# Who gets found in Fort Myers-Cape Coral?

Aug 30 → Sep 8 3 page-one leaders changed hands 19 new pages in the top 5

THE SEARCH LEDGER · FORT MYERS-CAPE CORAL EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Fort Myers-Cape Coral types 374,790 searches looking for a local business, and advertisers pay $1.10M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/fort-myers-cape-coral#methodology)

374,790

SEARCHES IN PLAY / MO

$1.10M

AD-EQUIV. VALUE / MO

1,029

LISTINGS TRACKED

1,931

KEYWORDS TRACKED

Fort Myers-Cape Coral searches 718,280 times a month in total. The other 343,490 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Fort Myers-Cape Coral asks Google for in an average month.

374,790

searches in an average month across the 734 keywords where a local business can actually be chosen — roughly **12,000 searches a day** for something, or someone, in Fort Myers-Cape Coral.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 52% of everything Fort Myers-Cape Coral searches.

Waffle chart of monthly search demand by vertical: Food & Dining 60 percent, Travel & Transit 14 percent, Other 10 percent, Health & Wellness 4 percent, Attractions 3 percent, Personal Care 3 percent, Home Services 3 percent, Shopping 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 60% Travel & Transit 14% Other 10% Health & Wellness 4% Attractions 3% Personal Care 3% Home Services 3% Shopping 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **60% of the addressable demand** in Fort Myers-Cape Coral, against 14% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 79 | 87 | 100 | 71 | 55 | 46 | 46 | 42 | 36 | 58 | 50 | 66 |
| Travel & Transit | 68 | 82 | 100 | 68 | 47 | 41 | 41 | 39 | 32 | 47 | 47 | 58 |
| Shopping | 87 | 84 | 100 | 75 | 69 | 64 | 67 | 68 | 54 | 62 | 74 | 97 |
| Hotels & Lodging | 89 | 98 | 100 | 76 | 63 | 59 | 64 | 61 | 52 | 59 | 71 | 78 |
| Food & Dining | 85 | 97 | 100 | 77 | 65 | 53 | 63 | 65 | 53 | 64 | 59 | 78 |
| Real Estate | 100 | 92 | 97 | 88 | 79 | 67 | 67 | 85 | 63 | 71 | 67 | 72 |
| Home Services | 69 | 70 | 62 | 58 | 49 | 44 | 48 | 59 | 100 | 87 | 44 | 48 |
| Legal | 40 | 37 | 33 | 28 | 22 | 21 | 19 | 25 | 100 | 41 | 21 | 33 |
| Entertainment | 92 | 96 | 100 | 70 | 51 | 48 | 52 | 52 | 50 | 58 | 61 | 59 |
| Health & Wellness | 100 | 92 | 97 | 80 | 69 | 63 | 64 | 85 | 73 | 77 | 69 | 83 |
| Professional Services | 87 | 100 | 91 | 56 | 40 | 33 | 40 | 64 | 76 | 44 | 44 | 62 |
| Education | 80 | 93 | 100 | 70 | 42 | 33 | 38 | 43 | 50 | 50 | 60 | 53 |
| Personal Care | 92 | 92 | 100 | 79 | 79 | 64 | 64 | 78 | 66 | 80 | 79 | 92 |

### Climbing fastest

The steepest risers in Fort Myers-Cape Coral over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

fort myers homes for sale zillow ▲ 186% TRENDING

fine folk pizza fort myers ▲ 175% TRENDING

visit fort myers ▲ 126% TRENDING

in fort myers ▲ 85% TRENDING

sun splash cape coral ▲ 75% TRENDING

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Fort Myers-Cape Coral — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

Estero SUBURB 12,570/mo

53 keywords · $18.2K/mo in ad-equivalent value

Bonita Springs SUBURB 7,680/mo

54 keywords · $9.1K/mo in ad-equivalent value

Pelican NEIGHBORHOOD 990/mo

8 keywords · $625/mo in ad-equivalent value

Pelican Preserve NEIGHBORHOOD 990/mo

8 keywords · $625/mo in ad-equivalent value

Palms NEIGHBORHOOD 570/mo

11 keywords · $770/mo in ad-equivalent value

Reflection Lakes NEIGHBORHOOD 210/mo

3 keywords · $811/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Estero** alone carries 12,570 searches a month across 53 keywords, worth $18.2K a month at Google's posted prices. If your pages only ever say "Fort Myers-Cape Coral", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Fort Myers-Cape Coral.

