# Legal search demand in Austin THE SEARCH LEDGER · AUSTIN, TEXAS · LEGAL Every month Austin types 25,550 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/austin/legal#colophon) 106 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026 25,550 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026 $2.3M MONTHLY AD VALUE Source: volume × CPC, computed $47.62 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026 ## When Austin searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in MAY. Search interest by month, indexed 0 to 100: January 60, February 61, March 60, April 44, May 42, June 42, July 48, August 71, September 100, October 80, November 49, December 48. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Austin — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Austin pays per click for legal The 20 highest-volume of 106 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“personal injury lawyer near me”** at $313.26. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | injury lawyer austin | 2,900 | $125.05 | 20 | commercial | | 2 | austin car crash lawyer | 2,900 | $168.79 | 22 | commercial | | 3 | divorce lawyers austin | 2,400 | $32.91 | 18 | commercial | | 4 | personal injury lawyer near me | 2,400 | $313.26 | 59 | transactional | | 5 | immigration lawyer austin | 1,600 | $13.69 | 23 | commercial | | 6 | labor lawyer austin | 1,000 | $10.17 | 14 | commercial | | 7 | austin lawyer | 880 | $66.70 | 29 | commercial | | 8 | austin drug lawyer | 880 | $52.51 | 40 | commercial | | 9 | dwi lawyer austin | 720 | $109.15 | 17 | commercial | | 10 | family lawyers austin | 720 | $53.98 | 25 | commercial | | 11 | property lawyers in austin | 480 | $12.51 | | commercial | | 12 | family attorney in austin tx | 480 | $37.27 | | commercial | | 13 | dui lawyer austin | 390 | $84.91 | 10 | commercial | | 14 | tax lawyer austin | 390 | $47.09 | 18 | commercial | | 15 | austin business law firm | 390 | $21.97 | | commercial | | 16 | lawyer near me | 390 | $15.67 | 77 | transactional | | 17 | probate lawyer austin | 320 | $19.17 | 0 | commercial | | 18 | custody lawyer austin | 320 | $28.21 | 19 | commercial | | 19 | becky beaver attorney austin | 320 | $17.61 | | commercial | | 20 | estate planning lawyer austin | 320 | $8.27 | 19 | commercial | Source: [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Austin legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. injury lawyer austin 2,900/mo · $125.05 CPC · difficulty 20 MAP PACK - 1 McMinn Law Firm 4.9★ 361 - 2 Anderson Injury Lawyers Austin 5★ 210 - 3 TK Injury Lawyers: Austin Personal Injury Lawyer 5★ 230 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 personalinjurylawyersaustintx.com - 3 austinaccidentlawyer.com - 4 thomasjhenrylaw.com - 5 gvilaw.com personal injury lawyer near me 2,400/mo · $313.26 CPC · difficulty 59 MAP PACK - 1 McMinn Law Firm 4.9★ 361 - 2 TK Injury Lawyers: Austin Personal Injury Lawyer 5★ 230 - 3 Anderson Injury Lawyers Austin 5★ 210 ORGANIC TOP 5 - 1 personalinjurylawyersaustintx.com - 2 attorneys.superlawyers.com - 3 thomasjhenrylaw.com - 4 joelopezlaw.com LOCAL - 5 herrmanandherrman.com austin 18 wheeler accident lawyer 110/mo · $707.43 CPC ORGANIC TOP 5 - 1 mcminnlaw.com LOCAL - 2 thomasjhenrylaw.com - 3 carabinshaw.com - 4 joelopezlaw.com LOCAL - 5 shawcowart.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Austin The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | The Law Office of Kevin Bennett | 5 ★ | 619 | Criminal justice attorney | YES | | #2 | Michael & Associates Criminal Defense Attorneys | 5 ★ | 591 | Criminal justice attorney | YES | | #3 | Dunham & Jones | 4.7 ★ | 440 | Criminal justice attorney | YES | | #4 | Cofer & Connelly | 4.9 ★ | 426 | Law firm | YES | | #5 | Smith & Vinson Law Firm | 4.9 ★ | 392 | Criminal justice attorney | YES | | #6 | Stephen T Bowling | 5 ★ | 369 | Criminal justice attorney | YES | | #7 | The Hull Firm | 5 ★ | 362 | Criminal justice attorney | YES | | #8 | McMinn Law Firm | 4.9 ★ | 361 | Personal injury attorney | YES | | #9 | Treviño Law, PLLC | 5 ★ | 349 | Personal injury attorney | YES | | #10 | The Law Office of David Reed | 5 ★ | 290 | Criminal justice attorney | YES | | #11 | Ramos James Law, PLLC | 4.9 ★ | 246 | Personal injury attorney | YES | | #12 | TK Injury Lawyers: Austin Personal Injury Lawyer | 5 ★ | 230 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Austin asks about legal People Also Ask questions collected verbatim from Austin legal results — the literal wording Google is already surfacing. Who is the best personal injury attorney in Austin? How much does a personal injury lawyer cost in Texas? How hard is it to win a personal injury lawsuit? What percentage does an injury lawyer usually take? Is it worth suing for personal injury? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? What is the average settlement for an 18-wheeler accident in Texas? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Austin metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Austin search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 3.1M searches/mo](https://seobandwagon.com/local-seo/austin/food-dining)[Entertainment · 244K searches/mo](https://seobandwagon.com/local-seo/austin/entertainment)[Health & Wellness · 158K searches/mo](https://seobandwagon.com/local-seo/austin/health-wellness)[Real Estate · 116K searches/mo](https://seobandwagon.com/local-seo/austin/real-estate)[Home Services · 93K searches/mo](https://seobandwagon.com/local-seo/austin/home-services) LEGAL IN OTHER METROS [San Antonio](https://seobandwagon.com/local-seo/san-antonio/legal) [Houston](https://seobandwagon.com/local-seo/houston/legal) [Denver](https://seobandwagon.com/local-seo/denver/legal) [← All Austin market data](https://seobandwagon.com/local-seo/austin) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Austin, Texas · Legal · 106 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 106 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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