# Who gets found in Austin?

Aug 30 → Sep 8 1 page-one leader changed hands 14 new pages in the top 5

THE SEARCH LEDGER · AUSTIN EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Austin types 4,894,490 searches looking for a local business, and advertisers pay $11.56M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/austin#methodology)

4,894,490

SEARCHES IN PLAY / MO

$11.56M

AD-EQUIV. VALUE / MO

1,330

LISTINGS TRACKED

6,419

KEYWORDS TRACKED

Austin searches 8,995,790 times a month in total. The other 4,101,300 are branded or navigational — someone already knows where they are going, across 1,209 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Austin DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Austin DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Austin asks Google for in an average month.

4,894,490

searches in an average month across the 2,789 keywords where a local business can actually be chosen — roughly **163,000 searches a day** for something, or someone, in Austin.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 54% of everything Austin searches.

Waffle chart of monthly search demand by vertical: Food & Dining 59 percent, Travel & Transit 12 percent, Other 12 percent, Attractions 7 percent, Hotels & Lodging 3 percent, Shopping 3 percent, Health & Wellness 2 percent, Real Estate 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Austin DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 59% Travel & Transit 12% Other 12% Attractions 7% Hotels & Lodging 3% Shopping 3% Health & Wellness 2% Real Estate 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **59% of the addressable demand** in Austin, against 12% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Austin DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 68 | 73 | 96 | 92 | 94 | 86 | 81 | 77 | 79 | 100 | 80 | 82 |
| Hotels & Lodging | 70 | 77 | 100 | 90 | 94 | 92 | 87 | 84 | 82 | 94 | 77 | 71 |
| Entertainment | 41 | 46 | 56 | 44 | 62 | 39 | 43 | 48 | 62 | 100 | 47 | 41 |
| Food & Dining | 82 | 83 | 98 | 95 | 98 | 93 | 92 | 97 | 95 | 100 | 96 | 84 |
| Shopping | 79 | 77 | 92 | 86 | 91 | 92 | 96 | 100 | 83 | 95 | 94 | 82 |
| Education | 69 | 68 | 73 | 79 | 81 | 86 | 78 | 100 | 76 | 75 | 78 | 89 |
| Home Services | 84 | 81 | 80 | 68 | 63 | 68 | 63 | 79 | 100 | 81 | 58 | 68 |
| Personal Care | 76 | 82 | 100 | 88 | 95 | 91 | 88 | 100 | 86 | 93 | 82 | 82 |
| Real Estate | 84 | 82 | 88 | 87 | 100 | 86 | 82 | 84 | 76 | 73 | 70 | 69 |
| Legal | 60 | 61 | 60 | 44 | 42 | 42 | 48 | 71 | 100 | 80 | 49 | 48 |
| Health & Wellness | 100 | 87 | 97 | 90 | 91 | 89 | 88 | 91 | 95 | 99 | 86 | 90 |
| Travel & Transit | 67 | 67 | 91 | 85 | 98 | 85 | 82 | 80 | 80 | 100 | 82 | 81 |
| Professional Services | 100 | 96 | 86 | 72 | 35 | 38 | 39 | 64 | 85 | 52 | 41 | 45 |
| Jobs & Careers | 63 | 100 | 50 | 63 | 38 | 63 | 63 | 63 | 63 | 75 | 75 | 63 |

### Climbing fastest

The steepest risers in Austin over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

typhoon texas austin tickets ▲ 297% BREAKOUT

austin world cup watch party ▲ 296% BREAKOUT

4th of july events austin ▲ 290% BREAKOUT

4th of july austin ▲ 287% BREAKOUT

mini golf bar austin ▲ 267% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Austin DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Austin — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 27 more clear the bar below these.

Zilker NEIGHBORHOOD 96,190/mo

18 keywords · $137.9K/mo in ad-equivalent value

Downtown Austin NEIGHBORHOOD 83,150/mo

90 keywords · $91.3K/mo in ad-equivalent value

Round Rock SUBURB 62,850/mo

41 keywords · $38.4K/mo in ad-equivalent value

San Marcos SUBURB 53,140/mo

136 keywords · $142.3K/mo in ad-equivalent value

Mckinney NEIGHBORHOOD 49,500/mo

1 keyword · $57.4K/mo in ad-equivalent value

South Austin NEIGHBORHOOD 46,800/mo

143 keywords · $144.8K/mo in ad-equivalent value

Leander SUBURB 40,160/mo

5 keywords · $65.0K/mo in ad-equivalent value

Lakeway SUBURB 33,980/mo

39 keywords · $78.7K/mo in ad-equivalent value

Dripping Springs SUBURB 33,770/mo

15 keywords · $31.8K/mo in ad-equivalent value

Bouldin Creek NEIGHBORHOOD 33,160/mo

4 keywords · $34.5K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Austin DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Zilker** alone carries 96,190 searches a month across 18 keywords, worth $137.9K a month at Google's posted prices. If your pages only ever say "Austin", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Austin.