"DUI LAWYER FORT MYERS" · COST OF ONE AD CLICK

$313.22

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Fort Myers-Cape Coral right now.

### Every keyword has a price tag

The 1,860 of 1,931 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 1860 tracked keywords by cost per click, log scale. Cheapest: bell tower shops fort myers at $0.01. Most expensive: dui lawyer fort myers at $313.22.

### The price board

The 1,860 of 1,931 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | dui lawyer fort myers · LEGAL | $313.22 | 40 | $12.5K | — |
| 2 | best roofing companies in fort myers · HOME SERVICES | $265.74 | 10 | $2.7K | — |
| 3 | ready mix concrete fort myers fl · OTHER | $259.07 | 10 | $2.6K | — |
| 4 | hvac repair fort myers · HOME SERVICES | $242.81 | 40 | $9.7K | — |
| 5 | metal roofing fort myers · HOME SERVICES | $173.23 | 20 | $3.5K | — |
| 6 | ac maintenance fort myers · OTHER | $167.79 | 50 | $8.4K | — |
| 7 | criminal lawyers fort myers · LEGAL | $151.64 | 140 | $21.2K | — |
| 8 | air conditioning service fort myers fl · HOME SERVICES | $137.24 | 50 | $6.9K | — |
| 9 | personal injury lawyer near me · LEGAL | $133.55 | 390 | $52.1K | — |
| 10 | emergency plumber fort myers · HOME SERVICES | $117.62 | 90 | $10.6K | — |
| 11 | ac repair fort myers · HOME SERVICES | $117.10 | 320 | $37.5K | — |
| 12 | garage door service fort myers · HOME SERVICES | $111.93 | 10 | $1.1K | — |
| 13 | pool heater repair fort myers · OTHER | $110.06 | 30 | $3.3K | — |
| 14 | emergency plumber near me · HOME SERVICES | $104.29 | 210 | $21.9K | — |
| 15 | eagle moving fort myers · OTHER | $98.73 | 10 | $987 | — |
| 16 | long distance movers fort myers fl · OTHER | $85.92 | 10 | $859 | — |
| 17 | movers fort myers fl · OTHER | $84.86 | 10 | $849 | — |
| 18 | international roofing fort myers · HOME SERVICES | $78.15 | 10 | $782 | — |
| 19 | maid service fort myers fl · OTHER | $78.13 | 20 | $1.6K | — |
| 20 | fort myers hvac · HOME SERVICES | $77.05 | 170 | $13.1K | — |
| 21 | electrician near me · HOME SERVICES | $75.99 | 480 | $36.5K | — |
| 22 | koons locksmith fort myers florida · HOME SERVICES | $73.88 | 10 | $739 | — |
| 23 | san remo bonita springs · OTHER | $70.31 | 10 | $703 | — |
| 24 | fort myers garage door repair · HOME SERVICES | $67.65 | 40 | $2.7K | — |
| 25 | resolute roofing fort myers · HOME SERVICES | $66.82 | 10 | $668 | — |
| 26 | crowther roofing fort myers · HOME SERVICES | $64.17 | 50 | $3.2K | — |
| 27 | furniture consignment shops in fort myers · SHOPPING | $64.17 | 20 | $1.3K | — |
| 28 | garage door repair near me · HOME SERVICES | $61.62 | 720 | $44.4K | — |
| 29 | ac repair near me · HOME SERVICES | $60.07 | 480 | $28.8K | — |
| 30 | fort myers window replacement · OTHER | $58.23 | 90 | $5.2K | — |
| 31 | accountant near me · PROFESSIONAL SERVICES | $57.81 | 40 | $2.3K | — |
| 32 | plumbing nerds fort myers · HOME SERVICES | $56.54 | 20 | $1.1K | — |
| 33 | civil lawyer fort myers · LEGAL | $55.78 | 70 | $3.9K | — |
| 34 | best daycare fort myers · EDUCATION | $54.34 | 20 | $1.1K | — |
| 35 | wildlife removal fort myers · OTHER | $53.95 | 10 | $540 | — |
| 36 | ford dentistry fort myers · HEALTH & WELLNESS | $53.33 | 10 | $533 | — |
| 37 | foreclosure attorney fort myers · LEGAL | $52.58 | 10 | $526 | — |
| 38 | pool solutions fort myers · OTHER | $51.77 | 10 | $518 | — |
| 39 | heating and cooling fort myers · HOME SERVICES | $51.69 | 10 | $517 | — |
| 40 | cheap movers in fort myers fl · OTHER | $49.83 | 20 | $997 | — |
| 41 | pool doctor fort myers · HEALTH & WELLNESS | $49.57 | 10 | $496 | — |
| 42 | epic roofing fort myers · HOME SERVICES | $49.29 | 10 | $493 | — |
| 43 | project dental fort myers · HEALTH & WELLNESS | $48.82 | 30 | $1.5K | — |
| 44 | empire flooring fort myers · OTHER | $48.67 | 10 | $487 | — |
| 45 | kelly roofing fort myers · HOME SERVICES | $45.81 | 10 | $458 | — |
| 46 | sunny grove landscaping fort myers · HOME SERVICES | $45.72 | 10 | $457 | — |
| 47 | gutters fort myers · OTHER | $44.54 | 70 | $3.1K | — |
| 48 | roofing contractor near me · HOME SERVICES | $44.42 | 170 | $7.6K | — |
| 49 | lotts concrete fort myers · OTHER | $43.16 | 10 | $432 | — |
| 50 | jvm landscaping fort myers · HOME SERVICES | $42.36 | 10 | $424 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $313 a click?

