# Who gets found in Pittsburgh?

Aug 30 → Sep 8 3 page-one leaders changed hands 13 new pages in the top 5

THE SEARCH LEDGER · PITTSBURGH EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Pittsburgh types 2,411,540 searches looking for a local business, and advertisers pay $4.76M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/pittsburgh#methodology)

2,411,540

SEARCHES IN PLAY / MO

$4.76M

AD-EQUIV. VALUE / MO

1,377

LISTINGS TRACKED

4,016

KEYWORDS TRACKED

Pittsburgh searches 4,616,930 times a month in total. The other 2,205,390 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Pittsburgh asks Google for in an average month.

2,411,540

searches in an average month across the 1,952 keywords where a local business can actually be chosen — roughly **80,000 searches a day** for something, or someone, in Pittsburgh.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 52% of everything Pittsburgh searches.

Waffle chart of monthly search demand by vertical: Food & Dining 70 percent, Other 10 percent, Attractions 5 percent, Travel & Transit 4 percent, Health & Wellness 3 percent, Shopping 3 percent, Hotels & Lodging 3 percent, Home Services 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 70% Other 10% Attractions 5% Travel & Transit 4% Health & Wellness 3% Shopping 3% Hotels & Lodging 3% Home Services 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **70% of the addressable demand** in Pittsburgh, against 5% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 61 | 57 | 74 | 78 | 89 | 92 | 100 | 99 | 77 | 78 | 72 | 63 |
| Education | 82 | 63 | 80 | 73 | 65 | 54 | 65 | 100 | 71 | 72 | 54 | 49 |
| Food & Dining | 76 | 74 | 84 | 83 | 95 | 82 | 95 | 100 | 85 | 88 | 86 | 74 |
| Health & Wellness | 97 | 85 | 94 | 92 | 90 | 87 | 92 | 100 | 100 | 95 | 81 | 83 |
| Shopping | 71 | 60 | 70 | 67 | 80 | 91 | 93 | 100 | 82 | 84 | 77 | 72 |
| Real Estate | 89 | 79 | 99 | 100 | 97 | 86 | 86 | 94 | 86 | 85 | 76 | 68 |
| Entertainment | 38 | 49 | 42 | 43 | 50 | 100 | 49 | 63 | 68 | 68 | 51 | 36 |
| Hotels & Lodging | 74 | 69 | 82 | 90 | 89 | 94 | 100 | 97 | 82 | 93 | 78 | 76 |
| Home Services | 98 | 100 | 100 | 89 | 81 | 80 | 85 | 91 | 93 | 96 | 80 | 85 |
| Legal | 76 | 75 | 83 | 58 | 57 | 56 | 56 | 100 | 95 | 89 | 60 | 65 |
| Professional Services | 67 | 83 | 100 | 63 | 43 | 45 | 35 | 41 | 48 | 45 | 46 | 46 |
| Travel & Transit | 80 | 70 | 100 | 80 | 88 | 89 | 94 | 79 | 75 | 83 | 87 | 83 |
| Personal Care | 52 | 60 | 64 | 65 | 69 | 69 | 69 | 100 | 68 | 65 | 58 | 57 |

### Climbing fastest

The steepest risers in Pittsburgh over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

july 4 pittsburgh ▲ 289% BREAKOUT

pgh arts festival ▲ 279% BREAKOUT

jet pizza pittsburgh ▲ 266% BREAKOUT

morgan wallen concert pittsburgh ▲ 266% BREAKOUT

kacey musgraves pittsburgh ▲ 254% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Pittsburgh — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 11 more clear the bar below these.

Downtown NEIGHBORHOOD 62,130/mo

117 keywords · $116.8K/mo in ad-equivalent value

Shadyside NEIGHBORHOOD 44,190/mo

69 keywords · $51.2K/mo in ad-equivalent value

Strip District NEIGHBORHOOD 32,870/mo

58 keywords · $19.8K/mo in ad-equivalent value

Bakery Square NEIGHBORHOOD 20,280/mo

7 keywords · $48.5K/mo in ad-equivalent value

Lawrenceville NEIGHBORHOOD 18,360/mo

14 keywords · $8.0K/mo in ad-equivalent value

North Shore NEIGHBORHOOD 16,840/mo

25 keywords · $31.5K/mo in ad-equivalent value

Bethel Park SUBURB 16,540/mo

3 keywords · $14.5K/mo in ad-equivalent value

Monroeville SUBURB 8,260/mo

9 keywords · $10.1K/mo in ad-equivalent value

East Liberty NEIGHBORHOOD 6,400/mo

22 keywords · $6.0K/mo in ad-equivalent value

West End NEIGHBORHOOD 4,400/mo

1 keyword · $836/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Downtown** alone carries 62,130 searches a month across 117 keywords, worth $116.8K a month at Google's posted prices. If your pages only ever say "Pittsburgh", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Pittsburgh.

