# Who gets found in Jacksonville?

Aug 30 → Sep 8 3 page-one leaders changed hands 21 new pages in the top 5

THE SEARCH LEDGER · JACKSONVILLE EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Jacksonville types 2,043,280 searches looking for a local business, and advertisers pay $6.27M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/jacksonville#methodology)

2,043,280

SEARCHES IN PLAY / MO

$6.27M

AD-EQUIV. VALUE / MO

1,273

LISTINGS TRACKED

4,915

KEYWORDS TRACKED

Jacksonville searches 3,556,120 times a month in total. The other 1,512,840 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Jacksonville asks Google for in an average month.

2,043,280

searches in an average month across the 2,195 keywords where a local business can actually be chosen — roughly **68,000 searches a day** for something, or someone, in Jacksonville.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 57% of everything Jacksonville searches.

Waffle chart of monthly search demand by vertical: Food & Dining 65 percent, Other 11 percent, Attractions 6 percent, Health & Wellness 4 percent, Shopping 4 percent, Personal Care 4 percent, Home Services 3 percent, Hotels & Lodging 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 65% Other 11% Attractions 6% Health & Wellness 4% Shopping 4% Personal Care 4% Home Services 3% Hotels & Lodging 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **65% of the addressable demand** in Jacksonville, against 6% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Jacksonville DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 83 | 78 | 92 | 87 | 87 | 82 | 90 | 87 | 72 | 74 | 94 | 100 |
| Attractions | 72 | 68 | 100 | 91 | 93 | 99 | 98 | 82 | 69 | 73 | 69 | 70 |
| Hotels & Lodging | 81 | 84 | 100 | 88 | 88 | 94 | 98 | 83 | 73 | 76 | 70 | 77 |
| Food & Dining | 89 | 77 | 90 | 88 | 89 | 88 | 100 | 91 | 75 | 78 | 76 | 88 |
| Entertainment | 87 | 89 | 88 | 82 | 88 | 78 | 74 | 82 | 82 | 94 | 100 | 81 |
| Real Estate | 93 | 91 | 98 | 93 | 90 | 90 | 86 | 100 | 90 | 89 | 78 | 77 |
| Travel & Transit | 63 | 60 | 100 | 77 | 81 | 90 | 94 | 73 | 66 | 74 | 70 | 72 |
| Health & Wellness | 97 | 93 | 98 | 93 | 88 | 92 | 91 | 97 | 100 | 97 | 84 | 90 |
| Home Services | 77 | 88 | 85 | 76 | 71 | 74 | 76 | 81 | 100 | 78 | 61 | 64 |
| Education | 88 | 69 | 86 | 78 | 93 | 79 | 75 | 100 | 89 | 76 | 61 | 62 |
| Personal Care | 77 | 81 | 98 | 81 | 89 | 80 | 81 | 100 | 82 | 81 | 80 | 81 |
| Legal | 89 | 94 | 82 | 69 | 62 | 69 | 71 | 79 | 100 | 77 | 55 | 73 |
| Professional Services | 89 | 100 | 100 | 72 | 43 | 48 | 49 | 59 | 57 | 64 | 51 | 46 |
| Jobs & Careers | 63 | 81 | 64 | 100 | 63 | 100 | 82 | 62 | 100 | 81 | 45 | 56 |

### Climbing fastest

The steepest risers in Jacksonville over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

zillow jacksonville homes for sale ▲ 288% BREAKOUT

jacksonville 4th of july events ▲ 269% BREAKOUT

4th of july jacksonville ▲ 259% BREAKOUT

single family homes in jacksonville fl ▲ 235% BREAKOUT

zillow houses for sale jacksonville fl ▲ 230% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Jacksonville — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 14 more clear the bar below these.

St Augustine SUBURB 134,390/mo

119 keywords · $179.5K/mo in ad-equivalent value

Ponte Vedra SUBURB 34,090/mo

194 keywords · $88.1K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 25,150/mo

43 keywords · $45.0K/mo in ad-equivalent value

Fernandina Beach SUBURB 23,430/mo

108 keywords · $33.6K/mo in ad-equivalent value

Orange Park SUBURB 19,180/mo

62 keywords · $50.0K/mo in ad-equivalent value

Southbank NEIGHBORHOOD 5,570/mo

6 keywords · $13.5K/mo in ad-equivalent value

Riverside NEIGHBORHOOD 5,460/mo

28 keywords · $11.8K/mo in ad-equivalent value

Mayport NEIGHBORHOOD 4,030/mo

18 keywords · $4.6K/mo in ad-equivalent value

Southside NEIGHBORHOOD 2,430/mo

23 keywords · $4.3K/mo in ad-equivalent value

Crystal Springs NEIGHBORHOOD 2,400/mo

1 keyword · $936/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**St Augustine** alone carries 134,390 searches a month across 119 keywords, worth $179.5K a month at Google's posted prices. If your pages only ever say "Jacksonville", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Jacksonville.

