# Who gets found in Miami?

Aug 30 → Sep 8 3 page-one leaders changed hands 19 new pages in the top 5

THE SEARCH LEDGER · MIAMI EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Miami types 2,235,660 searches looking for a local business, and advertisers pay $5.35M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/miami#methodology)

2,235,660

SEARCHES IN PLAY / MO

$5.35M

AD-EQUIV. VALUE / MO

1,101

LISTINGS TRACKED

7,809

KEYWORDS TRACKED

Miami searches 7,662,760 times a month in total. The other 5,427,100 are branded or navigational — someone already knows where they are going, across 1,811 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Miami city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Miami city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Miami asks Google for in an average month.

2,235,660

searches in an average month across the 2,585 keywords where a local business can actually be chosen — roughly **75,000 searches a day** for something, or someone, in Miami.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 29% of everything Miami searches.

Waffle chart of monthly search demand by vertical: Food & Dining 56 percent, Attractions 13 percent, Other 9 percent, Hotels & Lodging 8 percent, Travel & Transit 8 percent, Personal Care 2 percent, Shopping 2 percent, Health & Wellness 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Miami city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 56% Attractions 13% Other 9% Hotels & Lodging 8% Travel & Transit 8% Personal Care 2% Shopping 2% Health & Wellness 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **56% of the addressable demand** in Miami, against 13% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Miami city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 79 | 74 | 87 | 77 | 73 | 70 | 75 | 79 | 54 | 65 | 73 | 100 |
| Attractions | 91 | 73 | 100 | 77 | 69 | 60 | 67 | 75 | 55 | 60 | 65 | 95 |
| Travel & Transit | 96 | 76 | 100 | 74 | 68 | 60 | 66 | 60 | 48 | 57 | 65 | 83 |
| Hotels & Lodging | 100 | 91 | 98 | 85 | 74 | 65 | 67 | 77 | 59 | 73 | 76 | 97 |
| Food & Dining | 89 | 85 | 100 | 83 | 84 | 69 | 77 | 84 | 61 | 71 | 71 | 95 |
| Entertainment | 67 | 51 | 100 | 64 | 49 | 48 | 64 | 48 | 44 | 49 | 47 | 55 |
| Real Estate | 100 | 86 | 98 | 86 | 86 | 75 | 78 | 100 | 84 | 84 | 69 | 77 |
| Home Services | 75 | 75 | 81 | 78 | 63 | 63 | 60 | 78 | 100 | 65 | 50 | 62 |
| Education | 97 | 83 | 77 | 75 | 83 | 67 | 65 | 100 | 89 | 78 | 62 | 59 |
| Legal | 59 | 56 | 67 | 43 | 36 | 35 | 39 | 55 | 100 | 66 | 39 | 45 |
| Professional Services | 66 | 67 | 69 | 57 | 39 | 32 | 34 | 72 | 81 | 100 | 77 | 48 |
| Health & Wellness | 100 | 85 | 100 | 85 | 81 | 73 | 77 | 92 | 86 | 91 | 76 | 98 |
| Jobs & Careers | 67 | 85 | 78 | 81 | 78 | 63 | 66 | 95 | 78 | 100 | 52 | 52 |
| Personal Care | 94 | 93 | 100 | 93 | 91 | 74 | 80 | 98 | 82 | 86 | 82 | 99 |

### Climbing fastest

The steepest risers in Miami over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

dbacks marlins ▲ 291% BREAKOUT

rays marlins ▲ 290% BREAKOUT

world cup watch party miami ▲ 289% BREAKOUT

miami marlins san diego padres ▲ 284% BREAKOUT

miami marlins seattle mariners ▲ 283% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Miami city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Miami — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 12 more clear the bar below these.

Brickell NEIGHBORHOOD 367,550/mo

230 keywords · $687.8K/mo in ad-equivalent value

Wynwood NEIGHBORHOOD 246,260/mo

213 keywords · $311.5K/mo in ad-equivalent value

Fort Lauderdale SUBURB 177,170/mo

428 keywords · $499.8K/mo in ad-equivalent value

Miami Design District NEIGHBORHOOD 74,040/mo

32 keywords · $149.2K/mo in ad-equivalent value

Coconut Grove NEIGHBORHOOD 70,510/mo

123 keywords · $99.3K/mo in ad-equivalent value

Downtown Miami NEIGHBORHOOD 47,570/mo

36 keywords · $63.0K/mo in ad-equivalent value

Coral Gables SUBURB 38,060/mo

90 keywords · $107.9K/mo in ad-equivalent value

Lincoln Road NEIGHBORHOOD 26,150/mo

17 keywords · $33.4K/mo in ad-equivalent value

Little Havana NEIGHBORHOOD 24,170/mo

49 keywords · $41.7K/mo in ad-equivalent value

Hialeah SUBURB 16,490/mo

9 keywords · $44.6K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Miami city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Brickell** alone carries 367,550 searches a month across 230 keywords, worth $687.8K a month at Google's posted prices. If your pages only ever say "Miami", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Miami.

