# Who gets found in Nashville?

Aug 30 → Sep 8 5 page-one leaders changed hands 22 new pages in the top 5

THE SEARCH LEDGER · NASHVILLE EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Nashville types 3,509,580 searches looking for a local business, and advertisers pay $7.50M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/nashville#methodology)

3,509,580

SEARCHES IN PLAY / MO

$7.50M

AD-EQUIV. VALUE / MO

1,352

LISTINGS TRACKED

5,615

KEYWORDS TRACKED

Nashville searches 6,661,880 times a month in total. The other 3,152,300 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Nashville DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Nashville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Nashville asks Google for in an average month.

3,509,580

searches in an average month across the 2,344 keywords where a local business can actually be chosen — roughly **117,000 searches a day** for something, or someone, in Nashville.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 53% of everything Nashville searches.

Waffle chart of monthly search demand by vertical: Food & Dining 62 percent, Other 11 percent, Travel & Transit 10 percent, Attractions 5 percent, Hotels & Lodging 5 percent, Shopping 3 percent, Health & Wellness 2 percent, Personal Care 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Nashville DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 62% Other 11% Travel & Transit 10% Attractions 5% Hotels & Lodging 5% Shopping 3% Health & Wellness 2% Personal Care 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **62% of the addressable demand** in Nashville, against 10% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Nashville DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Entertainment | 50 | 55 | 64 | 65 | 70 | 77 | 62 | 84 | 81 | 100 | 73 | 65 |
| Hotels & Lodging | 91 | 74 | 90 | 87 | 94 | 100 | 100 | 86 | 87 | 97 | 79 | 76 |
| Shopping | 65 | 67 | 81 | 83 | 93 | 95 | 91 | 100 | 86 | 95 | 83 | 90 |
| Attractions | 52 | 59 | 92 | 90 | 96 | 94 | 87 | 95 | 90 | 100 | 78 | 62 |
| Food & Dining | 69 | 72 | 94 | 83 | 94 | 92 | 92 | 100 | 87 | 99 | 85 | 81 |
| Home Services | 100 | 89 | 90 | 79 | 70 | 72 | 73 | 87 | 92 | 91 | 72 | 70 |
| Health & Wellness | 100 | 91 | 93 | 98 | 90 | 91 | 91 | 100 | 95 | 95 | 86 | 93 |
| Travel & Transit | 59 | 67 | 83 | 83 | 98 | 85 | 85 | 84 | 97 | 100 | 79 | 78 |
| Real Estate | 83 | 78 | 91 | 90 | 89 | 87 | 85 | 100 | 87 | 80 | 73 | 74 |
| Personal Care | 64 | 78 | 91 | 82 | 100 | 82 | 86 | 92 | 81 | 78 | 75 | 75 |
| Legal | 100 | 82 | 78 | 66 | 56 | 60 | 59 | 88 | 95 | 79 | 70 | 90 |
| Professional Services | 81 | 100 | 92 | 72 | 56 | 47 | 47 | 84 | 67 | 64 | 64 | 59 |
| Education | 88 | 90 | 98 | 100 | 96 | 87 | 78 | 98 | 100 | 83 | 74 | 88 |
| News & Media | 100 | 23 | 53 | 43 | 35 | 28 | 35 | 15 | 23 | 19 | 28 | 35 |

### Climbing fastest

The steepest risers in Nashville over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

nashville 4th of july concert ▲ 283% BREAKOUT

nashville 4th of july events ▲ 280% BREAKOUT

nashville july 4 ▲ 277% BREAKOUT

flux pavilion nashville ▲ 264% BREAKOUT

usher concert nashville ▲ 260% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Nashville DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Nashville — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 21 more clear the bar below these.

