# Home Services search demand in Detroit

THE SEARCH LEDGER · DETROIT, MICHIGAN · HOME SERVICES

Every month Detroit types 67,830 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/detroit/home-services#colophon)

111

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026

67,830

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026

$1.5M

MONTHLY AD VALUE

Source: volume × CPC, computed

$20.90

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026

## When Detroit searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV.

Search interest by month, indexed 0 to 100: January 100, February 96, March 98, April 91, May 87, June 94, July 93, August 93, September 93, October 93, November 71, December 80.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Detroit — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Detroit pays per click for home services

The 20 highest-volume of 111 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“roofing contractor near me”** at $63.31.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | plumber near me | 14,800 | $30.18 | 23 | transactional |
| 2 | locksmith near me | 9,900 | $14.23 | 20 | transactional |
| 3 | electrician near me | 5,400 | $16.65 | 31 | transactional |
| 4 | pest control near me | 4,400 | $41.70 | 40 | transactional |
| 5 | appliance repair near me | 3,600 | $6.02 | 13 | transactional |
| 6 | red roof inn detroit warren | 2,900 | $1.68 | | branded |
| 7 | garage door repair near me | 2,900 | $40.34 | 9 | transactional |
| 8 | handyman near me | 2,400 | $7.53 | 11 | transactional |
| 9 | detroit locksmith | 1,900 | $14.89 | 0 | commercial |
| 10 | landscaping near me | 1,900 | $12.18 | 19 | transactional |
| 11 | red roof inn & suites detroit melvindale dearborn | 1,600 | $2.18 | | informational |
| 12 | ac repair near me | 1,600 | $27.95 | 3 | transactional |
| 13 | red roof detroit | 1,300 | $2.22 | | informational |
| 14 | detroit plumber | 1,300 | $26.37 | 9 | commercial |
| 15 | emergency plumber near me | 1,300 | $56.07 | 0 | transactional |
| 16 | detroit pest control | 1,000 | $42.10 | 19 | commercial |
| 17 | roofing contractor near me | 1,000 | $63.31 | 31 | transactional |
| 18 | house cleaning near me | 880 | $11.41 | 15 | transactional |
| 19 | heating and cooling detroit | 720 | $15.63 | | informational |
| 20 | detroit hvac | 390 | $17.66 | 3 | commercial |

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Detroit home services

All 111 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 6 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Plumbing | 14 | 17,790 | | $60.11 |
| Locksmith | 12 | 12,200 | | $18.40 |
| Roofing | 22 | 8,100 | | $145.93 |
| Electrical | 5 | 5,780 | | $22.88 |
| Pest Control | 8 | 5,600 | | $93.59 |
| Appliance Repair | 2 | 3,610 | | $6.02 |
| HVAC | 10 | 3,560 | | $28.73 |
| Garage Door | 3 | 3,240 | | $70.53 |
| Landscaping | 12 | 3,240 | | $32.35 |
| Handyman | 3 | 2,700 | | $13.10 |
| Cleaning | 3 | 960 | | $11.41 |
| Fencing | 3 | 350 | | $10.70 |
| Remodeling | 6 | 220 | | $65.89 |
| Painting | 2 | 160 | | $18.87 |

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Detroit home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

14,800/mo · $30.18 CPC · difficulty 23

MAP PACK

-   1 Pauley's Sewer & Drain 4.4★ 340
-   2 Plumb-O-Matic Shelby Township 5★ 13
-   3 Ak builds and plumbing 5★ 16

ORGANIC TOP 5

-   1 rotorooter.com LOCAL
-   2 yelp.com
-   3 tntplumbingdetroit.com LOCAL
-   4 facebook.com LOCAL
-   5 reddit.com

pest control near me

4,400/mo · $41.70 CPC · difficulty 40

MAP PACK

-   1 Bed Bug Exterminator Detroit 4.9★ 195
-   2 Rove Pest Control 4.9★ 202
-   3 M&H Pest Control Detroit 4.8★ 55

ORGANIC TOP 5

-   1 yelp.com
-   2 greenixpc.com
-   3 xpertpestcontrolmi.com LOCAL
-   4 motorcitypestcontrol.com LOCAL
-   5 rosepestsolutions.com LOCAL

detroit roofer

50/mo · $29.99 CPC · difficulty 15

MAP PACK

-   1 Detroit Roofers 4.9★ 68
-   2 Detroit Roofing Service 4.3★ 83
-   3 P D Roofing 4.8★ 106

ORGANIC TOP 5

-   1 reddit.com
-   2 mrroof.com
-   3 angi.com
-   4 bruttellroofing.com
-   5 petesroofingdetroit.com

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Detroit

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Cregger Plumbing, Heating, Cooling & Electrical | 4.9 ★ | 7,087 | Plumber | YES |
| #2 | Honey Bee Market - La Colmena | 4.7 ★ | 3,827 | Supermarket | YES |
| #3 | Bison Plumbing | 4.9 ★ | 3,459 | Plumber | YES |
| #4 | Motor City Plumbing and Drain | 4.9 ★ | 3,136 | Plumber | YES |
| #5 | Edwards Plumbing & Heating | 4.3 ★ | 2,164 | Plumber | YES |
| #6 | Rose Pest Solutions Metro Detroit North | 4.9 ★ | 1,488 | Pest control service | YES |
| #7 | Bubby's Plumbing & Heating | 5 ★ | 1,466 | Plumber | YES |
| #8 | Roto-Rooter Plumbing & Water Cleanup | 4.5 ★ | 1,272 | Plumber | YES |
| #9 | Best Plumbing | 4.9 ★ | 1,041 | Plumber | YES |
| #10 | TNT Plumbing | 4.4 ★ | 1,039 | Plumber | YES |
| #11 | RFG Plumbing | 4.8 ★ | 961 | Plumber | YES |
| #12 | Ehrlich Pest Control | 4.3 ★ | 928 | Pest control service | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Detroit searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

red roof inn detroit warren 2,900/mo

greater detroit heating and cooling 30/mo

Source: [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Detroit asks about home services

People Also Ask questions collected verbatim from Detroit home services results — the literal wording Google is already surfacing.

How much an hour should a plumber charge?

How to tell if a plumber is ripping you off?

Who are some cheap plumbers in Detroit with free estimates?

What are the three types of plumbers?

What is the average cost of pest control in my area?

How much will it cost for pest control?

What is the hardest pest to get rid of?

Which company is better, Terminix or Orkin?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Detroit metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Detroit search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 2.6M searches/mo](https://seobandwagon.com/local-seo/detroit/food-dining)[Health & Wellness · 187K searches/mo](https://seobandwagon.com/local-seo/detroit/health-wellness)[Entertainment · 181K searches/mo](https://seobandwagon.com/local-seo/detroit/entertainment)[Legal · 10K searches/mo](https://seobandwagon.com/local-seo/detroit/legal)

HOME SERVICES IN OTHER METROS

[Cleveland](https://seobandwagon.com/local-seo/cleveland/home-services) [Columbus](https://seobandwagon.com/local-seo/columbus/home-services) [Pittsburgh](https://seobandwagon.com/local-seo/pittsburgh/home-services) [Baltimore](https://seobandwagon.com/local-seo/baltimore/home-services)

[← All Detroit market data](https://seobandwagon.com/local-seo/detroit) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Detroit, Michigan · Home Services · 111 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 111 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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