The businesses bidding here keep bidding. Here's the math that makes a $313 click rational, using legal industry benchmarks.

100 clicks bought −$31,322

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 2.4× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

dui lawyer fort myers

~$25,000 case fee (benchmark) · $313.22/click

79 clicks

best roofing companies in fort myers

~$9,500 job value (benchmark) · $265.74/click

35 clicks

ford dentistry fort myers

~$3,200 patient value (benchmark) · $53.33/click

60 clicks

fiddlesticks fort myers homes for sale

~$9,000 commission (benchmark) · $0.01/click

900,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $434,000/mo

Food & Dining $165,000/mo

Legal $145,000/mo

Health & Wellness $111,000/mo

Travel & Transit $80,000/mo

Other $56,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Fort Myers-Cape Coral's front page, who's climbing, who's slipping — and where the seats are still empty.

25%

of Fort Myers-Cape Coral's tracked page-one slots are held by one of the 40 national directories we name — www.yelp.com, www.angi.com, www.reddit.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 75% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 25 of 100 tracked page-one slots held by one of 40 named national directories, 75 by everything else.

out-of-town directories · 25 everything else · 75

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Fort Myers-Cape Coral coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "southwest fort myers airport"

Page-one position, last pull vs. this one: **www.allegiantair.com moved ▼ 5 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for southwest fort myers airport between Aug 30 and Sep 8: www.allegiantair.com moved from position 4 → 9.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 10

Pão De Minas Bakery

map rank for "bakery"

#17 → #7

▼ 9

Turco Taco

map rank for "restaurant"

#5 → #14

▼ 9

www.garvinlegal.com

3 queries — car accident lawyer fort myers · fort myers slip and fall lawyer · fort myers injury lawyer

0 up · 3 down

▼ 7

www.facebook.com

6 queries — fort myers movers · edison fort myers museum · restaurants near me +3

2 up · 4 down

NEW

www.yelp.com

plumber near me · new to page one

— → #1

NEW

fortmyersbenjaminfranklin.com

emergency plumber near me · new to page one

— → #2

▲ 96

Tacos & Tequila Cantina

reviews

4,240 → 4,336

▲ 73

Bruno's of Brooklyn, Italian Eatery

reviews

5,419 → 5,492

▲ 9

The Corral

map rank for "bar"

