# Who gets found in Dallas-Fort Worth?

Aug 30 → Sep 8 1 page-one leader changed hands 21 new pages in the top 5

THE SEARCH LEDGER · DALLAS-FORT WORTH EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Dallas-Fort Worth types 2,527,820 searches looking for a local business, and advertisers pay $9.27M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/dallas-fort-worth#methodology)

2,527,820

SEARCHES IN PLAY / MO

$9.27M

AD-EQUIV. VALUE / MO

1,190

LISTINGS TRACKED

7,727

KEYWORDS TRACKED

Dallas-Fort Worth searches 6,286,690 times a month in total. The other 3,758,870 are branded or navigational — someone already knows where they are going, across 1,808 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Dallas-Fort Worth asks Google for in an average month.

2,527,820

searches in an average month across the 2,716 keywords where a local business can actually be chosen — roughly **84,000 searches a day** for something, or someone, in Dallas-Fort Worth.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 40% of everything Dallas-Fort Worth searches.

Waffle chart of monthly search demand by vertical: Food & Dining 52 percent, Attractions 21 percent, Other 11 percent, Hotels & Lodging 5 percent, Shopping 3 percent, Real Estate 3 percent, Health & Wellness 3 percent, Personal Care 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 52% Attractions 21% Other 11% Hotels & Lodging 5% Shopping 3% Real Estate 3% Health & Wellness 3% Personal Care 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **52% of the addressable demand** in Dallas-Fort Worth, against 21% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Hotels & Lodging | 79 | 79 | 91 | 85 | 92 | 100 | 100 | 87 | 87 | 97 | 83 | 82 |
| Food & Dining | 83 | 84 | 97 | 95 | 97 | 96 | 95 | 100 | 96 | 98 | 96 | 96 |
| Entertainment | 45 | 46 | 57 | 77 | 82 | 99 | 100 | 95 | 90 | 81 | 68 | 66 |
| Attractions | 60 | 65 | 100 | 81 | 90 | 99 | 91 | 78 | 69 | 85 | 82 | 90 |
| Shopping | 75 | 70 | 84 | 81 | 86 | 89 | 88 | 89 | 78 | 83 | 95 | 100 |
| Home Services | 67 | 75 | 76 | 73 | 64 | 71 | 71 | 84 | 100 | 78 | 55 | 58 |
| Health & Wellness | 98 | 89 | 97 | 93 | 91 | 95 | 93 | 94 | 94 | 100 | 89 | 95 |
| Personal Care | 60 | 71 | 84 | 75 | 91 | 76 | 76 | 100 | 71 | 84 | 69 | 73 |
| Travel & Transit | 89 | 82 | 97 | 93 | 100 | 97 | 92 | 87 | 88 | 98 | 86 | 84 |
| Real Estate | 86 | 84 | 87 | 92 | 90 | 88 | 84 | 100 | 89 | 87 | 72 | 72 |
| Education | 96 | 88 | 92 | 89 | 80 | 89 | 81 | 93 | 96 | 100 | 75 | 70 |
| Legal | 76 | 71 | 83 | 64 | 50 | 55 | 64 | 83 | 100 | 75 | 40 | 81 |
| Professional Services | 92 | 100 | 96 | 81 | 48 | 51 | 60 | 76 | 59 | 64 | 55 | 56 |
| Jobs & Careers | 64 | 76 | 76 | 76 | 88 | 100 | 77 | 93 | 96 | 78 | 56 | 53 |

### Climbing fastest

The steepest risers in Dallas-Fort Worth over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

dallas mavericks summer league tickets ▲ 290% BREAKOUT

dallas cowboy field ▲ 289% BREAKOUT

seatgeek cowboys tickets ▲ 289% BREAKOUT

world cup watch party dallas ▲ 287% BREAKOUT

4th of july events dallas ▲ 287% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Dallas-Fort Worth — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 9 more clear the bar below these.