"WORKERS COMP LAWYER PITTSBURGH PA" · COST OF ONE AD CLICK

$510.04

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Pittsburgh right now.

### Every keyword has a price tag

The 3,849 of 4,016 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 3849 tracked keywords by cost per click, log scale. Cheapest: compass realty pittsburgh at $0.01. Most expensive: workers comp lawyer pittsburgh pa at $510.04.

### The price board

The 3,849 of 4,016 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | workers comp lawyer pittsburgh pa · LEGAL | $510.04 | 50 | $25.5K | — |
| 2 | pittsburgh mesothelioma lawyer · LEGAL | $508.62 | 20 | $10.2K | — |
| 3 | pittsburgh wrongful death lawyer · LEGAL | $317.47 | 40 | $12.7K | — |
| 4 | eeoc lawyers pittsburgh · LEGAL | $316.54 | 20 | $6.3K | — |
| 5 | pittsburgh workers comp lawyers · LEGAL | $285.30 | 40 | $11.4K | — |
| 6 | accident attorney pittsburgh · LEGAL | $253.98 | 20 | $5.1K | — |
| 7 | defense lawyer pittsburgh · LEGAL | $222.91 | 140 | $31.2K | — |
| 8 | best medical malpractice lawyers in pittsburgh pa · LEGAL | $199.37 | 90 | $17.9K | — |
| 9 | garage door service pittsburgh · HOME SERVICES | $176.60 | 10 | $1.8K | — |
| 10 | medical malpractice lawyer pittsburgh · LEGAL | $170.40 | 590 | $100.5K | — |
| 11 | best replacement windows pittsburgh · OTHER | $167.20 | 10 | $1.7K | — |
| 12 | workers compensation lawyer pittsburgh pa · LEGAL | $157.82 | 10 | $1.6K | — |
| 13 | pittsburgh insurance agent · PROFESSIONAL SERVICES | $140.97 | 50 | $7.0K | — |
| 14 | best malpractice lawyers in pittsburgh pa · LEGAL | $134.13 | 10 | $1.3K | — |
| 15 | shower remodel pittsburgh · HOME SERVICES | $121.24 | 10 | $1.2K | — |
| 16 | criminal lawyers pittsburgh · LEGAL | $117.57 | 720 | $84.7K | — |
| 17 | concrete work pittsburgh · OTHER | $117.56 | 10 | $1.2K | — |
| 18 | malpractice lawyers pittsburgh · LEGAL | $116.73 | 140 | $16.3K | — |
| 19 | motorcycle accident lawyer pittsburgh · LEGAL | $112.74 | 40 | $4.5K | — |
| 20 | personal injury lawyer near me · LEGAL | $109.60 | 1,000 | $109.6K | — |
| 21 | pittsburgh car accident lawyer · LEGAL | $105.47 | 210 | $22.1K | — |
| 22 | cheap criminal lawyers pittsburgh pa · LEGAL | $105.16 | 40 | $4.2K | — |
| 23 | injury lawyer pittsburgh · LEGAL | $104.28 | 1,300 | $135.6K | — |
| 24 | unemployment lawyers pittsburgh · LEGAL | $102.15 | 20 | $2.0K | — |
| 25 | pittsburgh commercial landscaping · HOME SERVICES | $101.46 | 10 | $1.0K | — |
| 26 | pittsburgh plumbing services · HOME SERVICES | $88.92 | 40 | $3.6K | — |
| 27 | pittsburgh work injury lawyer · LEGAL | $88.18 | 10 | $882 | — |
| 28 | dwi lawyer pittsburgh · LEGAL | $85.37 | 480 | $41.0K | — |
| 29 | ac repair pittsburgh pa · HOME SERVICES | $84.93 | 30 | $2.5K | — |
| 30 | storexpress pittsburgh · SHOPPING | $83.13 | 10 | $831 | — |
| 31 | siding companies pittsburgh · OTHER | $81.84 | 40 | $3.3K | — |
| 32 | emergency plumber pittsburgh · HOME SERVICES | $71.71 | 140 | $10.0K | — |
| 33 | garage door repair south hills pittsburgh · HOME SERVICES | $71.70 | 10 | $717 | — |
| 34 | pittsburgh residential contractors · HOME SERVICES | $67.92 | 20 | $1.4K | — |
| 35 | pittsburgh window replacement · OTHER | $67.75 | 320 | $21.7K | — |
| 36 | traffic ticket lawyer pittsburgh · LEGAL | $67.53 | 110 | $7.4K | — |
| 37 | long distance movers pittsburgh · OTHER | $66.93 | 40 | $2.7K | — |
| 38 | plumbers local 27 pittsburgh pa · HOME SERVICES | $64.46 | 10 | $645 | — |
| 39 | waterproofing pittsburgh · OTHER | $64.38 | 50 | $3.2K | — |
| 40 | best personal injury lawyer pittsburgh · LEGAL | $63.16 | 70 | $4.4K | — |
| 41 | rat exterminator pittsburgh · HOME SERVICES | $61.43 | 10 | $614 | — |
| 42 | landscaping south hills pittsburgh · HOME SERVICES | $60.85 | 10 | $609 | — |
| 43 | john quinn attorney pittsburgh · LEGAL | $59.28 | 10 | $593 | — |
| 44 | schultheis roofing pittsburgh pa · HOME SERVICES | $58.77 | 10 | $588 | — |
| 45 | cheap carpet pittsburgh · OTHER | $58.61 | 10 | $586 | — |
| 46 | we buy homes pittsburgh · OTHER | $57.77 | 10 | $578 | — |
| 47 | best window company pittsburgh · OTHER | $57.39 | 30 | $1.7K | — |
| 48 | accountant pittsburgh pa · PROFESSIONAL SERVICES | $57.35 | 20 | $1.1K | — |
| 49 | federal lawyers in pittsburgh pa · LEGAL | $57.35 | 10 | $574 | — |
| 50 | twin lawyers pittsburgh · LEGAL | $55.98 | 70 | $3.9K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $510 a click?

