# Home Services search demand in Des Moines

THE SEARCH LEDGER · DES MOINES, IOWA · HOME SERVICES

Every month Des Moines types 11,930 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/des-moines/home-services#colophon)

117

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026

11,930

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026

$251K

MONTHLY AD VALUE

Source: volume × CPC, computed

$27.86

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026

## When Des Moines searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JUN and lowest in FEB.

Search interest by month, indexed 0 to 100: January 61, February 48, March 61, April 73, May 95, June 100, July 75, August 68, September 87, October 76, November 59, December 54.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Des Moines — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Des Moines pays per click for home services

The 20 highest-volume of 117 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“des moines garage door repair”** at $96.05.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | des moines roofing | 1,300 | $7.16 | 15 | commercial |
| 2 | des moines locksmith | 880 | $19.77 | 7 | commercial |
| 3 | locksmith near me | 880 | $15.04 | 20 | transactional |
| 4 | des moines plumber | 590 | $26.09 | 16 | commercial |
| 5 | iowa landscape supply des moines | 590 | $3.80 | | branded |
| 6 | des moines hvac | 480 | $31.62 | 28 | commercial |
| 7 | des moines pest control | 480 | $20.65 | 4 | commercial |
| 8 | red roof des moines | 480 | $1.98 | | branded |
| 9 | plumber near me | 480 | $29.35 | 23 | transactional |
| 10 | des moines electrician | 260 | $33.19 | 23 | commercial |
| 11 | des moines landscaping | 260 | $7.48 | 6 | commercial |
| 12 | roofing companies des moines | 260 | $19.48 | 8 | commercial |
| 13 | schaal heating and cooling des moines | 260 | $13.49 | | informational |
| 14 | home remodeling des moines | 260 | $11.10 | 17 | commercial |
| 15 | electrician near me | 260 | $33.72 | 31 | transactional |
| 16 | des moines handyman | 210 | $11.91 | 0 | commercial |
| 17 | remodeling contractors des moines | 210 | $17.96 | 3 | commercial |
| 18 | des moines garage door repair | 170 | $96.05 | 17 | commercial |
| 19 | lawn care des moines | 170 | $11.69 | 0 | commercial |
| 20 | ac repair des moines | 170 | $50.50 | 23 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Des Moines home services

All 117 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 3 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Roofing | 22 | 2,440 | | $95.04 |
| Locksmith | 6 | 1,850 | | $23.71 |
| Landscaping | 12 | 1,380 | | $17.77 |
| HVAC | 14 | 1,240 | | $66.94 |
| Plumbing | 10 | 1,230 | | $74.25 |
| Remodeling | 8 | 940 | | $97.96 |
| Pest Control | 15 | 860 | | $52.63 |
| Electrical | 6 | 680 | | $59.77 |
| Handyman | 3 | 360 | | $14.29 |
| Garage Door | 5 | 300 | | $277.12 |
| Appliance Repair | 4 | 200 | | $55.25 |
| Fencing | 2 | 180 | | $17.67 |
| Painting | 3 | 70 | | $32.21 |
| Cleaning | 4 | 70 | | $18.42 |

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Des Moines home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

480/mo · $29.35 CPC · difficulty 23

MAP PACK

-   1 Holt Plumbing & Heating, Inc. 4.8★ 4,000
-   2 Drip Doctors Plumbing LLC 5★ 71
-   3 Clog Busters Drain Cleaning & Repair 4.8★ 3,300

ORGANIC TOP 5

-   1 callschaalyaall.com
-   2 rotorooter.com
-   3 reddit.com
-   4 yelp.com
-   5 ajplumbing.com

des moines hvac

480/mo · $31.62 CPC · difficulty 28

MAP PACK

-   1 True Comfort Heating, Cooling and Plumbing 5★ 1,100
-   2 Des Moines Heating & Cooling,LLC 4.9★ 778
-   3 Midwest Comfort Heating & Cooling 4.9★ 868

ORGANIC TOP 5

-   1 reddit.com
-   2 callschaalyaall.com
-   3 desmoinescomfort.com
-   4 yelp.com
-   5 bellbrothers.com

des moines garage door repair

170/mo · $96.05 CPC · difficulty 17

MAP PACK

-   1 Precision Garage Door of Des Moines 5★ 3,400
-   2 Adams Door Company 4.9★ 371
-   3 Precision Garage Door of Des Moines 5★ 526

ORGANIC TOP 5

-   1 precisiondoordesmoines.com
-   2 reddit.com
-   3 adamsdoor.com
-   4 yelp.com
-   5 hicklindoors.com

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Des Moines

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Ultimate Automotive Service Center | 4.8 ★ | 937 | Auto repair shop | YES |
| #2 | Metro Lock & Safe | 4.9 ★ | 891 | Locksmith | YES |
| #3 | Heartland Roofing, Siding, and Solar | 4.8 ★ | 695 | Roofing contractor | YES |
| #4 | Bakeris Roofing | 4.9 ★ | 674 | Roofing contractor | YES |
| #5 | Waddle Exteriors & Roofing | 4.9 ★ | 581 | Roofing contractor | YES |
| #6 | Recon Roofing & Construction | 4.9 ★ | 573 | Roofing contractor | YES |
| #7 | Walter Roofing - Des Moines | 5 ★ | 445 | Roofing contractor | YES |
| #8 | R3 Roofing & Exteriors | 4.8 ★ | 415 | Roofing contractor | YES |
| #9 | Superior Locks & Car Keys | 5 ★ | 401 | Emergency locksmith service | YES |
| #10 | Superstorm Roofing & Siding | 4.9 ★ | 373 | Roofing contractor | YES |
| #11 | Right Roofing & Siding | 4.9 ★ | 367 | Roofing contractor | YES |
| #12 | KeyGuard Locksmith | 4.9 ★ | 331 | Emergency locksmith service | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Des Moines searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

iowa landscape supply des moines 590/mo

red roof des moines 480/mo

Source: [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Des Moines asks about home services

People Also Ask questions collected verbatim from Des Moines home services results — the literal wording Google is already surfacing.

How much would a plumber charge an hour?

How to tell if a plumber is ripping you off?

What are some reputable plumbing companies in Des Moines, Iowa?

What are the three types of plumbers?

What AC brands to stay away from?

What is the average cost for a new HVAC system?

What are the top 3 HVAC brands?

Who is the owner of Des Moines Comfort?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Des Moines metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Des Moines search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 195K searches/mo](https://seobandwagon.com/local-seo/des-moines/food-dining)[Entertainment · 29K searches/mo](https://seobandwagon.com/local-seo/des-moines/entertainment)

HOME SERVICES IN OTHER METROS

[Kansas City](https://seobandwagon.com/local-seo/kansas-city/home-services) [Minneapolis-St. Paul](https://seobandwagon.com/local-seo/minneapolis-st-paul/home-services) [Milwaukee](https://seobandwagon.com/local-seo/milwaukee/home-services) [Richmond](https://seobandwagon.com/local-seo/richmond/home-services)

[← All Des Moines market data](https://seobandwagon.com/local-seo/des-moines) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Des Moines, Iowa · Home Services · 117 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 117 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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