# Who gets found in Boise?

Aug 30 → Sep 8 5 page-one leaders changed hands 21 new pages in the top 5

THE SEARCH LEDGER · BOISE EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Boise types 749,380 searches looking for a local business, and advertisers pay $1.98M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/boise#methodology)

749,380

SEARCHES IN PLAY / MO

$1.98M

AD-EQUIV. VALUE / MO

1,243

LISTINGS TRACKED

2,546

KEYWORDS TRACKED

Boise searches 1,751,040 times a month in total. The other 1,001,660 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Boise DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Boise DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Boise asks Google for in an average month.

749,380

searches in an average month across the 929 keywords where a local business can actually be chosen — roughly **25,000 searches a day** for something, or someone, in Boise.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 43% of everything Boise searches.

Waffle chart of monthly search demand by vertical: Food & Dining 64 percent, Other 14 percent, Attractions 5 percent, Shopping 4 percent, Health & Wellness 4 percent, Hotels & Lodging 3 percent, Home Services 3 percent, Real Estate 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Boise DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 64% Other 14% Attractions 5% Shopping 4% Health & Wellness 4% Hotels & Lodging 3% Home Services 3% Real Estate 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **64% of the addressable demand** in Boise, against 5% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Boise DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 38 | 41 | 74 | 68 | 85 | 86 | 99 | 100 | 91 | 59 | 46 | 49 |
| Places & Neighborhoods | 62 | 63 | 86 | 78 | 87 | 100 | 91 | 85 | 80 | 71 | 70 | 63 |
| Hotels & Lodging | 79 | 74 | 81 | 75 | 88 | 97 | 100 | 85 | 73 | 74 | 65 | 70 |
| Entertainment | 79 | 77 | 75 | 87 | 81 | 88 | 73 | 100 | 92 | 93 | 95 | 89 |
| Food & Dining | 69 | 67 | 78 | 76 | 88 | 89 | 100 | 94 | 78 | 80 | 71 | 70 |
| Real Estate | 81 | 78 | 91 | 94 | 100 | 96 | 91 | 84 | 73 | 74 | 66 | 68 |
| Shopping | 73 | 65 | 82 | 74 | 96 | 95 | 97 | 100 | 83 | 83 | 81 | 99 |
| Personal Care | 64 | 68 | 85 | 83 | 98 | 99 | 100 | 95 | 71 | 71 | 65 | 69 |
| Health & Wellness | 100 | 90 | 93 | 89 | 88 | 90 | 100 | 93 | 92 | 94 | 84 | 90 |
| Travel & Transit | 83 | 71 | 96 | 81 | 96 | 98 | 100 | 96 | 94 | 94 | 80 | 81 |
| Home Services | 75 | 79 | 81 | 70 | 70 | 70 | 69 | 72 | 100 | 80 | 53 | 52 |
| Legal | 85 | 68 | 77 | 65 | 57 | 78 | 65 | 70 | 100 | 71 | 48 | 60 |
| Professional Services | 100 | 80 | 75 | 48 | 31 | 34 | 43 | 92 | 81 | 62 | 46 | 45 |
| Education | 69 | 69 | 70 | 71 | 74 | 73 | 73 | 93 | 100 | 81 | 66 | 56 |

### Climbing fastest

The steepest risers in Boise over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

boise 4th of july events ▲ 281% BREAKOUT

4th of july boise ▲ 279% BREAKOUT

83709 real estate ▲ 247% BREAKOUT

pet supplies boise ▲ 240% BREAKOUT

avett brothers boise ▲ 235% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Boise DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Boise — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 8 more clear the bar below these.

