# Who gets found in Kansas City?

Aug 30 → Sep 8 4 page-one leaders changed hands 16 new pages in the top 5

THE SEARCH LEDGER · KANSAS CITY EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Kansas City types 2,931,540 searches looking for a local business, and advertisers pay $7.47M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/kansas-city#methodology)

2,931,540

SEARCHES IN PLAY / MO

$7.47M

AD-EQUIV. VALUE / MO

1,303

LISTINGS TRACKED

5,150

KEYWORDS TRACKED

Kansas City searches 4,831,650 times a month in total. The other 1,900,110 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Kansas City DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Kansas City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Kansas City asks Google for in an average month.

2,931,540

searches in an average month across the 2,587 keywords where a local business can actually be chosen — roughly **98,000 searches a day** for something, or someone, in Kansas City.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 61% of everything Kansas City searches.

Waffle chart of monthly search demand by vertical: Food & Dining 55 percent, Attractions 15 percent, Other 11 percent, Travel & Transit 7 percent, Shopping 3 percent, Health & Wellness 3 percent, Entertainment 3 percent, Hotels & Lodging 3 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Kansas City DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 55% Attractions 15% Other 11% Travel & Transit 7% Shopping 3% Health & Wellness 3% Entertainment 3% Hotels & Lodging 3%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **55% of the addressable demand** in Kansas City, against 15% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Kansas City DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 68 | 66 | 88 | 90 | 94 | 100 | 97 | 94 | 84 | 90 | 82 | 86 |
| Entertainment | 54 | 62 | 68 | 63 | 75 | 77 | 80 | 90 | 98 | 100 | 59 | 60 |
| Food & Dining | 77 | 82 | 84 | 82 | 95 | 92 | 93 | 100 | 86 | 87 | 85 | 86 |
| Health & Wellness | 100 | 84 | 88 | 85 | 82 | 85 | 86 | 95 | 91 | 92 | 83 | 89 |
| Real Estate | 90 | 76 | 93 | 91 | 87 | 86 | 86 | 100 | 87 | 77 | 73 | 65 |
| Shopping | 61 | 54 | 63 | 58 | 70 | 71 | 74 | 100 | 78 | 68 | 73 | 77 |
| Travel & Transit | 64 | 67 | 86 | 94 | 97 | 100 | 99 | 82 | 80 | 93 | 77 | 78 |
| Hotels & Lodging | 79 | 76 | 87 | 88 | 91 | 99 | 100 | 88 | 85 | 93 | 79 | 89 |
| Personal Care | 64 | 67 | 82 | 74 | 81 | 75 | 81 | 100 | 75 | 70 | 68 | 64 |
| Home Services | 91 | 91 | 100 | 97 | 82 | 88 | 85 | 95 | 99 | 88 | 68 | 78 |
| Legal | 87 | 72 | 85 | 60 | 54 | 59 | 56 | 71 | 100 | 66 | 48 | 61 |
| Education | 100 | 83 | 91 | 79 | 69 | 68 | 73 | 91 | 84 | 84 | 68 | 76 |
| Professional Services | 100 | 99 | 88 | 67 | 41 | 42 | 46 | 57 | 68 | 69 | 57 | 67 |

### Climbing fastest

The steepest risers in Kansas City over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events kansas city ▲ 285% BREAKOUT

4th of july in kansas city ▲ 276% BREAKOUT

overland park star spangled spectacular ▲ 274% BREAKOUT

jason aldean kansas city ▲ 269% BREAKOUT

dierks bentley kansas city ▲ 267% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Kansas City DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Kansas City — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

Overland Park SUBURB 336,580/mo

566 keywords · $916.5K/mo in ad-equivalent value

Lees Summit SUBURB 40,180/mo

15 keywords · $84.8K/mo in ad-equivalent value

Independence SUBURB 21,910/mo

27 keywords · $35.2K/mo in ad-equivalent value

Olathe SUBURB 12,950/mo

5 keywords · $24.8K/mo in ad-equivalent value

Downtown Kansas City NEIGHBORHOOD 12,020/mo

33 keywords · $17.5K/mo in ad-equivalent value

Northeast NEIGHBORHOOD 2,990/mo

7 keywords · $6.8K/mo in ad-equivalent value

Martin City NEIGHBORHOOD 1,070/mo

7 keywords · $2.0K/mo in ad-equivalent value

Southmoreland NEIGHBORHOOD 1,000/mo

1 keyword · $2.4K/mo in ad-equivalent value

Turner NEIGHBORHOOD 490/mo

2 keywords · $936/mo in ad-equivalent value

South Kansas City NEIGHBORHOOD 190/mo

4 keywords · $313/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Kansas City DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Overland Park** alone carries 336,580 searches a month across 566 keywords, worth $916.5K a month at Google's posted prices. If your pages only ever say "Kansas City", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Kansas City.

