# Who gets found in Philadelphia?

Aug 30 → Sep 8 1 page-one leader changed hands 17 new pages in the top 5

THE SEARCH LEDGER · PHILADELPHIA EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Philadelphia types 7,826,070 searches looking for a local business, and advertisers pay $14.98M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/philadelphia#methodology)

7,826,070

SEARCHES IN PLAY / MO

$14.98M

AD-EQUIV. VALUE / MO

1,390

LISTINGS TRACKED

10,356

KEYWORDS TRACKED

Philadelphia searches 26,991,640 times a month in total. The other 19,165,570 are branded or navigational — someone already knows where they are going, across 2,794 branded searches we track separately.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Philadelphia asks Google for in an average month.

7,826,070

searches in an average month across the 3,723 keywords where a local business can actually be chosen — roughly **261,000 searches a day** for something, or someone, in Philadelphia.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 29% of everything Philadelphia searches.

Waffle chart of monthly search demand by vertical: Food & Dining 56 percent, Attractions 14 percent, Other 10 percent, Travel & Transit 8 percent, Health & Wellness 4 percent, Shopping 3 percent, Personal Care 3 percent, Hotels & Lodging 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 56% Attractions 14% Other 10% Travel & Transit 8% Health & Wellness 4% Shopping 3% Personal Care 3% Hotels & Lodging 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **56% of the addressable demand** in Philadelphia, against 14% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Philadelphia DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Shopping | 61 | 57 | 68 | 71 | 84 | 84 | 83 | 89 | 67 | 72 | 90 | 100 |
| Attractions | 43 | 44 | 72 | 82 | 86 | 94 | 96 | 100 | 74 | 76 | 66 | 52 |
| Hotels & Lodging | 64 | 65 | 75 | 81 | 93 | 97 | 100 | 83 | 77 | 85 | 78 | 71 |
| Entertainment | 41 | 39 | 48 | 86 | 81 | 52 | 64 | 63 | 69 | 100 | 40 | 48 |
| Food & Dining | 69 | 65 | 78 | 76 | 91 | 91 | 100 | 92 | 85 | 79 | 79 | 68 |
| Health & Wellness | 92 | 84 | 92 | 89 | 85 | 86 | 89 | 100 | 95 | 93 | 83 | 89 |
| Education | 77 | 86 | 78 | 77 | 87 | 70 | 71 | 59 | 64 | 77 | 77 | 100 |
| Personal Care | 56 | 56 | 68 | 74 | 81 | 81 | 81 | 100 | 69 | 68 | 68 | 66 |
| Travel & Transit | 70 | 70 | 90 | 83 | 98 | 98 | 100 | 95 | 93 | 98 | 93 | 82 |
| Real Estate | 87 | 81 | 100 | 89 | 88 | 82 | 87 | 97 | 89 | 85 | 81 | 73 |
| News & Media | 100 | 81 | 44 | 29 | 36 | 37 | 44 | 24 | 24 | 29 | 19 | 54 |
| Home Services | 88 | 100 | 95 | 86 | 80 | 82 | 81 | 80 | 81 | 82 | 66 | 75 |
| Jobs & Careers | 57 | 47 | 100 | 54 | 54 | 67 | 54 | 46 | 54 | 47 | 47 | 31 |
| Legal | 84 | 79 | 98 | 70 | 63 | 75 | 65 | 75 | 100 | 85 | 47 | 59 |
| Professional Services | 96 | 99 | 100 | 72 | 38 | 34 | 32 | 39 | 46 | 45 | 40 | 53 |

### Climbing fastest

The steepest risers in Philadelphia over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

lebron james 76ers ▲ 299% BREAKOUT

lebron 76ers ▲ 298% BREAKOUT

mlb phillies schedule ▲ 298% BREAKOUT

july 4 concert philadelphia ▲ 295% BREAKOUT

76ers summer league ▲ 294% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Philadelphia — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 18 more clear the bar below these.

Cherry Hill Mall NEIGHBORHOOD 151,910/mo

104 keywords · $91.8K/mo in ad-equivalent value

King Of Prussia SUBURB 114,800/mo

211 keywords · $139.3K/mo in ad-equivalent value

Center City NEIGHBORHOOD 91,850/mo

98 keywords · $151.0K/mo in ad-equivalent value

Rittenhouse Square NEIGHBORHOOD 91,720/mo

40 keywords · $143.9K/mo in ad-equivalent value

Fairmount NEIGHBORHOOD 70,100/mo

38 keywords · $47.8K/mo in ad-equivalent value

Fishtown NEIGHBORHOOD 65,100/mo

106 keywords · $64.7K/mo in ad-equivalent value

Old City NEIGHBORHOOD 31,880/mo

34 keywords · $46.7K/mo in ad-equivalent value

Ardmore SUBURB 28,820/mo

12 keywords · $17.2K/mo in ad-equivalent value

Bensalem SUBURB 25,370/mo

14 keywords · $34.1K/mo in ad-equivalent value

Conshohocken SUBURB 23,460/mo

21 keywords · $20.9K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Cherry Hill Mall** alone carries 151,910 searches a month across 104 keywords, worth $91.8K a month at Google's posted prices. If your pages only ever say "Philadelphia", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Philadelphia.