"AUSTIN 18 WHEELER ACCIDENT LAWYER" · COST OF ONE AD CLICK

$707.43

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Austin right now.

### Every keyword has a price tag

The 6,209 of 6,419 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 6209 tracked keywords by cost per click, log scale. Cheapest: radisson austin at $0.01. Most expensive: austin 18 wheeler accident lawyer at $707.43.

### The price board

The 6,209 of 6,419 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | austin 18 wheeler accident lawyer · LEGAL | $707.43 | 110 | $77.8K | — |
| 2 | emergency garage door repair austin · HOME SERVICES | $436.88 | 20 | $8.7K | — |
| 3 | austin same day plumber · HOME SERVICES | $327.91 | 10 | $3.3K | — |
| 4 | personal injury lawyer near me · LEGAL | $313.26 | 2,400 | $751.8K | — |
| 5 | commercial roofing company austin tx · HOME SERVICES | $304.80 | 10 | $3.0K | — |
| 6 | pool tile repair austin · OTHER | $282.45 | 10 | $2.8K | — |
| 7 | best personal injury lawyer austin · LEGAL | $249.77 | 140 | $35.0K | — |
| 8 | austin accident attorney · LEGAL | $241.45 | 110 | $26.6K | — |
| 9 | ant exterminator austin · HOME SERVICES | $210.56 | 10 | $2.1K | — |
| 10 | domestic violence lawyer austin · LEGAL | $209.31 | 70 | $14.7K | — |
| 11 | flat roof austin · HOME SERVICES | $189.47 | 10 | $1.9K | — |
| 12 | austin workplace injury lawyer · LEGAL | $186.57 | 70 | $13.1K | — |
| 13 | cheap plumber austin · HOME SERVICES | $178.33 | 10 | $1.8K | — |
| 14 | austin car crash lawyer · LEGAL | $168.79 | 2,900 | $489.5K | — |
| 15 | best mosquito control austin · OTHER | $167.45 | 10 | $1.7K | — |
| 16 | pedestrian accident attorney austin · LEGAL | $160.97 | 10 | $1.6K | — |
| 17 | best dwi lawyer in austin · LEGAL | $159.51 | 10 | $1.6K | — |
| 18 | on call plumbing austin · HOME SERVICES | $150.20 | 10 | $1.5K | — |
| 19 | independent insurance agents austin tx · PROFESSIONAL SERVICES | $142.74 | 20 | $2.9K | — |
| 20 | pool equipment repair austin · OTHER | $135.19 | 10 | $1.4K | — |
| 21 | mosquito austin tx · OTHER | $133.34 | 10 | $1.3K | — |
| 22 | injury lawyer austin · LEGAL | $125.05 | 2,900 | $362.6K | — |
| 23 | outdoor design austin · OTHER | $124.30 | 10 | $1.2K | — |
| 24 | emergency plumber near me · HOME SERVICES | $123.87 | 1,300 | $161.0K | — |
| 25 | austin roof leak repair · HOME SERVICES | $122.76 | 10 | $1.2K | — |
| 26 | commercial roofers austin tx · HOME SERVICES | $118.70 | 50 | $5.9K | — |
| 27 | roof inspection austin · HOME SERVICES | $114.35 | 110 | $12.6K | — |
| 28 | tree company austin · OTHER | $111.97 | 10 | $1.1K | — |
| 29 | cain realty group austin · OTHER | $111.97 | 20 | $2.2K | — |
| 30 | affordable criminal lawyers in austin tx · LEGAL | $110.83 | 40 | $4.4K | — |
| 31 | dwi lawyer austin · LEGAL | $109.15 | 720 | $78.6K | — |
| 32 | austin strong roofing · HOME SERVICES | $104.57 | 10 | $1.0K | — |
| 33 | personal injury austin tx · OTHER | $104.26 | 30 | $3.1K | — |
| 34 | la hacienda austin · OTHER | $103.67 | 90 | $9.3K | — |
| 35 | real estate offices austin · REAL ESTATE | $102.00 | 10 | $1.0K | — |
| 36 | mosquito treatment austin · OTHER | $99.85 | 20 | $2.0K | — |
| 37 | pool service austin tx · OTHER | $98.49 | 110 | $10.8K | — |
| 38 | stained concrete austin tx · OTHER | $95.04 | 10 | $950 | — |
| 39 | professional moving assistance austin tx · OTHER | $94.99 | 10 | $950 | — |
| 40 | best garage door repair austin · HOME SERVICES | $93.08 | 30 | $2.8K | — |
| 41 | concrete driveway repair austin tx · OTHER | $92.92 | 10 | $929 | — |
| 42 | best lawyers in austin · LEGAL | $91.12 | 90 | $8.2K | — |
| 43 | austin hvac installers · HOME SERVICES | $89.74 | 90 | $8.1K | — |
| 44 | roof repair in austin · HOME SERVICES | $89.10 | 50 | $4.5K | — |
| 45 | flintco construction austin tx · OTHER | $88.92 | 10 | $889 | — |
| 46 | austin living landscapes · HOME SERVICES | $88.03 | 30 | $2.6K | — |
| 47 | debris removal austin · OTHER | $88.00 | 10 | $880 | — |
| 48 | water damage restoration austin texas · HOME SERVICES | $87.92 | 210 | $18.5K | — |
| 49 | pool leak repair austin · OTHER | $86.94 | 10 | $869 | — |
| 50 | best austin vets · OTHER | $86.53 | 10 | $865 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Austin DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $707 a click?

