# Home Services search demand in Minneapolis-St. Paul

THE SEARCH LEDGER · MINNEAPOLIS-ST. PAUL, MINNESOTA · HOME SERVICES

Every month Minneapolis-St. Paul types 23,940 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/minneapolis-st-paul/home-services#colophon)

139

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026

23,940

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026

$779K

MONTHLY AD VALUE

Source: volume × CPC, computed

$29.89

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026

## When Minneapolis-St. Paul searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV.

Search interest by month, indexed 0 to 100: January 90, February 91, March 82, April 79, May 77, June 77, July 74, August 85, September 100, October 89, November 67, December 77.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Minneapolis-St. Paul — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Minneapolis-St. Paul pays per click for home services

The 20 highest-volume of 139 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“emergency plumber near me”** at $121.00.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | locksmith near me | 4,400 | $17.81 | 20 | transactional |
| 2 | plumber near me | 2,900 | $51.59 | 23 | transactional |
| 3 | mpls locksmith | 1,600 | $25.85 | 9 | commercial |
| 4 | mpls plumbers | 1,000 | $53.07 | 10 | commercial |
| 5 | minneapolis plumber | 1,000 | $53.07 | 8 | commercial |
| 6 | electrician near me | 1,000 | $33.31 | 31 | transactional |
| 7 | minneapolis garage door repair | 880 | $55.37 | 13 | commercial |
| 8 | garage door repair near me | 880 | $31.28 | 9 | transactional |
| 9 | minneapolis pest control | 720 | $32.54 | 19 | commercial |
| 10 | minneapolis electrician | 480 | $20.82 | 38 | commercial |
| 11 | appliance repair mpls | 390 | $7.25 | 0 | commercial |
| 12 | fence company minneapolis | 390 | $12.59 | | informational |
| 13 | emergency plumber near me | 390 | $121.00 | 0 | transactional |
| 14 | pest control near me | 390 | $28.51 | 40 | transactional |
| 15 | handyman near me | 390 | $8.30 | 11 | transactional |
| 16 | appliance repair near me | 390 | $9.69 | 13 | transactional |
| 17 | roofing company minneapolis | 320 | $39.81 | 10 | commercial |
| 18 | bathroom remodel minneapolis | 320 | $56.13 | | informational |
| 19 | ac repair near me | 320 | $55.90 | 3 | transactional |
| 20 | landscaping near me | 320 | $6.28 | 19 | transactional |

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Minneapolis-St. Paul home services

All 139 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 8 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Locksmith | 11 | 6,260 | | $31.86 |
| Plumbing | 14 | 5,790 | | $152.90 |
| Garage Door | 7 | 1,900 | | $103.52 |
| Electrical | 6 | 1,550 | | $49.40 |
| Landscaping | 14 | 1,540 | | $27.77 |
| Pest Control | 8 | 1,310 | | $32.54 |
| Roofing | 15 | 1,090 | | $121.41 |
| Remodeling | 14 | 890 | | $56.13 |
| Appliance Repair | 6 | 860 | | $12.23 |
| HVAC | 17 | 830 | | $119.34 |
| Handyman | 3 | 670 | | $14.98 |
| Fencing | 4 | 420 | | $27.33 |
| Cleaning | 5 | 330 | | $23.28 |
| Painting | 7 | 250 | | $128.01 |

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Minneapolis-St. Paul home services results

Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

2,900/mo · $51.59 CPC · difficulty 23

MAP PACK

-   1 O'Boys Plumbing, Furnace & AC Repair 5★ 183
-   2 MH Plumbing 4.8★ 26
-   3 Erik Nelson Plumbing LLC 4.9★ 227

ORGANIC TOP 5

-   1 ronthesewerrat.com
-   2 yelp.com
-   3 reddit.com
-   4 fishplumbingutilities.com
-   5 bbb.org

locksmith near me

4,400/mo · $17.81 CPC · difficulty 20

MAP PACK

-   1 MN Affordable Locksmith 4.8★ 2,700
-   2 Alfa 24 Hour Locksmith LLC 4.7★ 14
-   3 Keyway locksmith 4.9★ 385

ORGANIC TOP 5

-   1 yelp.com
-   2 minneapolis-locksmiths.com LOCAL
-   3 minneapolislockandkey.com LOCAL
-   4 adaveslock.com LOCAL
-   5 reliablelocksmithmn.com LOCAL

emergency plumber minneapolis

210/mo · $119.15 CPC · difficulty 11

ORGANIC TOP 5

-   1 rotorooter.com LOCAL
-   2 yelp.com
-   3 reddit.com
-   4 paulbunyanplumbing.com LOCAL
-   5 genzryan.com

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Minneapolis-St. Paul

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. 1 of them has no website at all.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Bonfe Plumbing, Heating, Cooling, Electrical, Sewer | 4.7 ★ | 11,562 | Plumber | YES |
| #2 | Paul Bunyan Plumbing & Drains | 4.9 ★ | 7,267 | Plumber | YES |
| #3 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 5,862 | Plumber | YES |
| #4 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 5,061 | Plumber | YES |
| #5 | Hero: Plumbing, Heating, Cooling, Drains, Ducts & Electrical | 4.9 ★ | 4,995 | Plumber | YES |
| #6 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 3,311 | Plumber | YES |
| #7 | Roto-Rooter Plumbing & Water Cleanup | 4.9 ★ | 3,100 | Plumber | YES |
| #8 | Champion Plumbing | 4.9 ★ | 2,922 | Plumber | YES |
| #9 | MN Affordable Locksmith | 4.8 ★ | 2,690 | Locksmith | NO SITE |
| #10 | Mobile Locksmith | 4.8 ★ | 2,477 | Locksmith | YES |
| #11 | Mr. Rooter Plumbing of the Twin Cities North | 4.8 ★ | 2,419 | Plumber | YES |
| #12 | Service Today - Heating, Cooling, & Electrical Repair | 4.6 ★ | 2,192 | Plumber | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Minneapolis-St. Paul searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

landscape and concrete center minneapolis 260/mo

landscape love minneapolis 140/mo

Source: [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Minneapolis-St. Paul asks about home services

People Also Ask questions collected verbatim from Minneapolis-St. Paul home services results — the literal wording Google is already surfacing.

How much would a plumber charge an hour?

How to tell if a plumber is ripping you off?

Which plumbing company in Minneapolis has the best reviews?

What are the three types of plumbers?

How much is the average locksmith charge?

How much do locksmiths cost near me?

Where can I find a locksmith in Minneapolis?

Can a locksmith install smart locks?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Minneapolis-St. Paul metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Minneapolis-St. Paul search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 984K searches/mo](https://seobandwagon.com/local-seo/minneapolis-st-paul/food-dining)

HOME SERVICES IN OTHER METROS

[Fargo](https://seobandwagon.com/local-seo/fargo/home-services) [Des Moines](https://seobandwagon.com/local-seo/des-moines/home-services) [Milwaukee](https://seobandwagon.com/local-seo/milwaukee/home-services) [Boston](https://seobandwagon.com/local-seo/boston/home-services)

[← All Minneapolis-St. Paul market data](https://seobandwagon.com/local-seo/minneapolis-st-paul) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Minneapolis-St. Paul, Minnesota · Home Services · 139 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 139 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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