# Health & Wellness search demand in Detroit THE SEARCH LEDGER · DETROIT, MICHIGAN · HEALTH & WELLNESS Every month Detroit types 187,180 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/detroit/health-wellness#colophon) 114 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026 187,180 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026 $1.6M MONTHLY AD VALUE Source: volume × CPC, computed $10.11 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026 ## When Detroit searches for health & wellness Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in DEC and lowest in FEB. Search interest by month, indexed 0 to 100: January 86, February 77, March 87, April 84, May 81, June 83, July 90, August 89, September 92, October 88, November 82, December 100. Source: [Google Trends](https://trends.google.com/) relative interest for the Health & Wellness category in Detroit — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Detroit pays per click for health & wellness The 20 highest-volume of 114 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“dentist near me”** at $24.68. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | urgent care near me | 90,500 | $3.81 | 19 | transactional | | 2 | dentist near me | 33,100 | $24.68 | 49 | transactional | | 3 | dermatologist near me | 14,800 | $4.79 | 28 | transactional | | 4 | chiropractor near me | 9,900 | $8.72 | 9 | transactional | | 5 | veterinarian near me | 9,900 | $6.19 | 25 | transactional | | 6 | eye doctor near me | 6,600 | $6.64 | 37 | transactional | | 7 | detroit mercy dental clinic | 3,600 | $4.83 | | branded | | 8 | detroit dental specialist | 2,400 | $5.00 | | informational | | 9 | detroit dentist | 1,900 | $16.78 | 19 | commercial | | 10 | detroit dermatologist | 1,600 | $9.91 | 26 | commercial | | 11 | detroit urgent care | 1,300 | $3.00 | 16 | commercial | | 12 | urgent care vernor detroit | 1,300 | $1.80 | 0 | commercial | | 13 | emergency dentist in detroit michigan | 720 | $15.49 | | transactional | | 14 | henry ford hospital detroit pharmacy | 590 | $0.63 | | branded | | 15 | orthodontist detroit | 480 | $23.15 | 0 | commercial | | 16 | my detroit dentist | 480 | $4.40 | 18 | commercial | | 17 | eye doctor detroit | 480 | $8.01 | 20 | commercial | | 18 | heidelberg dermatology detroit | 480 | $4.46 | | branded | | 19 | detroit therapist | 390 | $23.69 | 3 | commercial | | 20 | get well urgent care detroit | 390 | $3.91 | 15 | commercial | Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Detroit health & wellness results Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. dentist near me 33,100/mo · $24.68 CPC · difficulty 49 MAP PACK - 1 DiPilla Dentistry of Detroit 4.9★ 442 - 2 Great Expressions Dental Centers - Detroit Ren Cen 4.9★ 853 - 3 Downtown Detroit Dental 3.8★ 16 ORGANIC TOP 5 - 1 deltadental.com - 2 grfamilydentistry.com - 3 zocdoc.com - 4 gentledental-mi.com LOCAL - 5 mydental.org LOCAL urgent care near me 90,500/mo · $3.81 CPC · difficulty 19 MAP PACK - 1 1st Choice Urgent Care of Dearborn EAST 4.5★ 1,400 - 2 Vernor Urgent Care 4.4★ 470 - 3 Concentra Urgent Care 4.2★ 2,700 ORGANIC TOP 5 - 1 getwellurgent.com LOCAL - 2 zocdoc.com - 3 yelp.com - 4 taylorstreetclinic.com - 5 henryford.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The health & wellness businesses competing in Detroit The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Corewell Health Urgent Care - St Clair Shores | 4.5 ★ | 3,494 | Urgent care center | YES | | #2 | Hazel Park Urgent Care | 4.5 ★ | 3,069 | Urgent care center | YES | | #3 | Corewell Health Urgent Care - Grosse Pointe Farms | 4.5 ★ | 2,932 | Urgent care center | YES | | #4 | Concentra Urgent Care | 4.2 ★ | 2,673 | Occupational health service | YES | | #5 | Get Well Urgent Care Of Madison Heights | 4.7 ★ | 2,519 | Urgent care center | YES | | #6 | Emergency Dental of Detroit | 4.8 ★ | 2,246 | Dentist | YES | | #7 | Corewell Health Urgent Care - Allen Park | 4.5 ★ | 2,147 | Urgent care center | YES | | #8 | Corewell Health Urgent Care - Dearborn | 4.6 ★ | 2,093 | Urgent care center | YES | | #9 | Wow Dental | 4.9 ★ | 2,082 | Dentist | YES | | #10 | Corewell Health Urgent Care - Warren West | 4.5 ★ | 1,982 | Urgent care center | YES | | #11 | Get Well Urgent Care Of Warren | 4.4 ★ | 1,719 | Urgent care center | YES | | #12 | Corewell Health Urgent Care - Southgate | 4.5 ★ | 1,616 | Urgent care center | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Health & Wellness brands Detroit searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. detroit mercy dental clinic 3,600/mo henry ford hospital detroit pharmacy 590/mo heidelberg dermatology detroit 480/mo sterling dental detroit 260/mo detroit caring dentistry 140/mo henry ford dermatology detroit 90/mo universal pediatrics detroit 70/mo new center one dermatology detroit 50/mo Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Detroit asks about health & wellness People Also Ask questions collected verbatim from Detroit health & wellness results — the literal wording Google is already surfacing. What is the average cost to see a dentist? How do I fix my teeth if I don't have money? What are some good walk-in dentists in Detroit, Michigan? Who is the best dentist in Detroit, Michigan? What symptoms should you go to urgent care for? Should I go to urgent care for flu? Is it cheaper to go to urgent care or doctor? Where can I find an urgent care center in Grosse Pointe, Michigan? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Healthcare SEO](https://seobandwagon.com/healthcare-seo) [Dental SEO](https://seobandwagon.com/dental-seo) ## More Detroit search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.6M searches/mo](https://seobandwagon.com/local-seo/detroit/food-dining)[Entertainment · 181K searches/mo](https://seobandwagon.com/local-seo/detroit/entertainment)[Home Services · 68K searches/mo](https://seobandwagon.com/local-seo/detroit/home-services)[Legal · 10K searches/mo](https://seobandwagon.com/local-seo/detroit/legal) HEALTH & WELLNESS IN OTHER METROS [Columbus](https://seobandwagon.com/local-seo/columbus/health-wellness) [Pittsburgh](https://seobandwagon.com/local-seo/pittsburgh/health-wellness) [Baltimore](https://seobandwagon.com/local-seo/baltimore/health-wellness) [← All Detroit market data](https://seobandwagon.com/local-seo/detroit) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Detroit, Michigan · Health & Wellness · 114 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 114 health & wellness keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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