# Legal search demand in Columbus THE SEARCH LEDGER · COLUMBUS, OHIO · LEGAL Every month Columbus types 16,600 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/columbus/legal#colophon) 78 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026 16,600 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026 $691K MONTHLY AD VALUE Source: volume × CPC, computed $36.08 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026 ## When Columbus searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in JUN. Search interest by month, indexed 0 to 100: January 83, February 84, March 72, April 59, May 54, June 50, July 52, August 69, September 100, October 85, November 57, December 62. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Columbus — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Columbus pays per click for legal The 20 highest-volume of 78 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“columbus auto injury lawyer”** at $190.96. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | personal injury lawyer near me | 1,900 | $104.02 | 59 | transactional | | 2 | columbus divorce lawyer | 1,600 | $20.20 | 28 | commercial | | 3 | columbus injury lawyer | 1,000 | $92.68 | 43 | commercial | | 4 | columbus immigration lawyer | 1,000 | $9.11 | 21 | commercial | | 5 | lawyers columbus | 1,000 | $34.27 | | commercial | | 6 | employment lawyers columbus | 880 | $8.16 | 43 | commercial | | 7 | joslyn law firm columbus | 720 | $5.09 | 25 | commercial | | 8 | dui lawyer in columbus | 590 | $50.99 | | commercial | | 9 | columbus family attorney | 590 | $25.84 | 44 | commercial | | 10 | columbus auto injury lawyer | 480 | $190.96 | | commercial | | 11 | medical malpractice lawyer columbus | 480 | $38.30 | 15 | commercial | | 12 | legal services columbus ohio | 390 | $5.77 | | branded | | 13 | custody lawyers columbus ohio | 320 | $21.20 | 31 | commercial | | 14 | columbus workers comp lawyer | 260 | $55.96 | | commercial | | 15 | real estate attorney columbus ohio | 260 | $5.86 | 35 | commercial | | 16 | columbus probate lawyer | 260 | $9.46 | | commercial | | 17 | estate planning lawyer columbus | 260 | $3.49 | 10 | commercial | | 18 | lawyer near me | 260 | $20.29 | 77 | transactional | | 19 | divorce lawyer near me | 260 | $24.83 | 37 | transactional | | 20 | columbus tax lawyer | 210 | $32.62 | 4 | commercial | Source: [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Columbus legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. personal injury lawyer near me 1,900/mo · $104.02 CPC · difficulty 59 MAP PACK - 1 GB Law 4.9★ 680 - 2 Schiff & Associates Co., LPA 4.7★ 748 - 3 Kurgis & Associates 4.6★ 1,100 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 elkandelk.com - 3 scottschiff.com LOCAL - 4 donaheylaw.com LOCAL - 5 knrlegal.com LOCAL columbus injury lawyer 1,000/mo · $92.68 CPC · difficulty 43 MAP PACK - 1 GB Law 4.9★ 680 - 2 Schiff & Associates Co., LPA 4.7★ 748 - 3 Kurgis & Associates 4.6★ 1,100 ORGANIC TOP 5 - 1 scottschiff.com LOCAL - 2 elkandelk.com - 3 attorneys.superlawyers.com - 4 donaheylaw.com LOCAL - 5 callattorneymike.com columbus truck accident lawyer MAP PACK - 1 GB Law 4.9★ 680 - 2 Schiff & Associates Co., LPA 4.7★ 748 - 3 The Fitch Law Firm 4.9★ 221 ORGANIC TOP 5 - 1 bencrump.com - 2 colombolaw.com LOCAL - 3 cooperelliott.com LOCAL - 4 sorokalegal.com LOCAL - 5 randbllp.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Columbus The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Kurgis & Associates | 4.6 ★ | 1,059 | Personal injury attorney | YES | | #2 | Morgan & Morgan | 4.7 ★ | 934 | Personal injury attorney | YES | | #3 | Malek & Malek Law Firm | 4.9 ★ | 799 | Personal injury attorney | YES | | #4 | Schiff & Associates Co., LPA | 4.7 ★ | 748 | Personal injury attorney | YES | | #5 | GB Law | 4.9 ★ | 680 | Personal injury attorney | YES | | #6 | Hoffman Law | 4.9 ★ | 587 | Personal injury attorney | YES | | #7 | Isaacs & Isaacs Law Firm | 4.9 ★ | 444 | Personal injury attorney | YES | | #8 | Buckeye Law Group | 4.7 ★ | 337 | Personal injury attorney | YES | | #9 | Kisling, Nestico & Redick | 4.9 ★ | 309 | Personal injury attorney | YES | | #10 | Soroka & Associates, LLC | 4.9 ★ | 292 | Personal injury attorney | YES | | #11 | Cooper Elliott | 4.7 ★ | 246 | Personal injury attorney | YES | | #12 | The Fitch Law Firm | 4.9 ★ | 221 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Legal brands Columbus searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. legal services columbus ohio 390/mo Source: [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Columbus asks about legal People Also Ask questions collected verbatim from Columbus legal results — the literal wording Google is already surfacing. Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? What percentage does an injury lawyer usually take? Who are some good personal injury attorneys in Columbus, Ohio? What is the hardest injury to prove? Can I afford a truck accident lawyer? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Columbus metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Columbus search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 1.6M searches/mo](https://seobandwagon.com/local-seo/columbus/food-dining)[Health & Wellness · 105K searches/mo](https://seobandwagon.com/local-seo/columbus/health-wellness)[Entertainment · 72K searches/mo](https://seobandwagon.com/local-seo/columbus/entertainment)[Real Estate · 71K searches/mo](https://seobandwagon.com/local-seo/columbus/real-estate)[Home Services · 65K searches/mo](https://seobandwagon.com/local-seo/columbus/home-services) LEGAL IN OTHER METROS [Cincinnati](https://seobandwagon.com/local-seo/cincinnati/legal) [Pittsburgh](https://seobandwagon.com/local-seo/pittsburgh/legal) [Charleston](https://seobandwagon.com/local-seo/charleston/legal) [← All Columbus market data](https://seobandwagon.com/local-seo/columbus) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Columbus, Ohio · Legal · 78 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 78 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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