# Who gets found in Portland?

Aug 30 → Sep 8 4 page-one leaders changed hands 24 new pages in the top 5

THE SEARCH LEDGER · PORTLAND EDITION · TUESDAY, SEPTEMBER 8, 2026

Every month, Portland types 4,124,880 searches looking for a local business, and advertisers pay $7.03M chasing them. Somebody gets found. Somebody doesn't. This is the weekly ledger of who, at what price, and what's still up for grabs — refreshed weekly.

BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEPTEMBER 8, 2026 · [METHODOLOGY](https://seobandwagon.com/local-seo/portland#methodology)

4,124,880

SEARCHES IN PLAY / MO

$7.03M

AD-EQUIV. VALUE / MO

1,354

LISTINGS TRACKED

4,772

KEYWORDS TRACKED

Portland searches 6,742,140 times a month in total. The other 2,617,260 are branded or navigational — someone already knows where they are going.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Portland DMA, twelve-month averages · pulled September 8, 2026. "Searches in play" counts commercial and transactional intent only, classified by our own heuristics rather than by Google. Ad-equivalent value is Σ volume × CPC — one click priced for every tracked search, a ceiling on what the traffic would cost to buy, not spend and not revenue. Listings: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Portland DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

Free · sign in with Google · no credit card

## The demand

Before anyone wins a customer, the customer has to ask. Here is what Portland asks Google for in an average month.

4,124,880

searches in an average month across the 2,051 keywords where a local business can actually be chosen — roughly **137,000 searches a day** for something, or someone, in Portland.

### Where the demand goes

Each square is 1% of the addressable searches — the commercial and transactional ones a local business can win, 61% of everything Portland searches.

Waffle chart of monthly search demand by vertical: Food & Dining 59 percent, Other 11 percent, Attractions 9 percent, Travel & Transit 9 percent, Shopping 5 percent, Hotels & Lodging 3 percent, Health & Wellness 2 percent, Personal Care 2 percent.

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Portland DMA, twelve-month averages · pulled September 8, 2026, bucketed by our own vertical classifier — Google supplies no category. Squares are percentages of the addressable set, not of all search, and are largest-remainder rounded to 100.

Food & Dining 59% Other 11% Attractions 9% Travel & Transit 9% Shopping 5% Hotels & Lodging 3% Health & Wellness 2% Personal Care 2%

WHERE THE DEMAND CONCENTRATES

Food & Dining is **59% of the addressable demand** in Portland, against 9% for Attractions. The board in Chapter 2 prices every one of those searches.

### When the demand comes

Search interest by month, 0–100 per vertical. The pink outline marks each vertical's peak — the month the phones ring.

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Portland DMA · pulled September 8, 2026. Each row is indexed to its own peak month, so cells compare a vertical against itself and never against another row. Not a search count, and not [Google Trends](https://trends.google.com/).

| VERTICAL | JAN | FEB | MAR | APR | MAY | JUN | JUL | AUG | SEP | OCT | NOV | DEC |
| --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- | --- |
| Attractions | 41 | 38 | 67 | 69 | 89 | 94 | 100 | 95 | 68 | 60 | 52 | 45 |
| Food & Dining | 65 | 63 | 73 | 73 | 85 | 86 | 96 | 100 | 75 | 77 | 74 | 74 |
| Hotels & Lodging | 63 | 62 | 72 | 70 | 78 | 89 | 100 | 96 | 77 | 81 | 67 | 68 |
| Real Estate | 88 | 77 | 92 | 89 | 89 | 88 | 89 | 100 | 89 | 80 | 72 | 71 |
| Personal Care | 67 | 64 | 81 | 76 | 89 | 89 | 89 | 100 | 79 | 72 | 68 | 68 |
| Shopping | 52 | 55 | 65 | 62 | 80 | 81 | 100 | 100 | 71 | 77 | 63 | 75 |
| Travel & Transit | 56 | 56 | 70 | 69 | 83 | 86 | 89 | 100 | 82 | 82 | 68 | 68 |
| Home Services | 70 | 70 | 72 | 64 | 60 | 63 | 60 | 73 | 100 | 85 | 55 | 67 |
| Entertainment | 80 | 100 | 75 | 62 | 92 | 96 | 79 | 90 | 76 | 88 | 90 | 82 |
| Health & Wellness | 100 | 86 | 96 | 87 | 85 | 85 | 93 | 89 | 88 | 94 | 84 | 91 |
| Education | 81 | 69 | 82 | 85 | 83 | 77 | 100 | 84 | 81 | 69 | 74 | 68 |
| Legal | 100 | 51 | 47 | 40 | 34 | 37 | 36 | 42 | 61 | 49 | 33 | 60 |
| Professional Services | 100 | 88 | 86 | 66 | 49 | 39 | 39 | 59 | 81 | 69 | 46 | 58 |

