# Who gets found in Hartford?

Aug 30 → Sep 8 3 page-one leaders changed hands 23 new pages in the top 5

THE SEARCH LEDGER · HARTFORD EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Hartford types 203,110 searches looking for a local business, and advertisers pay $578.9K chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/hartford#methodology)

203,110

SEARCHES IN PLAY / MO

$578.9K

AD-EQUIV. VALUE / MO

998

LISTINGS TRACKED

749

KEYWORDS TRACKED

Hartford searches 351,400 times a month in total. The other 148,290 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Hartford asks Google for in an average month.

203,110

searches in an average month across the 369 keywords where a local business can actually be chosen — roughly **7,000 searches a day** for something, or someone, in Hartford.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 58% of everything Hartford searches.

Waffle chart of monthly search demand by vertical: Food & Dining 66 percent, Other 11 percent, Attractions 6 percent, Health & Wellness 5 percent, Shopping 4 percent, Personal Care 4 percent, Hotels & Lodging 2 percent, Entertainment 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 66% Other 11% Attractions 6% Health & Wellness 5% Shopping 4% Personal Care 4% Hotels & Lodging 2% Entertainment 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **66% of the addressable demand** in Hartford, against 6% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Hartford city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 41 | 37 | 64 | 75 | 81 | 90 | 100 | 91 | 75 | 86 | 49 | 51 |
| Entertainment | 15 | 15 | 15 | 15 | 17 | 27 | 37 | 100 | 93 | 35 | 15 | 14 |
| Food & Dining | 75 | 74 | 79 | 84 | 92 | 86 | 100 | 100 | 86 | 90 | 78 | 78 |
| Education | 88 | 52 | 88 | 76 | 64 | 70 | 100 | 100 | 88 | 64 | 64 | 48 |
| Travel & Transit | 69 | 67 | 72 | 78 | 94 | 91 | 100 | 88 | 88 | 94 | 68 | 64 |
| Home Services | 85 | 100 | 90 | 79 | 68 | 71 | 75 | 81 | 90 | 97 | 90 | 64 |
| Shopping | 68 | 59 | 69 | 69 | 83 | 99 | 82 | 100 | 82 | 83 | 83 | 86 |
| Legal | 53 | 75 | 29 | 29 | 19 | 21 | 23 | 34 | 100 | 28 | 17 | 22 |
| Health & Wellness | 94 | 82 | 92 | 90 | 90 | 77 | 80 | 89 | 87 | 85 | 80 | 100 |
| Real Estate | 65 | 70 | 77 | 69 | 78 | 69 | 65 | 100 | 70 | 65 | 63 | 55 |
| Professional Services | 93 | 100 | 100 | 43 | 29 | 43 | 36 | 36 | 29 | 86 | 50 | 43 |
| Personal Care | 51 | 66 | 72 | 72 | 79 | 74 | 74 | 100 | 61 | 67 | 59 | 66 |
| Hotels & Lodging | 85 | 73 | 79 | 76 | 90 | 100 | 89 | 95 | 93 | 98 | 77 | 73 |

### Climbing fastest

The steepest risers in Hartford over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

thomas rhett hartford ct ▲ 275% BREAKOUT

hartford dave matthews ▲ 207% BREAKOUT

dave matthews band tickets hartford ▲ 179% TRENDING

hartford food truck festival ▲ 167% TRENDING

comic con hartford ▲ 160% TRENDING

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Hartford — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

Downtown NEIGHBORHOOD 14,770/mo

20 keywords · $22.7K/mo in ad-equivalent value

West Hartford SUBURB 5,240/mo

6 keywords · $21.0K/mo in ad-equivalent value

Manchester SUBURB 2,630/mo

3 keywords · $5.2K/mo in ad-equivalent value

New Britain SUBURB 1,650/mo

3 keywords · $34.6K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 14,770 searches a month across 20 keywords, worth $22.7K a month at Google's posted prices. If your pages only ever say "Hartford", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Hartford.

"PERSONAL INJURY LAWYER NEAR ME" · COST OF ONE AD CLICK

$183.32

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Hartford right now.

### Every keyword has a price tag

The 721 of 749 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 721 tracked keywords by cost per click, log scale. Cheapest: chris pizza hartford at $0.01. Most expensive: personal injury lawyer near me at $183.32.

