# Home Services search demand in Philadelphia

THE SEARCH LEDGER · PHILADELPHIA, PENNSYLVANIA · HOME SERVICES

Every month Philadelphia types 147,630 home services searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/philadelphia/home-services#colophon)

301

KEYWORDS TRACKED

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026

147,630

SEARCHES / MONTH

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026

$3.2M

MONTHLY AD VALUE

Source: volume × CPC, computed

$22.58

AVERAGE CPC

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026

## When Philadelphia searches for home services

Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in FEB and lowest in NOV.

Search interest by month, indexed 0 to 100: January 88, February 100, March 95, April 86, May 80, June 82, July 81, August 80, September 81, October 82, November 66, December 75.

Source: [Google Trends](https://trends.google.com/) relative interest for the Home Services category in Philadelphia — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword.

## What Philadelphia pays per click for home services

The 20 highest-volume of 301 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“emergency plumber near me”** at $68.26.

| # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT |
| --- | --- | --- | --- | --- | --- |
| 1 | plumber near me | 22,200 | $37.49 | 23 | transactional |
| 2 | locksmith near me | 18,100 | $9.78 | 20 | transactional |
| 3 | electrician near me | 12,100 | $21.28 | 31 | transactional |
| 4 | ristorante pesto philadelphia | 6,600 | $0.66 | | branded |
| 5 | philadelphia locksmith | 5,400 | $13.44 | 9 | commercial |
| 6 | pest control near me | 5,400 | $36.62 | 40 | transactional |
| 7 | appliance repair near me | 5,400 | $7.93 | 13 | transactional |
| 8 | handyman near me | 4,400 | $7.44 | 11 | transactional |
| 9 | emergency plumber near me | 3,600 | $68.26 | 0 | transactional |
| 10 | garage door repair near me | 3,600 | $35.04 | 9 | transactional |
| 11 | landscaping near me | 3,600 | $9.09 | 19 | transactional |
| 12 | red roof plus philadelphia airport | 2,900 | $3.21 | 0 | commercial |
| 13 | ac repair near me | 2,900 | $55.79 | 3 | transactional |
| 14 | plumber philly | 2,400 | $26.24 | 13 | commercial |
| 15 | plumbers in northeast philadelphia | 2,400 | $26.24 | 5 | commercial |
| 16 | philadelphia house cleaning | 2,400 | $8.81 | 6 | commercial |
| 17 | pesto restaurant philadelphia | 2,400 | $1.87 | 4 | commercial |
| 18 | philly exterminator | 1,900 | $34.39 | 11 | commercial |
| 19 | philadelphia pest control | 1,900 | $34.39 | 6 | commercial |
| 20 | roofing contractor near me | 1,900 | $17.15 | 31 | transactional |

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored.

## Which trades drive Philadelphia home services

All 301 tracked home services keywords in the metro, grouped by the trade each one names — not just the highest-volume rows above. 19 name no single trade and are left out.

| TRADE | KEYWORDS | SEARCHES/MO | | DEAREST CLICK |
| --- | --- | --- | --- | --- |
| Plumbing | 37 | 35,810 | | $136.26 |
| Locksmith | 53 | 26,380 | | $39.09 |
| Pest Control | 35 | 20,540 | | $57.11 |
| Electrical | 10 | 13,430 | | $27.93 |
| Roofing | 53 | 11,550 | | $231.84 |
| HVAC | 30 | 8,470 | | $63.74 |
| Appliance Repair | 12 | 6,700 | | $27.33 |
| Handyman | 8 | 5,410 | | $15.55 |
| Landscaping | 13 | 5,090 | | $17.55 |
| Cleaning | 7 | 4,920 | | $10.46 |
| Garage Door | 5 | 4,030 | | $42.97 |
| Remodeling | 13 | 1,220 | | $88.67 |
| Painting | 1 | 480 | | $8.92 |
| Fencing | 4 | 470 | | $10.85 |
| Restoration | 1 | 210 | | $3.76 |

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026. Trade is read from the keyword text, so a keyword naming no trade is counted in the metro total and omitted here. Volume is the sum across that trade’s keywords; the dearest click is the highest single cost-per-click in it.

