# Who gets found in Denver?

Aug 30 → Sep 8 2 page-one leaders changed hands 21 new pages in the top 5

THE SEARCH LEDGER · DENVER EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Denver types 5,645,650 searches looking for a local business, and advertisers pay $14.45M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/denver#methodology)

5,645,650

SEARCHES IN PLAY / MO

$14.45M

AD-EQUIV. VALUE / MO

1,344

LISTINGS TRACKED

6,830

KEYWORDS TRACKED

Denver searches 12,048,480 times a month in total. The other 6,402,830 are branded or navigational — someone already knows where they are going, across 1,495 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Denver DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Denver DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Denver asks Google for in an average month.

5,645,650

searches in an average month across the 2,750 keywords where a local business can actually be chosen — roughly **188,000 searches a day** for something, or someone, in Denver.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 47% of everything Denver searches.

Waffle chart of monthly search demand by vertical: Food & Dining 69 percent, Other 10 percent, Attractions 5 percent, Shopping 5 percent, Health & Wellness 3 percent, Hotels & Lodging 3 percent, Travel & Transit 3 percent, Personal Care 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Denver DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 69% Other 10% Attractions 5% Shopping 5% Health & Wellness 3% Hotels & Lodging 3% Travel & Transit 3% Personal Care 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **69% of the addressable demand** in Denver, against 5% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Denver DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 57 | 50 | 68 | 73 | 87 | 100 | 99 | 92 | 73 | 77 | 67 | 70 |
| Places & Neighborhoods | 62 | 67 | 86 | 78 | 89 | 96 | 100 | 98 | 86 | 78 | 62 | 61 |
| Entertainment | 48 | 31 | 46 | 95 | 100 | 45 | 42 | 47 | 40 | 47 | 46 | 41 |
| Education | 66 | 53 | 68 | 68 | 74 | 58 | 54 | 100 | 88 | 81 | 59 | 45 |
| Food & Dining | 67 | 66 | 76 | 74 | 88 | 87 | 100 | 92 | 87 | 79 | 67 | 75 |
| Hotels & Lodging | 70 | 65 | 78 | 75 | 87 | 98 | 99 | 100 | 90 | 84 | 70 | 79 |
| Travel & Transit | 72 | 71 | 87 | 72 | 85 | 99 | 100 | 99 | 96 | 95 | 80 | 81 |
| Shopping | 59 | 56 | 69 | 58 | 83 | 99 | 100 | 85 | 82 | 69 | 70 | 88 |
| Real Estate | 86 | 84 | 100 | 99 | 99 | 84 | 98 | 98 | 85 | 84 | 71 | 70 |
| Home Services | 80 | 89 | 81 | 77 | 67 | 74 | 73 | 84 | 100 | 84 | 56 | 64 |
| Personal Care | 79 | 74 | 100 | 91 | 100 | 100 | 100 | 92 | 80 | 73 | 75 | 75 |
| Health & Wellness | 100 | 89 | 93 | 92 | 89 | 92 | 92 | 94 | 99 | 95 | 88 | 96 |
| Legal | 100 | 65 | 73 | 54 | 47 | 47 | 53 | 68 | 99 | 73 | 46 | 50 |
| Professional Services | 100 | 89 | 83 | 59 | 42 | 39 | 36 | 55 | 51 | 57 | 46 | 61 |

### Climbing fastest

The steepest risers in Denver over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

paintless dent removal denver colorado ▲ 297% BREAKOUT

garth brooks denver ▲ 297% BREAKOUT

world cup watch party denver ▲ 294% BREAKOUT

kasa lohi denver ▲ 293% BREAKOUT

4th of july events denver ▲ 292% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Denver DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Denver — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 25 more clear the bar below these.

Boulder SUBURB 212,280/mo

99 keywords · $464.4K/mo in ad-equivalent value

Cherry Creek NEIGHBORHOOD 166,860/mo

213 keywords · $428.5K/mo in ad-equivalent value

Westminster SUBURB 113,860/mo

35 keywords · $173.5K/mo in ad-equivalent value

Golden SUBURB 95,360/mo

86 keywords · $88.2K/mo in ad-equivalent value

Arvada SUBURB 49,330/mo

53 keywords · $90.9K/mo in ad-equivalent value

Parker SUBURB 44,530/mo

91 keywords · $80.0K/mo in ad-equivalent value

Broomfield SUBURB 41,570/mo

44 keywords · $127.5K/mo in ad-equivalent value

Aurora SUBURB 38,750/mo

23 keywords · $93.1K/mo in ad-equivalent value

Sloan Lake NEIGHBORHOOD 33,100/mo

1 keyword · $17.5K/mo in ad-equivalent value

Littleton SUBURB 29,080/mo

26 keywords · $51.3K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Denver DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Boulder** alone carries 212,280 searches a month across 99 keywords, worth $464.4K a month at Google's posted prices. If your pages only ever say "Denver", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Denver.