### The price board

The 721 of 749 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | personal injury lawyer near me · LEGAL | $183.32 | 880 | $161.3K | — |
| 2 | injury lawyer hartford · LEGAL | $157.62 | 320 | $50.4K | — |
| 3 | hartford roofing company · HOME SERVICES | $124.20 | 30 | $3.7K | — |
| 4 | emergency plumber near me · HOME SERVICES | $119.03 | 140 | $16.7K | — |
| 5 | hartford window replacement · OTHER | $102.49 | 20 | $2.0K | — |
| 6 | medical malpractice attorney hartford ct · LEGAL | $100.63 | 30 | $3.0K | — |
| 7 | plumbers hartford ct · HOME SERVICES | $64.52 | 70 | $4.5K | — |
| 8 | hartford pest control · HOME SERVICES | $61.04 | 110 | $6.7K | — |
| 9 | hartford lawyer · LEGAL | $59.86 | 140 | $8.4K | — |
| 10 | hartford criminal attorneys · LEGAL | $57.01 | 70 | $4.0K | — |
| 11 | ac repair near me · HOME SERVICES | $54.30 | 140 | $7.6K | — |
| 12 | movers near hartford ct · OTHER | $53.07 | 10 | $531 | — |
| 13 | hartford hvac · HOME SERVICES | $52.50 | 20 | $1.1K | — |
| 14 | hartford law firms · LEGAL | $48.96 | 40 | $2.0K | — |
| 15 | garage door repair near me · HOME SERVICES | $45.32 | 50 | $2.3K | — |
| 16 | lawyer near me · LEGAL | $43.23 | 30 | $1.3K | — |
| 17 | board of education hartford ct · OTHER | $42.25 | 480 | $20.3K | — |
| 18 | hvac repair near me · HOME SERVICES | $41.42 | 70 | $2.9K | — |
| 19 | cpa near me · PROFESSIONAL SERVICES | $37.19 | 50 | $1.9K | — |
| 20 | pest control near me · HOME SERVICES | $36.30 | 110 | $4.0K | — |
| 21 | hartford us · OTHER | $34.38 | 1,600 | $55.0K | — |
| 22 | abogados en hartford ct · OTHER | $33.31 | 10 | $333 | — |
| 23 | plumber near me · HOME SERVICES | $28.76 | 720 | $20.7K | — |
| 24 | car locksmith hartford ct · HOME SERVICES | $28.41 | 10 | $284 | — |
| 25 | hartford movers · OTHER | $26.59 | 590 | $15.7K | — |
| 26 | hartford junk removal · OTHER | $25.89 | 70 | $1.8K | — |
| 27 | hartford state capitol · ATTRACTIONS | $25.05 | 140 | $3.5K | — |
| 28 | terminix hartford ct · OTHER | $24.19 | 10 | $242 | — |
| 29 | electrical contractors hartford ct · HOME SERVICES | $22.32 | 10 | $223 | — |
| 30 | new britain ct · OTHER | $21.39 | 1,600 | $34.2K | — |
| 31 | hartford divorce lawyers · LEGAL | $20.47 | 90 | $1.8K | — |
| 32 | electrician near me · HOME SERVICES | $19.20 | 210 | $4.0K | — |
| 33 | tree service near me · OTHER | $18.95 | 70 | $1.3K | — |
| 34 | hartford locksmith · HOME SERVICES | $18.83 | 390 | $7.3K | — |
| 35 | hvac companies in hartford ct · HOME SERVICES | $18.50 | 20 | $370 | — |
| 36 | dentist hartford ct franklin ave · HEALTH & WELLNESS | $18.29 | 30 | $549 | — |
| 37 | storage hartford ct · OTHER | $18.22 | 260 | $4.7K | — |
| 38 | the hartford insurance companies · OTHER | $17.24 | 320 | $5.5K | — |
| 39 | public storage hartford ct · OTHER | $16.42 | 10 | $164 | — |
| 40 | hartford real estate agent · REAL ESTATE | $16.21 | 20 | $324 | — |
| 41 | hartford dentist · HEALTH & WELLNESS | $16.08 | 170 | $2.7K | — |
| 42 | cheap storage units hartford ct · OTHER | $15.87 | 20 | $317 | — |
| 43 | imagineers hartford ct · OTHER | $15.73 | 480 | $7.6K | — |
| 44 | immigration lawyer hartford ct · LEGAL | $15.59 | 90 | $1.4K | — |
| 45 | locksmith near me · HOME SERVICES | $15.31 | 390 | $6.0K | — |
| 46 | refrigerator repair hartford ct · OTHER | $14.94 | 10 | $149 | — |
| 47 | hartford insurance agent near me · PROFESSIONAL SERVICES | $14.83 | 10 | $148 | — |
| 48 | quest west hartford · OTHER | $14.71 | 720 | $10.6K | — |
| 49 | jewelry store on flatbush ave hartford ct · SHOPPING | $14.65 | 40 | $586 | — |
| 50 | dentist near hartford ct · HEALTH & WELLNESS | $13.58 | 10 | $136 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $183 a click?

The businesses bidding here keep bidding. Here's the math that makes a $183 click rational, using legal industry benchmarks.

100 clicks bought −$18,332

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 4.1× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

personal injury lawyer near me

~$25,000 case fee (benchmark) · $183.32/click

136 clicks

hartford roofing company

~$9,500 job value (benchmark) · $124.20/click

76 clicks

dentist hartford ct franklin ave

~$3,200 patient value (benchmark) · $18.29/click

174 clicks

karaoke in hartford ct

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $235,000/mo

Home Services $95,000/mo

Food & Dining $93,000/mo

Health & Wellness $71,000/mo

Other $38,000/mo

Hotels & Lodging $12,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Hartford's front page, who's climbing, who's slipping — and where the seats are still empty.

