# Who gets found in Fargo?

Aug 30 → Sep 8 2 page-one leaders changed hands 21 new pages in the top 5

THE SEARCH LEDGER · FARGO EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Fargo types 174,540 searches looking for a local business, and advertisers pay $349.4K chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/fargo#methodology)

174,540

SEARCHES IN PLAY / MO

$349.4K

AD-EQUIV. VALUE / MO

754

LISTINGS TRACKED

957

KEYWORDS TRACKED

Fargo searches 341,190 times a month in total. The other 166,650 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Fargo asks Google for in an average month.

174,540

searches in an average month across the 416 keywords where a local business can actually be chosen — roughly **6,000 searches a day** for something, or someone, in Fargo.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 51% of everything Fargo searches.

Waffle chart of monthly search demand by vertical: Food & Dining 57 percent, Other 14 percent, Travel & Transit 11 percent, Hotels & Lodging 5 percent, Shopping 4 percent, Attractions 3 percent, Real Estate 3 percent, Health & Wellness 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 57% Other 14% Travel & Transit 11% Hotels & Lodging 5% Shopping 4% Attractions 3% Real Estate 3% Health & Wellness 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **57% of the addressable demand** in Fargo, against 11% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Fargo city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Hotels & Lodging | 71 | 64 | 71 | 66 | 80 | 82 | 100 | 76 | 65 | 70 | 64 | 60 |
| Attractions | 64 | 59 | 79 | 76 | 94 | 100 | 98 | 98 | 78 | 74 | 59 | 49 |
| Home Services | 60 | 54 | 75 | 80 | 100 | 92 | 94 | 99 | 87 | 82 | 64 | 59 |
| Shopping | 72 | 70 | 79 | 73 | 89 | 100 | 95 | 89 | 86 | 83 | 83 | 76 |
| Food & Dining | 74 | 76 | 84 | 79 | 87 | 90 | 100 | 97 | 88 | 87 | 77 | 70 |
| Professional Services | 95 | 100 | 85 | 75 | 60 | 55 | 50 | 65 | 85 | 80 | 90 | 60 |
| Health & Wellness | 86 | 77 | 86 | 82 | 79 | 99 | 100 | 77 | 89 | 90 | 80 | 77 |
| Real Estate | 81 | 77 | 100 | 99 | 93 | 94 | 85 | 94 | 90 | 89 | 73 | 70 |
| Education | 91 | 78 | 90 | 79 | 83 | 66 | 58 | 90 | 100 | 91 | 72 | 87 |
| Legal | 74 | 73 | 80 | 73 | 61 | 55 | 66 | 80 | 100 | 63 | 50 | 61 |
| Personal Care | 67 | 73 | 77 | 82 | 99 | 92 | 96 | 100 | 86 | 81 | 66 | 73 |
| Travel & Transit | 97 | 83 | 100 | 96 | 94 | 96 | 96 | 82 | 79 | 95 | 82 | 96 |
| Entertainment | 78 | 90 | 96 | 89 | 80 | 100 | 98 | 97 | 96 | 96 | 85 | 77 |

### Climbing fastest

The steepest risers in Fargo over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

boutique hotel fargo ▲ 261% BREAKOUT

new listings fargo nd ▲ 253% BREAKOUT

fargo fair ▲ 230% BREAKOUT

fargo valley fair ▲ 229% BREAKOUT

red river lodge fargo nd ▲ 227% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Fargo — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

West Acres NEIGHBORHOOD 16,400/mo

16 keywords · $25.1K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 4,580/mo

16 keywords · $2.4K/mo in ad-equivalent value

Moorhead SUBURB 3,520/mo

19 keywords · $13.0K/mo in ad-equivalent value

West Fargo SUBURB 1,430/mo

9 keywords · $2.6K/mo in ad-equivalent value

Ndsu NEIGHBORHOOD 790/mo

4 keywords · $182/mo in ad-equivalent value

Dilworth SUBURB 380/mo

4 keywords · $2/mo in ad-equivalent value

Bluemont Lakes NEIGHBORHOOD 20/mo

2 keywords · $21/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**West Acres** alone carries 16,400 searches a month across 16 keywords, worth $25.1K a month at Google's posted prices. If your pages only ever say "Fargo", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Fargo.

"PERSONAL INJURY LAWYER NEAR ME" · COST OF ONE AD CLICK

$817.22

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Fargo right now.

### Every keyword has a price tag

The 917 of 957 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 917 tracked keywords by cost per click, log scale. Cheapest: fargo place at $0.01. Most expensive: personal injury lawyer near me at $817.22.