Downtown NEIGHBORHOOD 37,090/mo

80 keywords · $56.5K/mo in ad-equivalent value

Meridian SUBURB 12,030/mo

11 keywords · $14.3K/mo in ad-equivalent value

Nampa SUBURB 10,220/mo

20 keywords · $41.5K/mo in ad-equivalent value

Eagle SUBURB 9,350/mo

13 keywords · $20.9K/mo in ad-equivalent value

Caldwell SUBURB 6,940/mo

4 keywords · $46.3K/mo in ad-equivalent value

Emmett SUBURB 6,090/mo

3 keywords · $11.0K/mo in ad-equivalent value

Middleton SUBURB 5,080/mo

22 keywords · $7.6K/mo in ad-equivalent value

Kuna SUBURB 4,780/mo

27 keywords · $9.2K/mo in ad-equivalent value

Star SUBURB 4,720/mo

9 keywords · $16.2K/mo in ad-equivalent value

Mountain Home SUBURB 4,460/mo

4 keywords · $5.1K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Boise DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 37,090 searches a month across 80 keywords, worth $56.5K a month at Google's posted prices. If your pages only ever say "Boise", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Boise.

"BOISE CAR ACCIDENT LAWYER" · COST OF ONE AD CLICK

$273.77

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Boise right now.

### Every keyword has a price tag

The 2,469 of 2,546 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 2469 tracked keywords by cost per click, log scale. Cheapest: 83704 real estate at $0.01. Most expensive: boise car accident lawyer at $273.77.

### The price board

The 2,469 of 2,546 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | boise car accident lawyer · LEGAL | $273.77 | 50 | $13.7K | — |
| 2 | plumbing service boise · HOME SERVICES | $273.33 | 10 | $2.7K | — |
| 3 | 24 hour plumber boise · HOME SERVICES | $249.93 | 10 | $2.5K | — |
| 4 | personal injury lawyer near me · LEGAL | $179.93 | 480 | $86.4K | — |
| 5 | boise plumbing services · HOME SERVICES | $172.09 | 10 | $1.7K | — |
| 6 | emergency plumber near me · HOME SERVICES | $152.86 | 320 | $48.9K | — |
| 7 | modern roofing boise · HOME SERVICES | $131.38 | 10 | $1.3K | — |
| 8 | emergency plumber boise · HOME SERVICES | $130.72 | 40 | $5.2K | — |
| 9 | heating and air conditioning boise idaho · HOME SERVICES | $129.89 | 10 | $1.3K | — |
| 10 | interior painters boise · HOME SERVICES | $126.50 | 20 | $2.5K | — |
| 11 | roofing contractor near me · HOME SERVICES | $126.48 | 170 | $21.5K | — |
| 12 | tml hvac boise · HOME SERVICES | $121.02 | 10 | $1.2K | — |
| 13 | septic tank pumping boise · HOME SERVICES | $115.13 | 30 | $3.5K | — |
| 14 | dml hvac boise · HOME SERVICES | $98.77 | 10 | $988 | — |
| 15 | strite boise · OTHER | $96.01 | 90 | $8.6K | — |
| 16 | meridian plumbing boise · HOME SERVICES | $92.11 | 10 | $921 | — |
| 17 | plumbing companies boise · HOME SERVICES | $89.24 | 70 | $6.2K | — |
| 18 | renaissance remodeling boise · HOME SERVICES | $87.80 | 10 | $878 | — |
| 19 | boise hvac companies · HOME SERVICES | $83.92 | 30 | $2.5K | — |
| 20 | tree trimming service boise idaho · OTHER | $83.04 | 10 | $830 | — |
| 21 | boise movers reviews · OTHER | $80.17 | 10 | $802 | — |
| 22 | litster frost boise · OTHER | $76.87 | 480 | $36.9K | — |
| 23 | ac repair boise · HOME SERVICES | $75.47 | 110 | $8.3K | — |
| 24 | centennial elementary nampa · OTHER | $75.13 | 70 | $5.3K | — |
| 25 | impact pest control boise · HOME SERVICES | $73.29 | 10 | $733 | — |
| 26 | air conditioning service boise · HOME SERVICES | $71.58 | 20 | $1.4K | — |
| 27 | total handyman solutions boise · HOME SERVICES | $71.42 | 20 | $1.4K | — |
| 28 | ac repair near me · HOME SERVICES | $68.74 | 590 | $40.6K | — |
| 29 | painting companies boise idaho · OTHER | $66.16 | 10 | $662 | — |
| 30 | wasp nest removal boise · OTHER | $65.27 | 20 | $1.3K | — |
| 31 | roofing boise · HOME SERVICES | $64.63 | 90 | $5.8K | — |
| 32 | roman roofing boise · HOME SERVICES | $64.41 | 20 | $1.3K | — |
| 33 | real estate lawyers in boise · LEGAL | $63.08 | 10 | $631 | — |
| 34 | shower remodel boise · HOME SERVICES | $62.64 | 20 | $1.3K | — |
| 35 | heating and cooling boise · HOME SERVICES | $62.36 | 210 | $13.1K | — |
| 36 | long distance moving companies boise · OTHER | $61.33 | 10 | $613 | — |
| 37 | done rite tree boise · OTHER | $60.38 | 10 | $604 | — |
| 38 | point roofing boise · HOME SERVICES | $60.06 | 20 | $1.2K | — |
| 39 | diamond hvac boise · HOME SERVICES | $59.83 | 10 | $598 | — |
| 40 | tml heating and cooling boise · HOME SERVICES | $59.52 | 10 | $595 | — |
| 41 | roof replacement boise · HOME SERVICES | $59.16 | 110 | $6.5K | — |
| 42 | plumber near me · HOME SERVICES | $59.11 | 2,400 | $141.9K | — |
| 43 | boise dental implants · HEALTH & WELLNESS | $57.47 | 170 | $9.8K | — |
| 44 | keller cpa boise · PROFESSIONAL SERVICES | $57.38 | 10 | $574 | — |
| 45 | boise injury lawyer · LEGAL | $56.43 | 260 | $14.7K | — |
| 46 | mobile locksmith boise · HOME SERVICES | $55.18 | 10 | $552 | — |
| 47 | vanguard pest boise · HOME SERVICES | $55.11 | 30 | $1.7K | — |
| 48 | fox heating and cooling boise · HOME SERVICES | $54.68 | 20 | $1.1K | — |
| 49 | boise criminal lawyer · LEGAL | $54.61 | 20 | $1.1K | — |
| 50 | got junk boise · OTHER | $54.40 | 10 | $544 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Boise DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $274 a click?

