 320 | $18.6K | — |
| 34 | albuquerque air conditioning · HOME SERVICES | $56.94 | 50 | $2.8K | — |
| 35 | best roofing companies in albuquerque · HOME SERVICES | $55.61 | 50 | $2.8K | — |
| 36 | albuquerque heating and air conditioning · HOME SERVICES | $55.32 | 20 | $1.1K | — |
| 37 | kram roofing albuquerque · HOME SERVICES | $54.72 | 10 | $547 | — |
| 38 | ac repair abq · HOME SERVICES | $53.95 | 90 | $4.9K | — |
| 39 | whitlock roofing albuquerque · HOME SERVICES | $53.93 | 10 | $539 | — |
| 40 | emergency plumber albuquerque · HOME SERVICES | $52.64 | 210 | $11.1K | — |
| 41 | garage door replacement albuquerque · HOME SERVICES | $50.85 | 50 | $2.5K | — |
| 42 | cash and carry flooring albuquerque · OTHER | $50.69 | 10 | $507 | — |
| 43 | best lawyers in albuquerque · LEGAL | $50.32 | 50 | $2.5K | — |
| 44 | realtor near me · REAL ESTATE | $49.62 | 90 | $4.5K | — |
| 45 | abq lawyers · LEGAL | $49.15 | 590 | $29.0K | — |
| 46 | top divorce lawyers in albuquerque · LEGAL | $48.22 | 10 | $482 | — |
| 47 | electrical service albuquerque · HOME SERVICES | $47.65 | 10 | $477 | — |
| 48 | a extreme pest control albuquerque · HOME SERVICES | $46.37 | 20 | $927 | — |
| 49 | rio rancho city · OTHER | $46.32 | 1,300 | $60.2K | — |
| 50 | plumber near me · HOME SERVICES | $45.78 | 880 | $40.3K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $392 a click?

The businesses bidding here keep bidding. Here's the math that makes a $392 click rational, using legal industry benchmarks.

100 clicks bought −$39,153

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.9× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

best personal injury attorney albuquerque

~$25,000 case fee (benchmark) · $391.53/click

63 clicks

window replacement abq

~$9,500 job value (benchmark) · $182.45/click

52 clicks

family smiles dental albuquerque

~$3,200 patient value (benchmark) · $180.55/click

17 clicks

eventbrite albuquerque

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $446,000/mo

Home Services $436,000/mo

Legal $381,000/mo

Travel & Transit $288,000/mo

Health & Wellness $266,000/mo

Hotels & Lodging $167,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Albuquerque's front page, who's climbing, who's slipping — and where the seats are still empty.

26%

of Albuquerque's tracked page-one slots are held by one of the 40 national directories we name — en.wikipedia.org, www.facebook.com, www.yelp.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 74% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 26 of 100 tracked page-one slots held by one of 40 named national directories, 74 by everything else.

out-of-town directories · 26 everything else · 74

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Albuquerque coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "injury lawyer albuquerque"

Page-one position, last pull vs. this one: **www.justia.com moved ▼ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for injury lawyer albuquerque between Aug 30 and Sep 8: www.justia.com moved from position 1 → 8.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 10

505 Central Food Hall

map rank for "restaurant"

#3 → #13

▼ 10

Stackers Burger Co. (Downtown, Albuquerque)

map rank for "restaurant"

#10 → #20

▲ 9

gvilaw.com

3 queries — injury lawyer albuquerque · personal injury lawyer near me · car crash lawyer albuquerque

3 up · 0 down

▼ 7

www.justia.com

injury lawyer albuquerque

#1 → #8

NEW

www.yelp.com

restaurants near me · new to page one

— → #1

NEW

local.albertsonsmarket.com

grocery store near me · new to page one

— → #1

▲ 120

Del Taco

reviews

1,222 → 1,342

▲ 28

Insight Pest Control Albuquerque

reviews

3,055 → 3,083

▼ 0.2★

Dion's Pizza

rating

4.3★ → 4.1★

▼ 10

Seasons Rotisserie & Grill

map rank for "steakhouse"