### The price board

The 917 of 957 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | personal injury lawyer near me · LEGAL | $817.22 | 70 | $57.2K | — |
| 2 | fargo injury attorney · LEGAL | $207.54 | 90 | $18.7K | — |
| 3 | epoxy flooring fargo nd · OTHER | $105.95 | 10 | $1.1K | — |
| 4 | criminal lawyer fargo · LEGAL | $84.22 | 40 | $3.4K | — |
| 5 | j&j roofing fargo · HOME SERVICES | $68.11 | 10 | $681 | — |
| 6 | mudjacking fargo nd · OTHER | $52.88 | 10 | $529 | — |
| 7 | affordable movers fargo · OTHER | $52.84 | 10 | $528 | — |
| 8 | moving companies in fargo north dakota · OTHER | $41.11 | 10 | $411 | — |
| 9 | fargo siding companies · OTHER | $39.38 | 10 | $394 | — |
| 10 | roofing contractor near me · HOME SERVICES | $37.00 | 30 | $1.1K | — |
| 11 | aaland law fargo · OTHER | $34.42 | 20 | $688 | — |
| 12 | skooters plumbing fargo · HOME SERVICES | $31.22 | 10 | $312 | — |
| 13 | herzog roofing fargo · HOME SERVICES | $30.13 | 10 | $301 | — |
| 14 | century builders fargo · OTHER | $29.49 | 50 | $1.5K | — |
| 15 | industrial builders fargo · OTHER | $28.10 | 50 | $1.4K | — |
| 16 | all finish concrete fargo · OTHER | $27.43 | 20 | $549 | — |
| 17 | fargo bathroom remodel · HOME SERVICES | $26.14 | 70 | $1.8K | — |
| 18 | tile stores in fargo nd · SHOPPING | $25.27 | 10 | $253 | — |
| 19 | tranquility spa fargo · OTHER | $23.24 | 260 | $6.0K | — |
| 20 | air mechanical fargo · OTHER | $23.15 | 10 | $232 | — |
| 21 | quality concrete fargo · OTHER | $23.03 | 70 | $1.6K | — |
| 22 | hardwood flooring fargo · OTHER | $22.95 | 10 | $230 | — |
| 23 | fargo lawyer · LEGAL | $20.88 | 210 | $4.4K | — |
| 24 | vet clinics fargo · HEALTH & WELLNESS | $20.74 | 30 | $622 | — |
| 25 | fargo moving help · OTHER | $20.45 | 10 | $205 | — |
| 26 | concrete contractors fargo · HOME SERVICES | $20.08 | 50 | $1.0K | — |
| 27 | kitchen remodel fargo · HOME SERVICES | $19.78 | 30 | $593 | — |
| 28 | stamped concrete fargo · OTHER | $18.65 | 10 | $187 | — |
| 29 | 5 star moving fargo · OTHER | $18.07 | 10 | $181 | — |
| 30 | designer smiles fargo · OTHER | $17.79 | 40 | $712 | — |
| 31 | showcase floors fargo · OTHER | $17.43 | 20 | $349 | — |
| 32 | lawyer near me · LEGAL | $17.22 | 10 | $172 | — |
| 33 | unique things to do in fargo nd · ATTRACTIONS | $16.95 | 10 | $170 | — |
| 34 | fitness classes fargo · OTHER | $16.77 | 20 | $335 | — |
| 35 | fm flooring fargo · OTHER | $16.21 | 10 | $162 | — |
| 36 | bison storage fargo nd · OTHER | $16.18 | 30 | $485 | — |
| 37 | pierce lee roofing fargo · HOME SERVICES | $15.68 | 50 | $784 | — |
| 38 | five star storage fargo nd · OTHER | $15.46 | 170 | $2.6K | — |
| 39 | home daycares fargo nd · EDUCATION | $15.22 | 10 | $152 | — |
| 40 | ac repair near me · HOME SERVICES | $15.17 | 50 | $759 | — |
| 41 | plumber near me · HOME SERVICES | $14.80 | 140 | $2.1K | — |
| 42 | happy days daycare fargo nd · EDUCATION | $14.73 | 10 | $147 | — |
| 43 | pho fargo · OTHER | $14.48 | 170 | $2.5K | — |
| 44 | prairie pest control fargo · HOME SERVICES | $14.39 | 10 | $144 | — |
| 45 | family lawyer fargo · LEGAL | $14.26 | 110 | $1.6K | — |
| 46 | fargo mental health · HEALTH & WELLNESS | $14.25 | 70 | $998 | — |
| 47 | fargo handyman · HOME SERVICES | $14.16 | 110 | $1.6K | — |
| 48 | family dentist fargo · HEALTH & WELLNESS | $14.12 | 30 | $424 | — |
| 49 | eye exam fargo nd · OTHER | $14.06 | 70 | $984 | — |
| 50 | ac repair fargo · HOME SERVICES | $13.52 | 30 | $406 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $817 a click?

The businesses bidding here keep bidding. Here's the math that makes a $817 click rational, using legal industry benchmarks.

100 clicks bought −$81,722

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.9× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

personal injury lawyer near me

~$25,000 case fee (benchmark) · $817.22/click

30 clicks

epoxy flooring fargo nd

~$9,500 job value (benchmark) · $105.95/click

89 clicks

vet clinics fargo

~$3,200 patient value (benchmark) · $20.74/click

154 clicks

wwe fargo nd

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $89,000/mo

Food & Dining $85,000/mo

Home Services $34,000/mo

Health & Wellness $31,000/mo

Other $31,000/mo

Hotels & Lodging $28,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Fargo's front page, who's climbing, who's slipping — and where the seats are still empty.