## Who owns the Philadelphia home services results

Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one.

plumber near me

22,200/mo · $37.49 CPC · difficulty 23

MAP PACK

-   1 IFixdit Plumbing & Drains 4.9★ 547
-   2 Master Plumbers USA 4.9★ 33
-   3 William & Sons Plumbing 4.8★ 216

ORGANIC TOP 5

-   1 rotorooter.com LOCAL
-   2 yelp.com
-   3 phillyplumbingpros.com LOCAL
-   4 goodmanplumbers.com LOCAL
-   5 craigslist.org

emergency plumber near me

3,600/mo · $68.26 CPC · difficulty 0

MAP PACK

-   1 Master Plumbers USA 4.9★ 33
-   2 Greater Works Plumbing 4.6★ 278
-   3 Plumbing Pals 4.9★ 1,800

ORGANIC TOP 5

-   1 rotorooter.com LOCAL
-   2 yelp.com
-   3 phillyplumbingpros.com LOCAL
-   4 thumbtack.com
-   5 economydrainclean.com LOCAL

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track.

## The home services businesses competing in Philadelphia

The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are.

| RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE |
| --- | --- | --- | --- | --- | --- |
| #1 | Harris Plumbing, Heating, Air & Electrical | 4.8 ★ | 12,953 | Plumber | YES |
| #2 | GEN3 Electric & HVAC | 4.9 ★ | 5,359 | HVAC contractor | YES |
| #3 | Roto-Rooter Plumbing & Water Cleanup | 4.7 ★ | 3,914 | Plumber | YES |
| #4 | Len The Plumber Heating & Air, LLC | 4.8 ★ | 3,235 | Plumber | YES |
| #5 | Dream Team - Plumbing, Heating, Cooling, & Electric | 4.9 ★ | 2,266 | Plumber | YES |
| #6 | Davis Plumbing & Drain | 4.8 ★ | 2,245 | Plumber | YES |
| #7 | Plumbing Pals | 4.9 ★ | 1,782 | Plumber | YES |
| #8 | Roto-Rooter Plumbing & Water Cleanup | 4.7 ★ | 1,296 | Plumber | YES |
| #9 | Zoom Drain South Jersey | 4.9 ★ | 1,284 | Plumber | YES |
| #10 | Prime Electrical Services | 4.9 ★ | 1,129 | Electrician | YES |
| #11 | Goodman Plumbing | 4.7 ★ | 1,072 | Plumber | YES |
| #12 | Roto-Rooter Plumbing & Water Cleanup | 4.8 ★ | 1,000 | Plumber | YES |

Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim.

## Home Services brands Philadelphia searches by name

Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for.

ristorante pesto philadelphia 6,600/mo

pizzeria pesto philadelphia menu 320/mo

Source: [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026. Brand searches identified from the tracked keyword set.

## What Philadelphia asks about home services

People Also Ask questions collected verbatim from Philadelphia home services results — the literal wording Google is already surfacing.

How much an hour should a plumber charge?

How to tell if a plumber is ripping you off?

Where can I find a plumber in Philadelphia, PA?

What are the three types of plumbers?

How much does emergency plumbing typically cost?

How much should I pay for an emergency plumber?

What qualifies as a plumbing emergency?

Who is the best emergency plumber in Troy, MO?

Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Philadelphia metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here.

## Rank for these searches

Everything above is the market. If you want to be in it, start with where you stand today.

[SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Contractor SEO](https://seobandwagon.com/contractor-seo) [Roofing SEO](https://seobandwagon.com/roofing-seo) [HVAC SEO](https://seobandwagon.com/hvac-seo) [Plumber SEO](https://seobandwagon.com/plumber-seo)

## More Philadelphia search data

Every other vertical we track in this metro, with its monthly search demand.

[Food & Dining · 4.5M searches/mo](https://seobandwagon.com/local-seo/philadelphia/food-dining)[Health & Wellness · 373K searches/mo](https://seobandwagon.com/local-seo/philadelphia/health-wellness)[Legal · 24K searches/mo](https://seobandwagon.com/local-seo/philadelphia/legal)

HOME SERVICES IN OTHER METROS

[Baltimore](https://seobandwagon.com/local-seo/baltimore/home-services) [Washington DMV](https://seobandwagon.com/local-seo/washington-dmv/home-services) [Detroit](https://seobandwagon.com/local-seo/detroit/home-services)

[← All Philadelphia market data](https://seobandwagon.com/local-seo/philadelphia) · [Every metro we track](https://seobandwagon.com/local-seo#cities)

HOW THIS PAGE IS MADE

Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled.

Philadelphia, Pennsylvania · Home Services · 301 keywords · collected Sep 8, 2026

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 301 home services keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

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