Downtown NEIGHBORHOOD 125,610/mo

203 keywords · $207.7K/mo in ad-equivalent value

Franklin SUBURB 89,840/mo

89 keywords · $119.0K/mo in ad-equivalent value

East Nashville NEIGHBORHOOD 52,180/mo

102 keywords · $60.4K/mo in ad-equivalent value

Lebanon SUBURB 39,600/mo

123 keywords · $118.3K/mo in ad-equivalent value

Radnor NEIGHBORHOOD 27,140/mo

3 keywords · $26.0K/mo in ad-equivalent value

Germantown NEIGHBORHOOD 22,100/mo

20 keywords · $44.6K/mo in ad-equivalent value

Midtown NEIGHBORHOOD 21,880/mo

13 keywords · $17.7K/mo in ad-equivalent value

The Gulch NEIGHBORHOOD 21,420/mo

35 keywords · $15.6K/mo in ad-equivalent value

Hendersonville SUBURB 20,690/mo

73 keywords · $48.0K/mo in ad-equivalent value

Brentwood SUBURB 20,460/mo

53 keywords · $46.5K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Nashville DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 125,610 searches a month across 203 keywords, worth $207.7K a month at Google's posted prices. If your pages only ever say "Nashville", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Nashville.

"NASHVILLE TRUCK WRECK LAWYER" · COST OF ONE AD CLICK

$352.76

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Nashville right now.

### Every keyword has a price tag

The 5,438 of 5,615 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 5438 tracked keywords by cost per click, log scale. Cheapest: realtracs brentwood at $0.01. Most expensive: nashville truck wreck lawyer at $352.76.

### The price board

The 5,438 of 5,615 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | nashville truck wreck lawyer · LEGAL | $352.76 | 720 | $254.0K | — |
| 2 | work injury lawyer nashville tn · LEGAL | $278.53 | 10 | $2.8K | — |
| 3 | armstrong relocation nashville · OTHER | $276.02 | 10 | $2.8K | — |
| 4 | restoration companies nashville tn · HOME SERVICES | $219.33 | 50 | $11.0K | — |
| 5 | nashville accident attorney · LEGAL | $208.72 | 40 | $8.3K | — |
| 6 | tick control nashville · OTHER | $196.74 | 10 | $2.0K | — |
| 7 | wrongful death lawyer nashville · LEGAL | $169.04 | 110 | $18.6K | — |
| 8 | flea exterminator nashville · HOME SERVICES | $163.92 | 10 | $1.6K | — |
| 9 | car wreck lawyer nashville · LEGAL | $163.11 | 880 | $143.5K | — |
| 10 | pest control services nashville · HOME SERVICES | $158.89 | 70 | $11.1K | — |
| 11 | personal injury lawyer near me · LEGAL | $151.82 | 1,600 | $242.9K | — |
| 12 | nashville flooring contractors · HOME SERVICES | $139.18 | 20 | $2.8K | — |
| 13 | nashville injury attorney · LEGAL | $129.55 | 1,600 | $207.3K | — |
| 14 | dui lawyer nashville · LEGAL | $123.73 | 140 | $17.3K | — |
| 15 | nashville hardscape contractors · HOME SERVICES | $122.71 | 10 | $1.2K | — |
| 16 | fox moving and storage nashville · OTHER | $119.32 | 20 | $2.4K | — |
| 17 | insulation contractor nashville · HOME SERVICES | $116.03 | 10 | $1.2K | — |
| 18 | commercial roof repair nashville · HOME SERVICES | $112.93 | 20 | $2.3K | — |
| 19 | collier roofing nashville tn · HOME SERVICES | $107.05 | 10 | $1.1K | — |
| 20 | hot water heater repair nashville · OTHER | $106.22 | 10 | $1.1K | — |
| 21 | siding companies nashville · OTHER | $103.49 | 20 | $2.1K | — |
| 22 | residential hvac repair nashville · HOME SERVICES | $100.37 | 10 | $1.0K | — |
| 23 | samsung dryer repair nashville · OTHER | $98.67 | 10 | $987 | — |
| 24 | pest solutions lebanon tn · HOME SERVICES | $92.30 | 20 | $1.8K | — |
| 25 | nashville domestic violence lawyer · LEGAL | $90.40 | 30 | $2.7K | — |
| 26 | best immigration lawyer in nashville tn · LEGAL | $88.85 | 30 | $2.7K | — |
| 27 | siding repair nashville · OTHER | $88.41 | 50 | $4.4K | — |
| 28 | eskola roofing nashville · HOME SERVICES | $88.32 | 10 | $883 | — |
| 29 | emergency plumber near me · HOME SERVICES | $84.11 | 1,000 | $84.1K | — |
| 30 | asphalt companies in nashville · OTHER | $84.03 | 10 | $840 | — |
| 31 | personal injury lawyers in nashville tennessee · LEGAL | $82.73 | 10 | $827 | — |
| 32 | commercial movers nashville tn · OTHER | $79.07 | 170 | $13.4K | — |
| 33 | nashville commercial electrician · HOME SERVICES | $78.27 | 20 | $1.6K | — |
| 34 | bone dry roofing nashville · HOME SERVICES | $76.71 | 50 | $3.8K | — |
| 35 | lawyers in nashville tennessee · LEGAL | $75.37 | 70 | $5.3K | — |
| 36 | best dui lawyer in nashville tn · LEGAL | $72.11 | 10 | $721 | — |
| 37 | garage door spring repair nashville · HOME SERVICES | $71.18 | 10 | $712 | — |
| 38 | home remodeling nashville tn · HOME SERVICES | $69.69 | 40 | $2.8K | — |
| 39 | garage door service nashville · HOME SERVICES | $69.31 | 70 | $4.9K | — |
| 40 | emergency electrician nashville · HOME SERVICES | $68.66 | 170 | $11.7K | — |
| 41 | emergency plumber nashville · HOME SERVICES | $67.51 | 140 | $9.5K | — |
| 42 | termites nashville · OTHER | $67.14 | 20 | $1.3K | — |
| 43 | tim leeper roofing nashville · HOME SERVICES | $66.67 | 10 | $667 | — |
| 44 | trademark lawyer nashville · LEGAL | $64.95 | 40 | $2.6K | — |
| 45 | maytag repair nashville · OTHER | $63.47 | 10 | $635 | — |
| 46 | ac repair nashville · HOME SERVICES | $62.80 | 320 | $20.1K | — |
| 47 | nashville window replacement companies · OTHER | $62.39 | 10 | $624 | — |
| 48 | nashville driveway contractors · HOME SERVICES | $62.25 | 10 | $623 | — |
| 49 | 24 hour plumber nashville · HOME SERVICES | $61.98 | 10 | $620 | — |
| 50 | commercial mechanical contractors nashville tn · HOME SERVICES | $61.55 | 10 | $616 | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Nashville DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $353 a click?

