# Who gets found in Las Vegas?

Aug 30 → Sep 8 4 page-one leaders changed hands 29 new pages in the top 5

THE SEARCH LEDGER · LAS VEGAS EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Las Vegas types 4,334,020 searches looking for a local business, and advertisers pay $13.98M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/las-vegas#methodology)

4,334,020

SEARCHES IN PLAY / MO

$13.98M

AD-EQUIV. VALUE / MO

1,326

LISTINGS TRACKED

7,476

KEYWORDS TRACKED

Las Vegas searches 10,805,840 times a month in total. The other 6,471,820 are branded or navigational — someone already knows where they are going, across 1,296 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Las Vegas asks Google for in an average month.

4,334,020

searches in an average month across the 2,850 keywords where a local business can actually be chosen — roughly **144,000 searches a day** for something, or someone, in Las Vegas.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 40% of everything Las Vegas searches.

Waffle chart of monthly search demand by vertical: Food & Dining 55 percent, Hotels & Lodging 14 percent, Other 13 percent, Entertainment 6 percent, Attractions 4 percent, Travel & Transit 3 percent, Shopping 3 percent, Real Estate 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 55% Hotels & Lodging 14% Other 13% Entertainment 6% Attractions 4% Travel & Transit 3% Shopping 3% Real Estate 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **55% of the addressable demand** in Las Vegas, against 14% for Hotels & Lodging. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Las Vegas DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 82 | 73 | 88 | 82 | 88 | 75 | 79 | 86 | 78 | 86 | 92 | 100 |
| Attractions | 82 | 76 | 94 | 91 | 100 | 84 | 86 | 97 | 89 | 98 | 90 | 93 |
| Hotels & Lodging | 80 | 74 | 80 | 81 | 95 | 81 | 86 | 91 | 85 | 95 | 86 | 100 |
| Food & Dining | 88 | 84 | 98 | 94 | 98 | 82 | 91 | 100 | 89 | 99 | 90 | 97 |
| Entertainment | 60 | 54 | 61 | 75 | 100 | 92 | 58 | 69 | 68 | 72 | 74 | 70 |
| Real Estate | 100 | 89 | 96 | 94 | 93 | 93 | 85 | 97 | 91 | 94 | 81 | 87 |
| Travel & Transit | 82 | 76 | 100 | 88 | 98 | 87 | 81 | 82 | 85 | 94 | 85 | 80 |
| Health & Wellness | 100 | 86 | 96 | 88 | 85 | 81 | 90 | 86 | 95 | 89 | 82 | 86 |
| Home Services | 69 | 66 | 79 | 63 | 61 | 65 | 73 | 77 | 100 | 73 | 58 | 72 |
| Professional Services | 100 | 90 | 91 | 73 | 50 | 46 | 53 | 73 | 83 | 73 | 59 | 64 |
| Personal Care | 78 | 78 | 95 | 90 | 99 | 85 | 90 | 100 | 85 | 85 | 84 | 84 |
| Legal | 66 | 65 | 100 | 57 | 49 | 51 | 52 | 70 | 85 | 62 | 54 | 54 |
| Education | 100 | 79 | 92 | 88 | 85 | 71 | 76 | 96 | 88 | 87 | 69 | 81 |
| Jobs & Careers | 67 | 67 | 100 | 45 | 55 | 83 | 83 | 82 | 67 | 54 | 54 | 45 |

### Climbing fastest

The steepest risers in Las Vegas over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

weather com vegas ▲ 273% BREAKOUT

vegas 4th of july ▲ 273% BREAKOUT

las vegas nightclubs tickets ▲ 270% BREAKOUT

circus circus adventuredome las vegas ▲ 262% BREAKOUT

foam wonderland las vegas ▲ 239% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Las Vegas — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 9 more clear the bar below these.

Henderson SUBURB 119,460/mo

134 keywords · $213.4K/mo in ad-equivalent value

Summerlin SUBURB 59,780/mo

228 keywords · $157.2K/mo in ad-equivalent value

North Las Vegas SUBURB 30,430/mo

76 keywords · $113.1K/mo in ad-equivalent value

Mesquite SUBURB 29,730/mo

70 keywords · $76.0K/mo in ad-equivalent value

Pahrump SUBURB 19,610/mo

56 keywords · $36.9K/mo in ad-equivalent value

Tule Springs NEIGHBORHOOD 19,220/mo

8 keywords · $51.8K/mo in ad-equivalent value

Paradise SUBURB 11,590/mo

12 keywords · $24.2K/mo in ad-equivalent value

Boulder City SUBURB 6,930/mo

25 keywords · $10.5K/mo in ad-equivalent value

Sunrise Manor SUBURB 6,860/mo

6 keywords · $9.8K/mo in ad-equivalent value

Downtown Las Vegas NEIGHBORHOOD 3,990/mo

18 keywords · $3.9K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Henderson** alone carries 119,460 searches a month across 134 keywords, worth $213.4K a month at Google's posted prices. If your pages only ever say "Las Vegas", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Las Vegas.

