# Who gets found in Phoenix?

Aug 30 → Sep 8 1 page-one leader changed hands 23 new pages in the top 5

THE SEARCH LEDGER · PHOENIX EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Phoenix types 5,504,470 searches looking for a local business, and advertisers pay $15.80M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/phoenix#methodology)

5,504,470

SEARCHES IN PLAY / MO

$15.80M

AD-EQUIV. VALUE / MO

1,354

LISTINGS TRACKED

5,256

KEYWORDS TRACKED

Phoenix searches 8,952,760 times a month in total. The other 3,448,290 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Phoenix DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Phoenix DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Phoenix asks Google for in an average month.

5,504,470

searches in an average month across the 2,030 keywords where a local business can actually be chosen — roughly **183,000 searches a day** for something, or someone, in Phoenix.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 61% of everything Phoenix searches.

Waffle chart of monthly search demand by vertical: Food & Dining 62 percent, Other 11 percent, Travel & Transit 9 percent, Shopping 5 percent, Attractions 4 percent, Health & Wellness 4 percent, Personal Care 3 percent, Hotels & Lodging 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Phoenix DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 62% Other 11% Travel & Transit 9% Shopping 5% Attractions 4% Health & Wellness 4% Personal Care 3% Hotels & Lodging 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **62% of the addressable demand** in Phoenix, against 9% for Travel & Transit. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Phoenix DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Hotels & Lodging | 75 | 86 | 100 | 82 | 81 | 83 | 81 | 78 | 69 | 71 | 71 | 74 |
| Shopping | 84 | 81 | 100 | 82 | 84 | 71 | 72 | 73 | 71 | 83 | 85 | 89 |
| Attractions | 79 | 87 | 100 | 80 | 70 | 62 | 53 | 58 | 61 | 75 | 73 | 74 |
| Entertainment | 60 | 72 | 91 | 64 | 58 | 56 | 54 | 55 | 82 | 100 | 67 | 58 |
| Travel & Transit | 68 | 80 | 100 | 80 | 80 | 66 | 57 | 57 | 68 | 82 | 80 | 79 |
| Food & Dining | 82 | 82 | 100 | 84 | 84 | 70 | 79 | 81 | 70 | 83 | 82 | 81 |
| Personal Care | 87 | 90 | 100 | 97 | 97 | 82 | 90 | 97 | 91 | 91 | 90 | 82 |
| Health & Wellness | 98 | 91 | 100 | 87 | 80 | 78 | 77 | 88 | 89 | 88 | 77 | 87 |
| Home Services | 81 | 82 | 98 | 74 | 64 | 64 | 62 | 80 | 100 | 83 | 61 | 67 |
| Real Estate | 100 | 87 | 97 | 95 | 93 | 79 | 89 | 96 | 82 | 82 | 79 | 80 |
| Education | 90 | 75 | 100 | 78 | 72 | 74 | 71 | 77 | 70 | 71 | 66 | 70 |
| Professional Services | 100 | 89 | 91 | 66 | 40 | 40 | 40 | 47 | 71 | 54 | 42 | 51 |
| Legal | 68 | 77 | 73 | 61 | 73 | 86 | 48 | 70 | 100 | 71 | 43 | 48 |

### Climbing fastest

The steepest risers in Phoenix over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

4th of july events phoenix ▲ 290% BREAKOUT

4th of july in phoenix ▲ 282% BREAKOUT

six flags hurricane harbor phoenix tickets ▲ 281% BREAKOUT

best phoenix dui lawyer ▲ 279% BREAKOUT

titanic exhibit phoenix ▲ 279% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Phoenix DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Phoenix — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 7 more clear the bar below these.

Scottsdale SUBURB 593,240/mo

226 keywords · $956.2K/mo in ad-equivalent value

Tempe SUBURB 230,230/mo

70 keywords · $382.6K/mo in ad-equivalent value

Downtown Phoenix NEIGHBORHOOD 99,050/mo

109 keywords · $166.1K/mo in ad-equivalent value

Desert Ridge NEIGHBORHOOD 81,260/mo

82 keywords · $126.7K/mo in ad-equivalent value

Chandler SUBURB 55,420/mo

22 keywords · $129.0K/mo in ad-equivalent value

Mesa SUBURB 53,100/mo

65 keywords · $137.3K/mo in ad-equivalent value

Glendale SUBURB 45,290/mo

56 keywords · $60.2K/mo in ad-equivalent value

Goodyear SUBURB 34,250/mo

8 keywords · $57.2K/mo in ad-equivalent value

Queen Creek SUBURB 24,680/mo

15 keywords · $133.8K/mo in ad-equivalent value

Gilbert SUBURB 24,310/mo

21 keywords · $44.3K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Phoenix DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Scottsdale** alone carries 593,240 searches a month across 226 keywords, worth $956.2K a month at Google's posted prices. If your pages only ever say "Phoenix", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Phoenix.

