# Legal search demand in Boise THE SEARCH LEDGER · BOISE, IDAHO · LEGAL Every month Boise types 4,240 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/boise/legal#colophon) 34 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026 4,240 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026 $192K MONTHLY AD VALUE Source: volume × CPC, computed $34.74 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026 ## When Boise searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV. Search interest by month, indexed 0 to 100: January 85, February 68, March 77, April 65, May 57, June 78, July 65, August 70, September 100, October 71, November 48, December 60. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Boise — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Boise pays per click for legal The 20 highest-volume of 34 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“boise car accident lawyer”** at $273.77. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | personal injury lawyer near me | 480 | $179.93 | 59 | transactional | | 2 | lawyers in boise idaho | 390 | $23.04 | 20 | commercial | | 3 | dui lawyer boise idaho | 320 | $50.58 | 20 | commercial | | 4 | boise lawyers family law | 320 | $20.51 | 3 | commercial | | 5 | boise injury lawyer | 260 | $56.43 | 27 | commercial | | 6 | dui lawyer boise | 260 | $50.17 | 13 | commercial | | 7 | employment lawyers boise | 260 | $19.02 | 0 | commercial | | 8 | real estate lawyer boise | 260 | $14.09 | 17 | commercial | | 9 | boise estate planning lawyer | 260 | $2.99 | | commercial | | 10 | immigration lawyer boise | 210 | $6.87 | 0 | commercial | | 11 | law firms boise | 140 | $7.31 | 39 | commercial | | 12 | boise medical malpractice lawyer | 140 | $13.84 | 16 | commercial | | 13 | estate lawyer boise | 110 | $36.28 | 9 | commercial | | 14 | business lawyer boise | 110 | $14.63 | 3 | commercial | | 15 | boise probate lawyer | 90 | $10.35 | | commercial | | 16 | disability attorney boise | 90 | $14.73 | | commercial | | 17 | lawyer near me | 90 | $29.89 | 77 | transactional | | 18 | custody lawyers boise | 70 | $16.88 | 8 | commercial | | 19 | boise car accident lawyer | 50 | $273.77 | 12 | commercial | | 20 | boise tax lawyer | 50 | $23.27 | | commercial | Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Boise legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. personal injury lawyer near me 480/mo · $179.93 CPC · difficulty 59 MAP PACK - 1 Siegfried & Jensen 5★ 280 - 2 Craig Swapp & Associates 5★ 672 - 3 Parke Gordon Law 4.8★ 166 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 siegfriedandjensen.com LOCAL - 3 hepworthholzer.com LOCAL - 4 fellerwendt.com LOCAL - 5 montgomerydowdle.com boise injury lawyer 260/mo · $56.43 CPC · difficulty 27 MAP PACK - 1 Siegfried & Jensen 5★ 280 - 2 Craig Swapp & Associates 5★ 672 - 3 Parke Gordon Law 4.8★ 166 ORGANIC TOP 5 - 1 litsterfrost.com LOCAL - 2 attorneys.superlawyers.com - 3 hepworthholzer.com LOCAL - 4 janegordonlaw.com LOCAL - 5 montgomerydowdle.com boise car accident lawyer 50/mo · $273.77 CPC · difficulty 12 MAP PACK - 1 Siegfried & Jensen 5★ 280 - 2 Craig Swapp & Associates 5★ 672 - 3 The Advocates 4.9★ 310 ORGANIC TOP 5 - 1 idahoadvocates.com LOCAL - 2 montgomerydowdle.com - 3 litsterfrost.com LOCAL - 4 slocumblaw.com LOCAL - 5 lawmgg.com Source: [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Boise The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Litster Frost Injury Lawyers | 4.9 ★ | 1,120 | Personal injury attorney | YES | | #2 | Craig Swapp & Associates | 4.9 ★ | 1,064 | Personal injury attorney | YES | | #3 | Craig Swapp & Associates | 5 ★ | 672 | Personal injury attorney | YES | | #4 | Attorneys of Idaho | 5 ★ | 539 | Personal injury attorney | YES | | #5 | The Advocates | 4.9 ★ | 310 | Personal injury attorney | YES | | #6 | Siegfried & Jensen | 5 ★ | 280 | Personal injury attorney | YES | | #7 | Morgan & Morgan | 4.7 ★ | 271 | Personal injury attorney | YES | | #8 | Idaho Advocates Meridian | 5 ★ | 239 | Personal injury attorney | YES | | #9 | Feller & Wendt Personal Injury Attorneys | 4.8 ★ | 202 | Personal injury attorney | YES | | #10 | Fielding Law Group | 4.9 ★ | 179 | Personal injury attorney | YES | | #11 | Parke Gordon Law | 4.8 ★ | 166 | Personal injury attorney | YES | | #12 | Blackburn Law PC | 5 ★ | 119 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Boise asks about legal People Also Ask questions collected verbatim from Boise legal results — the literal wording Google is already surfacing. Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? Who are the best personal injury lawyers in Boise, Idaho? What percentage does an injury lawyer usually take? Who are some good personal injury attorneys in Idaho? Should I hire a personal injury lawyer? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Boise metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Boise search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 488K searches/mo](https://seobandwagon.com/local-seo/boise/food-dining)[Hotels & Lodging · 53K searches/mo](https://seobandwagon.com/local-seo/boise/hotels-lodging)[Health & Wellness · 45K searches/mo](https://seobandwagon.com/local-seo/boise/health-wellness)[Entertainment · 42K searches/mo](https://seobandwagon.com/local-seo/boise/entertainment)[Home Services · 27K searches/mo](https://seobandwagon.com/local-seo/boise/home-services) LEGAL IN OTHER METROS [Salt Lake City](https://seobandwagon.com/local-seo/salt-lake-city/legal) [Reno](https://seobandwagon.com/local-seo/reno/legal) [Portland](https://seobandwagon.com/local-seo/portland/legal) [Jacksonville](https://seobandwagon.com/local-seo/jacksonville/legal) [← All Boise market data](https://seobandwagon.com/local-seo/boise) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Boise, Idaho · Legal · 34 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 34 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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