"VAN LAW FIRM LAS VEGAS PERSONAL INJURY ATTORNEY" · COST OF ONE AD CLICK

$565.99

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Las Vegas right now.

### Every keyword has a price tag

The 7,335 of 7,476 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 7335 tracked keywords by cost per click, log scale. Cheapest: ghost las vegas at $0.01. Most expensive: van law firm las vegas personal injury attorney at $565.99.

### The price board

The 7,335 of 7,476 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | van law firm las vegas personal injury attorney · LEGAL | $565.99 | 10 | $5.7K | — |
| 2 | las vegas hotel injury lawyer · LEGAL | $551.70 | 50 | $27.6K | — |
| 3 | motorcycle lawyer las vegas · LEGAL | $440.24 | 40 | $17.6K | — |
| 4 | accident lawyers las vegas nv · LEGAL | $433.26 | 10 | $4.3K | — |
| 5 | accident attorney vegas · LEGAL | $432.53 | 320 | $138.4K | — |
| 6 | slip and fall lawyer las vegas · LEGAL | $376.54 | 590 | $222.2K | — |
| 7 | top las vegas personal injury lawyers · LEGAL | $320.61 | 10 | $3.2K | — |
| 8 | slip and fall las vegas · OTHER | $287.62 | 10 | $2.9K | — |
| 9 | best car accident lawyer las vegas · LEGAL | $274.01 | 140 | $38.4K | — |
| 10 | best las vegas injury lawyer · LEGAL | $273.78 | 390 | $106.8K | — |
| 11 | best injury attorney las vegas · LEGAL | $271.38 | 110 | $29.9K | — |
| 12 | las vegas personal injury attorney law firm · LEGAL | $258.23 | 40 | $10.3K | — |
| 13 | uber accident lawyer las vegas · LEGAL | $247.45 | 70 | $17.3K | — |
| 14 | domestic violence lawyer las vegas · LEGAL | $243.13 | 40 | $9.7K | — |
| 15 | heater repair las vegas · OTHER | $232.30 | 320 | $74.3K | — |
| 16 | best workers comp lawyers in las vegas · LEGAL | $226.82 | 50 | $11.3K | — |
| 17 | workers compensation lawyer las vegas nv · LEGAL | $224.42 | 20 | $4.5K | — |
| 18 | auto injury lawyer in las vegas · LEGAL | $219.19 | 20 | $4.4K | — |
| 19 | wrongful death lawyer las vegas · LEGAL | $215.38 | 320 | $68.9K | — |
| 20 | accident lawyer las vegas · LEGAL | $214.48 | 590 | $126.5K | — |
| 21 | injury lawyers vegas · LEGAL | $194.36 | 6,600 | $1.28M | — |
| 22 | ant exterminator las vegas · HOME SERVICES | $191.85 | 30 | $5.8K | — |
| 23 | sell house las vegas · OTHER | $185.88 | 10 | $1.9K | — |
| 24 | workers comp lawyer las vegas · LEGAL | $184.36 | 320 | $59.0K | — |
| 25 | bed bug removal las vegas · OTHER | $181.15 | 10 | $1.8K | — |
| 26 | 702 firm las vegas · OTHER | $180.36 | 20 | $3.6K | — |
| 27 | plumber 89117 · HOME SERVICES | $175.42 | 10 | $1.8K | — |
| 28 | naqvi law las vegas · OTHER | $173.60 | 40 | $6.9K | — |
| 29 | 24 hour air conditioning service las vegas · HOME SERVICES | $171.56 | 20 | $3.4K | — |
| 30 | las vegas product liability lawyer · LEGAL | $169.92 | 70 | $11.9K | — |
| 31 | emergency plumber near me · HOME SERVICES | $163.60 | 480 | $78.5K | — |
| 32 | work injury lawyer las vegas · LEGAL | $158.13 | 70 | $11.1K | — |
| 33 | car accident lawyer vegas · LEGAL | $156.86 | 5,400 | $847.0K | — |
| 34 | expungement lawyer las vegas · LEGAL | $147.05 | 10 | $1.5K | — |
| 35 | garage door springs las vegas · HOME SERVICES | $142.90 | 10 | $1.4K | — |
| 36 | las vegas ac maintenance · OTHER | $141.77 | 30 | $4.3K | — |
| 37 | personal injury lawyer near me · LEGAL | $138.45 | 4,400 | $609.2K | — |
| 38 | lawyers in las vegas for lawsuit · LEGAL | $134.52 | 40 | $5.4K | — |
| 39 | black lawyers las vegas · LEGAL | $131.08 | 10 | $1.3K | — |
| 40 | las vegas leak detection · OTHER | $131.01 | 320 | $41.9K | — |
| 41 | ac tune up las vegas · OTHER | $124.24 | 140 | $17.4K | — |
| 42 | top lawyers in las vegas · LEGAL | $118.14 | 20 | $2.4K | — |
| 43 | hvac contractor las vegas · HOME SERVICES | $117.46 | 170 | $20.0K | — |
| 44 | emergency ac repair las vegas · HOME SERVICES | $115.85 | 140 | $16.2K | — |
| 45 | plumbing services las vegas · HOME SERVICES | $112.03 | 390 | $43.7K | — |
| 46 | 24 hour plumber las vegas · HOME SERVICES | $111.24 | 70 | $7.8K | — |
| 47 | emergency plumber las vegas · HOME SERVICES | $109.35 | 260 | $28.4K | — |
| 48 | ac replacement las vegas · OTHER | $108.09 | 260 | $28.1K | — |
| 49 | attorney search las vegas · LEGAL | $107.32 | 20 | $2.1K | — |
| 50 | commercial ac repair las vegas · HOME SERVICES | $105.99 | 10 | $1.1K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $566 a click?

