# Legal search demand in Phoenix THE SEARCH LEDGER · PHOENIX, ARIZONA · LEGAL Every month Phoenix types 44,900 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/phoenix/legal#colophon) 111 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026 44,900 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026 $3.9M MONTHLY AD VALUE Source: volume × CPC, computed $101.88 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026 ## When Phoenix searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in SEP and lowest in NOV. Search interest by month, indexed 0 to 100: January 68, February 77, March 73, April 61, May 73, June 86, July 48, August 70, September 100, October 71, November 43, December 48. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Phoenix — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Phoenix pays per click for legal The 20 highest-volume of 111 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“personal injury lawyer near me”** at $335.44. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | divorce lawyer phoenix | 8,100 | $52.22 | 21 | commercial | | 2 | criminal lawyers phoenix | 6,600 | $88.25 | 30 | commercial | | 3 | best phoenix dui lawyer | 4,400 | $49.49 | 33 | commercial | | 4 | injury lawyer phoenix | 2,900 | $167.14 | 39 | commercial | | 5 | personal injury lawyer near me | 2,900 | $335.44 | 59 | transactional | | 6 | car accident lawyer phoenix | 1,900 | $39.75 | 39 | commercial | | 7 | immigration lawyer phoenix | 1,600 | $17.36 | 19 | commercial | | 8 | family lawyer phoenix | 1,300 | $50.98 | 48 | commercial | | 9 | dui lawyer phoenix | 1,000 | $246.35 | 38 | commercial | | 10 | employment lawyers phoenix | 1,000 | $13.70 | 21 | commercial | | 11 | maria jones law firm phoenix | 880 | $29.01 | 5 | commercial | | 12 | lawyers in phoenix arizona | 880 | $92.55 | 45 | commercial | | 13 | lawyer near me | 720 | $27.62 | 77 | transactional | | 14 | divorce lawyer near me | 720 | $30.13 | 37 | transactional | | 15 | wrongful termination lawyer phoenix | 590 | $9.15 | 18 | commercial | | 16 | medical malpractice attorney phoenix | 480 | $16.22 | 17 | commercial | | 17 | thomas law firm phoenix | 480 | $6.75 | 21 | commercial | | 18 | accident attorney phoenix | 390 | $320.89 | 45 | commercial | | 19 | real estate attorney phoenix | 390 | $13.43 | 3 | commercial | | 20 | tax lawyer phoenix | 390 | $46.21 | 19 | commercial | Source: [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score. ## Who owns the Phoenix legal results Live position tracking for 3 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. criminal lawyers phoenix 6,600/mo · $88.25 CPC · difficulty 30 MAP PACK - 1 Law Offices of David A. Black 4.9★ 162 - 2 Arizona Criminal Lawyers 5★ 15 - 3 The Law Offices Of Alcock & Associates P.C. 4.9★ 3,600 ORGANIC TOP 5 - 1 dbphoenixcriminallawyer.com LOCAL - 2 dmcantor.com LOCAL - 3 afphoenixcriminalattorney.com LOCAL - 4 attorneys.superlawyers.com - 5 suzukilawoffices.com personal injury lawyer near me 2,900/mo · $335.44 CPC · difficulty 59 MAP PACK - 1 Kelly Law Team Phoenix 5★ 370 - 2 Torgenson Law 5★ 726 - 3 National Injury Attorneys, LLC 5★ 688 ORGANIC TOP 5 - 1 attorneys.superlawyers.com - 2 sweetjames.com LOCAL - 3 ramoslaw.com - 4 wyattinjurylaw.com - 5 justia.com slip and fall lawyer phoenix 260/mo · $196.25 CPC · difficulty 0 MAP PACK - 1 The Lowrider Lawyers - Truck Crash & Injury Attorneys 5★ 147 - 2 Kelly Law Team Phoenix 5★ 370 - 3 Karns & Karns Personal Injury and Accident Attorneys 5★ 22 ORGANIC TOP 5 - 1 bencrump.com - 2 forthepeople.com - 3 justia.com - 4 bojolaw.com - 5 ibflaw.com Source: [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Phoenix The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | The Law Offices Of Alcock & Associates P.C. | 4.9 ★ | 3,578 | Criminal justice attorney | YES | | #2 | Phillips Law Group - Injury Lawyers | 4.9 ★ | 2,542 | Personal injury attorney | YES | | #3 | Outreach Legal | 4.8 ★ | 1,243 | Legal services | YES | | #4 | MayesTelles PLLC | 4.8 ★ | 1,097 | Criminal justice attorney | YES | | #5 | DM Cantor | 4.6 ★ | 969 | Legal services | YES | | #6 | The Valley Law Group | 4.9 ★ | 953 | Family law attorney | YES | | #7 | Michael Cordova | 4.8 ★ | 951 | Attorney | YES | | #8 | Solorzano Law Firm | 5 ★ | 840 | Personal injury attorney | YES | | #9 | Torgenson Law | 5 ★ | 726 | Personal injury attorney | YES | | #10 | Big Chad Law Injury & Accident Lawyers | 4.9 ★ | 632 | Personal injury attorney | YES | | #11 | The Law Office of J. Jon Slade | 5 ★ | 391 | Legal services | YES | | #12 | Kelly Law Team Phoenix | 5 ★ | 370 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Phoenix asks about legal People Also Ask questions collected verbatim from Phoenix legal results — the literal wording Google is already surfacing. How much does a criminal lawyer cost in Arizona? Who is the best criminal defense attorney in Phoenix, Arizona? How much is a cheap criminal lawyer? How to hire a criminal lawyer? Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Phoenix metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Phoenix search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 3.4M searches/mo](https://seobandwagon.com/local-seo/phoenix/food-dining)[Health & Wellness · 254K searches/mo](https://seobandwagon.com/local-seo/phoenix/health-wellness)[Entertainment · 163K searches/mo](https://seobandwagon.com/local-seo/phoenix/entertainment)[Real Estate · 130K searches/mo](https://seobandwagon.com/local-seo/phoenix/real-estate)[Home Services · 112K searches/mo](https://seobandwagon.com/local-seo/phoenix/home-services) LEGAL IN OTHER METROS [Las Vegas](https://seobandwagon.com/local-seo/las-vegas/legal) [Tampa-St. Petersburg](https://seobandwagon.com/local-seo/tampa-st-petersburg/legal) [← All Phoenix market data](https://seobandwagon.com/local-seo/phoenix) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Phoenix, Arizona · Legal · 111 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 111 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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