"EMPIRE ROOFING JACKSONVILLE FL" · COST OF ONE AD CLICK

$682.99

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Jacksonville right now.

### Every keyword has a price tag

The 4,757 of 4,915 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 4757 tracked keywords by cost per click, log scale. Cheapest: beach near st augustine at $0.01. Most expensive: empire roofing jacksonville fl at $682.99.

### The price board

The 4,757 of 4,915 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | empire roofing jacksonville fl · HOME SERVICES | $682.99 | 10 | $6.8K | — |
| 2 | james shelton roofing jacksonville fl · HOME SERVICES | $374.09 | 10 | $3.7K | — |
| 3 | affordable roofing jacksonville fl · HOME SERVICES | $306.57 | 20 | $6.1K | — |
| 4 | eac air conditioning jacksonville fl · HOME SERVICES | $280.93 | 10 | $2.8K | — |
| 5 | discrimination lawyers jacksonville florida · LEGAL | $277.95 | 10 | $2.8K | — |
| 6 | 24 hour ac repair jacksonville fl · HOME SERVICES | $240.81 | 10 | $2.4K | — |
| 7 | dui lawyer jacksonville · LEGAL | $227.96 | 260 | $59.3K | — |
| 8 | accident attorney jacksonville fl · LEGAL | $210.15 | 50 | $10.5K | — |
| 9 | carpet company jacksonville fl · OTHER | $208.10 | 10 | $2.1K | — |
| 10 | hvac jacksonville beach · HOME SERVICES | $203.83 | 10 | $2.0K | — |
| 11 | personal injury lawyer near me · LEGAL | $201.32 | 1,600 | $322.1K | — |
| 12 | advanced roofing jacksonville fl · HOME SERVICES | $187.11 | 10 | $1.9K | — |
| 13 | vet 32225 · OTHER | $180.30 | 10 | $1.8K | — |
| 14 | ac tune up jacksonville · OTHER | $173.39 | 10 | $1.7K | — |
| 15 | family law duval county · OTHER | $170.08 | 10 | $1.7K | — |
| 16 | emergency ac repair jacksonville · HOME SERVICES | $164.78 | 50 | $8.2K | — |
| 17 | garage door service jacksonville fl · HOME SERVICES | $157.38 | 20 | $3.1K | — |
| 18 | exterminators in jacksonville · HOME SERVICES | $154.36 | 10 | $1.5K | — |
| 19 | ductwork jacksonville fl · OTHER | $150.14 | 10 | $1.5K | — |
| 20 | best ac repair jacksonville fl · HOME SERVICES | $149.80 | 10 | $1.5K | — |
| 21 | injury lawyer jacksonville · LEGAL | $148.51 | 1,300 | $193.1K | — |
| 22 | air conditioner repair 32258 · HOME SERVICES | $144.43 | 10 | $1.4K | — |
| 23 | crown pest control jacksonville fl · HOME SERVICES | $136.19 | 10 | $1.4K | — |
| 24 | emergency plumber jacksonville · HOME SERVICES | $136.10 | 260 | $35.4K | — |
| 25 | movers jacksonville fl prices · OTHER | $134.09 | 10 | $1.3K | — |
| 26 | car accident lawyer jacksonville · LEGAL | $130.05 | 880 | $114.4K | — |
| 27 | cheap ac repair jacksonville fl · HOME SERVICES | $126.22 | 10 | $1.3K | — |
| 28 | premier plumbing jacksonville fl · HOME SERVICES | $125.96 | 20 | $2.5K | — |
| 29 | pest control services in jacksonville · HOME SERVICES | $121.27 | 10 | $1.2K | — |
| 30 | garage door repair jacksonville beach · HOME SERVICES | $120.68 | 20 | $2.4K | — |
| 31 | allegiance roofing jacksonville fl · HOME SERVICES | $119.05 | 10 | $1.2K | — |
| 32 | fair plumbing jacksonville beach · HOME SERVICES | $110.65 | 30 | $3.3K | — |
| 33 | jacksonville hvac companies · HOME SERVICES | $107.42 | 110 | $11.8K | — |
| 34 | hvac repair jacksonville fl · HOME SERVICES | $105.00 | 40 | $4.2K | — |
| 35 | jacksonville wrongful death lawyer · LEGAL | $103.15 | 90 | $9.3K | — |
| 36 | criminal lawyer jacksonville · LEGAL | $102.62 | 880 | $90.3K | — |
| 37 | morgan and morgan law firm jacksonville fl · LEGAL | $99.72 | 1,300 | $129.6K | — |
| 38 | water heater repair jacksonville fl · OTHER | $99.24 | 50 | $5.0K | — |
| 39 | emergency plumber near me · HOME SERVICES | $96.76 | 720 | $69.7K | — |
| 40 | garage door repair jax fl · HOME SERVICES | $95.19 | 90 | $8.6K | — |
| 41 | garage door replacement jacksonville fl · HOME SERVICES | $92.91 | 10 | $929 | — |
| 42 | dentist 32258 · HEALTH & WELLNESS | $92.90 | 30 | $2.8K | — |
| 43 | contract attorney jacksonville fl · LEGAL | $91.85 | 10 | $919 | — |
| 44 | garage door repair jacksonville fl · HOME SERVICES | $91.62 | 480 | $44.0K | — |
| 45 | garage repair jacksonville fl · OTHER | $90.82 | 10 | $908 | — |
| 46 | commercial roofers jacksonville fl · HOME SERVICES | $90.38 | 70 | $6.3K | — |
| 47 | best criminal lawyer in jacksonville fl · LEGAL | $89.46 | 110 | $9.8K | — |
| 48 | bathroom contractor jacksonville · HOME SERVICES | $88.49 | 10 | $885 | — |
| 49 | we buy houses in jacksonville fl · OTHER | $87.24 | 70 | $6.1K | — |
| 50 | garage door spring repair jacksonville fl · HOME SERVICES | $86.18 | 10 | $862 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $683 a click?

