# Who gets found in Orlando?

THE SEARCH LEDGER · ORLANDO EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Orlando types 2,202,890 searches looking for a local business, and advertisers pay $4.61M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/orlando#methodology)

2,202,890

SEARCHES IN PLAY / MO

$4.61M

AD-EQUIV. VALUE / MO

1,162

LISTINGS TRACKED

4,935

KEYWORDS TRACKED

Orlando searches 5,287,810 times a month in total. The other 3,084,920 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Orlando asks Google for in an average month.

2,202,890

searches in an average month across the 2,074 keywords where a local business can actually be chosen — roughly **73,000 searches a day** for something, or someone, in Orlando.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 42% of everything Orlando searches.

Waffle chart of monthly search demand by vertical: Food & Dining 52 percent, Travel & Transit 16 percent, Attractions 11 percent, Other 8 percent, Hotels & Lodging 6 percent, Shopping 3 percent, Personal Care 2 percent, Health & Wellness 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 52% Travel & Transit 16% Attractions 11% Other 8% Hotels & Lodging 6% Shopping 3% Personal Care 2% Health & Wellness 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **52% of the addressable demand** in Orlando, against 16% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Orlando city geo-target · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 93 | 82 | 99 | 89 | 90 | 89 | 96 | 88 | 70 | 87 | 81 | 100 |
| Hotels & Lodging | 94 | 85 | 92 | 87 | 86 | 89 | 94 | 82 | 67 | 85 | 87 | 100 |
| Shopping | 81 | 78 | 79 | 80 | 80 | 70 | 82 | 88 | 63 | 70 | 83 | 100 |
| Food & Dining | 85 | 83 | 100 | 86 | 85 | 84 | 96 | 87 | 73 | 85 | 85 | 99 |
| Entertainment | 56 | 36 | 43 | 41 | 61 | 87 | 100 | 82 | 66 | 79 | 69 | 98 |
| Real Estate | 87 | 81 | 95 | 91 | 92 | 79 | 76 | 100 | 87 | 79 | 70 | 73 |
| Personal Care | 96 | 87 | 91 | 90 | 88 | 74 | 86 | 97 | 80 | 80 | 81 | 100 |
| Travel & Transit | 82 | 81 | 100 | 79 | 79 | 78 | 79 | 70 | 57 | 70 | 72 | 94 |
| Health & Wellness | 100 | 89 | 96 | 92 | 80 | 86 | 86 | 89 | 95 | 93 | 82 | 96 |
| Home Services | 71 | 71 | 86 | 75 | 66 | 66 | 71 | 87 | 100 | 83 | 57 | 59 |
| Education | 100 | 69 | 84 | 73 | 63 | 65 | 75 | 88 | 68 | 72 | 57 | 64 |
| Legal | 74 | 70 | 88 | 62 | 55 | 54 | 54 | 81 | 100 | 86 | 42 | 64 |
| Professional Services | 100 | 98 | 94 | 79 | 79 | 48 | 49 | 67 | 64 | 60 | 48 | 56 |

### Climbing fastest

The steepest risers in Orlando over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events orlando ▲ 287% BREAKOUT

bite 30 orlando ▲ 280% BREAKOUT

july 4 orlando ▲ 274% BREAKOUT

zillow orlando houses for sale ▲ 266% BREAKOUT

ice bar orlando tickets ▲ 263% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Orlando — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top.

Winter Park SUBURB 47,170/mo

50 keywords · $49.2K/mo in ad-equivalent value

Millenia NEIGHBORHOOD 43,190/mo

66 keywords · $27.8K/mo in ad-equivalent value

Kissimmee SUBURB 35,160/mo

57 keywords · $38.7K/mo in ad-equivalent value

Sanford SUBURB 13,530/mo

24 keywords · $12.8K/mo in ad-equivalent value

Baldwin Park NEIGHBORHOOD 2,160/mo

5 keywords · $3.2K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Winter Park** alone carries 47,170 searches a month across 50 keywords, worth $49.2K a month at Google's posted prices. If your pages only ever say "Orlando", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Orlando.