"KANSAS CITY PERSONAL INJURY" · COST OF ONE AD CLICK

$990.28

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Kansas City right now.

### Every keyword has a price tag

The 4,719 of 5,150 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 4719 tracked keywords by cost per click, log scale. Cheapest: stroud's kansas city at $0.01. Most expensive: kansas city personal injury at $990.28.

### The price board

The 4,719 of 5,150 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | kansas city personal injury · OTHER | $990.28 | 10 | $9.9K | — |
| 2 | kansas city motorcycle wreck lawyer · LEGAL | $904.53 | 70 | $63.3K | — |
| 3 | residential concrete contractors kansas city · HOME SERVICES | $565.22 | 10 | $5.7K | — |
| 4 | insurance lawyer kansas city · LEGAL | $512.02 | 10 | $5.1K | — |
| 5 | personal injury lawyer kansas city ks · LEGAL | $473.35 | 10 | $4.7K | — |
| 6 | personal injury lawyer kcmo · LEGAL | $469.98 | 10 | $4.7K | — |
| 7 | workers comp lawyer kansas city · LEGAL | $385.51 | 50 | $19.3K | — |
| 8 | accident lawyer kansas city · LEGAL | $335.77 | 90 | $30.2K | — |
| 9 | kc mo accident lawyers · LEGAL | $307.09 | 10 | $3.1K | — |
| 10 | best lawyers in kansas city · LEGAL | $263.15 | 90 | $23.7K | — |
| 11 | kansas city product liability lawyer · LEGAL | $260.74 | 50 | $13.0K | — |
| 12 | top law firms in kansas city · LEGAL | $256.41 | 90 | $23.1K | — |
| 13 | mudjacking overland park · ATTRACTIONS | $216.21 | 40 | $8.6K | — |
| 14 | overland park family lawyer · LEGAL | $215.72 | 70 | $15.1K | — |
| 15 | kansas city workers comp lawyers · LEGAL | $197.60 | 140 | $27.7K | — |
| 16 | car accident attorney kcmo · LEGAL | $191.55 | 720 | $137.9K | — |
| 17 | best custody lawyer in kansas city mo · LEGAL | $189.74 | 40 | $7.6K | — |
| 18 | hvac north kansas city · HOME SERVICES | $188.06 | 10 | $1.9K | — |
| 19 | we buy homes kc · OTHER | $187.62 | 10 | $1.9K | — |
| 20 | garage door repair north kansas city · HOME SERVICES | $180.76 | 10 | $1.8K | — |
| 21 | garage door repair kc · HOME SERVICES | $164.23 | 20 | $3.3K | — |
| 22 | personal injury lawyer near me · LEGAL | $155.86 | 2,400 | $374.1K | — |
| 23 | ameristar roofing kansas city · HOME SERVICES | $149.15 | 10 | $1.5K | — |
| 24 | injury attorney kansas city · LEGAL | $144.62 | 1,300 | $188.0K | — |
| 25 | kansas city wrongful death lawyer · LEGAL | $133.06 | 110 | $14.6K | — |
| 26 | epoxy kansas city · OTHER | $126.45 | 10 | $1.3K | — |
| 27 | home window replacement kansas city · OTHER | $115.28 | 10 | $1.2K | — |
| 28 | garage door repair kansas city ks · HOME SERVICES | $113.19 | 50 | $5.7K | — |
| 29 | roof repair kc · HOME SERVICES | $106.78 | 10 | $1.1K | — |
| 30 | window replacement overland park · ATTRACTIONS | $99.74 | 90 | $9.0K | — |
| 31 | integrity roofing kansas city · HOME SERVICES | $98.87 | 10 | $989 | — |
| 32 | window replacement kc · OTHER | $97.14 | 390 | $37.9K | — |
| 33 | tile roof repair kansas city · HOME SERVICES | $95.22 | 10 | $952 | — |
| 34 | furnace replacement kansas city mo · OTHER | $95.05 | 10 | $951 | — |
| 35 | emergency plumber near me · HOME SERVICES | $94.79 | 1,000 | $94.8K | — |
| 36 | hvac repair kansas city mo · HOME SERVICES | $91.55 | 10 | $916 | — |
| 37 | personal injury lawyer overland park · LEGAL | $90.88 | 70 | $6.4K | — |
| 38 | asphalt paving companies in kansas city · OTHER | $89.54 | 10 | $895 | — |
| 39 | ac maintenance overland park · ATTRACTIONS | $87.97 | 10 | $880 | — |
| 40 | kitchen renovation kansas city · OTHER | $86.36 | 10 | $864 | — |
| 41 | concrete repair kansas city · OTHER | $85.67 | 110 | $9.4K | — |
| 42 | lawyers kansas city ks · LEGAL | $85.20 | 110 | $9.4K | — |
| 43 | emergency plumber kansas city · HOME SERVICES | $84.98 | 260 | $22.1K | — |
| 44 | tree removal kansas city ks · HOME SERVICES | $83.07 | 20 | $1.7K | — |
| 45 | garage door replacement kansas city · HOME SERVICES | $82.72 | 20 | $1.7K | — |
| 46 | dwi lawyer kansas city · LEGAL | $81.95 | 390 | $32.0K | — |
| 47 | concrete repair kc · OTHER | $80.90 | 10 | $809 | — |
| 48 | bob hamilton plumbing kansas city missouri · HOME SERVICES | $80.80 | 10 | $808 | — |
| 49 | ac kansas city · OTHER | $80.42 | 10 | $804 | — |
| 50 | mudjacking kansas city · OTHER | $78.31 | 90 | $7.0K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Kansas City DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $990 a click?