The businesses bidding here keep bidding. Here's the math that makes a $683 click rational, using home services industry benchmarks.

100 clicks bought −$68,299

25 become phone calls (25% call rate, benchmark)

10 become booked jobs (40% close, benchmark)

Revenue from those 10 booked jobs +$95,000 · 1.4× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

empire roofing jacksonville fl

~$9,500 job value (benchmark) · $682.99/click

13 clicks

discrimination lawyers jacksonville florida

~$25,000 case fee (benchmark) · $277.95/click

89 clicks

dentist 32258

~$3,200 patient value (benchmark) · $92.90/click

34 clicks

sunshine park jax beach

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $2,067,000/mo

Legal $1,255,000/mo

Food & Dining $815,000/mo

Health & Wellness $752,000/mo

Other $395,000/mo

Attractions $284,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Jacksonville's front page, who's climbing, who's slipping — and where the seats are still empty.

19%

of Jacksonville's tracked page-one slots are held by one of the 40 national directories we name. The other 81% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 19 of 100 tracked page-one slots held by one of 40 named national directories, 81 by everything else.

out-of-town directories · 19 everything else · 81

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Jacksonville coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "grocery store near me"

Page-one position, last pull vs. this one: **www.yelp.com moved ▼ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for grocery store near me between Aug 30 and Sep 8: www.yelp.com moved from position 2 → 8.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 11

Spliffs Gastropub

map rank for "restaurant"

#15 → #4

▲ 11

Ascension St. Vincent's Emergency Care - Arlington

map rank for "urgent care"

#20 → #9

▲ 5

seatgeek.com

jax events

#9 → #4

▼ 5

www.yelp.com

4 queries — grocery store near me · alhambra dinner theater jacksonville · restaurants near me +1

1 up · 3 down

NEW

www.yelp.com

ac repair near me · new to page one

— → #1

NEW

www.ubereats.com

restaurants near me · new to page one

— → #2

▲ 128

Beach Villa with Movie Theater

reviews

0 → 128

▲ 58

Pool, Riverfront, Theater, Views of Blue Angels

reviews

0 → 58

▲ 0.1★

RISE Doro

rating

4.8★ → 4.9★

▼ 10

Tulua Bistro Springfield

map rank for "restaurant"