### Climbing fastest

The steepest risers in Portland over the last twelve months of Google Ads volume (Aug 2025 – Jul 2026). Growth compares each keyword's last three months against its own twelve-month average, so it tops out at 300% by construction.

letterkenny live portland ▲ 300% BREAKOUT

4th of july portland ▲ 288% BREAKOUT

lsdream portland ▲ 285% BREAKOUT

pride week portland ▲ 283% BREAKOUT

4th of july events portland ▲ 283% BREAKOUT

Source: Google Ads monthly search volume via [DataForSEO](https://dataforseo.com/), Portland DMA, Aug 2025 – Jul 2026. Not [Google Trends](https://trends.google.com/), and not a weekly series — the window closes one to two months before the pull.

### Where the demand sits

Priced keywords that name one of the places we mine for Portland — its seed suburbs plus the boroughs Maps returned at least twice — grouped by that name. A metro is not one market. This ranks the places we look for, not every place that exists — a landmark or district we do not mine is absent however much demand names it, and a metro can miss a place that would have ranked near the top. 14 more clear the bar below these.

Pearl District NEIGHBORHOOD 42,080/mo

40 keywords · $57.3K/mo in ad-equivalent value

Portland Downtown NEIGHBORHOOD 32,720/mo

8 keywords · $58.8K/mo in ad-equivalent value

Beaverton SUBURB 15,330/mo

10 keywords · $15.3K/mo in ad-equivalent value

Oregon City SUBURB 13,230/mo

13 keywords · $8.8K/mo in ad-equivalent value

Hillsboro SUBURB 10,200/mo

3 keywords · $19.3K/mo in ad-equivalent value

Tualatin SUBURB 6,300/mo

13 keywords · $16.5K/mo in ad-equivalent value

Northwest Portland NEIGHBORHOOD 5,510/mo

2 keywords · $11.1K/mo in ad-equivalent value

Happy Valley SUBURB 4,970/mo

7 keywords · $3.7K/mo in ad-equivalent value

Wilsonville SUBURB 4,860/mo

7 keywords · $3.6K/mo in ad-equivalent value

Old Town NEIGHBORHOOD 4,720/mo

5 keywords · $5.5K/mo in ad-equivalent value

Source: Computed from Google Ads search volume × CPC via [DataForSEO](https://dataforseo.com/), Portland DMA, September 8, 2026 — keywords grouped by the place name they contain. Rows are grouped by NAME CONTAINMENT, not by place: a keyword joins every row whose name it contains, so it is counted in both when it names two places AND when one row's name sits inside another's. So a shorter name sitting inside a longer one carries the longer one’s keywords too, and those two rows are not independent places. Rows rank names and do not sum to a metro total. Ad-equivalent value is Σ volume × CPC — a ceiling on what the traffic would cost to buy, not spend and not revenue.

**Pearl District** alone carries 42,080 searches a month across 40 keywords, worth $57.3K a month at Google's posted prices. If your pages only ever say "Portland", that is demand you are not addressing.

## The money

Attention in this city has a spot price, and Google publishes it: the cost per ad click. Here's what a customer's attention trades for in Portland.

"PORTLAND RETAINING WALL CONTRACTOR" · COST OF ONE AD CLICK

$346.13

One click. Not a customer — a *click*. That's what a single visit from this search trades for in Portland right now.

### Every keyword has a price tag

The 4,647 of 4,772 tracked keywords Google Ads returns a cost-per-click for, on a log scale. Amber gets deeper as the click gets pricier.

Strip plot of 4647 tracked keywords by cost per click, log scale. Cheapest: 97222 real estate at $0.01. Most expensive: portland retaining wall contractor at $346.13.