The businesses bidding here keep bidding. Here's the math that makes a $274 click rational, using legal industry benchmarks.

100 clicks bought −$27,377

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 2.7× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

boise car accident lawyer

~$25,000 case fee (benchmark) · $273.77/click

91 clicks

plumbing service boise

~$9,500 job value (benchmark) · $273.33/click

34 clicks

boise dental implants

~$3,200 patient value (benchmark) · $57.47/click

55 clicks

places to go boise

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Boise DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $763,000/mo

Food & Dining $341,000/mo

Health & Wellness $212,000/mo

Other $205,000/mo

Legal $192,000/mo

Hotels & Lodging $89,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Boise's front page, who's climbing, who's slipping — and where the seats are still empty.

23%

of Boise's tracked page-one slots are held by one of the 40 national directories we name. The other 77% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 23 of 100 tracked page-one slots held by one of 40 named national directories, 77 by everything else.

out-of-town directories · 23 everything else · 77

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Boise coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "boise event"

Page-one position, last pull vs. this one: **totallyboise.com moved ▲ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for boise event between Aug 30 and Sep 8: totallyboise.com moved from position 9 → 2.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 18

Prost German Pub

map rank for "restaurant"

#20 → #2

▲ 13

Mountain West Car Wash

map rank for "car wash"

#18 → #5

▼ 8

www.yelp.com

6 queries — dentist near me · zoo boise · plumber near me +3

2 up · 4 down

▼ 8

www.reddit.com

3 queries — pizza near me · boise injury lawyer · car wash near me

0 up · 3 down

NEW

www.extremepizza.com

pizza near me · new to page one

— → #2

NEW

rocketexpress.zipscarwash.com

car wash near me · new to page one

— → #2

▲ 80

Big Al's

reviews

4,250 → 4,330

▲ 51

Stardust

reviews

1,585 → 1,636

▲ 13

Boise River Car Wash

map rank for "car wash"

#20 → #7

▼ 12

Bittercreek Alehouse

map rank for "restaurant"