"PERSONAL INJURY PHOENIX" · COST OF ONE AD CLICK

$1199.83

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Phoenix right now.

### Every keyword has a price tag

The 4,990 of 5,256 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 4990 tracked keywords by cost per click, log scale. Cheapest: cities in phoenix at $0.01. Most expensive: personal injury phoenix at $1199.83.

### The price board

The 4,990 of 5,256 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | personal injury phoenix · OTHER | $1199.83 | 30 | $36.0K | — |
| 2 | truck accident lawyer phoenix az · LEGAL | $1164.66 | 10 | $11.6K | — |
| 3 | accident injury lawyer phoenix · LEGAL | $1092.77 | 10 | $10.9K | — |
| 4 | accident injury lawyers phoenix az · LEGAL | $1078.17 | 10 | $10.8K | — |
| 5 | best accident attorney in phoenix · LEGAL | $1062.45 | 20 | $21.2K | — |
| 6 | best car accident attorney phoenix · LEGAL | $659.79 | 30 | $19.8K | — |
| 7 | pedestrian accident lawyer phoenix az · LEGAL | $590.03 | 10 | $5.9K | — |
| 8 | top personal injury lawyers in phoenix · LEGAL | $384.27 | 20 | $7.7K | — |
| 9 | best injury lawyers phoenix · LEGAL | $371.52 | 320 | $118.9K | — |
| 10 | top accident attorney in phoenix · LEGAL | $357.14 | 10 | $3.6K | — |
| 11 | personal injury lawyer near me · LEGAL | $335.44 | 2,900 | $972.8K | — |
| 12 | phoenix home contractor · HOME SERVICES | $334.29 | 10 | $3.3K | — |
| 13 | accident attorney phoenix · LEGAL | $320.89 | 390 | $125.1K | — |
| 14 | dui lawyer phoenix · LEGAL | $246.35 | 1,000 | $246.3K | — |
| 15 | cheap criminal lawyers in phoenix az · LEGAL | $244.90 | 20 | $4.9K | — |
| 16 | slip and fall lawyer phoenix · LEGAL | $196.25 | 260 | $51.0K | — |
| 17 | criminal defense lawyer phoenix · LEGAL | $185.91 | 170 | $31.6K | — |
| 18 | top criminal lawyers in phoenix az · LEGAL | $179.16 | 10 | $1.8K | — |
| 19 | plumber near phoenix az · HOME SERVICES | $174.81 | 30 | $5.2K | — |
| 20 | asap plumbing phoenix · HOME SERVICES | $174.21 | 50 | $8.7K | — |
| 21 | injury lawyer phoenix · LEGAL | $167.14 | 2,900 | $484.7K | — |
| 22 | commercial plumber phoenix · HOME SERVICES | $163.42 | 140 | $22.9K | — |
| 23 | plumber 85027 · HOME SERVICES | $157.31 | 10 | $1.6K | — |
| 24 | andersen windows phoenix · OTHER | $149.50 | 70 | $10.5K | — |
| 25 | commercial plumbing contractors phoenix · HOME SERVICES | $145.68 | 30 | $4.4K | — |
| 26 | commercial movers phoenix · OTHER | $145.54 | 30 | $4.4K | — |
| 27 | emergency plumber phoenix · HOME SERVICES | $144.21 | 210 | $30.3K | — |
| 28 | phoenix emergency plumber · HOME SERVICES | $139.99 | 110 | $15.4K | — |
| 29 | a1 garage phoenix · OTHER | $138.24 | 20 | $2.8K | — |
| 30 | scott roofing company phoenix az · HOME SERVICES | $132.61 | 10 | $1.3K | — |
| 31 | ibuyers phoenix · OTHER | $130.82 | 10 | $1.3K | — |
| 32 | black realtors in phoenix arizona · REAL ESTATE | $130.36 | 10 | $1.3K | — |
| 33 | plumbing repair phoenix · HOME SERVICES | $121.50 | 480 | $58.3K | — |
| 34 | garage door service phoenix · HOME SERVICES | $115.70 | 210 | $24.3K | — |
| 35 | cheap plumber phoenix · HOME SERVICES | $114.39 | 70 | $8.0K | — |
| 36 | work injury lawyer phoenix · LEGAL | $109.43 | 110 | $12.0K | — |
| 37 | law phoenix · OTHER | $109.34 | 40 | $4.4K | — |
| 38 | real estate investors phoenix · REAL ESTATE | $109.09 | 40 | $4.4K | — |
| 39 | water heater repair phoenix · OTHER | $106.72 | 390 | $41.6K | — |
| 40 | emergency plumber near me · HOME SERVICES | $106.22 | 1,900 | $201.8K | — |
| 41 | plumbing services phoenix · HOME SERVICES | $104.09 | 480 | $50.0K | — |
| 42 | garage door repair north phoenix · HOME SERVICES | $102.94 | 50 | $5.1K | — |
| 43 | pool repair north phoenix · OTHER | $102.71 | 10 | $1.0K | — |
| 44 | licensed electrician phoenix · HOME SERVICES | $102.38 | 20 | $2.0K | — |
| 45 | phoenix roofing services · HOME SERVICES | $100.04 | 50 | $5.0K | — |
| 46 | foam roof repair phoenix · HOME SERVICES | $98.13 | 10 | $981 | — |
| 47 | exterior painter phoenix · HOME SERVICES | $94.33 | 20 | $1.9K | — |
| 48 | phoenix air conditioning · HOME SERVICES | $94.06 | 590 | $55.5K | — |
| 49 | long distance moving companies phoenix · OTHER | $93.91 | 210 | $19.7K | — |
| 50 | joel black attorney phoenix · LEGAL | $92.74 | 140 | $13.0K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Phoenix DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $1,200 a click?