#7 → #17

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

823,000 searches/mo

www.tripadvisor.com AGGREGATOR

pizza near me

74,000 searches/mo

locations.papajohns.com LOCAL

grocery store near me

60,500 searches/mo

stores.thefreshmarket.com LOCAL

urgent care near me

27,100 searches/mo

www.carespot.com LOCAL

apartments near me

22,200 searches/mo

www.apartments.com AGGREGATOR

cummer museum jax

18,100 searches/mo

www.cummermuseum.org OPEN RACE

NO MAP PACK

**4 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/jacksonville#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 81%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Jacksonville coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Breakout Games

Top-rated of 47 tracked Casino

Rating 5.0 ★ (cat. median 4.3)

Reviews 10,312 (median 655)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 15.7× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,273 businesses we track in Jacksonville's map results, **232** have no website at all — 18% of the field, showing up on reputation alone.

232

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **3,673 reviews** and a 4.5 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

39 businesses hold the 51 pack seats across the 17 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Pajcic & Pajcic

4.9 ★ · 735 reviews

6 SEATS

#2

Baggett Law Personal Injury Lawyers Downtown Jacksonville

5.0 ★ · 258 reviews

4 SEATS

#1

G & G Personal Injury Group P.A. - Car Accident & Personal Injury Attorneys, Free Consultation

5.0 ★ · 48 reviews

3 SEATS

#3

Fasig | Brooks Law Offices

5.0 ★ · 160 reviews

3 SEATS

#1

Cummer Museum of Art & Gardens

4.7 ★ · 4,600 reviews

1 SEAT

#1

Downtown Dental Jax

4.8 ★ · 1,600 reviews

1 SEAT

#1

Spliffs Gastropub

4.3 ★ · 1,300 reviews

1 SEAT

#1

Turner Plumbing Co

4.8 ★ · 1,100 reviews

1 SEAT

A DIFFERENT POOL

**9 of the 39 businesses holding these seats never appear in the category rosters we pull for Jacksonville.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 17 tracked keywords anchored on the Jacksonville metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,273 businesses we track in Jacksonville's map results, **180** are ranking on a listing no owner has claimed — 14% of the field, with nobody able to edit the hours, the category or the photos.

180

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **4,156 reviews** and a 4.5 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Jacksonville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Jacksonville — each line from a named source, and absent where we have none.

938K

PEOPLE

Median age 36.2. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$203,400

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,146

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Jacksonville city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Jacksonville vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | JACKSONVILLE | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $58,263 a year | $69,021 | −16% |
| Median home value | $203,400 | $244,900 | −17% |
| Median gross rent | $1,146 a month | $1,163 | −1% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Jacksonville city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Broadband 154 Mbps avg 91.7% coverage · 28.4% fiber

Average download of 154 Mbps, 91.7% coverage, 28.4% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 102 upcoming events Jacksonville Jumbo Shrimp vs. Gwinnett Stripers · VyStar Ballpark

102 upcoming tracked events, led by Jacksonville Jumbo Shrimp vs. Gwinnett Stripers at VyStar Ballpark.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Jacksonville edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

2.04M

SEARCHES IN PLAY / MO

$683

PRICIEST CLICK

19%

PAGE ONE DIRECTORY SHARE

4 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/jacksonville#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

4 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 125 MI Orlando, FL 2,202,890 searches/mo · 1,162 listings](https://seobandwagon.com/local-seo/orlando) [NEAREST · 171 MI Tampa-St. Petersburg, FL 5,471,150 searches/mo · 1,363 listings](https://seobandwagon.com/local-seo/tampa-st-petersburg) [NEAREST · 197 MI Charleston, SC 1,420,220 searches/mo · 1,273 listings](https://seobandwagon.com/local-seo/charleston) [CLOSEST LOOKALIKE Austin, TX 4,894,490 searches/mo · 1,330 listings](https://seobandwagon.com/local-seo/austin)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.4M/mo](https://seobandwagon.com/local-seo/jacksonville/food-dining) [HEALTH & WELLNESS 110K/mo](https://seobandwagon.com/local-seo/jacksonville/health-wellness) [HOME SERVICES 74K/mo](https://seobandwagon.com/local-seo/jacksonville/home-services) [ENTERTAINMENT 57K/mo](https://seobandwagon.com/local-seo/jacksonville/entertainment) [REAL ESTATE 57K/mo](https://seobandwagon.com/local-seo/jacksonville/real-estate) [LEGAL 19K/mo](https://seobandwagon.com/local-seo/jacksonville/legal)

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Canonical page: https://seobandwagon.com/local-seo/jacksonville
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api