# Who gets found in New York?

Aug 30 → Sep 8 5 page-one leaders changed hands 26 new pages in the top 5

THE SEARCH LEDGER · NEW YORK EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, New York types 32,196,000 searches looking for a local business, and advertisers pay $56.85M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/new-york#methodology)

32,196,000

SEARCHES IN PLAY / MO

$56.85M

AD-EQUIV. VALUE / MO

1,294

LISTINGS TRACKED

30,113

KEYWORDS TRACKED

New York searches 101,513,880 times a month in total. The other 69,317,880 are branded or navigational — someone already knows where they are going, across 7,256 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), New York DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), New York DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what New York asks Google for in an average month.

32,196,000

searches in an average month across the 11,911 keywords where a local business can actually be chosen — roughly **1,073,000 searches a day** for something, or someone, in New York.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 32% of everything New York searches.

Waffle chart of monthly search demand by vertical: Food & Dining 57 percent, Attractions 19 percent, Other 9 percent, Hotels & Lodging 5 percent, Health & Wellness 3 percent, Personal Care 3 percent, Shopping 3 percent, Entertainment 1 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), New York DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 57% Attractions 19% Other 9% Hotels & Lodging 5% Health & Wellness 3% Personal Care 3% Shopping 3% Entertainment 1%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **57% of the addressable demand** in New York, against 19% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), New York DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 62 | 51 | 72 | 85 | 91 | 100 | 95 | 95 | 77 | 83 | 76 | 84 |
| Shopping | 66 | 58 | 77 | 76 | 91 | 91 | 98 | 100 | 82 | 91 | 86 | 95 |
| Hotels & Lodging | 69 | 63 | 75 | 83 | 97 | 97 | 100 | 90 | 92 | 92 | 86 | 95 |
| Food & Dining | 73 | 68 | 83 | 83 | 99 | 97 | 97 | 100 | 88 | 91 | 88 | 90 |
| Entertainment | 40 | 32 | 41 | 61 | 83 | 100 | 54 | 57 | 58 | 50 | 45 | 50 |
| Home Services | 75 | 79 | 82 | 81 | 88 | 100 | 89 | 100 | 95 | 85 | 70 | 76 |
| Jobs & Careers | 55 | 37 | 67 | 100 | 45 | 37 | 37 | 30 | 37 | 37 | 37 | 37 |
| Personal Care | 68 | 67 | 81 | 78 | 94 | 99 | 86 | 100 | 82 | 75 | 71 | 71 |
| Travel & Transit | 89 | 80 | 100 | 81 | 85 | 89 | 95 | 91 | 84 | 89 | 85 | 93 |
| Legal | 86 | 74 | 82 | 62 | 58 | 54 | 55 | 75 | 100 | 81 | 69 | 63 |
| Real Estate | 83 | 73 | 89 | 86 | 86 | 83 | 82 | 100 | 90 | 80 | 75 | 72 |
| Health & Wellness | 91 | 79 | 91 | 90 | 87 | 89 | 89 | 92 | 98 | 91 | 85 | 100 |
| News & Media | 100 | 46 | 38 | 31 | 37 | 31 | 37 | 45 | 31 | 37 | 55 | 82 |
| Education | 100 | 75 | 87 | 72 | 76 | 70 | 77 | 82 | 85 | 74 | 75 | 72 |
| Professional Services | 89 | 94 | 100 | 73 | 44 | 39 | 38 | 56 | 69 | 63 | 43 | 50 |

### Climbing fastest

The steepest risers in New York over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

knicks tickets seatgeek ▲ 299% BREAKOUT

wild n out barclays ▲ 296% BREAKOUT

james dolan charles oakley ▲ 291% BREAKOUT

taylor swift madison square garden ▲ 290% BREAKOUT

guardians yankees ▲ 289% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), New York DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for New York — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 25 more clear the bar below these.

Brooklyn SUBURB 4,406,450/mo

2,468 keywords · $7.36M/mo in ad-equivalent value

Manhattan SUBURB 1,255,480/mo

1,135 keywords · $2.42M/mo in ad-equivalent value

Queens SUBURB 1,093,680/mo

909 keywords · $2.01M/mo in ad-equivalent value

Staten Island SUBURB 872,960/mo

898 keywords · $1.62M/mo in ad-equivalent value

Bronx SUBURB 819,990/mo

703 keywords · $1.69M/mo in ad-equivalent value

Long Island SUBURB 733,240/mo

880 keywords · $1.75M/mo in ad-equivalent value

Newark SUBURB 649,790/mo

656 keywords · $1.41M/mo in ad-equivalent value

Jersey City SUBURB 354,490/mo

35 keywords · $492.0K/mo in ad-equivalent value

Hoboken SUBURB 353,900/mo

57 keywords · $292.8K/mo in ad-equivalent value

Astoria NEIGHBORHOOD 298,190/mo

229 keywords · $382.5K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), New York DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Brooklyn** alone carries 4,406,450 searches a month across 2,468 keywords, worth $7.36M a month at Google's posted prices. If your pages only ever say "New York", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in New York.