27%

of Hartford's tracked page-one slots are held by one of the 40 national directories we name — attorneys.superlawyers.com, www.tripadvisor.com, www.yelp.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 73% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 27 of 100 tracked page-one slots held by one of 40 named national directories, 73 by everything else.

out-of-town directories · 27 everything else · 73

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Hartford coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "restaurants near me"

Page-one position, last pull vs. this one: **www.reddit.com moved ▼ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for restaurants near me between Aug 30 and Sep 8: www.reddit.com moved from position 3 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 15

Sunberry Restaurant and Bar

map rank for "restaurant"

#3 → #18

▲ 15

El Bajio

map rank for "mexican restaurant"

#18 → #3

▼ 12

www.reddit.com

2 queries — restaurants near me · pizza near me

0 up · 2 down

▲ 10

www.cartermario.com

3 queries — car accident lawyers hartford · personal injury lawyer near me · injury lawyer hartford

2 up · 1 down

NEW

www.cartermario.com

car accident lawyers hartford · new to page one

— → #2

NEW

www.cicchiellolaw.com

injury lawyer hartford · new to page one

— → #2

▲ 50

Margaritas Mexican Restaurant

reviews

3,046 → 3,096

▲ 48

bartaco

reviews

3,648 → 3,696

▲ 0.1★

Goldberg's Bagels

rating

4.1★ → 4.2★

▼ 13

Hartford Flavor Cocktail Parlour

map rank for "restaurant"

#7 → #20

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

74,000 searches/mo

www.tripadvisor.com AGGREGATOR

pizza near me

12,100 searches/mo

locations.papajohns.com LOCAL

grocery store near me

8,100 searches/mo

www.yelp.com AGGREGATOR

urgent care near me

5,400 searches/mo

hartfordhealthcare.org LOCAL

elizabeth park hartford connecticut

3,600 searches/mo

elizabethparkct.org LOCAL

xfinity theater hartford

3,600 searches/mo

www.meadowsmusictheatre.com OPEN RACE

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/hartford#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Hartford coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Mr Locksmith Lockout

Top-rated of 62 tracked Locksmith

Rating 5.0 ★ (cat. median 4.6)

Reviews 478 (median 12)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 39.8× the category's median review count. The playbook is public.

### Ranking with no website

Of the 998 businesses we track in Hartford's map results, **174** have no website at all — 17% of the field, showing up on reputation alone.

174

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,277 reviews** and a 4.1 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

41 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

McCoy & McCoy

4.9 ★ · 260 reviews

3 SEATS

#3

Trantolo & Trantolo

4.8 ★ · 604 reviews

3 SEATS

#1

Marzano Plumbing & Heating llc

4.9 ★ · 753 reviews

2 SEATS

#1

SM Mechanical Services LLC

4.8 ★ · 702 reviews

2 SEATS

#1

New Generation Plumbing

5.0 ★ · 104 reviews

2 SEATS

#1

Elizabeth Park Conservancy

4.7 ★ · 4,800 reviews

1 SEAT

#1

AFC Urgent Care West Hartford

4.4 ★ · 3,700 reviews

1 SEAT

#1

Capitol Dental Associates LLC

4.9 ★ · 405 reviews

1 SEAT

A DIFFERENT POOL

**28 of the 41 businesses holding these seats never appear in the category rosters we pull for Hartford.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Hartford metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 998 businesses we track in Hartford's map results, **137** are ranking on a listing no owner has claimed — 14% of the field, with nobody able to edit the hours, the category or the photos.

137

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,362 reviews** and a 4.6 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Hartford city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Hartford — each line from a named source, and absent where we have none.

122K

PEOPLE

Median age 33. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$172,100

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,057

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Hartford city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Hartford vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | HARTFORD | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $37,477 a year | $69,021 | −46% |
| Median home value | $172,100 | $244,900 | −30% |
| Median gross rent | $1,057 a month | $1,163 | −9% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Hartford city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 102 upcoming events Hartford Athletic vs. Tampa Bay Rowdies · Trinity Health Stadium

102 upcoming tracked events, led by Hartford Athletic vs. Tampa Bay Rowdies at Trinity Health Stadium.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Hartford edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

203K

SEARCHES IN PLAY / MO

$183

PRICIEST CLICK

27%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/hartford#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 65 MI Providence, RI 312,900 searches/mo · 999 listings](https://seobandwagon.com/local-seo/providence) [NEAREST · 93 MI Boston, MA 2,538,560 searches/mo · 1,108 listings](https://seobandwagon.com/local-seo/boston) [NEAREST · 101 MI New York, NY 32,196,000 searches/mo · 1,294 listings](https://seobandwagon.com/local-seo/new-york) [CLOSEST LOOKALIKE Tacoma, WA 398,150 searches/mo · 1,046 listings](https://seobandwagon.com/local-seo/tacoma)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 136K/mo](https://seobandwagon.com/local-seo/hartford/food-dining) [ENTERTAINMENT 6K/mo](https://seobandwagon.com/local-seo/hartford/entertainment) [HOME SERVICES 3K/mo](https://seobandwagon.com/local-seo/hartford/home-services)

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