The businesses bidding here keep bidding. Here's the math that makes a $707 click rational, using legal industry benchmarks.

100 clicks bought −$70,743

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.1× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

austin 18 wheeler accident lawyer

~$25,000 case fee (benchmark) · $707.43/click

35 clicks

emergency garage door repair austin

~$9,500 job value (benchmark) · $436.88/click

21 clicks

real estate offices austin

~$9,000 commission (benchmark) · $102.00/click

88 clicks

park near austin

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Austin DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $2,717,000/mo

Legal $2,333,000/mo

Food & Dining $1,955,000/mo

Health & Wellness $1,148,000/mo

Other $1,106,000/mo

Travel & Transit $600,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Austin's front page, who's climbing, who's slipping — and where the seats are still empty.

21%

of Austin's tracked page-one slots are held by one of the 40 national directories we name. The other 79% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 21 of 100 tracked page-one slots held by one of 40 named national directories, 79 by everything else.

out-of-town directories · 21 everything else · 79

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Austin coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "injury lawyer austin"

Page-one position, last pull vs. this one: **personalinjurylawyersaustintx.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for injury lawyer austin between Aug 30 and Sep 8: personalinjurylawyersaustintx.com moved from position 8 → 2.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 14

Palms Car Wash

map rank for "car wash"

#5 → #19

▼ 13

Corner Restaurant

map rank for "restaurant"

#4 → #17

▲ 10

personalinjurylawyersaustintx.com

3 queries — injury lawyer austin · wrongful death lawyer austin · personal injury lawyer near me

3 up · 0 down

▲ 4

www.statesman.com

plumber near me

#7 → #3

NEW

personalinjurylawyersaustintx.com

injury lawyer austin · new to page one

— → #2

NEW

www.ubereats.com

restaurants near me · new to page one

— → #3

▲ 89

Breeze Dental

reviews

888 → 977

▲ 75

Radiant Plumbing, Air Conditioning, & Electrical

reviews

17,717 → 17,792

▲ 0.2★

Spec's Wines, Spirits & Finer Foods

rating

3.8★ → 4.0★

▼ 13

The Wash Shop

map rank for "car wash"

#3 → #16

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,500,000 searches/mo

www.tripadvisor.com AGGREGATOR

austin bergstrom international airport

450,000 searches/mo

www.flyaustin.com OPEN RACE

pizza near me

110,000 searches/mo

austinspizza.com LOCAL

apartments near me

74,000 searches/mo

www.apartments.com AGGREGATOR

urgent care near me

33,100 searches/mo

www.stdavids.com LOCAL

bass concert austin

33,100 searches/mo

texasperformingarts.org OPEN RACE

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/austin#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 90%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Austin coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **90%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

ATXcursions

Top-rated of 86 tracked Casino

Rating 5.0 ★ (cat. median 4.4)

Reviews 2,507 (median 379)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Austin DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 6.6× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,330 businesses we track in Austin's map results, **195** have no website at all — 15% of the field, showing up on reputation alone.