"NEW YORK MESOTHELIOMA ATTORNEY" · COST OF ONE AD CLICK

$874.64

One click. Not a customer — a *click*. That's what a single visit from this search trades for in New York right now.

### Every keyword has a price tag

The 28,144 of 30,113 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 28144 tracked keywords by cost per click, log scale. Cheapest: brooklyn mta map at $0.01. Most expensive: new york mesothelioma attorney at $874.64.

### The price board

The 28,144 of 30,113 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | new york mesothelioma attorney · LEGAL | $874.64 | 210 | $183.7K | — |
| 2 | motorcycle accident lawyer nyc · LEGAL | $641.44 | 720 | $461.8K | — |
| 3 | bicycle accident lawyer nyc · LEGAL | $509.94 | 390 | $198.9K | — |
| 4 | domestic violence lawyer queens · LEGAL | $459.42 | 10 | $4.6K | — |
| 5 | nyc slip and fall lawyer · LEGAL | $426.79 | 590 | $251.8K | — |
| 6 | bus accident lawyer nyc · LEGAL | $408.92 | 720 | $294.4K | — |
| 7 | slip and fall lawyer long island · LEGAL | $403.14 | 880 | $354.8K | — |
| 8 | car accident lawyer new york ny · LEGAL | $395.48 | 70 | $27.7K | — |
| 9 | best corporate lawyers in new york · LEGAL | $392.41 | 10 | $3.9K | — |
| 10 | brooklyn personal injury · OTHER | $389.55 | 10 | $3.9K | — |
| 11 | car accident attorney nassau county · LEGAL | $337.41 | 90 | $30.4K | — |
| 12 | accident attorney brooklyn · LEGAL | $329.62 | 90 | $29.7K | — |
| 13 | nyc motorcycle accident · OTHER | $288.46 | 390 | $112.5K | — |
| 14 | slip and fall attorney in the bronx · LEGAL | $258.49 | 10 | $2.6K | — |
| 15 | best car accident lawyers in nyc · LEGAL | $249.16 | 590 | $147.0K | — |
| 16 | moving company from ny to la · OTHER | $248.76 | 20 | $5.0K | — |
| 17 | moving from la to nyc · OTHER | $242.53 | 40 | $9.7K | — |
| 18 | injury law firms nyc · LEGAL | $238.26 | 10 | $2.4K | — |
| 19 | car accident lawyer nyc · LEGAL | $237.05 | 3,600 | $853.4K | — |
| 20 | bronx car wreck attorney · LEGAL | $235.53 | 880 | $207.3K | — |
| 21 | divorce lawyer forest hills · LEGAL | $212.72 | 10 | $2.1K | — |
| 22 | long distance movers brooklyn · OTHER | $197.38 | 210 | $41.4K | — |
| 23 | racial discrimination lawyer nyc · LEGAL | $191.38 | 40 | $7.7K | — |
| 24 | manhattan family law · OTHER | $186.14 | 20 | $3.7K | — |
| 25 | car accident lawyer ny · LEGAL | $184.12 | 2,900 | $533.9K | — |
| 26 | orthopedic veterinarian nyc · HEALTH & WELLNESS | $175.46 | 10 | $1.8K | — |
| 27 | cobble hill plumbing · HOME SERVICES | $166.92 | 30 | $5.0K | — |
| 28 | asbestos lawyers nyc · LEGAL | $160.09 | 30 | $4.8K | — |
| 29 | federal criminal defense lawyer nyc · LEGAL | $159.64 | 10 | $1.6K | — |
| 30 | work injury lawyer nyc · LEGAL | $159.34 | 590 | $94.0K | — |
| 31 | flat rate movers brooklyn · OTHER | $157.49 | 10 | $1.6K | — |
| 32 | accident lawyer brooklyn · LEGAL | $156.78 | 210 | $32.9K | — |
| 33 | accident lawyer nyc · LEGAL | $152.18 | 2,400 | $365.2K | — |
| 34 | new york injury law firm · LEGAL | $152.18 | 2,400 | $365.2K | — |
| 35 | nyc truck accident lawyer · LEGAL | $151.84 | 2,900 | $440.3K | — |
| 36 | personal injury lawyer suffolk county · LEGAL | $150.83 | 260 | $39.2K | — |
| 37 | nyc moving and storage services · OTHER | $150.08 | 10 | $1.5K | — |
| 38 | roof replacement brooklyn ny · HOME SERVICES | $147.07 | 20 | $2.9K | — |
| 39 | personal injury nyc · OTHER | $146.67 | 140 | $20.5K | — |
| 40 | personal injury lawyer in queens ny · LEGAL | $144.00 | 40 | $5.8K | — |
| 41 | air conditioning services farmingdale · HOME SERVICES | $143.61 | 10 | $1.4K | — |
| 42 | injury lawyer manhattan · LEGAL | $142.66 | 1,300 | $185.5K | — |
| 43 | plumbers local one nyc · HOME SERVICES | $142.18 | 10 | $1.4K | — |
| 44 | injury lawyer nyc · LEGAL | $141.92 | 1,000 | $141.9K | — |
| 45 | storage lower east side · OTHER | $139.86 | 20 | $2.8K | — |
| 46 | personal injury queens · OTHER | $137.90 | 20 | $2.8K | — |
| 47 | car accident attorney nyc · LEGAL | $137.49 | 720 | $99.0K | — |
| 48 | queens criminal attorney · LEGAL | $135.79 | 70 | $9.5K | — |
| 49 | renovation contractors nyc · HOME SERVICES | $131.07 | 20 | $2.6K | — |
| 50 | new york remodeling contractor · HOME SERVICES | $131.07 | 20 | $2.6K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), New York DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $875 a click?