26%

of Fargo's tracked page-one slots are held by one of the 40 national directories we name — www.yelp.com, www.tripadvisor.com, www.opentable.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 74% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 26 of 100 tracked page-one slots held by one of 40 named national directories, 74 by everything else.

out-of-town directories · 26 everything else · 74

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Fargo coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "pizza near me"

Page-one position, last pull vs. this one: **www.reddit.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for pizza near me between Aug 30 and Sep 8: www.reddit.com moved from position 10 → 4.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 10

Oh Fer Cute! Baked Goods

map rank for "bakery"

#19 → #9

▼ 10

Holland's

map rank for "landscaping"

#7 → #17

▲ 6

www.reddit.com

pizza near me

#10 → #4

▼ 5

twomenandatruck.com

fargo movers

#3 → #8

NEW

plainsart.org

plains art museum fargo nd · new to page one

— → #1

NEW

www.aireserv.com

fargo hvac · new to page one

— → #2

▲ 31

IHOP

reviews

2,696 → 2,727

▲ 22

Twin Peaks

reviews

1,657 → 1,679

▼ 0.3★

KeyMe Locksmiths

rating

3.4★ → 3.1★

▲ 0.1★

Domino's Pizza

rating

3.4★ → 3.5★

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

40,500 searches/mo

www.fargomoorhead.org LOCAL

pizza near me

2,900 searches/mo

www.tripadvisor.com AGGREGATOR

fargo hotel

2,400 searches/mo

jasperfargo.com OPEN RACE

delta hotel fargo

2,400 searches/mo

www.marriott.com OPEN RACE

fargo events

1,900 searches/mo

www.fargomoorhead.org OPEN RACE

plains art museum fargo nd

1,900 searches/mo

plainsart.org OPEN RACE

NO MAP PACK

**9 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/fargo#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 86%

Map pack 57%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Fargo coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **86%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Woof Gang Bakery & Grooming Fargo

Top-rated of 61 tracked Bakery

Rating 5.0 ★ (cat. median 4.6)

Reviews 138 (median 36)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 3.8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 754 businesses we track in Fargo's map results, **85** have no website at all — 11% of the field, showing up on reputation alone.

85

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **819 reviews** and a 4.8 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

29 businesses hold the 36 pack seats across the 12 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Home Heating, Plumbing & A/C, Inc.

4.8 ★ · 723 reviews

2 SEATS

#1

Nicolet Law Accident & Injury Lawyers

5.0 ★ · 342 reviews

2 SEATS

#1

Arch Dental

4.9 ★ · 253 reviews

2 SEATS

#1

Sand Law, PLLC

4.9 ★ · 175 reviews

2 SEATS

#2

Boss' Pizza & Chicken

4.0 ★ · 797 reviews

2 SEATS

#2

Evergreen Dental

4.7 ★ · 319 reviews

2 SEATS

#2

Monge & Associates Injury and Accident Attorneys

5.0 ★ · 54 reviews

2 SEATS

#1

Fryn' Pan Family Restaurant | Fargo

4.1 ★ · 2,500 reviews

1 SEAT

A DIFFERENT POOL

**22 of the 29 businesses holding these seats never appear in the category rosters we pull for Fargo.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 12 tracked keywords anchored on the Fargo metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 754 businesses we track in Fargo's map results, **91** are ranking on a listing no owner has claimed — 12% of the field, with nobody able to edit the hours, the category or the photos.

91

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **3,393 reviews** and a 4.5 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fargo city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Fargo — each line from a named source, and absent where we have none.

125K

PEOPLE

Median age 31.5. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$232,900

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$841

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Fargo city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Fargo vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | FARGO | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $60,243 a year | $69,021 | −13% |
| Median home value | $232,900 | $244,900 | −5% |
| Median gross rent | $841 a month | $1,163 | −28% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Fargo city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 17 upcoming events Foo Fighters: TAKE COVER TOUR 2026 · Fargodome

17 upcoming tracked events, led by Foo Fighters: TAKE COVER TOUR 2026 at Fargodome.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Fargo edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

175K

SEARCHES IN PLAY / MO

$817

PRICIEST CLICK

26%

PAGE ONE DIRECTORY SHARE

9 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/fargo#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

9 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 214 MI Minneapolis-St. Paul, MN 1,518,500 searches/mo · 1,109 listings](https://seobandwagon.com/local-seo/minneapolis-st-paul) [NEAREST · 398 MI Des Moines, IA 317,900 searches/mo · 893 listings](https://seobandwagon.com/local-seo/des-moines) [NEAREST · 508 MI Milwaukee, WI 1,888,610 searches/mo · 1,207 listings](https://seobandwagon.com/local-seo/milwaukee) [CLOSEST LOOKALIKE St. George, UT 162,340 searches/mo · 799 listings](https://seobandwagon.com/local-seo/st-george)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 100K/mo](https://seobandwagon.com/local-seo/fargo/food-dining) [HOME SERVICES 5K/mo](https://seobandwagon.com/local-seo/fargo/home-services) [ENTERTAINMENT 5K/mo](https://seobandwagon.com/local-seo/fargo/entertainment)

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