# Health & Wellness search demand in Boise THE SEARCH LEDGER · BOISE, IDAHO · HEALTH & WELLNESS Every month Boise types 45,370 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/boise/health-wellness#colophon) 122 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026 45,370 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026 $314K MONTHLY AD VALUE Source: volume × CPC, computed $10.14 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026 ## When Boise searches for health & wellness Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV. Search interest by month, indexed 0 to 100: January 100, February 90, March 93, April 89, May 88, June 90, July 100, August 93, September 92, October 94, November 84, December 90. Source: [Google Trends](https://trends.google.com/) relative interest for the Health & Wellness category in Boise — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Boise pays per click for health & wellness The 20 highest-volume of 122 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“boise dentist”** at $18.91. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | urgent care near me | 9,900 | $0.90 | 19 | transactional | | 2 | dentist near me | 4,400 | $16.23 | 49 | transactional | | 3 | primary health state st boise | 2,400 | $1.47 | | branded | | 4 | gem dermatology boise | 2,400 | $3.63 | | branded | | 5 | chiropractor near me | 2,400 | $14.92 | 9 | transactional | | 6 | dermatologist near me | 1,900 | $3.44 | 28 | transactional | | 7 | veterinarian near me | 1,900 | $5.48 | 25 | transactional | | 8 | boise dermatologist | 1,600 | $4.21 | 13 | commercial | | 9 | eye doctor near me | 1,600 | $6.65 | 37 | transactional | | 10 | primary health boise id | 1,300 | $1.70 | | informational | | 11 | dentist boise | 1,000 | $18.10 | 9 | commercial | | 12 | eye doctor boise | 880 | $10.90 | 12 | commercial | | 13 | boise bench dentistry | 720 | $9.04 | | branded | | 14 | willamette dental boise idaho | 720 | $8.28 | | branded | | 15 | boise dentist | 590 | $18.91 | 14 | commercial | | 16 | boise therapist | 590 | $16.22 | 15 | commercial | | 17 | boise family dental care | 590 | $5.03 | | branded | | 18 | ewing animal hospital boise | 590 | $4.08 | | branded | | 19 | ustick dental boise | 590 | $12.78 | | branded | | 20 | ada west dermatology boise | 590 | $5.19 | | branded | Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Boise health & wellness results Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. dentist near me 4,400/mo · $16.23 CPC · difficulty 49 MAP PACK - 1 Idaho Street Dental 5★ 362 - 2 Capitol Dental 4.9★ 535 - 3 Boise Integrative Dentistry 4.9★ 208 ORGANIC TOP 5 - 1 deltadental.com - 2 boisedentist.com LOCAL - 3 dentistsofboise.com LOCAL - 4 birdfamilydental.com LOCAL - 5 allaboutyoudental.com LOCAL chiropractor near me 2,400/mo · $14.92 CPC · difficulty 9 MAP PACK - 1 BoDo Chiropractic 5★ 817 - 2 Idaho Chiropractic Group 5★ 193 - 3 Thrive Chiropractic 5★ 640 ORGANIC TOP 5 - 1 thrivechiropracticboise.com LOCAL - 2 yelp.com - 3 northsidehealth.com LOCAL - 4 100percentchiropractic.com - 5 thejoint.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The health & wellness businesses competing in Boise The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Lowry Dental | 4.9 ★ | 1,361 | Dentist | YES | | #2 | All About You Dental - Boise Dentist | 4.8 ★ | 1,126 | Dentist | YES | | #3 | Northwest Dental Center | 4.9 ★ | 1,001 | Dentist | YES | | #4 | LIFESmiles Laser and Cosmetic Dentistry | 4.9 ★ | 974 | Dentist | YES | | #5 | Boise River Dental | 5 ★ | 895 | Dentist | YES | | #6 | BoDo Chiropractic | 5 ★ | 817 | Chiropractor | YES | | #7 | Alpine Surgical Arts - Oral Surgery & Dental Implants | 4.9 ★ | 802 | Dentist | YES | | #8 | Better Life Chiropractic | 4.8 ★ | 796 | Chiropractor | YES | | #9 | High Desert Dental | 4.9 ★ | 784 | Dentist | YES | | #10 | Boise Bench Dentistry | 5 ★ | 723 | Dentist | YES | | #11 | Highland Chiropractic | 4.9 ★ | 682 | Chiropractor | YES | | #12 | Meridian Chiropractic | 4.9 ★ | 672 | Chiropractor | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Health & Wellness brands Boise searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. primary health state st boise 2,400/mo gem dermatology boise 2,400/mo boise bench dentistry 720/mo willamette dental boise idaho 720/mo boise family dental care 590/mo ewing animal hospital boise 590/mo ustick dental boise 590/mo ada west dermatology boise 590/mo Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Boise asks about health & wellness People Also Ask questions collected verbatim from Boise health & wellness results — the literal wording Google is already surfacing. What is the average cost to see a dentist? How do I fix my teeth if I don't have money? Who is the best cosmetic dentist in Boise, Idaho? What is the 2 year rule for dentists? What are red flags in chiropractic? How much is it roughly to see a chiropractor? What exactly does a chiropractor do? Where can I find chiropractors in Boise, Idaho? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Healthcare SEO](https://seobandwagon.com/healthcare-seo) [Dental SEO](https://seobandwagon.com/dental-seo) ## More Boise search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 488K searches/mo](https://seobandwagon.com/local-seo/boise/food-dining)[Hotels & Lodging · 53K searches/mo](https://seobandwagon.com/local-seo/boise/hotels-lodging)[Entertainment · 42K searches/mo](https://seobandwagon.com/local-seo/boise/entertainment)[Home Services · 27K searches/mo](https://seobandwagon.com/local-seo/boise/home-services)[Legal · 4K searches/mo](https://seobandwagon.com/local-seo/boise/legal) HEALTH & WELLNESS IN OTHER METROS [Salt Lake City](https://seobandwagon.com/local-seo/salt-lake-city/health-wellness) [Reno](https://seobandwagon.com/local-seo/reno/health-wellness) [Portland](https://seobandwagon.com/local-seo/portland/health-wellness) [Jacksonville](https://seobandwagon.com/local-seo/jacksonville/health-wellness) [← All Boise market data](https://seobandwagon.com/local-seo/boise) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Boise, Idaho · Health & Wellness · 122 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 122 health & wellness keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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