The businesses bidding here keep bidding. Here's the math that makes a $875 click rational, using legal industry benchmarks.

100 clicks bought −$87,464

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.9× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

new york mesothelioma attorney

~$25,000 case fee (benchmark) · $874.64/click

28 clicks

cobble hill plumbing

~$9,500 job value (benchmark) · $166.92/click

56 clicks

dentist financial district nyc

~$3,200 patient value (benchmark) · $99.29/click

32 clicks

go mets

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), New York DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Legal $12,209,000/mo

Food & Dining $11,371,000/mo

Attractions $7,350,000/mo

Home Services $6,320,000/mo

Other $5,248,000/mo

Health & Wellness $5,211,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds New York's front page, who's climbing, who's slipping — and where the seats are still empty.

16%

of New York's tracked page-one slots are held by one of the 40 national directories we name. The other 84% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 16 of 100 tracked page-one slots held by one of 40 named national directories, 84 by everything else.

out-of-town directories · 16 everything else · 84

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the New York coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "newark airport new jersey"

Page-one position, last pull vs. this one: **www.united.com moved ▼ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for newark airport new jersey between Aug 30 and Sep 8: www.united.com moved from position 3 → 9.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 14

MarkJoseph Steakhouse

map rank for "steakhouse"

#18 → #4

▼ 13

LOS TACOS No.1

map rank for "restaurant"

#7 → #20

▼ 9

www.blockotoole.com

4 queries — accident lawyer brooklyn · accident attorney brooklyn · new york personal injury attorney +1

0 up · 4 down

▲ 7

www.yelp.com

3 queries — movers nyc · cafe luxembourg nyc · hotel riu plaza new york times square

3 up · 0 down

NEW

mypieceofcakemove.com

new york movers · new to page one

— → #1

NEW

youshouldgohere.com

luxury hotels nyc · new to page one

— → #1

▲ 172

Toro Loco

reviews

4,992 → 5,164

▲ 163

KPOT Korean BBQ & Hot Pot

reviews

6,383 → 6,546

▲ 13

Buenos Nachos

map rank for "taco"

#19 → #6

▲ 10

Gran Morsi

map rank for "restaurant"

#18 → #8

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

los tacos no 1 nyc

450,000 searches/mo

www.lostacos1.com LOCAL

tickets ny knicks

301,000 searches/mo

www.ticketmaster.com OPEN RACE

new york yankees tickets

165,000 searches/mo

www.mlb.com OPEN RACE

nyy tickets

135,000 searches/mo

www.mlb.com OPEN RACE

new york kennedy airport

110,000 searches/mo

www.jfkairport.com OPEN RACE

hotel marriott marquis new york

110,000 searches/mo

www.marriott.com OPEN RACE

NO MAP PACK

**10 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/new-york#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 52%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the New York coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Bolt Locksmith Williamsburg

Top-rated of 97 tracked Locksmith

Rating 5.0 ★ (cat. median 5.0)

Reviews 5,393 (median 55)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), New York DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 98.1× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,294 businesses we track in New York's map results, **157** have no website at all — 12% of the field, showing up on reputation alone.

157

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,528 reviews** and a 5 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), New York DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

21 businesses hold the 33 pack seats across the 11 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Hill & Moin LLP - Accident Attorneys

5.0 ★ · 181 reviews

5 SEATS

#2

NYC Injury Attorneys P.C.

4.9 ★ · 86 reviews

4 SEATS

#1

Shulman & Hill - Brooklyn Personal Injury Lawyer

4.8 ★ · 641 reviews

2 SEATS

#1

Brooklyn Injury Attorneys, P.C.