#12 → #3

▲ 9

Azaleas On The Corner

map rank for "bar"

#13 → #4

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

110,000 searches/mo

www.tripadvisor.com AGGREGATOR

southwest fort myers airport

40,500 searches/mo

www.flylcpa.com OPEN RACE

pizza near me

12,100 searches/mo

www.unclericospizza239.com LOCAL

fort myers airport

2,900 searches/mo

www.flylcpa.com OPEN RACE

apartments near me

2,400 searches/mo

www.apartments.com AGGREGATOR

dentist near me

1,900 searches/mo

www.deltadental.com LOCAL

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/fort-myers-cape-coral#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Fort Myers-Cape Coral coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Taqueria La Mexicana

Top-rated of 82 tracked Mexican Restaurant

Rating 5.0 ★ (cat. median 4.5)

Reviews 2,021 (median 348)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 5.8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,029 businesses we track in Fort Myers-Cape Coral's map results, **216** have no website at all — 21% of the field, showing up on reputation alone.

216

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **2,180 reviews** and a 4.5 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

40 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Baker & DiSalvo Personal Injury Lawyers Fort Myers

5.0 ★ · 29 reviews

3 SEATS

#1

First Street Family Dentistry

4.9 ★ · 1,300 reviews

2 SEATS

#1

Current Flow Plumbing and Drains

4.9 ★ · 830 reviews

2 SEATS

#1

United Plumbing of Southwest Florida

4.9 ★ · 449 reviews

2 SEATS

#2

Lee Dental Care

4.8 ★ · 4,000 reviews

2 SEATS

#2

Associates & Bruce L. Scheiner Attorneys for the Injured

4.6 ★ · 354 reviews

2 SEATS

#2

Lytal, Reiter, Smith, Ivey & Fronrath

5.0 ★ · 49 reviews

2 SEATS

#1

Downtown House of Pizza

4.7 ★ · 5,400 reviews

1 SEAT

A DIFFERENT POOL

**28 of the 40 businesses holding these seats never appear in the category rosters we pull for Fort Myers-Cape Coral.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Fort Myers-Cape Coral metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,029 businesses we track in Fort Myers-Cape Coral's map results, **97** are ranking on a listing no owner has claimed — 9% of the field, with nobody able to edit the hours, the category or the photos.

97

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **2,180 reviews** and a 4.5 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Fort Myers-Cape Coral city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Fort Myers-Cape Coral — each line from a named source, and absent where we have none.

85K

PEOPLE

Median age 40.3. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$263,800

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,162

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Fort Myers-Cape Coral city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Fort Myers-Cape Coral vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | FORT MYERS-CAPE CORAL | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $51,682 a year | $69,021 | −25% |
| Median home value | $263,800 | $244,900 | +8% |
| Median gross rent | $1,162 a month | $1,163 | −0% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Fort Myers-Cape Coral city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Fort Myers-Cape Coral edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

375K

SEARCHES IN PLAY / MO

$313

PRICIEST CLICK

25%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/fort-myers-cape-coral#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 63 MI Sarasota-Bradenton, FL 357,090 searches/mo · 1,266 listings](https://seobandwagon.com/local-seo/sarasota-bradenton) [NEAREST · 98 MI Tampa-St. Petersburg, FL 5,471,150 searches/mo · 1,363 listings](https://seobandwagon.com/local-seo/tampa-st-petersburg) [NEAREST · 121 MI Miami, FL 2,235,660 searches/mo · 1,101 listings](https://seobandwagon.com/local-seo/miami) [CLOSEST LOOKALIKE Tacoma, WA 398,150 searches/mo · 1,046 listings](https://seobandwagon.com/local-seo/tacoma)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 228K/mo](https://seobandwagon.com/local-seo/fort-myers-cape-coral/food-dining) [HOME SERVICES 12K/mo](https://seobandwagon.com/local-seo/fort-myers-cape-coral/home-services) [ENTERTAINMENT 5K/mo](https://seobandwagon.com/local-seo/fort-myers-cape-coral/entertainment)

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Canonical page: https://seobandwagon.com/local-seo/fort-myers-cape-coral
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api