The businesses bidding here keep bidding. Here's the math that makes a $566 click rational, using legal industry benchmarks.

100 clicks bought −$56,599

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.3× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

van law firm las vegas personal injury attorney

~$25,000 case fee (benchmark) · $565.99/click

44 clicks

plumber 89117

~$9,500 job value (benchmark) · $175.42/click

54 clicks

dentist 89084

~$3,200 patient value (benchmark) · $74.76/click

42 clicks

southwest flights from dallas to las vegas

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $5,206,000/mo

Home Services $2,291,000/mo

Food & Dining $2,182,000/mo

Hotels & Lodging $1,238,000/mo

Health & Wellness $763,000/mo

Other $542,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Las Vegas's front page, who's climbing, who's slipping — and where the seats are still empty.

27%

of Las Vegas's tracked page-one slots are held by one of the 40 national directories we name — www.reddit.com, attorneys.superlawyers.com, www.yelp.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 73% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 27 of 100 tracked page-one slots held by one of 40 named national directories, 73 by everything else.

out-of-town directories · 27 everything else · 73

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Las Vegas coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "pizza near me"

Page-one position, last pull vs. this one: **locations.papajohns.com moved ▼ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for pizza near me between Aug 30 and Sep 8: locations.papajohns.com moved from position 3 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 17

Street Tacos LV

map rank for "restaurant"

#19 → #2

▲ 12

7-Eleven

map rank for "grocery store"

#20 → #8

▼ 7

locations.papajohns.com

pizza near me

#3 → #10

▼ 7

www.tripadvisor.com

4 queries — restaurants near me · bellagio hotel vegas · caesars hotel vegas +1

0 up · 4 down

NEW

tslv.com

restaurants near me · new to page one

— → #1

NEW

local.albertsons.com

grocery store near me · new to page one

— → #1

▲ 105

Fremont Street Experience

reviews

148,191 → 148,296

▲ 96

The Venetian Las Vegas

reviews

121,809 → 121,905

▲ 0.2★

CareFirst Urgent Care - Desert Inn

rating

4.8★ → 5.0★

▲ 0.1★

Downtown Grand Parking Garage

rating

3.3★ → 3.4★

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,000,000 searches/mo

tslv.com LOCAL

bellagio hotel vegas

165,000 searches/mo

bellagio.mgmresorts.com OPEN RACE

caesars hotel vegas

165,000 searches/mo

www.caesars.com OPEN RACE

grocery store near me

110,000 searches/mo

local.albertsons.com LOCAL

pizza near me

90,500 searches/mo

www.yelp.com AGGREGATOR

fashion show las vegas

74,000 searches/mo

www.fslv.com OPEN RACE

NO MAP PACK

**8 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/las-vegas#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 62%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Las Vegas coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Nothing But Water Heaters

Top-rated of 101 tracked Plumber

Rating 5.0 ★ (cat. median 4.8)

Reviews 1,374 (median 168)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 8.2× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,326 businesses we track in Las Vegas's map results, **208** have no website at all — 16% of the field, showing up on reputation alone.