#10 → #20

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

246,000 searches/mo

www.yelp.com AGGREGATOR

abq airport

49,500 searches/mo

www.abqsunport.com OPEN RACE

grocery store near me

22,200 searches/mo

local.albertsonsmarket.com LOCAL

pizza near me

18,100 searches/mo

www.pizzacastleabq.com LOCAL

isleta theater albuquerque

18,100 searches/mo

www.firstfinancialamp.com OPEN RACE

main event abq nm

8,100 searches/mo

www.mainevent.com OPEN RACE

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/albuquerque#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Albuquerque coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Arepas El pana

Top-rated of 95 tracked Restaurant

Rating 5.0 ★ (cat. median 4.5)

Reviews 851 (median 456)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's a rating edge and steady reviews. The playbook is public.

### Ranking with no website

Of the 1,089 businesses we track in Albuquerque's map results, **163** have no website at all — 15% of the field, showing up on reputation alone.

163

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,181 reviews** and a 4.4 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

35 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Runion Personal Injury Lawyers - Albuquerque Office

4.9 ★ · 71 reviews

3 SEATS

#1

Albuquerque Plumbing, Heating & Cooling

4.6 ★ · 3,500 reviews

2 SEATS

#1

First Rate Plumbing Heating and Cooling Inc

4.7 ★ · 1,100 reviews

2 SEATS

#1

New Age Dentistry – Albuquerque Dentist

4.8 ★ · 533 reviews

2 SEATS

#2

Stiver Law

5.0 ★ · 168 reviews

2 SEATS

#3

Urgent Dental Care

5.0 ★ · 4 reviews

2 SEATS

#1

A1 Garage Door Service

4.9 ★ · 5,300 reviews

1 SEAT

#1

Two Men and a Truck Moving and Storage

4.7 ★ · 2,100 reviews

1 SEAT

A DIFFERENT POOL

**29 of the 35 businesses holding these seats never appear in the category rosters we pull for Albuquerque.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Albuquerque metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,089 businesses we track in Albuquerque's map results, **122** are ranking on a listing no owner has claimed — 11% of the field, with nobody able to edit the hours, the category or the photos.

122

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **11,089 reviews** and a 4.5 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Albuquerque city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Albuquerque — each line from a named source, and absent where we have none.

562K

PEOPLE

Median age 37.5. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$214,600

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$932

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Albuquerque city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Albuquerque vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | ALBUQUERQUE | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $56,366 a year | $69,021 | −18% |
| Median home value | $214,600 | $244,900 | −12% |
| Median gross rent | $932 a month | $1,163 | −20% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Albuquerque city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 106 upcoming events New Mexico United vs. Indy Eleven · Rio Grande Credit Union Field at Isotopes Park

106 upcoming tracked events, led by New Mexico United vs. Indy Eleven at Rio Grande Credit Union Field at Isotopes Park.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Albuquerque edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

1.04M

SEARCHES IN PLAY / MO

$392

PRICIEST CLICK

26%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/albuquerque#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 318 MI Tucson, AZ 1,013,960 searches/mo · 1,067 listings](https://seobandwagon.com/local-seo/tucson) [NEAREST · 329 MI Phoenix, AZ 5,504,470 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/phoenix) [NEAREST · 334 MI Denver, CO 5,645,650 searches/mo · 1,344 listings](https://seobandwagon.com/local-seo/denver) [CLOSEST LOOKALIKE Sacramento, CA 936,570 searches/mo · 1,105 listings](https://seobandwagon.com/local-seo/sacramento)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 601K/mo](https://seobandwagon.com/local-seo/albuquerque/food-dining) [ENTERTAINMENT 61K/mo](https://seobandwagon.com/local-seo/albuquerque/entertainment) [HOME SERVICES 28K/mo](https://seobandwagon.com/local-seo/albuquerque/home-services)

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Canonical page: https://seobandwagon.com/local-seo/albuquerque
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api