The businesses bidding here keep bidding. Here's the math that makes a $990 click rational, using legal industry benchmarks.

100 clicks bought −$99,028

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.8× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

kansas city personal injury

~$25,000 case fee (benchmark) · $990.28/click

25 clicks

residential concrete contractors kansas city

~$9,500 job value (benchmark) · $565.22/click

16 clicks

realtor kc

~$9,000 commission (benchmark) · $23.03/click

390 clicks

things to do in kansas city on a rainy day

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Kansas City DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $1,800,000/mo

Legal $1,368,000/mo

Food & Dining $1,304,000/mo

Attractions $964,000/mo

Health & Wellness $557,000/mo

Other $402,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Kansas City's front page, who's climbing, who's slipping — and where the seats are still empty.

27%

of Kansas City's tracked page-one slots are held by one of the 40 national directories we name — attorneys.superlawyers.com, www.yelp.com, www.tripadvisor.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 73% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 27 of 100 tracked page-one slots held by one of 40 named national directories, 73 by everything else.

out-of-town directories · 27 everything else · 73

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Kansas City coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "plumber near me"

Page-one position, last pull vs. this one: **www.rotorooter.com moved ▲ 9 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for plumber near me between Aug 30 and Sep 8: www.rotorooter.com moved from position 10 → 1.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 14

Moretina's Caddy Shack

map rank for "pizza"

#19 → #5

▼ 12

Martin City Tavern & Terrace

map rank for "restaurant"

#6 → #18

▲ 9

www.rotorooter.com

plumber near me

#10 → #1

▲ 8

minskys.com

pizza near me

#9 → #1

NEW

www.yelp.com

restaurants near me · new to page one

— → #1

NEW

www.rotorooter.com

plumber near me · new to page one

— → #1

▲ 46

My Key Guy

reviews

486 → 532

▲ 43

Hamilton Plumbing, Heating, A/C & Rooter

reviews

12,843 → 12,886

▼ 0.1★

KC Dental a part of Kansas Youth Dental

rating

4.4★ → 4.3★

▼ 12

Minute Key

map rank for "locksmith"