"ORLANDO ACCIDENT INJURY ATTORNEY" · COST OF ONE AD CLICK

$891.62

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Orlando right now.

### Every keyword has a price tag

The 4,782 of 4,935 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 4782 tracked keywords by cost per click, log scale. Cheapest: best food at universal studios orlando at $0.01. Most expensive: orlando accident injury attorney at $891.62.

### The price board

The 4,782 of 4,935 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | orlando accident injury attorney · LEGAL | $891.62 | 10 | $8.9K | — |
| 2 | storage 32824 · OTHER | $463.23 | 10 | $4.6K | — |
| 3 | commercial roofing orlando · HOME SERVICES | $317.76 | 110 | $35.0K | — |
| 4 | roof inspection orlando · HOME SERVICES | $231.88 | 70 | $16.2K | — |
| 5 | coffey bros moving orlando · OTHER | $216.16 | 10 | $2.2K | — |
| 6 | possum removal orlando · OTHER | $211.06 | 10 | $2.1K | — |
| 7 | shower remodel orlando · HOME SERVICES | $197.23 | 10 | $2.0K | — |
| 8 | orlando pest control service · HOME SERVICES | $196.12 | 50 | $9.8K | — |
| 9 | ac installation orlando · OTHER | $181.46 | 50 | $9.1K | — |
| 10 | 24 hour plumber orlando · HOME SERVICES | $171.45 | 10 | $1.7K | — |
| 11 | lake nona air conditioning · HOME SERVICES | $159.06 | 10 | $1.6K | — |
| 12 | wrongful death lawyer orlando · LEGAL | $155.76 | 260 | $40.5K | — |
| 13 | bed bugs orlando · OTHER | $155.65 | 10 | $1.6K | — |
| 14 | emergency plumber near me · HOME SERVICES | $140.37 | 90 | $12.6K | — |
| 15 | workers comp lawyer orlando · LEGAL | $138.60 | 210 | $29.1K | — |
| 16 | roofing contractor near me · HOME SERVICES | $136.95 | 260 | $35.6K | — |
| 17 | orlando probate lawyers · LEGAL | $135.53 | 10 | $1.4K | — |
| 18 | vop lawyers in orlando fl · LEGAL | $134.20 | 10 | $1.3K | — |
| 19 | roof leak repair orlando · HOME SERVICES | $130.92 | 10 | $1.3K | — |
| 20 | emergency plumber orlando · HOME SERVICES | $121.12 | 70 | $8.5K | — |
| 21 | orlando air conditioning service · HOME SERVICES | $117.82 | 110 | $13.0K | — |
| 22 | dentist near orlando · HEALTH & WELLNESS | $112.61 | 10 | $1.1K | — |
| 23 | hvac repair orlando · HOME SERVICES | $111.47 | 30 | $3.3K | — |
| 24 | emergency ac repair orlando · HOME SERVICES | $111.25 | 30 | $3.3K | — |
| 25 | roofclaim orlando · HOME SERVICES | $111.19 | 10 | $1.1K | — |
| 26 | personal injury lawyer near me · LEGAL | $109.57 | 880 | $96.4K | — |
| 27 | orlando car crash lawyer · LEGAL | $107.07 | 720 | $77.1K | — |
| 28 | tpo roofing orlando · HOME SERVICES | $106.71 | 10 | $1.1K | — |
| 29 | garage repair orlando · OTHER | $105.74 | 10 | $1.1K | — |
| 30 | affordable movers in orlando · OTHER | $105.17 | 10 | $1.1K | — |
| 31 | plumber near orlando fl · HOME SERVICES | $104.55 | 10 | $1.0K | — |
| 32 | orlando termite · OTHER | $98.75 | 20 | $2.0K | — |
| 33 | pi attorney orlando · LEGAL | $98.47 | 1,000 | $98.5K | — |
| 34 | fiberglass pool repair orlando · OTHER | $98.35 | 10 | $984 | — |
| 35 | sliding scale dentist orlando · HEALTH & WELLNESS | $95.72 | 10 | $957 | — |
| 36 | septic orlando · HOME SERVICES | $95.50 | 10 | $955 | — |
| 37 | plumber lake nona · HOME SERVICES | $93.10 | 20 | $1.9K | — |
| 38 | storage units near me orlando · OTHER | $92.51 | 10 | $925 | — |
| 39 | defense lawyer orlando · LEGAL | $90.43 | 50 | $4.5K | — |
| 40 | janney roofing orlando · HOME SERVICES | $89.63 | 20 | $1.8K | — |
| 41 | ac repair near me · HOME SERVICES | $88.89 | 880 | $78.2K | — |
| 42 | garage door replacement orlando · HOME SERVICES | $88.30 | 10 | $883 | — |
| 43 | orlando heating and air conditioning · HOME SERVICES | $87.78 | 30 | $2.6K | — |
| 44 | lilly pulitzer outlet orlando · SHOPPING | $85.42 | 10 | $854 | — |
| 45 | orlando garage door repair · HOME SERVICES | $85.29 | 390 | $33.3K | — |
| 46 | orlando window company · OTHER | $85.28 | 50 | $4.3K | — |
| 47 | best car accident lawyer orlando · LEGAL | $82.54 | 50 | $4.1K | — |
| 48 | integrity roofing orlando · HOME SERVICES | $82.32 | 10 | $823 | — |
| 49 | rat removal orlando · OTHER | $81.51 | 30 | $2.4K | — |
| 50 | termite control orlando · OTHER | $79.67 | 40 | $3.2K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $892 a click?