"SEPTA INJURY LAWYER" · COST OF ONE AD CLICK

$687.63

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Philadelphia right now.

### Every keyword has a price tag

The 9,578 of 10,356 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 9578 tracked keywords by cost per click, log scale. Cheapest: costco hours king of prussia at $0.01. Most expensive: septa injury lawyer at $687.63.

### The price board

The 9,578 of 10,356 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | septa injury lawyer · LEGAL | $687.63 | 110 | $75.6K | — |
| 2 | philly medical malpractice lawyer · LEGAL | $336.93 | 1,000 | $336.9K | — |
| 3 | septa lawyer · LEGAL | $285.50 | 10 | $2.9K | — |
| 4 | commonwealth charter academy norristown pa · EDUCATION | $273.41 | 10 | $2.7K | — |
| 5 | philadelphia injury attorney · LEGAL | $266.04 | 210 | $55.9K | — |
| 6 | castelli roofing philadelphia · HOME SERVICES | $231.84 | 10 | $2.3K | — |
| 7 | philadelphia medical negligence · OTHER | $213.72 | 30 | $6.4K | — |
| 8 | personal injury lawyer near me · LEGAL | $144.32 | 6,600 | $952.5K | — |
| 9 | personal injury lawyer philadelphia · LEGAL | $137.39 | 3,600 | $494.6K | — |
| 10 | plumber manayunk · HOME SERVICES | $136.26 | 10 | $1.4K | — |
| 11 | plumber 19154 · HOME SERVICES | $134.48 | 10 | $1.3K | — |
| 12 | office of mental health philadelphia · HEALTH & WELLNESS | $131.07 | 30 | $3.9K | — |
| 13 | love philadelphia restaurant · FOOD & DINING | $120.25 | 720 | $86.6K | — |
| 14 | moving and storage philadelphia · OTHER | $107.14 | 30 | $3.2K | — |
| 15 | commercial roofing philadelphia pa · HOME SERVICES | $104.16 | 10 | $1.0K | — |
| 16 | movers nyc to philadelphia · OTHER | $104.05 | 10 | $1.0K | — |
| 17 | slate roofing philadelphia · HOME SERVICES | $93.37 | 10 | $934 | — |
| 18 | philly injury law · OTHER | $88.97 | 10 | $890 | — |
| 19 | shower remodel philadelphia · HOME SERVICES | $88.67 | 10 | $887 | — |
| 20 | long distance moving companies philadelphia · OTHER | $85.68 | 20 | $1.7K | — |
| 21 | 24 hour plumber philadelphia · HOME SERVICES | $80.08 | 40 | $3.2K | — |
| 22 | affordable roofing philadelphia · HOME SERVICES | $76.06 | 10 | $761 | — |
| 23 | home contractors philadelphia · HOME SERVICES | $73.51 | 10 | $735 | — |
| 24 | soloff & zervanos personal injury attorney · LEGAL | $72.49 | 20 | $1.4K | — |
| 25 | weichert philadelphia · OTHER | $72.29 | 20 | $1.4K | — |
| 26 | plumbers in south philadelphia · HOME SERVICES | $71.74 | 10 | $717 | — |
| 27 | moving and storage companies philadelphia · OTHER | $70.89 | 10 | $709 | — |
| 28 | emergency plumber near me · HOME SERVICES | $68.26 | 3,600 | $245.7K | — |
| 29 | western fumigation philadelphia · OTHER | $67.63 | 10 | $676 | — |
| 30 | lincoln field tickets · ENTERTAINMENT | $67.18 | 10 | $672 | — |
| 31 | terminix in philadelphia · OTHER | $66.38 | 10 | $664 | — |
| 32 | emergency plumber philadelphia · HOME SERVICES | $65.49 | 210 | $13.8K | — |
| 33 | movers philadelphia to nyc · OTHER | $64.77 | 40 | $2.6K | — |
| 34 | carpet binding philadelphia · OTHER | $64.59 | 10 | $646 | — |
| 35 | hvac south philadelphia · HOME SERVICES | $63.74 | 10 | $637 | — |
| 36 | plumbers in west philadelphia · HOME SERVICES | $63.53 | 20 | $1.3K | — |
| 37 | storage units 19135 · OTHER | $62.82 | 10 | $628 | — |
| 38 | xochitl philly · OTHER | $60.51 | 70 | $4.2K | — |
| 39 | dr sundee gable abington · OTHER | $59.51 | 260 | $15.5K | — |
| 40 | movers near philadelphia pa · OTHER | $59.11 | 10 | $591 | — |
| 41 | deep cleaning philadelphia · OTHER | $58.45 | 20 | $1.2K | — |
| 42 | plumbing and heating philadelphia · HOME SERVICES | $57.36 | 40 | $2.3K | — |
| 43 | rat exterminator philadelphia · HOME SERVICES | $57.11 | 10 | $571 | — |
| 44 | dentist moyamensing avenue philadelphia · HEALTH & WELLNESS | $56.94 | 10 | $569 | — |
| 45 | termite inspection philadelphia · OTHER | $56.67 | 30 | $1.7K | — |
| 46 | ac repair near me · HOME SERVICES | $55.79 | 2,900 | $161.8K | — |
| 47 | bee exterminator philadelphia · HOME SERVICES | $54.70 | 10 | $547 | — |
| 48 | pest control west philadelphia · HOME SERVICES | $54.65 | 30 | $1.6K | — |
| 49 | best storage units philadelphia · OTHER | $54.54 | 20 | $1.1K | — |
| 50 | pest control services philadelphia · HOME SERVICES | $54.39 | 50 | $2.7K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $688 a click?