The businesses bidding here keep bidding. Here's the math that makes a $510 click rational, using legal industry benchmarks.

100 clicks bought −$51,004

15 become phone calls (15% call rate, benchmark)

3 become signed cases (20% close, benchmark)

Revenue from those 3 signed cases +$75,000 · 1.5× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

workers comp lawyer pittsburgh pa

~$25,000 case fee (benchmark) · $510.04/click

49 clicks

garage door service pittsburgh

~$9,500 job value (benchmark) · $176.60/click

53 clicks

dentist in swissvale

~$3,200 patient value (benchmark) · $38.46/click

83 clicks

shopping near pittsburgh

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Food & Dining $1,241,000/mo

Home Services $1,129,000/mo

Legal $827,000/mo

Health & Wellness $506,000/mo

Travel & Transit $253,000/mo

Other $245,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Pittsburgh's front page, who's climbing, who's slipping — and where the seats are still empty.

23%

of Pittsburgh's tracked page-one slots are held by one of the 40 national directories we name. The other 77% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 23 of 100 tracked page-one slots held by one of 40 named national directories, 77 by everything else.

out-of-town directories · 23 everything else · 77

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Pittsburgh coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "pizza near me"

Page-one position, last pull vs. this one: **locations.pizzahut.com moved ▼ 5 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for pizza near me between Aug 30 and Sep 8: locations.pizzahut.com moved from position 1 → 6.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▼ 12

Clean Express Auto Wash

map rank for "car wash"

#8 → #20

▲ 11

Allegheny County Health Department Walk-in TB Clinic at Pulmonary Center

map rank for "urgent care"

#19 → #8

▼ 5

locations.pizzahut.com

pizza near me

#1 → #6

▼ 5

www.visitpittsburgh.com

3 queries — carnegie history museum pittsburgh · pizza near me · concerts in pgh

0 up · 3 down

NEW

www.yelp.com

plumber near me · new to page one

— → #2

NEW

parkingreservations.flypittsburgh.com

pittsburgh airport parking · new to page one

— → #2

▲ 383

Spacious Townhouse Close to Casino/Stadiums 8

reviews

0 → 383

▲ 143

Historic Sophisticated Walk to Casino Stadiums

reviews

0 → 143

▼ 0.1★

North Shore Flats

rating

4.7★ → 4.6★

▼ 0.1★

Bracken House

rating

3.6★ → 3.5★

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

823,000 searches/mo

www.discovertheburgh.com LOCAL

pizza near me

135,000 searches/mo

pizzafiesta.com LOCAL

grocery store near me

60,500 searches/mo

www.yelp.com AGGREGATOR

pittsburgh airport

33,100 searches/mo

flypittsburgh.com OPEN RACE

urgent care near me

27,100 searches/mo

www.upmc.com LOCAL

pittsburgh airport parking

22,200 searches/mo

flypittsburgh.com LOCAL

NO MAP PACK

**7 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/pittsburgh#move).

### What page one is made of

Share of 21 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 67%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Pittsburgh coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Mitchell Plumbing, Heating, and Cooling