### The price board

The 4,647 of 4,772 tracked keywords Google Ads returns a cost-per-click for. Volume and CPC are twelve-month averages, so neither moves week to week.

| # | KEYWORD | CPC | SEARCHES/MO | COST TO BUY ALL | Δ VS. LAST PULL |
| --- | --- | --- | --- | --- | --- |
| 1 | portland retaining wall contractor · HOME SERVICES | $346.13 | 50 | $17.3K | — |
| 2 | accident attorney portland oregon · LEGAL | $243.93 | 30 | $7.3K | — |
| 3 | commercial roofing contractors portland · HOME SERVICES | $228.99 | 90 | $20.6K | — |
| 4 | portland product liability lawyer · LEGAL | $213.87 | 10 | $2.1K | — |
| 5 | medical malpractice portland oregon · OTHER | $186.86 | 10 | $1.9K | — |
| 6 | ac maintenance portland · OTHER | $175.32 | 20 | $3.5K | — |
| 7 | home window replacement portland · OTHER | $173.48 | 10 | $1.7K | — |
| 8 | ac installation portland · OTHER | $152.74 | 90 | $13.7K | — |
| 9 | car wreck attorney portland · LEGAL | $152.22 | 1,300 | $197.9K | — |
| 10 | heating and air conditioning portland oregon · HOME SERVICES | $142.48 | 10 | $1.4K | — |
| 11 | portland bathroom remodeling contractor · HOME SERVICES | $141.77 | 20 | $2.8K | — |
| 12 | personal injury lawyer near me · LEGAL | $140.43 | 2,400 | $337.0K | — |
| 13 | plumbing repair portland · HOME SERVICES | $133.60 | 10 | $1.3K | — |
| 14 | tile roofing portland oregon · HOME SERVICES | $116.61 | 10 | $1.2K | — |
| 15 | residential roofing portland · HOME SERVICES | $115.42 | 40 | $4.6K | — |
| 16 | efficiency heating and cooling portland · HOME SERVICES | $107.06 | 20 | $2.1K | — |
| 17 | commercial plumbing portland · HOME SERVICES | $104.60 | 20 | $2.1K | — |
| 18 | ac portland · OTHER | $100.89 | 70 | $7.1K | — |
| 19 | same day movers portland · OTHER | $100.69 | 30 | $3.0K | — |
| 20 | best portland roofing company · HOME SERVICES | $100.61 | 40 | $4.0K | — |
| 21 | portland accident lawyer · LEGAL | $97.53 | 110 | $10.7K | — |
| 22 | family law attorneys portland oregon · LEGAL | $94.84 | 10 | $948 | — |
| 23 | 24 hour plumber portland · HOME SERVICES | $93.76 | 320 | $30.0K | — |
| 24 | affordable movers portland oregon · OTHER | $92.71 | 10 | $927 | — |
| 25 | siding portland · OTHER | $87.05 | 260 | $22.6K | — |
| 26 | injury lawyer portland · LEGAL | $86.32 | 880 | $76.0K | — |
| 27 | ssi attorney portland oregon · LEGAL | $85.57 | 10 | $856 | — |
| 28 | lifetime exteriors portland · OTHER | $85.33 | 10 | $853 | — |
| 29 | portland home painting · OTHER | $84.95 | 20 | $1.7K | — |
| 30 | emergency plumber near me · HOME SERVICES | $82.20 | 880 | $72.3K | — |
| 31 | wasp nest removal portland · OTHER | $82.18 | 20 | $1.6K | — |
| 32 | royal flush plumbing portland · HOME SERVICES | $81.36 | 10 | $814 | — |
| 33 | nail it roofing portland · HOME SERVICES | $80.57 | 10 | $806 | — |
| 34 | garage door replacement portland · HOME SERVICES | $76.72 | 70 | $5.4K | — |
| 35 | t mix roofing portland · HOME SERVICES | $74.63 | 10 | $746 | — |
| 36 | hoffman construction portland · OTHER | $73.62 | 70 | $5.2K | — |
| 37 | tree cutting service portland · OTHER | $72.65 | 10 | $727 | — |
| 38 | portland moving and storage · OTHER | $72.61 | 10 | $726 | — |
| 39 | siding replacement portland oregon · OTHER | $72.50 | 40 | $2.9K | — |
| 40 | mechanical contractors portland · HOME SERVICES | $72.44 | 20 | $1.4K | — |
| 41 | commercial roofing portland · HOME SERVICES | $72.17 | 110 | $7.9K | — |
| 42 | portland roofing nw · HOME SERVICES | $72.05 | 10 | $721 | — |
| 43 | interstate roofing portland · HOME SERVICES | $72.01 | 90 | $6.5K | — |
| 44 | freezer repair portland · OTHER | $69.61 | 10 | $696 | — |
| 45 | leafguard portland · OTHER | $66.56 | 20 | $1.3K | — |
| 46 | portland window replacement · OTHER | $66.42 | 590 | $39.2K | — |
| 47 | portland ant control · OTHER | $66.36 | 70 | $4.6K | — |
| 48 | ac repair portland · HOME SERVICES | $66.06 | 320 | $21.1K | — |
| 49 | portland garage door repair · HOME SERVICES | $65.74 | 1,600 | $105.2K | — |
| 50 | village family dental portland · HEALTH & WELLNESS | $65.33 | 20 | $1.3K | — |