The businesses bidding here keep bidding. Here's the math that makes a $1,200 click rational, using legal industry benchmarks.

100 clicks bought −$119,983

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 0.6× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

personal injury phoenix

~$25,000 case fee (benchmark) · $1199.83/click

20 clicks

phoenix home contractor

~$9,500 job value (benchmark) · $334.29/click

28 clicks

black realtors in phoenix arizona

~$9,000 commission (benchmark) · $130.36/click

69 clicks

avison young phoenix

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Phoenix DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $4,181,000/mo

Legal $3,924,000/mo

Food & Dining $2,513,000/mo

Health & Wellness $1,654,000/mo

Travel & Transit $970,000/mo

Other $718,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Phoenix's front page, who's climbing, who's slipping — and where the seats are still empty.

24%

of Phoenix's tracked page-one slots are held by one of the 40 national directories we name. The other 76% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 24 of 100 tracked page-one slots held by one of 40 named national directories, 76 by everything else.

out-of-town directories · 24 everything else · 76

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Phoenix coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "phoenix sky harbor intl airport"

Page-one position, last pull vs. this one: **www.facebook.com moved ▼ 6 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for phoenix sky harbor intl airport between Aug 30 and Sep 8: www.facebook.com moved from position 4 → 10.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 13

Bad-Ass Breakfast Burrito

map rank for "restaurant"

#20 → #7

▼ 13

Barber Law Group

map rank for "lawyer"

#4 → #17

▼ 9

www.facebook.com

5 queries — phoenix sky harbor intl airport · restaurants near me · emergency plumber phoenix +2

1 up · 4 down

▼ 7

1800theeagle.com

2 queries — motorcycle accident lawyer phoenix · personal injury lawyer near me

0 up · 2 down

NEW

www.yelp.com

plumber near me · new to page one

— → #2

NEW

www.bannerhealth.com

urgent care near me · new to page one

— → #2

▼ 166

Cozy home with Pool next to Cardinal Stadium, Casino and more

reviews

166 → 0

▲ 102

Priority Home Services

reviews

323 → 425

▼ 0.1★

Extended Stay America Suites- Phoenix - Airport

rating

3.7★ → 3.6★

▼ 12

Banner Urgent Care | Phoenix, AZ | 7th St

map rank for "urgent care"

#5 → #17

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

2,240,000 searches/mo

www.tripadvisor.com AGGREGATOR

phoenix sky harbor intl airport

368,000 searches/mo

www.skyharbor.com OPEN RACE

grocery store near me

246,000 searches/mo

www.yelp.com AGGREGATOR

pizza near me

201,000 searches/mo

www.tripadvisor.com AGGREGATOR

urgent care near me

90,500 searches/mo

nextcare.com LOCAL

apartments near me

74,000 searches/mo

www.apartments.com AGGREGATOR

NO MAP PACK

**5 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/phoenix#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 95%

Map pack 76%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Phoenix coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **95%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Wyman Plumbing & Mechanical LLC

Top-rated of 95 tracked Plumber

Rating 5.0 ★ (cat. median 4.9)

Reviews 1,523 (median 136)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Phoenix DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 11.2× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,354 businesses we track in Phoenix's map results, **207** have no website at all — 15% of the field, showing up on reputation alone.