The businesses bidding here keep bidding. Here's the math that makes a $353 click rational, using legal industry benchmarks.

100 clicks bought −$35,276

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 2.1× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

nashville truck wreck lawyer

~$25,000 case fee (benchmark) · $352.76/click

70 clicks

restoration companies nashville tn

~$9,500 job value (benchmark) · $219.33/click

43 clicks

apartment movers nashville tn

~$9,000 commission (benchmark) · $55.69/click

161 clicks

nashville weather 5 day

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Nashville DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $1,627,000/mo

Home Services $1,484,000/mo

Legal $1,259,000/mo

Health & Wellness $695,000/mo

Travel & Transit $676,000/mo

Other $565,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Nashville's front page, who's climbing, who's slipping — and where the seats are still empty.

19%

of Nashville's tracked page-one slots are held by one of the 40 national directories we name. The other 81% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 19 of 100 tracked page-one slots held by one of 40 named national directories, 81 by everything else.

out-of-town directories · 19 everything else · 81

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Nashville coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "restaurants near me"

Page-one position, last pull vs. this one: **www.opentable.com moved ▲ 7 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for restaurants near me between Aug 30 and Sep 8: www.opentable.com moved from position 8 → 1.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 16

Marquee Nashville

map rank for "restaurant"

#20 → #4

▼ 13

The Hideout Salon and Lounge

map rank for "salon"

#5 → #18

▼ 10

www.yelp.com

5 queries — restaurants near me · plumber near me · pizza near me +2

0 up · 5 down

▲ 7

www.opentable.com

restaurants near me

#8 → #1

NEW

www.opentable.com

restaurants near me · new to page one

— → #1

NEW

www.rotorooter.com

plumber near me · new to page one

— → #1

▲ 203

Fogo de Chão Brazilian Steakhouse

reviews

3,602 → 3,805

▲ 179

Earls Kitchen + Bar - Nashville Yards

reviews

4,287 → 4,466

▼ 1.0★

The Cali Calzone

rating

5.0★ → 4.0★

▲ 13

Vultee Car Wash

map rank for "car wash"