"DENVER WRONGFUL DEATH LAWYER" · COST OF ONE AD CLICK

$1410.12

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Denver right now.

### Every keyword has a price tag

The 6,635 of 6,830 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 6635 tracked keywords by cost per click, log scale. Cheapest: denver area at $0.01. Most expensive: denver wrongful death lawyer at $1410.12.

### The price board

The 6,635 of 6,830 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | denver wrongful death lawyer · LEGAL | $1410.12 | 210 | $296.1K | — |
| 2 | denver motorcycle injury attorney · LEGAL | $1115.29 | 210 | $234.2K | — |
| 3 | personal injury law firm denver · LEGAL | $1043.67 | 50 | $52.2K | — |
| 4 | denver truck accident lawyer · LEGAL | $796.18 | 480 | $382.2K | — |
| 5 | best injury lawyers in denver · LEGAL | $432.39 | 90 | $38.9K | — |
| 6 | denver personal injury · OTHER | $401.14 | 20 | $8.0K | — |
| 7 | denver family attorney · LEGAL | $321.46 | 10 | $3.2K | — |
| 8 | denver septic pumping · HOME SERVICES | $313.57 | 10 | $3.1K | — |
| 9 | best personal injury attorney in denver colorado · LEGAL | $308.84 | 50 | $15.4K | — |
| 10 | denver area house painters · HOME SERVICES | $295.96 | 10 | $3.0K | — |
| 11 | pi attorney denver · LEGAL | $270.42 | 1,900 | $513.8K | — |
| 12 | denver area electricians · HOME SERVICES | $267.17 | 10 | $2.7K | — |
| 13 | gas plumber denver · HOME SERVICES | $249.73 | 10 | $2.5K | — |
| 14 | civil suit lawyers denver co · LEGAL | $242.47 | 10 | $2.4K | — |
| 15 | personal injury lawyer near me · LEGAL | $220.99 | 5,400 | $1.19M | — |
| 16 | mr rooter plumbing denver · HOME SERVICES | $212.43 | 10 | $2.1K | — |
| 17 | roof depot denver · HOME SERVICES | $198.95 | 10 | $2.0K | — |
| 18 | central air denver · OTHER | $174.32 | 10 | $1.7K | — |
| 19 | pest solutions denver · HOME SERVICES | $170.73 | 10 | $1.7K | — |
| 20 | veterinarian near denver co · HEALTH & WELLNESS | $166.40 | 10 | $1.7K | — |
| 21 | plumbing contractor denver co · HOME SERVICES | $158.15 | 10 | $1.6K | — |
| 22 | cross country movers denver · OTHER | $156.01 | 10 | $1.6K | — |
| 23 | workers compensation lawyer denver co · LEGAL | $153.30 | 90 | $13.8K | — |
| 24 | car crash lawyer denver · LEGAL | $149.86 | 1,600 | $239.8K | — |
| 25 | allstate agents denver · OTHER | $147.16 | 10 | $1.5K | — |
| 26 | new windows denver · OTHER | $145.95 | 70 | $10.2K | — |
| 27 | affordable pest control denver · HOME SERVICES | $143.54 | 10 | $1.4K | — |
| 28 | plumber 80015 · HOME SERVICES | $141.15 | 10 | $1.4K | — |
| 29 | kudu roofing denver · HOME SERVICES | $139.46 | 10 | $1.4K | — |
| 30 | work injury lawyer denver · LEGAL | $139.27 | 50 | $7.0K | — |
| 31 | residential plumber denver · HOME SERVICES | $139.11 | 10 | $1.4K | — |
| 32 | heating companies denver · HOME SERVICES | $138.83 | 10 | $1.4K | — |
| 33 | rio grande hardware denver · OTHER | $124.19 | 40 | $5.0K | — |
| 34 | house painting denver co · OTHER | $122.64 | 50 | $6.1K | — |
| 35 | hercules hvac denver · HOME SERVICES | $121.80 | 10 | $1.2K | — |
| 36 | electrician 80015 · HOME SERVICES | $119.17 | 10 | $1.2K | — |
| 37 | emergency plumber denver · HOME SERVICES | $118.59 | 260 | $30.8K | — |
| 38 | floor installation denver · OTHER | $116.92 | 70 | $8.2K | — |
| 39 | pod rental denver · OTHER | $115.40 | 10 | $1.2K | — |
| 40 | rooter denver · OTHER | $115.37 | 10 | $1.2K | — |
| 41 | plumbing services denver · HOME SERVICES | $114.32 | 260 | $29.7K | — |
| 42 | interior painting denver co · OTHER | $113.08 | 70 | $7.9K | — |
| 43 | dui lawyer denver · LEGAL | $112.52 | 1,000 | $112.5K | — |
| 44 | defense lawyer denver · LEGAL | $110.80 | 90 | $10.0K | — |
| 45 | 24 hour plumber denver · HOME SERVICES | $109.33 | 30 | $3.3K | — |
| 46 | we buy houses in denver · OTHER | $107.34 | 50 | $5.4K | — |
| 47 | denver business litigation attorney · LEGAL | $106.00 | 20 | $2.1K | — |
| 48 | j & j tree care denver co · OTHER | $105.26 | 10 | $1.1K | — |
| 49 | property damage lawyer denver · LEGAL | $104.05 | 10 | $1.0K | — |
| 50 | murphy company denver · OTHER | $100.79 | 90 | $9.1K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Denver DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $1,410 a click?