#8 → #20

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

823,000 searches/mo

www.yelp.com AGGREGATOR

kansas city international airport

135,000 searches/mo

flykc.com OPEN RACE

pizza near me

60,500 searches/mo

minskys.com LOCAL

kansas city union station museum

60,500 searches/mo

sciencecity.unionstation.org LOCAL

urgent care near me

33,100 searches/mo

www.carenow.com LOCAL

apartments near me

33,100 searches/mo

www.apartments.com AGGREGATOR

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/kansas-city#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Kansas City coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Buckner's Heating, Cooling, and Plumbing

Top-rated of 99 tracked Plumber

Rating 5.0 ★ (cat. median 4.9)

Reviews 1,174 (median 197)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Kansas City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 6× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,303 businesses we track in Kansas City's map results, **226** have no website at all — 17% of the field, showing up on reputation alone.

226

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,633 reviews** and a 4 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Kansas City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

39 businesses hold the 47 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Kansas City Accident Injury Attorneys

4.9 ★ · 791 reviews

3 SEATS

#1

Brown & Crouppen: Injury and Car Accident Lawyers

4.9 ★ · 438 reviews

3 SEATS

#1

Kevin McManus Law: Kansas City Personal Injury & Accident Lawyers

5.0 ★ · 321 reviews

2 SEATS

#1

PlumbWorks LLC

4.9 ★ · 156 reviews

2 SEATS

#2

Monge & Associates Injury and Accident Attorneys

4.9 ★ · 262 reviews

2 SEATS

#3

Quality Plumbing Inc

4.9 ★ · 1,900 reviews

2 SEATS

#1

National WWI Museum and Memorial

4.9 ★ · 9,000 reviews

1 SEAT

#1

Roto-Rooter Plumbing & Water Cleanup

4.8 ★ · 4,800 reviews

1 SEAT

A DIFFERENT POOL

**11 of the 39 businesses holding these seats never appear in the category rosters we pull for Kansas City.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Kansas City metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,303 businesses we track in Kansas City's map results, **185** are ranking on a listing no owner has claimed — 14% of the field, with nobody able to edit the hours, the category or the photos.

185

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,609 reviews** and a 4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Kansas City DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Kansas City — each line from a named source, and absent where we have none.

503K

PEOPLE

Median age 35.4. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$175,400

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,040

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Kansas City city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Kansas City vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | KANSAS CITY | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $60,042 a year | $69,021 | −13% |
| Median home value | $175,400 | $244,900 | −28% |
| Median gross rent | $1,040 a month | $1,163 | −11% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Kansas City city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 50 upcoming events Kansas City Royals vs. Arizona Diamondbacks · Kauffman Stadium

50 upcoming tracked events, led by Kansas City Royals vs. Arizona Diamondbacks at Kauffman Stadium.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Kansas City edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

2.93M

SEARCHES IN PLAY / MO

$990

PRICIEST CLICK

27%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/kansas-city#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 179 MI Des Moines, IA 317,900 searches/mo · 893 listings](https://seobandwagon.com/local-seo/des-moines) [NEAREST · 298 MI Oklahoma City, OK 1,818,240 searches/mo · 1,341 listings](https://seobandwagon.com/local-seo/oklahoma-city) [NEAREST · 412 MI Minneapolis-St. Paul, MN 1,518,500 searches/mo · 1,109 listings](https://seobandwagon.com/local-seo/minneapolis-st-paul) [CLOSEST LOOKALIKE Indianapolis, IN 2,594,010 searches/mo · 1,311 listings](https://seobandwagon.com/local-seo/indianapolis)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.7M/mo](https://seobandwagon.com/local-seo/kansas-city/food-dining) [ENTERTAINMENT 166K/mo](https://seobandwagon.com/local-seo/kansas-city/entertainment) [HEALTH & WELLNESS 91K/mo](https://seobandwagon.com/local-seo/kansas-city/health-wellness) [REAL ESTATE 74K/mo](https://seobandwagon.com/local-seo/kansas-city/real-estate) [HOME SERVICES 63K/mo](https://seobandwagon.com/local-seo/kansas-city/home-services) [LEGAL 20K/mo](https://seobandwagon.com/local-seo/kansas-city/legal)

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Canonical page: https://seobandwagon.com/local-seo/kansas-city
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api