5.0 ★ · 103 reviews

2 SEATS

#1

Perfect Moving NYC

no rating on the listing

2 SEATS

#2

Lifestyle Moving & Storage NYC

no rating on the listing

2 SEATS

#3

The Law Offices of Richard M. Kenny

4.9 ★ · 363 reviews

2 SEATS

#1

New York City Psychotherapy Collective

5.0 ★ · 80 reviews

1 SEAT

A DIFFERENT POOL

**18 of the 21 businesses holding these seats never appear in the category rosters we pull for New York.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 11 tracked keywords anchored on the New York metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,294 businesses we track in New York's map results, **137** are ranking on a listing no owner has claimed — 11% of the field, with nobody able to edit the hours, the category or the photos.

137

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **4,193 reviews** and a 4.1 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), New York DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about New York — each line from a named source, and absent where we have none.

8.74M

PEOPLE

Median age 37.3. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$660,700

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,579

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — New York city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### New York vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | NEW YORK | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $70,663 a year | $69,021 | +2% |
| Median home value | $660,700 | $244,900 | +170% |
| Median gross rent | $1,579 a month | $1,163 | +36% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (New York city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Colleges 83,418 students New York University, Columbia University

2 institutions and 83,418 enrolled students, led by New York University, Columbia University. A permanent annual influx of new residents who choose dentists, gyms, and mechanics from a Google search.

Farmers markets 3 markets Union Square Greenmarket

3 tracked markets, including Union Square Greenmarket (Mon, Wed, Fri, Sat 8am-6pm). Weekend-morning spikes for "farmers market near me" are among the most predictable recurring search patterns there are.

Coworking 15 spaces Low density — remote-worker economy

15 coworking spaces tracked — a low-density remote-work market. A remote-work population searches like a resident but spends like a visitor: lunch, gyms, services near the clusters.

Broadband 246 Mbps avg 96.2% coverage · 68.5% fiber

Average download of 246 Mbps, 96.2% coverage, 68.5% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 52 upcoming events Vanderbilt vs. UNC Womens Volleyball: Anchor Down in Midtown · Manhattan Center Hammerstein Ballroom

52 upcoming tracked events, led by Vanderbilt vs. UNC Womens Volleyball: Anchor Down in Midtown at Manhattan Center Hammerstein Ballroom.

### The names New York searches for

The 244 brands, institutions and landmarks this metro looks up by name — 77,438,670 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | NBA | League | | 12.06M |
| 2 | New York Knicks | Sports team | | 7.41M |
| 3 | New York Mets | Sports team | | 6.49M |
| 4 | New York Yankees | Sports team | | 6.09M |
| 5 | Times Square | Destination | | 3.32M |
| 6 | New York Giants | Sports team | | 2.27M |
| 7 | Rockefeller Center | Destination | | 1.92M |
| 8 | NFL | League | | 1.87M |
| 9 | Madison Square Garden | Destination | | 1.58M |
| 10 | The Metropolitan Museum of Art | Destination | | 1.49M |
| 11 | Empire State Building | Destination | | 1.29M |
| 12 | Barclays Center | Destination | | 1.21M |

#### Most searched

-   1 NBA 12.06M
-   2 New York Knicks 7.41M
-   3 New York Mets 6.49M
-   4 New York Yankees 6.09M
-   5 Times Square 3.32M

#### Most valuable

-   1 New York Yankees $11.66M
-   2 NBA $10.87M
-   3 New York Mets $7.95M
-   4 New York Knicks $7.27M
-   5 Times Square $4.44M

#### Most expensive per click

-   1 Rainbow Room $8.65
-   2 Rubirosa $6.95
-   3 Brooklyn Children's Museum $6.42
-   4 Snug Harbor Cultural Center $5.27
-   5 Polo Ralph Lauren $5.10

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The New York edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

32.20M

SEARCHES IN PLAY / MO

$875

PRICIEST CLICK

16%

PAGE ONE DIRECTORY SHARE

10 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/new-york#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

10 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 81 MI Philadelphia, PA 7,826,070 searches/mo · 1,390 listings](https://seobandwagon.com/local-seo/philadelphia) [NEAREST · 101 MI Hartford, CT 203,110 searches/mo · 998 listings](https://seobandwagon.com/local-seo/hartford) [NEAREST · 155 MI Providence, RI 312,900 searches/mo · 999 listings](https://seobandwagon.com/local-seo/providence) [CLOSEST LOOKALIKE Chicago, IL 13,417,250 searches/mo · 1,232 listings](https://seobandwagon.com/local-seo/chicago)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 19.5M/mo](https://seobandwagon.com/local-seo/new-york/food-dining) [ENTERTAINMENT 5.4M/mo](https://seobandwagon.com/local-seo/new-york/entertainment)

---

Canonical page: https://seobandwagon.com/local-seo/new-york
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api