The businesses bidding here keep bidding. Here's the math that makes a $1,410 click rational, using legal industry benchmarks.

100 clicks bought −$141,012

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.5× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

denver wrongful death lawyer

~$25,000 case fee (benchmark) · $1410.12/click

17 clicks

denver area house painters

~$9,500 job value (benchmark) · $295.96/click

32 clicks

dental implants denver

~$3,200 patient value (benchmark) · $83.45/click

38 clicks

denver fall events

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Denver DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $3,705,000/mo

Home Services $3,175,000/mo

Food & Dining $2,755,000/mo

Health & Wellness $1,617,000/mo

Other $749,000/mo

Attractions $607,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Denver's front page, who's climbing, who's slipping — and where the seats are still empty.

21%

of Denver's tracked page-one slots are held by one of the 40 national directories we name. The other 79% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 21 of 100 tracked page-one slots held by one of 40 named national directories, 79 by everything else.

out-of-town directories · 21 everything else · 79

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Denver coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "personal injury lawyer near me"

Page-one position, last pull vs. this one: **www.burgsimpson.com moved ▼ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for personal injury lawyer near me between Aug 30 and Sep 8: www.burgsimpson.com moved from position 3 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 15

Allure apartments

map rank for "apartments"

#20 → #5

▲ 14

Little Johnny B's - Woodfired Pizza

map rank for "pizza"

#17 → #3

▼ 10

www.burgsimpson.com

2 queries — personal injury lawyer near me · pi attorney denver

0 up · 2 down

▲ 4

mypizzagrill.com

pizza near me

#8 → #4

NEW

visitdenver.com

restaurants near me · new to page one

— → #1

NEW

www.ogdentheatre.com

ogden theater denver · new to page one

— → #1

▲ 68

Gaia Masala Burger & Bar LODO

reviews

4,339 → 4,407

▲ 41

Thirsty Lion

reviews

4,753 → 4,794

▼ 0.1★

Capitol Convenience

rating

4.4★ → 4.3★

▼ 0.1★

Safeway

rating

3.9★ → 3.8★

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

2,240,000 searches/mo

visitdenver.com LOCAL

grocery store near me

246,000 searches/mo

www.yelp.com AGGREGATOR

pizza near me

201,000 searches/mo

denverpizzaco.com LOCAL

nuggets tickets

90,500 searches/mo

www.nba.com OPEN RACE

avalanche tickets

90,500 searches/mo

www.nhl.com OPEN RACE

urgent care near me

74,000 searches/mo

www.denverhealth.org LOCAL

NO MAP PACK

**6 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/denver#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 90%

Map pack 71%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Denver coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **90%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Casino Party USA - Denver

Top-rated of 51 tracked Casino

Rating 5.0 ★ (cat. median 4.4)

Reviews 1,859 (median 319)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Denver DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 5.8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,344 businesses we track in Denver's map results, **134** have no website at all — 10% of the field, showing up on reputation alone.

