# Home Services search demand in Boston

THE SEARCH LEDGER · BOSTON, MASSACHUSETTS · HOME SERVICES

Every month Boston types 13,550 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/boston/home-services#colophon)

134

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026

13,550

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026

$279K

MONTHLY AD VALUE

Source: volume × CPC, computed

$24.59

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026

## When Boston searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in DEC.

Search interest by month, indexed 0 to 100: January 90, February 80, March 92, April 85, May 82, June 88, July 88, August 93, September 100, October 95, November 76, December 73.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Boston — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Boston pays per click for home services

The 20 highest-volume of 134 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“boston hvac”** at $43.65.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | locksmith near me | 1,900 | $13.30 | 20 | transactional |
| 2 | boston locksmith | 1,000 | $19.19 | 18 | commercial |
| 3 | plumber near me | 1,000 | $32.35 | 23 | transactional |
| 4 | red roof plus boston | 590 | $2.75 | | branded |
| 5 | electrician near me | 590 | $29.03 | 31 | transactional |
| 6 | boston pest control | 480 | $35.44 | 21 | commercial |
| 7 | plumber boston ma | 390 | $36.00 | 6 | commercial |
| 8 | garage door repair near me | 390 | $23.63 | 9 | transactional |
| 9 | appliance repair near me | 320 | $10.82 | 13 | transactional |
| 10 | boston electrician | 260 | $20.37 | 0 | commercial |
| 11 | boston landscaping | 260 | $7.93 | 26 | commercial |
| 12 | brookline locksmith | 260 | $15.48 | 0 | commercial |
| 13 | restoration hardware boston | 260 | $1.51 | | informational |
| 14 | pest control near me | 260 | $28.76 | 40 | transactional |
| 15 | boston handyman | 210 | $13.35 | 0 | commercial |
| 16 | appliance repair boston ma | 210 | $8.73 | 3 | commercial |
| 17 | broadway locksmith south boston | 210 | $6.17 | 2 | commercial |
| 18 | boston plumber | 170 | $26.61 | 4 | commercial |
| 19 | boston hvac | 170 | $43.65 | 18 | commercial |
| 20 | boston house cleaning | 170 | $15.06 | 0 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Boston home services

All 134 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 3 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Locksmith | 19 | 3,830 | | $48.38 |
| Plumbing | 15 | 2,170 | | $95.47 |
| Roofing | 11 | 1,090 | | $46.87 |
| Pest Control | 14 | 1,020 | | $60.93 |
| Electrical | 8 | 940 | | $94.96 |
| HVAC | 19 | 820 | | $104.93 |
| Landscaping | 9 | 700 | | $42.45 |
| Appliance Repair | 8 | 650 | | $22.35 |
| Handyman | 5 | 520 | | $15.41 |
| Garage Door | 3 | 470 | | $130.20 |
| Cleaning | 3 | 400 | | $15.06 |
| Restoration | 1 | 260 | | $1.51 |
| Remodeling | 7 | 210 | | $43.71 |
| Painting | 6 | 130 | | $86.64 |
| Fencing | 3 | 70 | | $17.34 |

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Boston home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

1,000/mo · $32.35 CPC · difficulty 23

MAP PACK

-   1 All Boston Plumbing & Drain 4.9★ 11
-   2 KRoss Plumbing 5★ 15
-   3 Green Tech Plumbing & Heating 4.8★ 522

ORGANIC TOP 5

-   1 rotorooter.com LOCAL
-   2 yelp.com
-   3 thebostonplumber.com LOCAL
-   4 bostonsplumber.com LOCAL
-   5 reddit.com

hvac repair near me

70/mo · $85.04 CPC · difficulty 39

MAP PACK

-   1 Presidential HVAC 4.9★ 220
-   2 Hunter & Sons AC & Cooling 4.7★ 83
-   3 Atlantic Heating & Air Conditioning 4.8★ 383

ORGANIC TOP 5

-   1 yelp.com
-   2 bostonstandardplumbing.com
-   3 arnesthvac.com
-   4 servicerightllc.com
-   5 homedepot.com

emergency plumber near me

170/mo · $30.56 CPC · difficulty 0

MAP PACK

-   1 DryBoston Restoration My Ad Center 5★ 16
-   2 All Boston Plumbing & Drain 4.9★ 11
-   3 Green Tech Plumbing & Heating 4.8★ 522

ORGANIC TOP 5

-   1 rotorooter.com LOCAL
-   2 yelp.com
-   3 bostonstandardplumbing.com
-   4 coolingunlimited.com
-   5 abostonplumber.com LOCAL

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Boston

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 3,152 | Plumber | YES |
| #2 | Akian Plumbing, Heating, Cooling & Electric | 4.8 ★ | 1,929 | Plumber | YES |
| #3 | Plumbing Solutions | 4.9 ★ | 1,250 | Plumber | YES |
| #4 | Vaughan Plumbing & Heating | 4.9 ★ | 775 | Plumber | YES |
| #5 | SherlockLock | 4.9 ★ | 666 | Locksmith | YES |
| #6 | McMahon Plumbing & Heating | 4.6 ★ | 539 | Plumber | YES |
| #7 | Rapid Flow Sewer & Drain Cleaning | 4.9 ★ | 531 | Plumber | YES |
| #8 | Green Tech Plumbing & Heating | 4.8 ★ | 522 | Plumber | YES |
| #9 | Waldman Plumbing & Heating | 4.8 ★ | 497 | Plumber | YES |
| #10 | Boston Budget Plumbing Heating and Cooling | 4.8 ★ | 482 | Plumber | YES |
| #11 | Mobile Locksmith Squad | 4.5 ★ | 481 | Locksmith | YES |
| #12 | Locked In N Out | 4.9 ★ | 428 | Locksmith | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Boston searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

red roof plus boston 590/mo

Source: [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Boston asks about home services

People Also Ask questions collected verbatim from Boston home services results — the literal wording Google is already surfacing.

How much an hour should a plumber charge?

How to tell if a plumber is ripping you off?

Who is the best emergency plumber in Boston, MA?

What are the three types of plumbers?

What is the average cost of a HVAC service call?

What is the most common HVAC problem?

Where can I find HVAC repair services in Boston?

Does homeowners insurance cover HVAC repair?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Boston metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Boston search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 1.6M searches/mo](https://seobandwagon.com/local-seo/boston/food-dining)

HOME SERVICES IN OTHER METROS

[Providence](https://seobandwagon.com/local-seo/providence/home-services) [Hartford](https://seobandwagon.com/local-seo/hartford/home-services) [Minneapolis-St. Paul](https://seobandwagon.com/local-seo/minneapolis-st-paul/home-services)

[← All Boston market data](https://seobandwagon.com/local-seo/boston) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Boston, Massachusetts · Home Services · 134 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 134 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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