The businesses bidding here keep bidding. Here's the math that makes a $688 click rational, using legal industry benchmarks.

100 clicks bought −$68,763

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.1× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

septa injury lawyer

~$25,000 case fee (benchmark) · $687.63/click

36 clicks

castelli roofing philadelphia

~$9,500 job value (benchmark) · $231.84/click

40 clicks

dentist moyamensing avenue philadelphia

~$3,200 patient value (benchmark) · $56.94/click

56 clicks

eagles schedule release

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $3,125,000/mo

Food & Dining $2,863,000/mo

Legal $2,295,000/mo

Health & Wellness $1,995,000/mo

Travel & Transit $1,337,000/mo

Attractions $1,295,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Philadelphia's front page, who's climbing, who's slipping — and where the seats are still empty.

27%

of Philadelphia's tracked page-one slots are held by one of the 40 national directories we name — www.yelp.com, www.tripadvisor.com, www.opentable.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 73% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 27 of 100 tracked page-one slots held by one of 40 named national directories, 73 by everything else.

out-of-town directories · 27 everything else · 73

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Philadelphia coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "car accident attorney philly"

Page-one position, last pull vs. this one: **philly-injury-law.com moved ▲ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for car accident attorney philly between Aug 30 and Sep 8: philly-injury-law.com moved from position 8 → 2.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 15

Dizengoff

map rank for "restaurant"

#5 → #20

▲ 14

18 Market

map rank for "grocery store"

#19 → #5

▲ 7

philly-injury-law.com

2 queries — car accident attorney philly · top philadelphia personal injury lawyers

2 up · 0 down

▼ 7

www.klinespecter.com

2 queries — top philadelphia personal injury lawyers · personal injury lawyer near me

0 up · 2 down

NEW

www.ubereats.com

restaurants near me · new to page one

— → #2

NEW

philly-injury-law.com

car accident attorney philly · new to page one

— → #2

▼ 484

Sosuite | 1BR Penthouse w W/D, Gym, On-Site Bar

reviews

1,299 → 815

▲ 85

Del Rossi's Cheesesteak & Pizza CO.

reviews

6,612 → 6,697

▼ 0.1★

Smile Team

rating

4.2★ → 4.1★

▲ 0.1★

Pizza Hut

rating

3.1★ → 3.2★

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

2,240,000 searches/mo

www.yelp.com AGGREGATOR

philadelphia international airport

450,000 searches/mo

www.phl.org OPEN RACE

pizza near me

368,000 searches/mo

pugliapizza.com LOCAL

grocery store near me

201,000 searches/mo

www.yelp.com AGGREGATOR

urgent care near me

135,000 searches/mo

www.afcurgentcare.com LOCAL

zoo philly

90,500 searches/mo

www.philadelphiazoo.org OPEN RACE

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/philadelphia#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Philadelphia coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Roger Ross Plumbing & Heating, Inc

Top-rated of 99 tracked Plumber

Rating 5.0 ★ (cat. median 4.8)

Reviews 907 (median 121)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 7.5× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,390 businesses we track in Philadelphia's map results, **210** have no website at all — 15% of the field, showing up on reputation alone.

210

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,066 reviews** and a 4.4 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

30 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

The Levin Firm

5.0 ★ · 243 reviews

5 SEATS

#1

Philly Injury Lawyer - Philadelphia Car Accident Attorneys

4.5 ★ · 246 reviews

3 SEATS

#2

Philadelphia Personal Injury Attorney at Law, Brandon J. Broderick

4.9 ★ · 452 reviews

3 SEATS

#1

Pizzeria Cappelli

3.3 ★ · 418 reviews

2 SEATS

#1

PhillyLaw

5.0 ★ · 34 reviews

2 SEATS

#1

Master Plumbers USA

4.9 ★ · 33 reviews

2 SEATS

#2

Philly Personal Injury Lawyer Jeffrey H. Penneys Esq., P.C.

