# Legal search demand in Houston THE SEARCH LEDGER · HOUSTON, TEXAS · LEGAL Every month Houston types 114,690 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/houston/legal#colophon) 374 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026 114,690 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026 $15.6M MONTHLY AD VALUE Source: volume × CPC, computed $59.61 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026 ## When Houston searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV. Search interest by month, indexed 0 to 100: January 90, February 86, March 87, April 65, May 50, June 49, July 55, August 85, September 100, October 89, November 42, December 68. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Houston — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Houston pays per click for legal The 20 highest-volume of 374 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“best houston truck accident lawyer”** at $1517.97. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | car crash lawyer houston | 14,800 | $288.72 | 34 | commercial | | 2 | injury attorney houston | 12,100 | $173.90 | 56 | commercial | | 3 | houston truck wreck lawyer | 9,900 | $107.43 | | commercial | | 4 | personal injury lawyer near me | 8,100 | $175.17 | 59 | transactional | | 5 | divorce lawyer houston | 3,600 | $39.78 | 24 | commercial | | 6 | immigration lawyer houston | 3,600 | $21.06 | 30 | commercial | | 7 | rene gonzalez houston lawyer | 3,600 | $15.70 | | commercial | | 8 | drug lawyer houston | 2,900 | $67.16 | 5 | commercial | | 9 | labor lawyer houston | 2,900 | $8.08 | 31 | commercial | | 10 | best houston truck accident lawyer | 2,400 | $1517.97 | 44 | commercial | | 11 | family law lawyer houston | 1,900 | $37.79 | 22 | commercial | | 12 | lawyers in houston texas | 1,900 | $108.30 | 60 | commercial | | 13 | houston volunteer lawyers houston tx | 1,900 | $13.97 | 8 | commercial | | 14 | real estate lawyer houston | 1,600 | $11.22 | 33 | commercial | | 15 | lawyer near me | 1,300 | $17.03 | 77 | transactional | | 16 | civil lawyer houston | 1,000 | $20.56 | 15 | commercial | | 17 | law firms in houston | 1,000 | $49.98 | 8 | commercial | | 18 | buzbee law firm houston | 1,000 | $22.43 | 34 | commercial | | 19 | houston legal help | 1,000 | $8.06 | | informational | | 20 | dwi lawyer houston | 880 | $99.65 | 38 | commercial | Source: [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Houston legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. houston truck wreck lawyer 9,900/mo · $107.43 CPC MAP PACK - 1 EMT Nurse Attorney Reshard Alexander - Big Rig Bull Texas Truck Accident Lawyer 5★ 61 - 2 Zehl & Associates - Houston 5★ 1,300 - 3 Abogado de Accidentes en Houston 5★ 39 ORGANIC TOP 5 - 1 domingogarcia.com - 2 gsinjuryfirm.com - 3 smithandhassler.com - 4 cobos.law LOCAL - 5 slocumblaw.com car crash lawyer houston 14,800/mo · $288.72 CPC · difficulty 34 MAP PACK - 1 Sutliff & Stout 4.9★ 293 - 2 The Callahan Law Firm 5★ 154 - 3 Zehl & Associates - Houston 5★ 1,300 ORGANIC TOP 5 - 1 smithandhassler.com - 2 attorneys.superlawyers.com - 3 charlesargento.com - 4 bencrump.com - 5 jedsilverman.com best houston truck accident lawyer 2,400/mo · $1517.97 CPC · difficulty 44 MAP PACK - 1 Zehl & Associates - Houston 5★ 1,300 - 2 Amaro Law Firm 4.9★ 3,500 - 3 The Callahan Law Firm 5★ 154 ORGANIC TOP 5 - 1 zehllaw.com - 2 attorneys.superlawyers.com - 3 domingogarcia.com - 4 bencrump.com - 5 charlesargento.com Source: [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Houston The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Kubosh Law | 4.5 ★ | 3,534 | Criminal justice attorney | YES | | #2 | Abogado Javier Marcos | 4.9 ★ | 1,592 | Attorney | YES | | #3 | Daspit Law Firm | 4.8 ★ | 886 | Personal injury attorney | YES | | #4 | The Law Office of David A. Breston | 4.8 ★ | 640 | Criminal justice attorney | YES | | #5 | Gilligan Law Firm LLP | 4.6 ★ | 638 | Attorney | YES | | #6 | Thiessen Law Firm | 4.9 ★ | 515 | Criminal justice attorney | YES | | #7 | Mukerji Law Firm | 4.7 ★ | 472 | Law firm | YES | | #8 | Stagg and Associates, PLLC | 4.9 ★ | 411 | Divorce lawyer | YES | | #9 | Adley Law Firm | 4.8 ★ | 397 | Personal injury attorney | YES | | #10 | Walters Gilbreath, PLLC | 4.9 ★ | 370 | Divorce lawyer | YES | | #11 | Doyle Dennis Avery LLP Trial Lawyers | 4.9 ★ | 352 | Personal injury attorney | YES | | #12 | Dunk Law Firm | 4.9 ★ | 329 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Houston asks about legal People Also Ask questions collected verbatim from Houston legal results — the literal wording Google is already surfacing. What is the average settlement for a truck accident in Houston? Who are the best truck accident lawyers in Houston? Can I afford a truck accident lawyer? Is it worth getting a lawyer after a Texas car accident? How much do lawyers take from a car accident settlement in Texas? Who is the best car accident lawyer in Houston? Can I get a free consultation with a car accident lawyer in Houston? What is the typical settlement for a car accident in Texas? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Houston metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Houston search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 4.9M searches/mo](https://seobandwagon.com/local-seo/houston/food-dining)[Entertainment · 823K searches/mo](https://seobandwagon.com/local-seo/houston/entertainment)[Health & Wellness · 392K searches/mo](https://seobandwagon.com/local-seo/houston/health-wellness)[Real Estate · 251K searches/mo](https://seobandwagon.com/local-seo/houston/real-estate)[Home Services · 183K searches/mo](https://seobandwagon.com/local-seo/houston/home-services) LEGAL IN OTHER METROS [Austin](https://seobandwagon.com/local-seo/austin/legal) [San Antonio](https://seobandwagon.com/local-seo/san-antonio/legal) [San Diego](https://seobandwagon.com/local-seo/san-diego/legal) [← All Houston market data](https://seobandwagon.com/local-seo/houston) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Houston, Texas · Legal · 374 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 374 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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