# Real Estate search demand in Charlotte THE SEARCH LEDGER · CHARLOTTE, NORTH CAROLINA · REAL ESTATE Every month Charlotte types 105,920 real estate searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/charlotte/real-estate#colophon) 175 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026 105,920 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026 $388K MONTHLY AD VALUE Source: volume × CPC, computed $3.35 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026 ## When Charlotte searches for real estate Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in AUG and lowest in NOV. Search interest by month, indexed 0 to 100: January 92, February 79, March 99, April 90, May 91, June 88, July 87, August 100, September 90, October 86, November 76, December 76. Source: [Google Trends](https://trends.google.com/) relative interest for the Real Estate category in Charlotte — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Charlotte pays per click for real estate The 20 highest-volume of 175 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“realtor near me”** at $14.24. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | apartments near me | 40,500 | $4.92 | 41 | transactional | | 2 | apartments charlotte | 18,100 | $4.68 | 19 | commercial | | 3 | charlotte homes for sale | 8,100 | $2.97 | 23 | transactional | | 4 | homes for sale near me | 6,600 | $0.92 | 63 | transactional | | 5 | realtor com charlotte | 4,400 | $1.21 | 11 | commercial | | 6 | homes for sale matthews north carolina | 2,400 | $0.83 | | transactional | | 7 | homes for sale 28277 | 1,600 | $0.79 | 0 | transactional | | 8 | charlotte real estate agent | 1,300 | $3.20 | 7 | commercial | | 9 | charlotte townhomes for sale | 1,300 | $6.77 | | informational | | 10 | condo sales charlotte nc | 1,300 | $1.66 | | informational | | 11 | realtor charlotte | 1,000 | $5.50 | 17 | commercial | | 12 | charlotte real estate search | 1,000 | $0.96 | | branded | | 13 | ballantyne homes for sale | 1,000 | $1.71 | 0 | transactional | | 14 | realtor near me | 1,000 | $14.24 | 65 | transactional | | 15 | myers park homes for sale | 720 | $0.71 | 0 | transactional | | 16 | homes for sale 28226 | 720 | $0.37 | 0 | transactional | | 17 | homes for sale charlotte nc 28278 | 720 | $0.88 | 0 | transactional | | 18 | providence plantation homes for sale | 590 | $0.19 | | transactional | | 19 | homes for sale 28269 | 590 | $0.81 | 1 | transactional | | 20 | homes for sale 28273 | 590 | $0.86 | 0 | transactional | Source: [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Charlotte real estate results Live position tracking for the tracked keyword in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. apartments near me 40,500/mo · $4.92 CPC · difficulty 41 MAP PACK - 1 500 West Trade 4.5★ 299 - 2 Ascent Uptown Apartments and Penthouses 4.4★ 410 - 3 Uptown 550 4.5★ 540 ORGANIC TOP 5 - 1 apartments.com - 2 zillow.com LOCAL - 3 apartmentlist.com - 4 rentcafe.com - 5 redfin.com Source: [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The real estate businesses competing in Charlotte The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Woodland Estates Apartments | 4.6 ★ | 1,035 | Apartment complex | YES | | #2 | The Redbud Group | 5 ★ | 797 | Real estate agency | YES | | #3 | T.R. Lawing Realty | 3.7 ★ | 763 | Real estate agency | YES | | #4 | Stone Realty Group | 5 ★ | 706 | Real estate agency | YES | | #5 | EmpowerHome Team Charlotte | 4.9 ★ | 637 | Real estate agency | YES | | #6 | The Village at Commonwealth | 4.4 ★ | 630 | Apartment complex | YES | | #7 | The VUE Charlotte On 5th | 4.7 ★ | 601 | Apartment complex | YES | | #8 | The Ascher Uptown Apartments | 3.6 ★ | 598 | Apartment rental agency | YES | | #9 | Giving Tree Realty | 4.9 ★ | 584 | Real estate agency | YES | | #10 | Mark Spain Real Estate | 4.5 ★ | 579 | Real estate agency | YES | | #11 | Hanover Dilworth | 4.8 ★ | 557 | Apartment complex | YES | | #12 | Uptown 550 | 4.5 ★ | 540 | Apartment complex | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Real Estate brands Charlotte searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. charlotte real estate search 1,000/mo charlotte luxury real estate 50/mo 28270 real estate 20/mo 28204 real estate 10/mo zillow charlotte condos 10/mo 28207 real estate 10/mo south end charlotte real estate 10/mo Source: [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Charlotte asks about real estate People Also Ask questions collected verbatim from Charlotte real estate results — the literal wording Google is already surfacing. Can I afford an apartment making $2000 a month? What is the cheapest rent for an apartment? What are some good 2-bedroom apartments for rent under $800 in Charlotte, NC? What credit score is needed for an apartment? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Charlotte metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Real estate SEO](https://seobandwagon.com/real-estate-seo) ## More Charlotte search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.3M searches/mo](https://seobandwagon.com/local-seo/charlotte/food-dining)[Health & Wellness · 196K searches/mo](https://seobandwagon.com/local-seo/charlotte/health-wellness)[Entertainment · 112K searches/mo](https://seobandwagon.com/local-seo/charlotte/entertainment)[Home Services · 87K searches/mo](https://seobandwagon.com/local-seo/charlotte/home-services)[Legal · 23K searches/mo](https://seobandwagon.com/local-seo/charlotte/legal) REAL ESTATE IN OTHER METROS [Raleigh-Durham](https://seobandwagon.com/local-seo/raleigh-durham/real-estate) [Charleston](https://seobandwagon.com/local-seo/charleston/real-estate) [Portland](https://seobandwagon.com/local-seo/portland/real-estate) [← All Charlotte market data](https://seobandwagon.com/local-seo/charlotte) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Charlotte, North Carolina · Real Estate · 175 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 175 real estate keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact). --- Canonical page: https://seobandwagon.com/local-seo/charlotte/real-estate Every metro: https://seobandwagon.com/local-seo#cities Data reuse license: https://seobandwagon.com/data-license Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api