208

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **4,012 reviews** and a 4.1 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

29 businesses hold the 39 pack seats across the 13 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Gina Corena & Associates

5.0 ★ · 897 reviews

5 SEATS

#2

Valiente Mott Injury Attorneys

5.0 ★ · 661 reviews

4 SEATS

#1

Rodeo Plumbing of Las Vegas

5.0 ★ · 772 reviews

2 SEATS

#1

Vegas Valley Injury Law

4.9 ★ · 289 reviews

2 SEATS

#2

Lloyd Baker Injury Attorneys

4.9 ★ · 675 reviews

2 SEATS

#1

Market Street Café

4.2 ★ · 1,900 reviews

1 SEAT

#1

Benson & Bingham Car Accident & Personal Injury Lawyers - Las Vegas

4.9 ★ · 1,000 reviews

1 SEAT

#1

Dr Azimi DDS

4.9 ★ · 556 reviews

1 SEAT

A DIFFERENT POOL

**2 of the 29 businesses holding these seats never appear in the category rosters we pull for Las Vegas.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 13 tracked keywords anchored on the Las Vegas metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,326 businesses we track in Las Vegas's map results, **170** are ranking on a listing no owner has claimed — 13% of the field, with nobody able to edit the hours, the category or the photos.

170

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **5,021 reviews** and a 4.6 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Las Vegas DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Las Vegas — each line from a named source, and absent where we have none.

635K

PEOPLE

Median age 37.9. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$302,100

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,219

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Las Vegas city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Las Vegas vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | LAS VEGAS | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $61,356 a year | $69,021 | −11% |
| Median home value | $302,100 | $244,900 | +23% |
| Median gross rent | $1,219 a month | $1,163 | +5% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Las Vegas city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 49 upcoming events Las Vegas Aviators vs. Sacramento River Cats · Las Vegas Ballpark

49 upcoming tracked events, led by Las Vegas Aviators vs. Sacramento River Cats at Las Vegas Ballpark.

### The names Las Vegas searches for

The 120 brands, institutions and landmarks this metro looks up by name — 7,346,140 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | Vegas Golden Knights | Sports team | | 883K |
| 2 | Caesars Palace | Hotel | | 506K |
| 3 | Bellagio Hotel & Casino | Hotel | | 378K |
| 4 | MGM Grand | Hotel | | 368K |
| 5 | Wynn | Hotel | | 339K |
| 6 | Fremont Street Experience | Entertainment | | 309K |
| 7 | Las Vegas North Premium Outlets | Store | | 239K |
| 8 | ARIA Resort & Casino | Hotel | | 176K |
| 9 | Planet Hollywood Las Vegas Resort & Casino | Hotel | | 171K |
| 10 | Las Vegas Raiders | Sports team | | 169K |
| 11 | The Venetian | Hotel | | 156K |
| 12 | The Cosmopolitan | Hotel | | 146K |

#### Most searched

-   1 Vegas Golden Knights 883K
-   2 Caesars Palace 506K
-   3 Bellagio Hotel & Casino 378K
-   4 MGM Grand 368K
-   5 Wynn 339K

#### Most valuable

-   1 Vegas Golden Knights $2.10M
-   2 Caesars Palace $898K
-   3 Wynn $675K
-   4 Bellagio Hotel & Casino $522K
-   5 MGM Grand $460K

#### Most expensive per click

-   1 Wolfgang Puck Bar & Grill $5.25
-   2 estiatorio Milos $3.74
-   3 Motel 6 $3.38
-   4 Conrad Las Vegas at Resorts World $3.30
-   5 "O" by Cirque du Soleil $3.19

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Las Vegas edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

4.33M

SEARCHES IN PLAY / MO

$566

PRICIEST CLICK

27%

PAGE ONE DIRECTORY SHARE

8 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/las-vegas#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

8 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 108 MI St. George, UT 162,340 searches/mo · 799 listings](https://seobandwagon.com/local-seo/st-george) [NEAREST · 229 MI Los Angeles, CA 16,620,810 searches/mo · 1,249 listings](https://seobandwagon.com/local-seo/los-angeles) [NEAREST · 256 MI Phoenix, AZ 5,504,470 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/phoenix) [CLOSEST LOOKALIKE Austin, TX 4,894,490 searches/mo · 1,330 listings](https://seobandwagon.com/local-seo/austin)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 2.4M/mo](https://seobandwagon.com/local-seo/las-vegas/food-dining) [HOTELS & LODGING 761K/mo](https://seobandwagon.com/local-seo/las-vegas/hotels-lodging) [ENTERTAINMENT 741K/mo](https://seobandwagon.com/local-seo/las-vegas/entertainment) [HEALTH & WELLNESS 129K/mo](https://seobandwagon.com/local-seo/las-vegas/health-wellness) [HOME SERVICES 72K/mo](https://seobandwagon.com/local-seo/las-vegas/home-services) [LEGAL 58K/mo](https://seobandwagon.com/local-seo/las-vegas/legal)

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Canonical page: https://seobandwagon.com/local-seo/las-vegas
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api