"PRODUCT LIABILITY LAWYER MIAMI" · COST OF ONE AD CLICK

$378.49

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Miami right now.

### Every keyword has a price tag

The 7,315 of 7,809 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 7315 tracked keywords by cost per click, log scale. Cheapest: cities in fort lauderdale at $0.01. Most expensive: product liability lawyer miami at $378.49.

### The price board

The 7,315 of 7,809 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | product liability lawyer miami · LEGAL | $378.49 | 50 | $18.9K | — |
| 2 | federal lawyer miami · LEGAL | $301.67 | 10 | $3.0K | — |
| 3 | bookkeeping services in miami · PROFESSIONAL SERVICES | $248.66 | 70 | $17.4K | — |
| 4 | injury lawyer miami · LEGAL | $248.45 | 210 | $52.2K | — |
| 5 | miami septic tank company · HOME SERVICES | $215.83 | 10 | $2.2K | — |
| 6 | best car accident lawyer miami · LEGAL | $170.17 | 50 | $8.5K | — |
| 7 | septic tank service miami · HOME SERVICES | $160.25 | 20 | $3.2K | — |
| 8 | aptive pest control miami · HOME SERVICES | $156.11 | 10 | $1.6K | — |
| 9 | best criminal attorney miami · LEGAL | $150.61 | 50 | $7.5K | — |
| 10 | miami slip and fall attorneys · LEGAL | $150.25 | 170 | $25.5K | — |
| 11 | best accident lawyer miami · LEGAL | $148.12 | 90 | $13.3K | — |
| 12 | miami accident lawyer · LEGAL | $146.46 | 1,000 | $146.5K | — |
| 13 | fumigation miami · OTHER | $146.39 | 10 | $1.5K | — |
| 14 | mouse exterminator miami · HOME SERVICES | $141.81 | 10 | $1.4K | — |
| 15 | sell my house fast miami · OTHER | $138.02 | 70 | $9.7K | — |
| 16 | abogado de foreclosure miami · OTHER | $137.50 | 10 | $1.4K | — |
| 17 | personal injury lawyer near me · LEGAL | $131.56 | 1,600 | $210.5K | — |
| 18 | workers comp lawyer miami · LEGAL | $128.27 | 70 | $9.0K | — |
| 19 | black lawyers in miami · LEGAL | $114.06 | 10 | $1.1K | — |
| 20 | domestic violence lawyer miami · LEGAL | $109.75 | 70 | $7.7K | — |
| 21 | fumigation services miami · OTHER | $109.41 | 10 | $1.1K | — |
| 22 | miami fl long distance moving · OTHER | $106.61 | 40 | $4.3K | — |
| 23 | movers nyc to miami · OTHER | $104.62 | 10 | $1.0K | — |
| 24 | top moving companies in miami · OTHER | $104.23 | 10 | $1.0K | — |
| 25 | appliance repair miami fl · HOME SERVICES | $100.55 | 10 | $1.0K | — |
| 26 | commercial realtor miami · REAL ESTATE | $98.81 | 10 | $988 | — |
| 27 | remodeling company miami · HOME SERVICES | $98.25 | 20 | $2.0K | — |
| 28 | plumbing services miami · HOME SERVICES | $98.18 | 170 | $16.7K | — |
| 29 | miami accident attorney · LEGAL | $95.30 | 50 | $4.8K | — |
| 30 | jackson memorial dental clinic miami · HEALTH & WELLNESS | $92.84 | 10 | $928 | — |
| 31 | ts roofing miami · HOME SERVICES | $92.77 | 10 | $928 | — |
| 32 | rodent control miami · OTHER | $91.75 | 40 | $3.7K | — |
| 33 | termite control miami · OTHER | $87.98 | 70 | $6.2K | — |
| 34 | best ac repair miami · HOME SERVICES | $87.26 | 10 | $873 | — |
| 35 | personal injury attorney miami · LEGAL | $83.21 | 720 | $59.9K | — |
| 36 | malpractice lawyer miami · LEGAL | $81.50 | 50 | $4.1K | — |
| 37 | pool leak detection miami · OTHER | $81.16 | 20 | $1.6K | — |
| 38 | car crash lawyer miami · LEGAL | $81.00 | 1,300 | $105.3K | — |
| 39 | moving from miami to new york · OTHER | $78.53 | 10 | $785 | — |
| 40 | gallardo law firm miami · LEGAL | $77.57 | 50 | $3.9K | — |
| 41 | roofing contractors miami fl · HOME SERVICES | $72.85 | 30 | $2.2K | — |
| 42 | mandolin miami menu · OTHER | $71.73 | 880 | $63.1K | — |
| 43 | top immigration lawyers miami · LEGAL | $70.97 | 20 | $1.4K | — |
| 44 | air conditioning service miami · HOME SERVICES | $70.33 | 140 | $9.8K | — |
| 45 | same day movers miami · OTHER | $70.06 | 10 | $701 | — |
| 46 | manny morin insurance miami fl · OTHER | $69.33 | 30 | $2.1K | — |
| 47 | construction lawyer miami · LEGAL | $67.93 | 30 | $2.0K | — |
| 48 | harry winston miami design district · OTHER | $66.53 | 140 | $9.3K | — |
| 49 | termite fumigation miami · OTHER | $66.44 | 10 | $664 | — |
| 50 | criminal law miami · OTHER | $66.42 | 40 | $2.7K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Miami city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $378 a click?