The businesses bidding here keep bidding. Here's the math that makes a $892 click rational, using legal industry benchmarks.

100 clicks bought −$89,162

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.8× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

orlando accident injury attorney

~$25,000 case fee (benchmark) · $891.62/click

28 clicks

commercial roofing orlando

~$9,500 job value (benchmark) · $317.76/click

29 clicks

dentist near orlando

~$3,200 patient value (benchmark) · $112.61/click

28 clicks

free art museum orlando

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $975,000/mo

Home Services $809,000/mo

Travel & Transit $671,000/mo

Legal $643,000/mo

Health & Wellness $389,000/mo

Hotels & Lodging $339,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Orlando's front page, who's climbing, who's slipping — and where the seats are still empty.

22%

of Orlando's tracked page-one slots are held by one of the 40 national directories we name. The other 78% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 22 of 100 tracked page-one slots held by one of 40 named national directories, 78 by everything else.

out-of-town directories · 22 everything else · 78

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Orlando coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "best car accident lawyer orlando"

Page-one position, last pull vs. this one: **toddminerlaw.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for best car accident lawyer orlando between Aug 30 and Sep 8: toddminerlaw.com moved from position 10 → 4.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 14

Thrive Cocktail Lounge & Eatery

map rank for "restaurant"

#6 → #20

▲ 12

New York Deli

map rank for "restaurant"

#18 → #6

▲ 6

toddminerlaw.com

best car accident lawyer orlando

#10 → #4

▼ 5

www.orlando-injury-lawyer.com

best car accident lawyer orlando

#5 → #10

NEW

www.ubereats.com

restaurants near me · new to page one

— → #1

NEW

www.yelp.com

restaurants near me · new to page one

— → #2

▲ 279

Bubba Gump Shrimp Co.

reviews

27,786 → 28,065

▲ 217

Mordisco Steakhouse

reviews

2,599 → 2,816

▲ 0.1★

Empire Buffet

rating

3.8★ → 3.9★

▼ 12

Noodle Shawty

map rank for "restaurant"