207

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,003 reviews** and a 4.3 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Phoenix DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

39 businesses hold the 48 pack seats across the 16 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Kelly Law Team Phoenix

5.0 ★ · 370 reviews

5 SEATS

#2

Torgenson Law

5.0 ★ · 726 reviews

3 SEATS

#1

The Lowrider Lawyers - Truck Crash & Injury Attorneys

5.0 ★ · 147 reviews

2 SEATS

#2

Fast Fix Emergency Plumbing

5.0 ★ · 458 reviews

2 SEATS

#3

Plumber Priority One Of Phoenix

4.9 ★ · 163 reviews

2 SEATS

#1

Banner Urgent Care | Phoenix, AZ | Central Ave

4.5 ★ · 1,500 reviews

1 SEAT

#1

Dog Haus Biergarten

4.4 ★ · 1,300 reviews

1 SEAT

#1

Near Me Plumbing & Drains, LLC

4.9 ★ · 458 reviews

1 SEAT

A DIFFERENT POOL

**6 of the 39 businesses holding these seats never appear in the category rosters we pull for Phoenix.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 16 tracked keywords anchored on the Phoenix metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,354 businesses we track in Phoenix's map results, **188** are ranking on a listing no owner has claimed — 14% of the field, with nobody able to edit the hours, the category or the photos.

188

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **9,425 reviews** and a 4.4 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Phoenix DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Phoenix — each line from a named source, and absent where we have none.

1.59M

PEOPLE

Median age 34.1. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$277,700

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,175

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Phoenix city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Phoenix vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | PHOENIX | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $64,927 a year | $69,021 | −6% |
| Median home value | $277,700 | $244,900 | +13% |
| Median gross rent | $1,175 a month | $1,163 | +1% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Phoenix city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Farmers markets 2 markets Phoenix Public Market

2 tracked markets, including Phoenix Public Market (Sat 8am-12pm). Weekend-morning spikes for "farmers market near me" are among the most predictable recurring search patterns there are.

Broadband 186 Mbps avg 92.6% coverage · 41.2% fiber

Average download of 186 Mbps, 92.6% coverage, 41.2% fiber availability. Fast connections mean impatient visitors: page speed is a ranking and conversion factor here.

This week in town 35 upcoming events Arizona Diamondbacks vs. Texas Rangers · Chase Field

35 upcoming tracked events, led by Arizona Diamondbacks vs. Texas Rangers at Chase Field.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Phoenix edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

5.50M

SEARCHES IN PLAY / MO

$1200

PRICIEST CLICK

24%

PAGE ONE DIRECTORY SHARE

5 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/phoenix#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

5 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 106 MI Tucson, AZ 1,013,960 searches/mo · 1,067 listings](https://seobandwagon.com/local-seo/tucson) [NEAREST · 256 MI Las Vegas, NV 4,334,020 searches/mo · 1,326 listings](https://seobandwagon.com/local-seo/las-vegas) [NEAREST · 266 MI St. George, UT 162,340 searches/mo · 799 listings](https://seobandwagon.com/local-seo/st-george) [CLOSEST LOOKALIKE Tampa-St. Petersburg, FL 5,471,150 searches/mo · 1,363 listings](https://seobandwagon.com/local-seo/tampa-st-petersburg)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 3.4M/mo](https://seobandwagon.com/local-seo/phoenix/food-dining) [HEALTH & WELLNESS 254K/mo](https://seobandwagon.com/local-seo/phoenix/health-wellness) [ENTERTAINMENT 163K/mo](https://seobandwagon.com/local-seo/phoenix/entertainment) [REAL ESTATE 130K/mo](https://seobandwagon.com/local-seo/phoenix/real-estate) [HOME SERVICES 112K/mo](https://seobandwagon.com/local-seo/phoenix/home-services) [LEGAL 45K/mo](https://seobandwagon.com/local-seo/phoenix/legal)

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Canonical page: https://seobandwagon.com/local-seo/phoenix
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api