# Home Services search demand in Boise

THE SEARCH LEDGER · BOISE, IDAHO · HOME SERVICES

Every month Boise types 27,250 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/boise/home-services#colophon)

175

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026

27,250

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026

$835K

MONTHLY AD VALUE

Source: volume × CPC, computed

$35.03

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026

## When Boise searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in DEC.

Search interest by month, indexed 0 to 100: January 75, February 79, March 81, April 70, May 70, June 70, July 69, August 72, September 100, October 80, November 53, December 52.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Boise — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Boise pays per click for home services

The 20 highest-volume of 175 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“ac repair near me”** at $68.74.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | plumber near me | 2,400 | $59.11 | 23 | transactional |
| 2 | locksmith near me | 1,900 | $22.51 | 20 | transactional |
| 3 | boise plumber | 1,300 | $41.71 | 23 | commercial |
| 4 | boise garage door repair | 1,300 | $36.71 | 6 | commercial |
| 5 | far west landscape boise | 1,300 | $1.66 | | branded |
| 6 | garage door repair near me | 1,300 | $48.19 | 9 | transactional |
| 7 | boise locksmith | 1,000 | $19.54 | 14 | commercial |
| 8 | electrician near me | 1,000 | $33.02 | 31 | transactional |
| 9 | roofing companies boise | 720 | $13.54 | 26 | commercial |
| 10 | pest control near me | 720 | $30.45 | 40 | transactional |
| 11 | landscaping near me | 720 | $7.51 | 19 | transactional |
| 12 | boise landscaping | 590 | $5.14 | 31 | commercial |
| 13 | appliance repair boise idaho | 590 | $9.66 | 17 | commercial |
| 14 | boise painter | 590 | $10.20 | 4 | commercial |
| 15 | ac repair near me | 590 | $68.74 | 3 | transactional |
| 16 | boise electrician | 480 | $30.81 | 0 | commercial |
| 17 | boise hvac | 480 | $47.55 | 33 | commercial |
| 18 | boise handyman | 480 | $9.81 | 0 | commercial |
| 19 | bath remodel boise | 480 | $28.71 | | informational |
| 20 | kitchen remodel boise | 480 | $4.69 | | informational |

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Boise home services

All 175 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 7 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Plumbing | 19 | 4,580 | | $273.33 |
| Landscaping | 25 | 3,760 | | $38.28 |
| Locksmith | 7 | 2,960 | | $55.18 |
| Garage Door | 4 | 2,680 | | $48.19 |
| HVAC | 34 | 2,560 | | $129.89 |
| Roofing | 22 | 2,040 | | $131.38 |
| Electrical | 4 | 1,560 | | $41.49 |
| Pest Control | 19 | 1,500 | | $73.29 |
| Appliance Repair | 13 | 1,490 | | $13.87 |
| Remodeling | 9 | 1,480 | | $87.80 |
| Handyman | 4 | 1,000 | | $71.42 |
| Painting | 4 | 670 | | $126.50 |
| Fencing | 2 | 280 | | $15.88 |
| Cleaning | 2 | 280 | | $14.81 |

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Boise home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

2,400/mo · $59.11 CPC · difficulty 23

MAP PACK

-   1 Five Star Service Pros Plumbing 4.9★ 393
-   2 Universal Plumbing 4.9★ 37
-   3 Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc 5★ 1,900

ORGANIC TOP 5

-   1 yelp.com
-   2 cloverdaleplumbing.com LOCAL
-   3 rotorooter.com LOCAL
-   4 reddit.com
-   5 thumbtack.com

boise garage door repair

1,300/mo · $36.71 CPC · difficulty 6

MAP PACK

-   1 Garage Door Store Boise 5★ 1,200
-   2 UP & FIX LLC 4.9★ 93
-   3 A1 Garage Door Service 4.8★ 342

ORGANIC TOP 5

-   1 overheaddoorinc.com LOCAL
-   2 reddit.com
-   3 garagedoorboise.com LOCAL
-   4 yelp.com
-   5 a1garage.com LOCAL

hvac service boise

70/mo · $35.58 CPC · difficulty 33

MAP PACK

-   1 Western Heating and Air Conditioning 4.9★ 4,100
-   2 Peppy Heating and Cooling Boise 5★ 671
-   3 Capital City Heating & Cooling 4.9★ 368

ORGANIC TOP 5

-   1 westernhvac.com
-   2 a1heating.com
-   3 yelp.com
-   4 diamondheatingandcooling.com LOCAL
-   5 capitalcityheating.com

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Boise

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Right Now Heating and Air Conditioning | 4.8 ★ | 8,889 | Plumber | YES |
| #2 | Diamond Heating, Cooling, Plumbing & Electric | 4.9 ★ | 5,961 | Plumber | YES |
| #3 | Perfect Plumbing Heating & Air | 4.8 ★ | 5,639 | Plumber | YES |
| #4 | A1 Garage Door Service | 4.8 ★ | 3,002 | Garage door supplier | YES |
| #5 | Express Plumbing Heating & Air | 4.8 ★ | 1,934 | Plumber | YES |
| #6 | Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 ★ | 1,904 | Plumber | YES |
| #7 | Beacon Plumbing, Heating, Air-Conditioning, and Electrical, Inc | 5 ★ | 1,904 | Plumber | YES |
| #8 | Wickstrom Plumbing Heating & Cooling | 4.9 ★ | 1,637 | Plumber | YES |
| #9 | Meridian Plumbing, Heating and Air | 4.9 ★ | 1,537 | Plumber | YES |
| #10 | Plumbing Solutions of Idaho | 4.9 ★ | 1,448 | Plumber | YES |
| #11 | Magic Electric, Plumbing, Heating + Air | 4.9 ★ | 1,403 | Plumber | YES |
| #12 | Master Plumbing | 4.9 ★ | 1,380 | Plumber | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Boise searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

far west landscape boise 1,300/mo

boise valley heating & air 140/mo

Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Boise asks about home services

People Also Ask questions collected verbatim from Boise home services results — the literal wording Google is already surfacing.

How much an hour should a plumber charge?

How to tell if a plumber is ripping you off?

Who are some reputable plumbing contractors in Idaho, ID?

What are the three types of plumbers?

What is the average cost of repairing a garage door?

What is the most common garage door repair?

Is it cheaper to repair or replace a garage door?

What is the most common problem with garage doors?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Boise search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 488K searches/mo](https://seobandwagon.com/local-seo/boise/food-dining)[Hotels & Lodging · 53K searches/mo](https://seobandwagon.com/local-seo/boise/hotels-lodging)[Health & Wellness · 45K searches/mo](https://seobandwagon.com/local-seo/boise/health-wellness)[Entertainment · 42K searches/mo](https://seobandwagon.com/local-seo/boise/entertainment)[Legal · 4K searches/mo](https://seobandwagon.com/local-seo/boise/legal)

HOME SERVICES IN OTHER METROS

[Salt Lake City](https://seobandwagon.com/local-seo/salt-lake-city/home-services) [Reno](https://seobandwagon.com/local-seo/reno/home-services) [Portland](https://seobandwagon.com/local-seo/portland/home-services) [Jacksonville](https://seobandwagon.com/local-seo/jacksonville/home-services)

[← All Boise market data](https://seobandwagon.com/local-seo/boise) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Boise, Idaho · Home Services · 175 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 175 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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