# Who gets found in Minneapolis-St. Paul?

Aug 30 → Sep 8 2 page-one leaders changed hands 20 new pages in the top 5

THE SEARCH LEDGER · MINNEAPOLIS-ST. PAUL EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Minneapolis-St. Paul types 1,518,500 searches looking for a local business, and advertisers pay $3.29M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/minneapolis-st-paul#methodology)

1,518,500

SEARCHES IN PLAY / MO

$3.29M

AD-EQUIV. VALUE / MO

1,109

LISTINGS TRACKED

3,093

KEYWORDS TRACKED

Minneapolis-St. Paul searches 3,610,050 times a month in total. The other 2,091,550 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Minneapolis-St. Paul asks Google for in an average month.

1,518,500

searches in an average month across the 1,417 keywords where a local business can actually be chosen — roughly **51,000 searches a day** for something, or someone, in Minneapolis-St. Paul.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 42% of everything Minneapolis-St. Paul searches.

Waffle chart of monthly search demand by vertical: Food & Dining 60 percent, Attractions 13 percent, Other 8 percent, Travel & Transit 8 percent, Shopping 4 percent, Hotels & Lodging 3 percent, Health & Wellness 2 percent, Personal Care 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 60% Attractions 13% Other 8% Travel & Transit 8% Shopping 4% Hotels & Lodging 3% Health & Wellness 2% Personal Care 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **60% of the addressable demand** in Minneapolis-St. Paul, against 13% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 45 | 42 | 54 | 68 | 79 | 100 | 96 | 95 | 79 | 76 | 57 | 48 |
| Shopping | 58 | 50 | 70 | 69 | 73 | 83 | 100 | 97 | 74 | 74 | 70 | 78 |
| Hotels & Lodging | 70 | 57 | 69 | 75 | 82 | 92 | 98 | 100 | 83 | 90 | 73 | 70 |
| Food & Dining | 62 | 64 | 74 | 76 | 89 | 89 | 100 | 92 | 82 | 91 | 77 | 65 |
| Entertainment | 31 | 40 | 36 | 39 | 47 | 65 | 56 | 100 | 46 | 53 | 42 | 32 |
| Real Estate | 77 | 79 | 99 | 100 | 100 | 84 | 84 | 84 | 83 | 74 | 71 | 60 |
| Education | 100 | 50 | 71 | 76 | 75 | 49 | 70 | 67 | 72 | 72 | 67 | 96 |
| Health & Wellness | 85 | 80 | 91 | 89 | 86 | 87 | 88 | 97 | 99 | 100 | 90 | 99 |
| Travel & Transit | 63 | 61 | 90 | 73 | 85 | 88 | 89 | 100 | 84 | 86 | 71 | 72 |
| Home Services | 90 | 91 | 82 | 79 | 77 | 77 | 74 | 85 | 100 | 89 | 67 | 77 |
| Legal | 81 | 71 | 100 | 67 | 53 | 51 | 62 | 59 | 80 | 82 | 53 | 58 |
| Professional Services | 86 | 100 | 98 | 77 | 49 | 47 | 45 | 69 | 87 | 81 | 61 | 59 |
| Personal Care | 60 | 65 | 74 | 71 | 96 | 82 | 79 | 100 | 77 | 74 | 61 | 60 |

### Climbing fastest

The steepest risers in Minneapolis-St. Paul over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events in minneapolis ▲ 279% BREAKOUT

4th of july in minneapolis ▲ 279% BREAKOUT

extended stay america suites minneapolis bloomington ▲ 274% BREAKOUT

stone arch bridge festival minneapolis ▲ 268% BREAKOUT

loring park art fair ▲ 262% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Minneapolis-St. Paul — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 12 more clear the bar below these.