5.0 ★ · 248 reviews

2 SEATS

#1

vybe urgent care

4.7 ★ · 3,200 reviews

1 SEAT

A DIFFERENT POOL

**4 of the 30 businesses holding these seats never appear in the category rosters we pull for Philadelphia.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Philadelphia metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,390 businesses we track in Philadelphia's map results, **169** are ranking on a listing no owner has claimed — 12% of the field, with nobody able to edit the hours, the category or the photos.

169

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **1,112 reviews** and a 4.4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Philadelphia DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Philadelphia — each line from a named source, and absent where we have none.

1.60M

PEOPLE

Median age 34.8. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$184,100

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,149

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Philadelphia city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Philadelphia vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | PHILADELPHIA | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $52,649 a year | $69,021 | −24% |
| Median home value | $184,100 | $244,900 | −25% |
| Median gross rent | $1,149 a month | $1,163 | −1% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Philadelphia city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Colleges 25,296 students University of Pennsylvania

1 institutions and 25,296 enrolled students, led by University of Pennsylvania. A permanent annual influx of new residents who choose dentists, gyms, and mechanics from a Google search.

Broadband 228 Mbps avg 95.8% coverage · 55.3% fiber

Average download of 228 Mbps, 95.8% coverage, 55.3% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 43 upcoming events Philadelphia Phillies vs. Houston Astros · Citizens Bank Park

43 upcoming tracked events, led by Philadelphia Phillies vs. Houston Astros at Citizens Bank Park.

### The names Philadelphia searches for

The 93 brands, institutions and landmarks this metro looks up by name — 27,831,650 searches a month. No local business can win these. They are what the city *is*.

RANKED BY MONTHLY SEARCH VOLUME

| | | | | |
| --- | --- | --- | --- | --- |
| 1 | Philadelphia Phillies | Sports team | | 9.26M |
| 2 | MLB | League | | 6.55M |
| 3 | Philadelphia Eagles | Sports team | | 2.35M |
| 4 | Philadelphia 76ers | Sports team | | 2.33M |
| 5 | NBA | League | | 2.32M |
| 6 | Philadelphia Flyers | Sports team | | 1.25M |
| 7 | Philadelphia Museum of Art | Destination | | 510K |
| 8 | King of Prussia | Store | | 245K |
| 9 | Philadelphia Zoo | Destination | | 224K |
| 10 | Reading Terminal Market | Store | | 220K |
| 11 | Hilton Garden Inn | Hotel | | 149K |
| 12 | Philadelphia Marriott Downtown | Hotel | | 127K |

#### Most searched

-   1 Philadelphia Phillies 9.26M
-   2 MLB 6.55M
-   3 Philadelphia Eagles 2.35M
-   4 Philadelphia 76ers 2.33M
-   5 NBA 2.32M

#### Most valuable

-   1 Philadelphia Phillies $13.18M
-   2 MLB $8.55M
-   3 Philadelphia Flyers $3.01M
-   4 Philadelphia Eagles $2.68M
-   5 Philadelphia 76ers $2.60M

#### Most expensive per click

-   1 National Constitution Center $4.15
-   2 Club Quarters Hotel $3.78
-   3 Extended Stay America Suites $3.76
-   4 Cambria Hotel $3.11
-   5 Apple Walnut Street $2.90

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Philadelphia edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

7.83M

SEARCHES IN PLAY / MO

$688

PRICIEST CLICK

27%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/philadelphia#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 81 MI New York, NY 32,196,000 searches/mo · 1,294 listings](https://seobandwagon.com/local-seo/new-york) [NEAREST · 89 MI Baltimore, MD 2,446,600 searches/mo · 1,371 listings](https://seobandwagon.com/local-seo/baltimore) [NEAREST · 123 MI Washington DMV, DC 3,110,340 searches/mo · 1,200 listings](https://seobandwagon.com/local-seo/washington-dmv) [CLOSEST LOOKALIKE Detroit, MI 3,729,520 searches/mo · 1,367 listings](https://seobandwagon.com/local-seo/detroit)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 4.5M/mo](https://seobandwagon.com/local-seo/philadelphia/food-dining) [HEALTH & WELLNESS 373K/mo](https://seobandwagon.com/local-seo/philadelphia/health-wellness) [HOME SERVICES 148K/mo](https://seobandwagon.com/local-seo/philadelphia/home-services) [LEGAL 24K/mo](https://seobandwagon.com/local-seo/philadelphia/legal)

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Canonical page: https://seobandwagon.com/local-seo/philadelphia
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api