#16 → #3

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,000,000 searches/mo

www.opentable.com AGGREGATOR

nashville int airport

246,000 searches/mo

flynashville.com OPEN RACE

pizza near me

90,500 searches/mo

pizzaperfectonline.com LOCAL

grocery store near me

90,500 searches/mo

nashvilledowntown.com LOCAL

urgent care near me

33,100 searches/mo

www.carenow.com LOCAL

apartments near me

27,100 searches/mo

www.apartments.com AGGREGATOR

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/nashville#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Nashville coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Breakout Games

Top-rated of 73 tracked Casino

Rating 5.0 ★ (cat. median 4.5)

Reviews 7,521 (median 791)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Nashville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 9.5× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,352 businesses we track in Nashville's map results, **218** have no website at all — 16% of the field, showing up on reputation alone.

218

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **3,010 reviews** and a 4.9 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Nashville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

42 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Jeff Roberts & Associates: Car Accident & Injury Lawyers - Nashville Office

5.0 ★ · 182 reviews

3 SEATS

#2

Labrum Law Firm

4.9 ★ · 384 reviews

3 SEATS

#1

Caesar’s Italian Restaurant & Pizza

3.8 ★ · 1,100 reviews

2 SEATS

#2

Ponce Law Tennessee Car & Truck Accident Injury Attorneys

5.0 ★ · 419 reviews

2 SEATS

#1

Americas 24 hours locksmith

4.9 ★ · 3,000 reviews

1 SEAT

#1

Hoffmann Brothers

4.8 ★ · 2,500 reviews

1 SEAT

#1

CareNow Urgent Care - Downtown North Gulch

4.7 ★ · 1,500 reviews

1 SEAT

#1

🍕🍺 Mr Pizza & Gyro & Beer 🍺🍕

4.6 ★ · 412 reviews

1 SEAT

A DIFFERENT POOL

**13 of the 42 businesses holding these seats never appear in the category rosters we pull for Nashville.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Nashville metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,352 businesses we track in Nashville's map results, **175** are ranking on a listing no owner has claimed — 13% of the field, with nobody able to edit the hours, the category or the photos.

175

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **5,753 reviews** and a 4.7 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Nashville DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Nashville — each line from a named source, and absent where we have none.

683K

PEOPLE

Median age 34.5. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$291,400

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,250

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Nashville city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Nashville vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | NASHVILLE | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $65,565 a year | $69,021 | −5% |
| Median home value | $291,400 | $244,900 | +19% |
| Median gross rent | $1,250 a month | $1,163 | +7% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Nashville city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 68 upcoming events Vanderbilt Commodores Football vs. Delaware Blue Hens Football · FirstBank Stadium

68 upcoming tracked events, led by Vanderbilt Commodores Football vs. Delaware Blue Hens Football at FirstBank Stadium.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Nashville edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

3.51M

SEARCHES IN PLAY / MO

$353

PRICIEST CLICK

19%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/nashville#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 155 MI Louisville, KY 1,505,710 searches/mo · 1,288 listings](https://seobandwagon.com/local-seo/louisville) [NEAREST · 215 MI Atlanta, GA 7,237,170 searches/mo · 1,345 listings](https://seobandwagon.com/local-seo/atlanta) [NEAREST · 238 MI Cincinnati, OH 1,984,320 searches/mo · 1,316 listings](https://seobandwagon.com/local-seo/cincinnati) [CLOSEST LOOKALIKE Portland, OR 4,124,880 searches/mo · 1,354 listings](https://seobandwagon.com/local-seo/portland)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 2.2M/mo](https://seobandwagon.com/local-seo/nashville/food-dining) [ENTERTAINMENT 201K/mo](https://seobandwagon.com/local-seo/nashville/entertainment) [HEALTH & WELLNESS 112K/mo](https://seobandwagon.com/local-seo/nashville/health-wellness) [HOME SERVICES 69K/mo](https://seobandwagon.com/local-seo/nashville/home-services) [REAL ESTATE 65K/mo](https://seobandwagon.com/local-seo/nashville/real-estate) [LEGAL 19K/mo](https://seobandwagon.com/local-seo/nashville/legal)

---

Canonical page: https://seobandwagon.com/local-seo/nashville
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api