Deep Ellum NEIGHBORHOOD 48,870/mo

51 keywords · $35.4K/mo in ad-equivalent value

Uptown NEIGHBORHOOD 28,800/mo

52 keywords · $82.9K/mo in ad-equivalent value

Arlington SUBURB 18,450/mo

54 keywords · $70.2K/mo in ad-equivalent value

Oak Cliff NEIGHBORHOOD 8,790/mo

53 keywords · $16.3K/mo in ad-equivalent value

North Dallas NEIGHBORHOOD 7,180/mo

48 keywords · $35.3K/mo in ad-equivalent value

Plano SUBURB 6,270/mo

22 keywords · $10.9K/mo in ad-equivalent value

Turtle Creek NEIGHBORHOOD 5,410/mo

6 keywords · $5.0K/mo in ad-equivalent value

West End NEIGHBORHOOD 3,870/mo

3 keywords · $2.1K/mo in ad-equivalent value

Park Cities NEIGHBORHOOD 3,600/mo

1 keyword · $14.7K/mo in ad-equivalent value

Lake Highlands NEIGHBORHOOD 3,530/mo

10 keywords · $9.0K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Deep Ellum** alone carries 48,870 searches a month across 51 keywords, worth $35.4K a month at Google's posted prices. If your pages only ever say "Dallas-Fort Worth", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Dallas-Fort Worth.

"DALLAS TRUCK WRECK LAWYER" · COST OF ONE AD CLICK

$1463.48

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Dallas-Fort Worth right now.

### Every keyword has a price tag

The 7,089 of 7,727 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 7089 tracked keywords by cost per click, log scale. Cheapest: ihg dallas at $0.01. Most expensive: dallas truck wreck lawyer at $1463.48.

### The price board

The 7,089 of 7,727 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | dallas truck wreck lawyer · LEGAL | $1463.48 | 720 | $1.05M | — |
| 2 | truck wreck lawyer dallas · LEGAL | $1143.91 | 40 | $45.8K | — |
| 3 | auto accident lawyer dallas · LEGAL | $1063.66 | 90 | $95.7K | — |
| 4 | dallas asbestos lawyer · LEGAL | $948.45 | 10 | $9.5K | — |
| 5 | dallas 18 wheeler accident lawyer · LEGAL | $711.16 | 90 | $64.0K | — |
| 6 | car crash lawyer dallas · LEGAL | $673.76 | 590 | $397.5K | — |
| 7 | accident lawyer dallas · LEGAL | $648.96 | 260 | $168.7K | — |
| 8 | dallas car accident injury attorney · LEGAL | $606.82 | 10 | $6.1K | — |
| 9 | best accident attorney dallas · LEGAL | $590.63 | 10 | $5.9K | — |
| 10 | dallas work injury attorney · LEGAL | $552.00 | 40 | $22.1K | — |
| 11 | car accident lawyer dallas · LEGAL | $549.56 | 720 | $395.7K | — |
| 12 | wrongful death lawyer dallas · LEGAL | $458.92 | 170 | $78.0K | — |
| 13 | best car wreck lawyer dallas · LEGAL | $426.56 | 10 | $4.3K | — |
| 14 | dallas work injury lawyer · LEGAL | $424.64 | 70 | $29.7K | — |
| 15 | water restoration companies dallas · HOME SERVICES | $419.52 | 10 | $4.2K | — |
| 16 | best injury lawyer dallas · LEGAL | $414.48 | 140 | $58.0K | — |
| 17 | slip and fall attorneys dallas · LEGAL | $400.87 | 90 | $36.1K | — |
| 18 | montgomery law firm dallas · LEGAL | $390.15 | 10 | $3.9K | — |
| 19 | construction lawyer dallas · LEGAL | $363.89 | 30 | $10.9K | — |
| 20 | accident attorney in dallas · LEGAL | $279.51 | 40 | $11.2K | — |
| 21 | injury attorney dallas · LEGAL | $255.63 | 2,400 | $613.5K | — |
| 22 | fence contractors dallas · HOME SERVICES | $247.71 | 20 | $5.0K | — |
| 23 | best flooring companies in dallas · OTHER | $222.21 | 10 | $2.2K | — |
| 24 | plumbing repair dallas · HOME SERVICES | $219.72 | 10 | $2.2K | — |
| 25 | best car wreck attorney dallas · LEGAL | $211.31 | 90 | $19.0K | — |
| 26 | abogado dallas · OTHER | $208.22 | 50 | $10.4K | — |
| 27 | personal injury lawyer near me · LEGAL | $191.82 | 2,400 | $460.4K | — |
| 28 | garage door opener repair dallas · HOME SERVICES | $187.00 | 10 | $1.9K | — |
| 29 | sell house dallas · OTHER | $183.60 | 10 | $1.8K | — |
| 30 | heating and cooling dallas · HOME SERVICES | $177.65 | 70 | $12.4K | — |
| 31 | 24 hr plumber dallas · HOME SERVICES | $175.15 | 70 | $12.3K | — |
| 32 | precision door dallas · OTHER | $171.98 | 10 | $1.7K | — |
| 33 | chapter 13 attorney dallas · LEGAL | $168.35 | 50 | $8.4K | — |
| 34 | dallas drug defense lawyer · LEGAL | $155.65 | 40 | $6.2K | — |
| 35 | law offices dallas · OTHER | $154.27 | 40 | $6.2K | — |
| 36 | dallas home investors · OTHER | $151.90 | 10 | $1.5K | — |
| 37 | dallas county divorce lawyers · LEGAL | $149.23 | 20 | $3.0K | — |
| 38 | real estate investment dallas · REAL ESTATE | $144.53 | 40 | $5.8K | — |
| 39 | medical negligence lawyers dallas tx · LEGAL | $141.65 | 40 | $5.7K | — |
| 40 | accident attorney dallas · LEGAL | $141.54 | 90 | $12.7K | — |
| 41 | heating and air dallas tx · HOME SERVICES | $140.88 | 10 | $1.4K | — |
| 42 | best dwi lawyer dallas · LEGAL | $138.78 | 30 | $4.2K | — |
| 43 | dallas lawyer · LEGAL | $138.24 | 40 | $5.5K | — |
| 44 | colliers international dallas · OTHER | $133.57 | 90 | $12.0K | — |
| 45 | dallas electrical services · HOME SERVICES | $130.20 | 40 | $5.2K | — |
| 46 | dallas foundation repair companies · OTHER | $125.11 | 10 | $1.3K | — |
| 47 | federal lawyer dallas · LEGAL | $122.23 | 10 | $1.2K | — |
| 48 | bookkeeping dallas tx · PROFESSIONAL SERVICES | $119.75 | 10 | $1.2K | — |
| 49 | shower remodel dallas · HOME SERVICES | $118.59 | 10 | $1.2K | — |
| 50 | emergency plumber near me · HOME SERVICES | $117.20 | 320 | $37.5K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $1,463 a click?