Bloomington SUBURB 79,310/mo

119 keywords · $130.9K/mo in ad-equivalent value

Downtown NEIGHBORHOOD 46,430/mo

113 keywords · $86.6K/mo in ad-equivalent value

North Loop NEIGHBORHOOD 19,790/mo

15 keywords · $21.9K/mo in ad-equivalent value

Uptown NEIGHBORHOOD 18,000/mo

29 keywords · $46.3K/mo in ad-equivalent value

Saint Paul SUBURB 11,730/mo

16 keywords · $47.0K/mo in ad-equivalent value

Loring Park NEIGHBORHOOD 10,770/mo

6 keywords · $7.8K/mo in ad-equivalent value

Linden Hills NEIGHBORHOOD 10,620/mo

20 keywords · $4.6K/mo in ad-equivalent value

Longfellow NEIGHBORHOOD 7,480/mo

4 keywords · $5.6K/mo in ad-equivalent value

Edina SUBURB 6,730/mo

14 keywords · $11.1K/mo in ad-equivalent value

Nicollet Island NEIGHBORHOOD 5,530/mo

9 keywords · $16.0K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Bloomington** alone carries 79,310 searches a month across 119 keywords, worth $130.9K a month at Google's posted prices. If your pages only ever say "Minneapolis-St. Paul", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Minneapolis-St. Paul.

"CRIMINAL DEFENSE MINNEAPOLIS" · COST OF ONE AD CLICK

$792.08

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Minneapolis-St. Paul right now.

### Every keyword has a price tag

The 2,972 of 3,093 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 2972 tracked keywords by cost per click, log scale. Cheapest: eato minneapolis at $0.01. Most expensive: criminal defense minneapolis at $792.08.

### The price board

The 2,972 of 3,093 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | criminal defense minneapolis · OTHER | $792.08 | 30 | $23.8K | — |
| 2 | car accident lawyer minneapolis · LEGAL | $416.44 | 320 | $133.3K | — |
| 3 | glover insurance agency minneapolis · OTHER | $193.42 | 10 | $1.9K | — |
| 4 | minneapolis city attorney office · LEGAL | $166.70 | 140 | $23.3K | — |
| 5 | minneapolis personal injury attorney · LEGAL | $166.20 | 320 | $53.2K | — |
| 6 | licensed plumber minneapolis · HOME SERVICES | $152.90 | 10 | $1.5K | — |
| 7 | personal injury lawyer near me · LEGAL | $149.15 | 880 | $131.3K | — |
| 8 | injury lawyer minneapolis · LEGAL | $142.18 | 70 | $10.0K | — |
| 9 | varsity painters minneapolis · HOME SERVICES | $128.01 | 10 | $1.3K | — |
| 10 | furnace repair minneapolis · OTHER | $126.98 | 70 | $8.9K | — |
| 11 | floor sanding minneapolis · OTHER | $125.58 | 10 | $1.3K | — |
| 12 | tangletown dentist · HEALTH & WELLNESS | $125.26 | 390 | $48.9K | — |
| 13 | dalsin roofing minneapolis · HOME SERVICES | $121.41 | 10 | $1.2K | — |
| 14 | emergency plumber near me · HOME SERVICES | $121.00 | 390 | $47.2K | — |
| 15 | hvac service minneapolis · HOME SERVICES | $119.34 | 10 | $1.2K | — |
| 16 | emergency plumber minneapolis · HOME SERVICES | $119.15 | 210 | $25.0K | — |
| 17 | minneapolis mn roofing · HOME SERVICES | $116.62 | 10 | $1.2K | — |
| 18 | garage repair minneapolis · OTHER | $114.70 | 10 | $1.1K | — |
| 19 | gas water heater repair minneapolis · OTHER | $113.03 | 10 | $1.1K | — |
| 20 | dui lawyer minneapolis · LEGAL | $110.74 | 70 | $7.8K | — |
| 21 | defense lawyer minneapolis · LEGAL | $109.91 | 40 | $4.4K | — |
| 22 | personal injury lawyer minneapolis · LEGAL | $109.81 | 140 | $15.4K | — |
| 23 | flat roofing companies minneapolis · HOME SERVICES | $107.00 | 10 | $1.1K | — |
| 24 | garage door repair company minneapolis · HOME SERVICES | $103.52 | 10 | $1.0K | — |
| 25 | kaufman roofing minneapolis · HOME SERVICES | $102.49 | 10 | $1.0K | — |
| 26 | commercial plumber minneapolis · HOME SERVICES | $100.06 | 10 | $1.0K | — |
| 27 | interior house painting minneapolis · OTHER | $96.98 | 10 | $970 | — |
| 28 | metal roofing minneapolis · HOME SERVICES | $93.88 | 30 | $2.8K | — |
| 29 | criminal lawyers minneapolis · LEGAL | $93.26 | 110 | $10.3K | — |
| 30 | criminal defense attorney minneapolis · LEGAL | $87.21 | 320 | $27.9K | — |
| 31 | minneapolis window replacement · OTHER | $86.97 | 20 | $1.7K | — |
| 32 | garlock french minneapolis · OTHER | $80.91 | 10 | $809 | — |
| 33 | exterior house painting minneapolis · OTHER | $77.33 | 10 | $773 | — |
| 34 | minneapolis flooring installation · OTHER | $75.72 | 10 | $757 | — |
| 35 | traffic lawyer minneapolis · LEGAL | $74.55 | 20 | $1.5K | — |
| 36 | garage door repair mpls · HOME SERVICES | $73.99 | 10 | $740 | — |
| 37 | commercial roofing minneapolis · HOME SERVICES | $73.02 | 90 | $6.6K | — |
| 38 | hcmc dental clinic minneapolis · HEALTH & WELLNESS | $71.67 | 10 | $717 | — |
| 39 | painting service minneapolis · OTHER | $69.80 | 10 | $698 | — |
| 40 | nicolet law minneapolis · OTHER | $66.98 | 70 | $4.7K | — |
| 41 | window installation minneapolis · OTHER | $62.91 | 140 | $8.8K | — |
| 42 | water heater repair minneapolis mn · OTHER | $62.32 | 170 | $10.6K | — |
| 43 | garage door service minneapolis · HOME SERVICES | $61.60 | 20 | $1.2K | — |
| 44 | minneapolis deck company · OTHER | $60.92 | 10 | $609 | — |
| 45 | siding repair minneapolis · OTHER | $60.34 | 30 | $1.8K | — |
| 46 | minneapolis lawyer · LEGAL | $60.00 | 260 | $15.6K | — |
| 47 | dwi attorney minneapolis · LEGAL | $58.91 | 480 | $28.3K | — |
| 48 | concrete mpls · OTHER | $58.77 | 40 | $2.4K | — |
| 49 | insulation contractors minneapolis · HOME SERVICES | $57.38 | 10 | $574 | — |
| 50 | bathroom remodel minneapolis · HOME SERVICES | $56.13 | 320 | $18.0K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $792 a click?