Top-rated of 98 tracked Plumber

Rating 5.0 ★ (cat. median 4.8)

Reviews 4,803 (median 99)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 48.5× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,377 businesses we track in Pittsburgh's map results, **211** have no website at all — 15% of the field, showing up on reputation alone.

211

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **1,036 reviews** and a 4.4 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

30 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Edgar Snyder & Associates

4.8 ★ · 1,100 reviews

5 SEATS

#2

Shenderovich, Shenderovich & Fishman, P.C.

4.5 ★ · 230 reviews

4 SEATS

#1

Diesel Plumbing LLC

5.0 ★ · 119 reviews

2 SEATS

#2

Mr. Rooter Plumbing of Pittsburgh

4.8 ★ · 2,500 reviews

2 SEATS

#2

Stahl Plumbing and Drain

4.9 ★ · 324 reviews

2 SEATS

#2

Pittsburgh Personal Injury Attorney at Law, Brandon J. Broderick

4.9 ★ · 279 reviews

2 SEATS

#2

Lupetin & Unatin, LLC

4.7 ★ · 131 reviews

2 SEATS

#1

Pizza Parma

4.7 ★ · 4,000 reviews

1 SEAT

A DIFFERENT POOL

**4 of the 30 businesses holding these seats never appear in the category rosters we pull for Pittsburgh.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Pittsburgh metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,377 businesses we track in Pittsburgh's map results, **187** are ranking on a listing no owner has claimed — 14% of the field, with nobody able to edit the hours, the category or the photos.

187

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **8,430 reviews** and a 4.6 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Pittsburgh DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Pittsburgh — each line from a named source, and absent where we have none.

303K

PEOPLE

Median age 33.7. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$147,600

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,043

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Pittsburgh city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Pittsburgh vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | PITTSBURGH | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $54,306 a year | $69,021 | −21% |
| Median home value | $147,600 | $244,900 | −40% |
| Median gross rent | $1,043 a month | $1,163 | −10% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Pittsburgh city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

Colleges 15,695 students Carnegie Mellon University

1 institutions and 15,695 enrolled students, led by Carnegie Mellon University. A permanent annual influx of new residents who choose dentists, gyms, and mechanics from a Google search.

This week in town 101 upcoming events Union Jack Tracks: A Night Celebrating British Music Influences Presented by Britsburgh & Half Step Collective · Club Cafe

101 upcoming tracked events, led by Union Jack Tracks: A Night Celebrating British Music Influences Presented by Britsburgh & Half Step Collective at Club Cafe.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Pittsburgh edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

2.41M

SEARCHES IN PLAY / MO

$510

PRICIEST CLICK

23%

PAGE ONE DIRECTORY SHARE

7 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/pittsburgh#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

7 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 115 MI Cleveland, OH 1,130,590 searches/mo · 1,043 listings](https://seobandwagon.com/local-seo/cleveland) [NEAREST · 162 MI Columbus, OH 2,257,720 searches/mo · 1,257 listings](https://seobandwagon.com/local-seo/columbus) [NEAREST · 190 MI Washington DMV, DC 3,110,340 searches/mo · 1,200 listings](https://seobandwagon.com/local-seo/washington-dmv) [CLOSEST LOOKALIKE Charleston, SC 1,420,220 searches/mo · 1,273 listings](https://seobandwagon.com/local-seo/charleston)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 1.7M/mo](https://seobandwagon.com/local-seo/pittsburgh/food-dining) [HEALTH & WELLNESS 94K/mo](https://seobandwagon.com/local-seo/pittsburgh/health-wellness) [ENTERTAINMENT 81K/mo](https://seobandwagon.com/local-seo/pittsburgh/entertainment) [HOME SERVICES 59K/mo](https://seobandwagon.com/local-seo/pittsburgh/home-services) [LEGAL 13K/mo](https://seobandwagon.com/local-seo/pittsburgh/legal)

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Canonical page: https://seobandwagon.com/local-seo/pittsburgh
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api