The businesses bidding here keep bidding. Here's the math that makes a $378 click rational, using legal industry benchmarks.

100 clicks bought −$37,849

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 2× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

product liability lawyer miami

~$25,000 case fee (benchmark) · $378.49/click

66 clicks

aptive pest control miami

~$9,500 job value (benchmark) · $156.11/click

60 clicks

commercial realtor miami

~$9,000 commission (benchmark) · $98.81/click

91 clicks

most expensive house in miami

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Miami city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $1,559,000/mo

Legal $862,000/mo

Home Services $592,000/mo

Hotels & Lodging $516,000/mo

Travel & Transit $439,000/mo

Attractions $433,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Miami's front page, who's climbing, who's slipping — and where the seats are still empty.

28%

of Miami's tracked page-one slots are held by one of the 40 national directories we name — m.yelp.com, www.opentable.com, www.tripadvisor.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 72% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 28 of 100 tracked page-one slots held by one of 40 named national directories, 72 by everything else.

out-of-town directories · 28 everything else · 72

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Miami coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "restaurants near me"

Page-one position, last pull vs. this one: **www.miamiandbeaches.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for restaurants near me between Aug 30 and Sep 8: www.miamiandbeaches.com moved from position 7 → 1.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 17

Bukhara Grill Catering - Miami

map rank for "buffet"

#19 → #2

▲ 16

Sweet Caroline Karaoke Bar - Brickell

map rank for "bar"

#18 → #2

▼ 7

www.instagram.com

4 queries — restaurants near me · miami airport · paradox museum miami +1

1 up · 3 down

▲ 6

www.miamiandbeaches.com

restaurants near me

#7 → #1

NEW

www.miamiandbeaches.com

restaurants near me · new to page one

— → #1

NEW

www.mymdnow.com

urgent care near me · new to page one

— → #2

▲ 181

Old's Havana Cuban Bar & Cocina

reviews

26,860 → 27,041

▼ 173

Villa Justina

reviews

177 → 4

▲ 15

Victory

map rank for "restaurant"

#18 → #3

▼ 13

Felice Brickell

map rank for "restaurant"

#6 → #19

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

550,000 searches/mo

www.miamiandbeaches.com LOCAL

pura vida restaurant miami

90,500 searches/mo

www.puravidamiami.com LOCAL

miami airport

22,200 searches/mo

www.miami-airport.com OPEN RACE

urgent care near me

14,800 searches/mo

miamiurgentcare.com LOCAL

paradox museum miami

14,800 searches/mo

paradoxmuseum.com OPEN RACE

dentist near me

8,100 searches/mo

miamismiledental.com LOCAL

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/miami#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Miami coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Bistro Café

Top-rated of 76 tracked Breakfast

Rating 5.0 ★ (cat. median 4.7)

Reviews 14,423 (median 1,018)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Miami city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 14.2× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,101 businesses we track in Miami's map results, **193** have no website at all — 18% of the field, showing up on reputation alone.