The businesses bidding here keep bidding. Here's the math that makes a $792 click rational, using legal industry benchmarks.

100 clicks bought −$79,208

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.9× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

criminal defense minneapolis

~$25,000 case fee (benchmark) · $792.08/click

31 clicks

licensed plumber minneapolis

~$9,500 job value (benchmark) · $152.90/click

62 clicks

tangletown dentist

~$3,200 patient value (benchmark) · $125.26/click

25 clicks

14 day weather minneapolis

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $738,000/mo

Food & Dining $593,000/mo

Legal $496,000/mo

Attractions $449,000/mo

Health & Wellness $295,000/mo

Travel & Transit $263,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Minneapolis-St. Paul's front page, who's climbing, who's slipping — and where the seats are still empty.

28%

of Minneapolis-St. Paul's tracked page-one slots are held by one of the 40 national directories we name — en.wikipedia.org, www.instagram.com, www.facebook.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 72% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 28 of 100 tracked page-one slots held by one of 40 named national directories, 72 by everything else.

out-of-town directories · 28 everything else · 72

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Minneapolis-St. Paul coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "minneapolis st louis park"

Page-one position, last pull vs. this one: **www.stlouisparkmn.gov moved ▼ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for minneapolis st louis park between Aug 30 and Sep 8: www.stlouisparkmn.gov moved from position 2 → 8.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 14

Star Bar & Bistro

map rank for "restaurant"

#6 → #20

▲ 10

Green + The Grain

map rank for "restaurant"

#16 → #6

▲ 7

www.instagram.com

2 queries — mia museum minneapolis · bell museum minneapolis

2 up · 0 down

▼ 6

www.stlouisparkmn.gov

minneapolis st louis park

#2 → #8

NEW

www.instagram.com

mia museum minneapolis · new to page one

— → #2

NEW

www.yelp.com

plumber near me · new to page one

— → #2

▲ 64

Mobile Locksmith

reviews

2,413 → 2,477

▲ 50

The Breakfast Club MPLS

reviews

21,652 → 21,702

▼ 10

Haraz Coffee House

map rank for "coffee shop"