134

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,536 reviews** and a 4.5 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Denver DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

39 businesses hold the 45 pack seats across the 15 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Rosenthal Injury Law

5.0 ★ · 244 reviews

3 SEATS

#1

Brown Brothers Plumbing and HVAC

4.9 ★ · 140 reviews

2 SEATS

#2

Denver Personal Injury Lawyers®

5.0 ★ · 336 reviews

2 SEATS

#2

Peach Tree Plumbing

4.8 ★ · 102 reviews

2 SEATS

#2

Denver Plumbing & Drain Pro

5.0 ★ · 17 reviews

2 SEATS

#1

Denver Health Adult Urgent Care Center

4.6 ★ · 1,200 reviews

1 SEAT

#1

Metropolitan Dental Care

4.9 ★ · 1,100 reviews

1 SEAT

#1

Treviño Law, PLLC: Denver Truck Accident Lawyer

5.0 ★ · 314 reviews

1 SEAT

A DIFFERENT POOL

**7 of the 39 businesses holding these seats never appear in the category rosters we pull for Denver.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 15 tracked keywords anchored on the Denver metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,344 businesses we track in Denver's map results, **110** are ranking on a listing no owner has claimed — 8% of the field, with nobody able to edit the hours, the category or the photos.

110

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **4,671 reviews** and a 4.5 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Denver DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Denver — each line from a named source, and absent where we have none.

707K

PEOPLE

Median age 34.8. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$459,100

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,495

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Denver city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Denver vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | DENVER | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $78,177 a year | $69,021 | +13% |
| Median home value | $459,100 | $244,900 | +87% |
| Median gross rent | $1,495 a month | $1,163 | +29% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Denver city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

Broadband 195 Mbps avg 93.4% coverage · 51.2% fiber

Average download of 195 Mbps, 93.4% coverage, 51.2% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 39 upcoming events Colorado Rockies vs. San Diego Padres · Coors Field

39 upcoming tracked events, led by Colorado Rockies vs. San Diego Padres at Coors Field.

### The names Denver searches for

The 102 brands, institutions and landmarks this metro looks up by name — 11,075,950 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | Denver Broncos | Sports team | | 2.56M |
| 2 | NBA | League | | 1.01M |
| 3 | Denver Nuggets | Sports team | | 897K |
| 4 | Colorado Avalanche | Sports team | | 767K |
| 5 | Colorado Rockies | Sports team | | 559K |
| 6 | Denver Art Museum | Destination | | 361K |
| 7 | MLB | League | | 317K |
| 8 | Elitch Gardens | Destination | | 259K |
| 9 | NHL | League | | 253K |
| 10 | Red Rocks Park and Amphitheatre | Destination | | 231K |
| 11 | Denver Zoo | Destination | | 199K |
| 12 | Hilton | Hotel | | 192K |

#### Most searched

-   1 Denver Broncos 2.56M
-   2 NBA 1.01M
-   3 Denver Nuggets 897K
-   4 Colorado Avalanche 767K
-   5 Colorado Rockies 559K

#### Most valuable

-   1 Denver Broncos $4.47M
-   2 Colorado Avalanche $1.77M
-   3 NBA $1.51M
-   4 Denver Nuggets $1.45M
-   5 Colorado Rockies $1.02M

#### Most expensive per click

-   1 Museum of Contemporary Art $9.13
-   2 Mershops Town Center at Aurora $8.88
-   3 Root Down $7.70
-   4 Hotel Indigo Denver Downtown-Union Station $4.65
-   5 Motel 6 $4.44

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Denver edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

5.65M

SEARCHES IN PLAY / MO

$1410

PRICIEST CLICK

21%

PAGE ONE DIRECTORY SHARE

6 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/denver#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 334 MI Albuquerque, NM 1,042,700 searches/mo · 1,089 listings](https://seobandwagon.com/local-seo/albuquerque) [NEAREST · 370 MI Salt Lake City, UT 3,087,930 searches/mo · 1,326 listings](https://seobandwagon.com/local-seo/salt-lake-city) [NEAREST · 499 MI St. George, UT 162,340 searches/mo · 799 listings](https://seobandwagon.com/local-seo/st-george) [CLOSEST LOOKALIKE Austin, TX 4,894,490 searches/mo · 1,330 listings](https://seobandwagon.com/local-seo/austin)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 4.0M/mo](https://seobandwagon.com/local-seo/denver/food-dining) [ENTERTAINMENT 532K/mo](https://seobandwagon.com/local-seo/denver/entertainment) [HEALTH & WELLNESS 215K/mo](https://seobandwagon.com/local-seo/denver/health-wellness) [REAL ESTATE 101K/mo](https://seobandwagon.com/local-seo/denver/real-estate) [HOME SERVICES 87K/mo](https://seobandwagon.com/local-seo/denver/home-services) [LEGAL 30K/mo](https://seobandwagon.com/local-seo/denver/legal)

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Canonical page: https://seobandwagon.com/local-seo/denver
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api