195

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,835 reviews** and a 4.7 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Austin DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

31 businesses hold the 41 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#2

TK Injury Lawyers: Austin Personal Injury Lawyer

5.0 ★ · 230 reviews

4 SEATS

#1

McMinn Law Firm

4.9 ★ · 361 reviews

3 SEATS

#1

Joe Lopez Law: Austin Car Accident Attorney

5.0 ★ · 194 reviews

3 SEATS

#2

Anderson Injury Lawyers Austin

5.0 ★ · 210 reviews

3 SEATS

#1

Roppolo’s Pizzeria

4.2 ★ · 1,200 reviews

2 SEATS

#1

Casino El Camino

4.5 ★ · 4,500 reviews

1 SEAT

#1

3 Men Movers - Austin

4.9 ★ · 1,200 reviews

1 SEAT

#1

Swish Dental Downtown

4.5 ★ · 975 reviews

1 SEAT

A DIFFERENT POOL

**6 of the 31 businesses holding these seats never appear in the category rosters we pull for Austin.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Austin metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,330 businesses we track in Austin's map results, **161** are ranking on a listing no owner has claimed — 12% of the field, with nobody able to edit the hours, the category or the photos.

161

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,364 reviews** and a 4.3 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Austin DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Austin — each line from a named source, and absent where we have none.

945K

PEOPLE

Median age 33.9. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$381,400

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,415

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Austin city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Austin vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | AUSTIN | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $78,965 a year | $69,021 | +14% |
| Median home value | $381,400 | $244,900 | +56% |
| Median gross rent | $1,415 a month | $1,163 | +22% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Austin city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Colleges 52,582 students University of Texas at Austin

1 institutions and 52,582 enrolled students, led by University of Texas at Austin. A permanent annual influx of new residents who choose dentists, gyms, and mechanics from a Google search.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

Broadband 202 Mbps avg 93.9% coverage · 58.3% fiber

Average download of 202 Mbps, 93.9% coverage, 58.3% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 66 upcoming events Austin FC vs. Colorado Rapids · Q2 Stadium

66 upcoming tracked events, led by Austin FC vs. Colorado Rapids at Q2 Stadium.

### The names Austin searches for

The 90 brands, institutions and landmarks this metro looks up by name — 3,976,440 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | Austin-Bergstrom International Airport | Business | | 579K |
| 2 | Black's Barbecue | Restaurant | | 167K |
| 3 | Kerbey Lane Cafe | Restaurant | | 141K |
| 4 | Austin FC | Sports team | | 140K |
| 5 | Hilton | Hotel | | 133K |
| 6 | Moody Center | Destination | | 123K |
| 7 | Courtyard by Marriott Austin Downtown/Convention Center | Hotel | | 121K |
| 8 | Circuit of The Americas | Business | | 117K |
| 9 | Terry Black's Barbecue | Restaurant | | 117K |
| 10 | Franklin BBQ | Restaurant | | 107K |
| 11 | Home Slice Pizza | Restaurant | | 106K |
| 12 | Barton Springs Pool | Destination | | 86K |

#### Most searched

-   1 Austin-Bergstrom International Airport 579K
-   2 Black's Barbecue 167K
-   3 Kerbey Lane Cafe 141K
-   4 Austin FC 140K
-   5 Hilton 133K

#### Most valuable

-   1 Austin-Bergstrom International Airport $573K
-   2 Hilton $283K
-   3 Courtyard by Marriott Austin Downtown/Convention Center $281K
-   4 Kerbey Lane Cafe $243K
-   5 Moody Center $221K

#### Most expensive per click

-   1 Freytag's Florist $4.64
-   2 Sonesta $4.21
-   3 Extended Stay $4.03
-   4 Austin Motel $3.78
-   5 Motel 6 $3.66

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Austin edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

4.89M

SEARCHES IN PLAY / MO

$707

PRICIEST CLICK

21%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/austin#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 73 MI San Antonio, TX 3,015,530 searches/mo · 1,353 listings](https://seobandwagon.com/local-seo/san-antonio) [NEAREST · 146 MI Houston, TX 8,289,250 searches/mo · 1,372 listings](https://seobandwagon.com/local-seo/houston) [NEAREST · 182 MI Dallas-Fort Worth, TX 2,527,820 searches/mo · 1,190 listings](https://seobandwagon.com/local-seo/dallas-fort-worth) [CLOSEST LOOKALIKE Denver, CO 5,645,650 searches/mo · 1,344 listings](https://seobandwagon.com/local-seo/denver)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 3.1M/mo](https://seobandwagon.com/local-seo/austin/food-dining) [ENTERTAINMENT 244K/mo](https://seobandwagon.com/local-seo/austin/entertainment) [HEALTH & WELLNESS 158K/mo](https://seobandwagon.com/local-seo/austin/health-wellness) [REAL ESTATE 116K/mo](https://seobandwagon.com/local-seo/austin/real-estate) [HOME SERVICES 93K/mo](https://seobandwagon.com/local-seo/austin/home-services) [LEGAL 26K/mo](https://seobandwagon.com/local-seo/austin/legal)

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Canonical page: https://seobandwagon.com/local-seo/austin
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api