#7 → #19

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

246,000 searches/mo

www.tripadvisor.com AGGREGATOR

pizza near me

22,200 searches/mo

www.casanovapizzeria.com LOCAL

grocery store near me

22,200 searches/mo

local.albertsons.com LOCAL

zoo boise

22,200 searches/mo

zooboise.org OPEN RACE

car wash near me

14,800 searches/mo

www.yelp.com AGGREGATOR

boise hotels

5,400 searches/mo

www.grovehotelboise.com OPEN RACE

NO MAP PACK

**6 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/boise#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 90%

Map pack 71%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Boise coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **90%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc

Top-rated of 95 tracked Plumber

Rating 5.0 ★ (cat. median 4.9)

Reviews 1,904 (median 80)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Boise DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 23.8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,243 businesses we track in Boise's map results, **152** have no website at all — 12% of the field, showing up on reputation alone.

152

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,318 reviews** and a 4.2 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Boise DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

35 businesses hold the 45 pack seats across the 15 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Capital City Heating & Cooling

4.9 ★ · 368 reviews

3 SEATS

#1

Siegfried & Jensen

5.0 ★ · 280 reviews

3 SEATS

#2

Craig Swapp & Associates

5.0 ★ · 672 reviews

3 SEATS

#1

Pie Hole

4.3 ★ · 1,700 reviews

2 SEATS

#2

Peppy Heating and Cooling Boise

5.0 ★ · 671 reviews

2 SEATS

#2

Owyhee Heating and Air Conditioning

5.0 ★ · 597 reviews

2 SEATS

#3

Parke Gordon Law

4.8 ★ · 166 reviews

2 SEATS

#1

Western Heating and Air Conditioning

4.9 ★ · 4,100 reviews

1 SEAT

A DIFFERENT POOL

**9 of the 35 businesses holding these seats never appear in the category rosters we pull for Boise.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 15 tracked keywords anchored on the Boise metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,243 businesses we track in Boise's map results, **129** are ranking on a listing no owner has claimed — 10% of the field, with nobody able to edit the hours, the category or the photos.

129

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,318 reviews** and a 4.2 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Boise DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Boise — each line from a named source, and absent where we have none.

232K

PEOPLE

Median age 37.7. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$322,300

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,103

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Boise city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Boise vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | BOISE | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $68,373 a year | $69,021 | −1% |
| Median home value | $322,300 | $244,900 | +32% |
| Median gross rent | $1,103 a month | $1,163 | −5% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Boise city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 79 upcoming events Bonnie Raitt: Live 2026 with Special Guest Jon Cleary · Outlaw Field at the Idaho Botanical Garden

79 upcoming tracked events, led by Bonnie Raitt: Live 2026 with Special Guest Jon Cleary at Outlaw Field at the Idaho Botanical Garden.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Boise edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

749K

SEARCHES IN PLAY / MO

$274

PRICIEST CLICK

23%

PAGE ONE DIRECTORY SHARE

6 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/boise#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 296 MI Salt Lake City, UT 3,087,930 searches/mo · 1,326 listings](https://seobandwagon.com/local-seo/salt-lake-city) [NEAREST · 339 MI Reno, NV 966,000 searches/mo · 1,227 listings](https://seobandwagon.com/local-seo/reno) [NEAREST · 345 MI Portland, OR 4,124,880 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/portland) [CLOSEST LOOKALIKE Jacksonville, FL 2,043,280 searches/mo · 1,273 listings](https://seobandwagon.com/local-seo/jacksonville)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 488K/mo](https://seobandwagon.com/local-seo/boise/food-dining) [HOTELS & LODGING 53K/mo](https://seobandwagon.com/local-seo/boise/hotels-lodging) [HEALTH & WELLNESS 45K/mo](https://seobandwagon.com/local-seo/boise/health-wellness) [ENTERTAINMENT 42K/mo](https://seobandwagon.com/local-seo/boise/entertainment) [HOME SERVICES 27K/mo](https://seobandwagon.com/local-seo/boise/home-services) [LEGAL 4K/mo](https://seobandwagon.com/local-seo/boise/legal)

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Canonical page: https://seobandwagon.com/local-seo/boise
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api