193

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **5,153 reviews** and a 4.2 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Miami city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

33 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Suarez And Montero Car Accident Lawyer Miami .Com

5.0 ★ · 1,300 reviews

4 SEATS

#1

Wolfson & Leon

4.9 ★ · 720 reviews

4 SEATS

#2

The Russo Firm

4.9 ★ · 975 reviews

2 SEATS

#2

Blakeley Car Accident & Personal Injury Lawyers Miami

5.0 ★ · 38 reviews

2 SEATS

#3

AccidentLawFirm.com

5.0 ★ · 271 reviews

2 SEATS

#1

My Locksmith Miami

5.0 ★ · 1,500 reviews

1 SEAT

#1

MD Now Urgent Care - Brickell, Miami

4.2 ★ · 1,000 reviews

1 SEAT

#1

Dentists in Brickell - HQ Dontics Dental Centre

4.9 ★ · 754 reviews

1 SEAT

A DIFFERENT POOL

**23 of the 33 businesses holding these seats never appear in the category rosters we pull for Miami.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Miami metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,101 businesses we track in Miami's map results, **123** are ranking on a listing no owner has claimed — 11% of the field, with nobody able to edit the hours, the category or the photos.

123

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **5,438 reviews** and a 4.1 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Miami city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Miami — each line from a named source, and absent where we have none.

441K

PEOPLE

Median age 39.9. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$369,100

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,361

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Miami city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Miami vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | MIAMI | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $47,860 a year | $69,021 | −31% |
| Median home value | $369,100 | $244,900 | +51% |
| Median gross rent | $1,361 a month | $1,163 | +17% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Miami city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 66 upcoming events Miami Marlins vs. New York Mets · LoanDepot Park

66 upcoming tracked events, led by Miami Marlins vs. New York Mets at LoanDepot Park.

### The names Miami searches for

The 69 brands, institutions and landmarks this metro looks up by name — 3,667,380 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | Miami Heat | Sports team | | 515K |
| 2 | NBA | League | | 355K |
| 3 | Inter Miami CF | Sports team | | 343K |
| 4 | Bayside Marketplace | Entertainment | | 238K |
| 5 | Miami Dolphins | Sports team | | 199K |
| 6 | Brickell City Centre | Store | | 165K |
| 7 | Miami Marlins | Sports team | | 123K |
| 8 | NFL | League | | 120K |
| 9 | Pérez Art Museum | Destination | | 109K |
| 10 | Wynwood Walls | Destination | | 106K |
| 11 | Hilton | Hotel | | 85K |
| 12 | MLB | League | | 74K |

#### Most searched

-   1 Miami Heat 515K
-   2 NBA 355K
-   3 Inter Miami CF 343K
-   4 Bayside Marketplace 238K
-   5 Miami Dolphins 199K

#### Most valuable

-   1 Miami Heat $1.04M
-   2 Inter Miami CF $989K
-   3 NBA $691K
-   4 Bayside Marketplace $411K
-   5 Miami Dolphins $318K

#### Most expensive per click

-   1 Komodo $7.75
-   2 Institute of Contemporary Art $6.67
-   3 Zak the Baker $5.33
-   4 Pubbelly Sushi $4.36
-   5 Doubletree $3.89

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Miami edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

2.24M

SEARCHES IN PLAY / MO

$378

PRICIEST CLICK

28%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/miami#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 121 MI Fort Myers-Cape Coral, FL 374,790 searches/mo · 1,029 listings](https://seobandwagon.com/local-seo/fort-myers-cape-coral) [NEAREST · 181 MI Sarasota-Bradenton, FL 357,090 searches/mo · 1,266 listings](https://seobandwagon.com/local-seo/sarasota-bradenton) [NEAREST · 205 MI Orlando, FL 2,202,890 searches/mo · 1,162 listings](https://seobandwagon.com/local-seo/orlando) [CLOSEST LOOKALIKE Dallas-Fort Worth, TX 2,527,820 searches/mo · 1,190 listings](https://seobandwagon.com/local-seo/dallas-fort-worth)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.3M/mo](https://seobandwagon.com/local-seo/miami/food-dining) [ENTERTAINMENT 184K/mo](https://seobandwagon.com/local-seo/miami/entertainment) [HOME SERVICES 33K/mo](https://seobandwagon.com/local-seo/miami/home-services)

---

Canonical page: https://seobandwagon.com/local-seo/miami
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api