#7 → #17

▲ 10

Veeyon Cakes

map rank for "bakery"

#20 → #10

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

450,000 searches/mo

www.tripadvisor.com AGGREGATOR

st paul mpls airport

90,500 searches/mo

www.mspairport.com OPEN RACE

mia museum minneapolis

33,100 searches/mo

www.artsmia.org OPEN RACE

pizza near me

33,100 searches/mo

www.tripadvisor.com AGGREGATOR

walker museum minneapolis

22,200 searches/mo

www.walkerart.org OPEN RACE

urgent care near me

14,800 searches/mo

account.allinahealth.org LOCAL

NO MAP PACK

**8 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/minneapolis-st-paul#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 62%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Minneapolis-St. Paul coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Marvel Sewer and Drain

Top-rated of 97 tracked Plumber

Rating 5.0 ★ (cat. median 4.9)

Reviews 1,506 (median 127)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 11.9× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,109 businesses we track in Minneapolis-St. Paul's map results, **90** have no website at all — 8% of the field, showing up on reputation alone.

90

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **2,690 reviews** and a 4.8 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

30 businesses hold the 39 pack seats across the 13 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Schwebel, Goetz & Sieben, P.A.

5.0 ★ · 537 reviews

5 SEATS

#2

Nicolet Law Accident & Injury Lawyers

4.9 ★ · 422 reviews

4 SEATS

#2

SiebenCarey Personal Injury Law

4.9 ★ · 191 reviews

3 SEATS

#1

MN Affordable Locksmith

4.8 ★ · 2,700 reviews

1 SEAT

#1

Klassics Kitchen + Cocktails

4.8 ★ · 1,100 reviews

1 SEAT

#1

Mother Clucker's Pizza

4.2 ★ · 751 reviews

1 SEAT

#1

J & D Dental

4.9 ★ · 729 reviews

1 SEAT

#1

The Move Crew - Minneapolis Movers

4.9 ★ · 579 reviews

1 SEAT

A DIFFERENT POOL

**18 of the 30 businesses holding these seats never appear in the category rosters we pull for Minneapolis-St. Paul.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 13 tracked keywords anchored on the Minneapolis-St. Paul metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,109 businesses we track in Minneapolis-St. Paul's map results, **102** are ranking on a listing no owner has claimed — 9% of the field, with nobody able to edit the hours, the category or the photos.

102

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **2,679 reviews** and a 4.6 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Minneapolis-St. Paul — each line from a named source, and absent where we have none.

425K

PEOPLE

Median age 32.7. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$284,400

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,159

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Minneapolis-St. Paul city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Minneapolis-St. Paul vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | MINNEAPOLIS-ST. PAUL | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $70,099 a year | $69,021 | +2% |
| Median home value | $284,400 | $244,900 | +16% |
| Median gross rent | $1,159 a month | $1,163 | −0% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Minneapolis-St. Paul city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Minneapolis-St. Paul edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

1.52M

SEARCHES IN PLAY / MO

$792

PRICIEST CLICK

28%

PAGE ONE DIRECTORY SHARE

8 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/minneapolis-st-paul#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

8 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 214 MI Fargo, ND 174,540 searches/mo · 754 listings](https://seobandwagon.com/local-seo/fargo) [NEAREST · 235 MI Des Moines, IA 317,900 searches/mo · 893 listings](https://seobandwagon.com/local-seo/des-moines) [NEAREST · 298 MI Milwaukee, WI 1,888,610 searches/mo · 1,207 listings](https://seobandwagon.com/local-seo/milwaukee) [CLOSEST LOOKALIKE Boston, MA 2,538,560 searches/mo · 1,108 listings](https://seobandwagon.com/local-seo/boston)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 984K/mo](https://seobandwagon.com/local-seo/minneapolis-st-paul/food-dining) [HOME SERVICES 24K/mo](https://seobandwagon.com/local-seo/minneapolis-st-paul/home-services)

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Canonical page: https://seobandwagon.com/local-seo/minneapolis-st-paul
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api