# Health & Wellness search demand in Baltimore

THE SEARCH LEDGER · BALTIMORE, MARYLAND · HEALTH & WELLNESS

Every month Baltimore types 114,760 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/baltimore/health-wellness#colophon)

147

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026

114,760

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026

$1.0M

MONTHLY AD VALUE

Source: volume × CPC, computed

$9.72

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026

## When Baltimore searches for health & wellness

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in FEB.

Search interest by month, indexed 0 to 100: January 86, February 73, March 87, April 80, May 86, June 81, July 84, August 95, September 100, October 87, November 79, December 96.

Source: [Google Trends](https://trends.google.com/) relative interest for the Health & Wellness category in Baltimore — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Baltimore pays per click for health & wellness

The 20 highest-volume of 147 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“howard county general hospital columbia maryland”** at $41.22.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | urgent care near me | 40,500 | $3.22 | 19 | transactional |
| 2 | dentist near me | 18,100 | $13.61 | 49 | transactional |
| 3 | dermatologist near me | 8,100 | $4.51 | 28 | transactional |
| 4 | howard county general hospital columbia maryland | 5,400 | $41.22 | | navigational |
| 5 | eye doctor near me | 5,400 | $7.10 | 37 | transactional |
| 6 | veterinarian near me | 4,400 | $5.87 | 25 | transactional |
| 7 | chiropractor near me | 3,600 | $11.98 | 9 | transactional |
| 8 | baltimore urgent care | 1,900 | $3.69 | 15 | commercial |
| 9 | dentist baltimore | 1,900 | $12.08 | 17 | commercial |
| 10 | howard county hospital columbia md | 1,600 | $18.37 | | navigational |
| 11 | emergency dental care baltimore | 1,600 | $9.84 | | informational |
| 12 | belvedere animal hospital baltimore | 1,600 | $5.87 | | branded |
| 13 | baltimore dermatologist | 1,600 | $8.30 | 11 | commercial |
| 14 | university of maryland urgent care baltimore md | 1,300 | $4.02 | 14 | commercial |
| 15 | health center towson | 1,000 | $12.12 | | branded |
| 16 | baltimore dentist | 1,000 | $9.23 | 17 | commercial |
| 17 | clinical associates towson | 880 | $0.67 | | branded |
| 18 | baltimore uptown dentist | 880 | $7.07 | 3 | commercial |
| 19 | inner harbor dentist | 880 | $5.38 | 3 | commercial |
| 20 | eye doctor baltimore | 880 | $13.09 | 24 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Who owns the Baltimore health & wellness results

Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

dentist near me

18,100/mo · $13.61 CPC · difficulty 49

MAP PACK

-   1 Baltimore City Dental Group 4.5★ 727
-   2 Dr. Garcia General & Cosmetic Dentistry 4.9★ 892
-   3 Inner Harbor Dental Associates 4.6★ 1,100

ORGANIC TOP 5

-   1 deltadental.com
-   2 drgarciadds.com LOCAL
-   3 cantondentalassociates.com LOCAL
-   4 dentistry-baltimore.com LOCAL
-   5 porterdental.com LOCAL

urgent care near me

40,500/mo · $3.22 CPC · difficulty 19

MAP PACK

-   1 Concentra Urgent Care 3.8★ 3,600
-   2 your baltimore urgent care 5★ 1
-   3 MedStar Health: Urgent Care at Federal Hill 4.3★ 1,200

ORGANIC TOP 5

-   1 medstarhealth.org LOCAL
-   2 patientfirst.com LOCAL
-   3 umms.org LOCAL
-   4 prioritycareclinics.com LOCAL
-   5 concentra.com LOCAL

Source: [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The health & wellness businesses competing in Baltimore

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Concentra Urgent Care | 3.8 ★ | 3,572 | Occupational health service | YES |
| #2 | Catonsville Dental Care | 4.9 ★ | 3,444 | Dentist | YES |
| #3 | Katzen Eye Group | 4.6 ★ | 2,781 | Ophthalmologist | YES |
| #4 | Ascension Saint Agnes Hospital Emergency | 3.9 ★ | 2,485 | Emergency room | YES |
| #5 | MedStar Health: Urgent Care at Catonsville | 4.3 ★ | 1,769 | Urgent care center | YES |
| #6 | Chase Brexton Health Care - Mt. Vernon Center | 4.3 ★ | 1,686 | Dentist | YES |
| #7 | Dental Dreams - Belair | 4 ★ | 1,605 | Dentist | YES |
| #8 | Patient First Primary & Urgent Care - Bayview | 4.6 ★ | 1,503 | Urgent care center | YES |
| #9 | MedStar Health: Urgent Care in Towson at Anneslie | 4.4 ★ | 1,466 | Urgent care center | YES |
| #10 | MedStar Harbor Hospital | 4.3 ★ | 1,428 | Hospital | YES |
| #11 | Patient First Primary & Urgent Care - Glen Burnie | 4.3 ★ | 1,399 | Urgent care center | YES |
| #12 | Dental One Associates of Cross Keys | 4.2 ★ | 1,336 | Dentist | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Health & Wellness brands Baltimore searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

belvedere animal hospital baltimore 1,600/mo

health center towson 1,000/mo

clinical associates towson 880/mo

light street animal hospital baltimore 590/mo

eastern animal hospital baltimore 480/mo

swan harbor animal hospital baltimore md 480/mo

columbia md hospital 260/mo

university of maryland dental clinic baltimore 260/mo

Source: [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Baltimore asks about health & wellness

People Also Ask questions collected verbatim from Baltimore health & wellness results — the literal wording Google is already surfacing.

What is the average cost to see a dentist?

How do I fix my teeth if I don't have money?

Where can I find dentists in Baltimore, MD?

What is the 2 year rule for dentists?

Should I go to urgent care for flu?

What symptoms should you go to urgent care for?

Is it cheaper to go to urgent care or doctor?

Can urgent care treat knee pain?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Baltimore metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Healthcare SEO](https://seobandwagon.com/healthcare-seo) [Dental SEO](https://seobandwagon.com/dental-seo)

## More Baltimore search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 1.5M searches/mo](https://seobandwagon.com/local-seo/baltimore/food-dining)[Home Services · 50K searches/mo](https://seobandwagon.com/local-seo/baltimore/home-services)[Real Estate · 50K searches/mo](https://seobandwagon.com/local-seo/baltimore/real-estate)[Legal · 12K searches/mo](https://seobandwagon.com/local-seo/baltimore/legal)

HEALTH & WELLNESS IN OTHER METROS

[Philadelphia](https://seobandwagon.com/local-seo/philadelphia/health-wellness) [Detroit](https://seobandwagon.com/local-seo/detroit/health-wellness)

[← All Baltimore market data](https://seobandwagon.com/local-seo/baltimore) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Baltimore, Maryland · Health & Wellness · 147 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 147 health & wellness keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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