#5 → #17

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

673,000 searches/mo

www.ubereats.com LOCAL

orlando florida international airport

246,000 searches/mo

flymco.com OPEN RACE

pizza near me

60,500 searches/mo

locations.papajohns.com LOCAL

grocery store near me

49,500 searches/mo

www.yelp.com AGGREGATOR

universal orlando tickets

33,100 searches/mo

www.universalorlando.com OPEN RACE

wonderworks museum orlando

27,100 searches/mo

www.wonderworksonline.com OPEN RACE

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/orlando#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Orlando coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Casino Events of Florida

Top-rated of 52 tracked Casino

Rating 5.0 ★ (cat. median 4.3)

Reviews 2,064 (median 254)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 8.1× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,162 businesses we track in Orlando's map results, **182** have no website at all — 16% of the field, showing up on reputation alone.

182

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **3,887 reviews** and a 3.9 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

42 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#3

Trial Pro, P.A.

4.8 ★ · 1,100 reviews

3 SEATS

#1

The Law Office of Corey I. Cohen & Associates

5.0 ★ · 1,300 reviews

2 SEATS

#1

Kaufman & Lynd Personal Injury and Accident Attorneys, PLLC

4.9 ★ · 787 reviews

2 SEATS

#2

Leppard Law

4.9 ★ · 412 reviews

2 SEATS

#2

Weston & Pape Injury & Accident Lawyers

5.0 ★ · 357 reviews

2 SEATS

#1

CareSpot Urgent Care of Orlando South Orange

4.5 ★ · 2,500 reviews

1 SEAT

#1

The Monroe

4.5 ★ · 1,000 reviews

1 SEAT

#1

Velvet Nail Bar

4.5 ★ · 846 reviews

1 SEAT

A DIFFERENT POOL

**29 of the 42 businesses holding these seats never appear in the category rosters we pull for Orlando.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Orlando metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,162 businesses we track in Orlando's map results, **115** are ranking on a listing no owner has claimed — 10% of the field, with nobody able to edit the hours, the category or the photos.

115

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **9,640 reviews** and a 4.8 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Orlando city geo-target, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Orlando — each line from a named source, and absent where we have none.

303K

PEOPLE

Median age 34.4. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$283,700

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,346

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Orlando city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Orlando vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | ORLANDO | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $58,968 a year | $69,021 | −15% |
| Median home value | $283,700 | $244,900 | +16% |
| Median gross rent | $1,346 a month | $1,163 | +16% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Orlando city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 29 upcoming events UCF Knights Volleyball vs. Stetson Hatters Womens Volleyball · THE VENUE AT UCF

29 upcoming tracked events, led by UCF Knights Volleyball vs. Stetson Hatters Womens Volleyball at THE VENUE AT UCF.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Orlando edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

2.20M

SEARCHES IN PLAY / MO

$892

PRICIEST CLICK

22%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/orlando#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 77 MI Tampa-St. Petersburg, FL 5,471,150 searches/mo · 1,363 listings](https://seobandwagon.com/local-seo/tampa-st-petersburg) [NEAREST · 109 MI Sarasota-Bradenton, FL 357,090 searches/mo · 1,266 listings](https://seobandwagon.com/local-seo/sarasota-bradenton) [NEAREST · 125 MI Jacksonville, FL 2,043,280 searches/mo · 1,273 listings](https://seobandwagon.com/local-seo/jacksonville) [CLOSEST LOOKALIKE Dallas-Fort Worth, TX 2,527,820 searches/mo · 1,190 listings](https://seobandwagon.com/local-seo/dallas-fort-worth)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.2M/mo](https://seobandwagon.com/local-seo/orlando/food-dining) [ENTERTAINMENT 160K/mo](https://seobandwagon.com/local-seo/orlando/entertainment) [HOME SERVICES 25K/mo](https://seobandwagon.com/local-seo/orlando/home-services)

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Canonical page: https://seobandwagon.com/local-seo/orlando
Every metro: https://seobandwagon.com/local-seo#cities
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Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api