The businesses bidding here keep bidding. Here's the math that makes a $1,463 click rational, using legal industry benchmarks.

100 clicks bought −$146,348

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.5× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

dallas truck wreck lawyer

~$25,000 case fee (benchmark) · $1463.48/click

17 clicks

water restoration companies dallas

~$9,500 job value (benchmark) · $419.52/click

22 clicks

real estate investment dallas

~$9,000 commission (benchmark) · $144.53/click

62 clicks

pecan lodge bbq

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $4,033,000/mo

Home Services $1,305,000/mo

Food & Dining $1,120,000/mo

Attractions $746,000/mo

Health & Wellness $617,000/mo

Other $585,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Dallas-Fort Worth's front page, who's climbing, who's slipping — and where the seats are still empty.

24%

of Dallas-Fort Worth's tracked page-one slots are held by one of the 40 national directories we name. The other 76% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 24 of 100 tracked page-one slots held by one of 40 named national directories, 76 by everything else.

out-of-town directories · 24 everything else · 76

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Dallas-Fort Worth coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "grocery store near me"

Page-one position, last pull vs. this one: **local.albertsons.com moved ▲ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for grocery store near me between Aug 30 and Sep 8: local.albertsons.com moved from position 10 → 3.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 15

Culpepper Cattle Co.

map rank for "steakhouse"

#3 → #18

▼ 12

Carmine's Pizza Downtown

map rank for "pizza"

#8 → #20

▲ 7

local.albertsons.com

grocery store near me

#10 → #3

▼ 6

www.visitdallas.com

2 queries — dallas comedy club · dallas concerts

0 up · 2 down

NEW

www.yelp.com

restaurants near me · new to page one

— → #1

NEW

a-1locksmith.com

locksmith near me · new to page one

— → #1

▲ 297

The Original Pancake House DFW

reviews

7,783 → 8,080

▲ 293

STK Steakhouse

reviews

7,229 → 7,522

▲ 12

Daily Coffee

map rank for "coffee shop"

#17 → #5

▼ 12

Tierra a Taza Coffee Co.

map rank for "coffee shop"

#4 → #16

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

673,000 searches/mo

www.yelp.com AGGREGATOR

grocery store near me

60,500 searches/mo

local.tomthumb.com LOCAL

apartments near me

49,500 searches/mo

www.apartments.com AGGREGATOR

pizza near me

49,500 searches/mo

locations.papajohns.com LOCAL

dallas museum of art

33,100 searches/mo

dma.org OPEN RACE

urgent care near me

18,100 searches/mo

www.carenow.com LOCAL

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/dallas-fort-worth#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Dallas-Fort Worth coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Bulldog Locksmith & Access Control

Top-rated of 98 tracked Locksmith

Rating 5.0 ★ (cat. median 4.8)

Reviews 937 (median 94)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 10× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,190 businesses we track in Dallas-Fort Worth's map results, **133** have no website at all — 11% of the field, showing up on reputation alone.

133

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **4,532 reviews** and a 4.3 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

38 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Thompson Law

4.9 ★ · 2,000 reviews

5 SEATS

#1

J. Alexander Law Firm

4.9 ★ · 532 reviews

5 SEATS

#1

Dallas Truck Accident Lawyers

5.0 ★ · 18 reviews

2 SEATS

#2

Aulsbrook Car & Truck Wreck Injury Lawyers Dallas

5.0 ★ · 205 reviews

2 SEATS

#1

The Woolworth

4.9 ★ · 9,600 reviews

1 SEAT

#1

CareNow Urgent Care - Uptown

4.2 ★ · 1,200 reviews

1 SEAT

#1

Tom Thumb

4.4 ★ · 1,100 reviews

1 SEAT

#1

Zalat Pizza

4.4 ★ · 950 reviews

1 SEAT

A DIFFERENT POOL

**26 of the 38 businesses holding these seats never appear in the category rosters we pull for Dallas-Fort Worth.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Dallas-Fort Worth metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,190 businesses we track in Dallas-Fort Worth's map results, **113** are ranking on a listing no owner has claimed — 9% of the field, with nobody able to edit the hours, the category or the photos.

113

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **2,721 reviews** and a 4.4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Dallas-Fort Worth city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Dallas-Fort Worth — each line from a named source, and absent where we have none.

1.30M

PEOPLE

Median age 33.1. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$230,000

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,178

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Dallas-Fort Worth city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Dallas-Fort Worth vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | DALLAS-FORT WORTH | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $58,231 a year | $69,021 | −16% |
| Median home value | $230,000 | $244,900 | −6% |
| Median gross rent | $1,178 a month | $1,163 | +1% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Dallas-Fort Worth city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

### The names Dallas-Fort Worth searches for

The 68 brands, institutions and landmarks this metro looks up by name — 3,762,250 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | Dallas Cowboys | Sports team | | 403K |
| 2 | NFL | League | | 288K |
| 3 | NorthPark Center | Store | | 240K |
| 4 | Texas Rangers | Sports team | | 197K |
| 5 | Dallas Mavericks | Sports team | | 183K |
| 6 | Dallas Stars | Sports team | | 180K |
| 7 | NBA | League | | 179K |
| 8 | Dallas Love Field | Business | | 164K |
| 9 | Galleria Dallas | Store | | 155K |
| 10 | Dallas Museum of Art | Destination | | 120K |
| 11 | Hilton | Hotel | | 110K |
| 12 | Dallas Zoo | Destination | | 99K |

#### Most searched

-   1 Dallas Cowboys 403K
-   2 NFL 288K
-   3 NorthPark Center 240K
-   4 Texas Rangers 197K
-   5 Dallas Mavericks 183K

#### Most valuable

-   1 NorthPark Center $640K
-   2 Dallas Stars $585K
-   3 Dallas Cowboys $475K
-   4 Dallas Love Field $461K
-   5 NFL $330K

#### Most expensive per click

-   1 Uchi $8.19
-   2 Frontiers of Flight Museum $6.04
-   3 La Quinta Inn $3.56
-   4 Motel 6 $3.43
-   5 Dallas Stars $3.25

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Dallas-Fort Worth edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

2.53M

SEARCHES IN PLAY / MO

$1463

PRICIEST CLICK

24%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/dallas-fort-worth#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 182 MI Austin, TX 4,894,490 searches/mo · 1,330 listings](https://seobandwagon.com/local-seo/austin) [NEAREST · 190 MI Oklahoma City, OK 1,818,240 searches/mo · 1,341 listings](https://seobandwagon.com/local-seo/oklahoma-city) [NEAREST · 225 MI Houston, TX 8,289,250 searches/mo · 1,372 listings](https://seobandwagon.com/local-seo/houston) [CLOSEST LOOKALIKE Miami, FL 2,235,660 searches/mo · 1,101 listings](https://seobandwagon.com/local-seo/miami)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.3M/mo](https://seobandwagon.com/local-seo/dallas-fort-worth/food-dining) [ENTERTAINMENT 237K/mo](https://seobandwagon.com/local-seo/dallas-fort-worth/entertainment) [HOME SERVICES 43K/mo](https://seobandwagon.com/local-seo/dallas-fort-worth/home-services)

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Canonical page: https://seobandwagon.com/local-seo/dallas-fort-worth
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api