Source: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Portland DMA, twelve-month averages · pulled September 8, 2026. Bar length is CPC on a linear scale. "Cost to buy all" is searches × CPC — what the traffic would cost at Google's posted price if every search became a click, which is a ceiling, not a forecast. Δ compares each keyword's CPC against the Aug 30 pull; Google refreshes these figures roughly monthly, so most rows do not move between weekly pulls.

### Why would anyone pay $346 a click?

The businesses bidding here keep bidding. Here's the math that makes a $346 click rational, using home services industry benchmarks.

100 clicks bought −$34,613

25 become phone calls (25% call rate, benchmark)

10 become booked jobs (40% close, benchmark)

Revenue from those 10 booked jobs +$95,000 · 2.7× the spend

Call and close rates are vertical benchmarks, not promises. But the principle sets every price on the board: **a click costs what the customer behind it is worth.** Bounce rate is priced in.

ONE CUSTOMER FUNDS

How many clicks a single customer's revenue buys back, at that keyword's CPC. Customer values are industry benchmarks.

portland retaining wall contractor

~$9,500 job value (benchmark) · $346.13/click

27 clicks

accident attorney portland oregon

~$25,000 case fee (benchmark) · $243.93/click

102 clicks

village family dental portland

~$3,200 patient value (benchmark) · $65.33/click

48 clicks

pdx weather hourly

~$1,800 customer value (benchmark) · $0.01/click

180,000 clicks

Source: CPC: [Google Ads](https://ads.google.com/home/tools/keyword-planner/) search volume and cost-per-click via [DataForSEO](https://dataforseo.com/), Portland DMA, twelve-month averages · pulled September 8, 2026. Call rate, close rate and customer value are industry benchmarks hardcoded in this page — not measured for this metro, and not for your business. Spend, revenue and the multiple are all products of that one CPC and those assumptions.

Same market, different economies. This is why "is $X a click expensive?" has no answer without knowing what a customer is worth to *you*.

### What owning a vertical costs

Monthly ad-equivalent value of all clicks in each vertical — what you'd pay Google to buy the demand you could rank for.

Home Services $1,907,000/mo

Food & Dining $1,350,000/mo

Legal $811,000/mo

Health & Wellness $659,000/mo

Other $652,000/mo

Travel & Transit $499,000/mo

Ranking organically doesn't pay that bill — it makes it someone else's.

## The fight

A market this valuable doesn't sit unclaimed. Here's who holds Portland's front page, who's climbing, who's slipping — and where the seats are still empty.

28%

of Portland's tracked page-one slots are held by one of the 40 national directories we name — en.wikipedia.org, www.facebook.com, www.instagram.com — their share is large, and it is beatable: Google prefers a good local answer when one exists. The other 72% is everything else — local businesses, and national brands we do not classify.

Waffle chart: 28 of 100 tracked page-one slots held by one of 40 named national directories, 72 by everything else.

out-of-town directories · 28 everything else · 72

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Portland coordinate · pulled September 8, 2026. "Directory" means the domain's registrable label matches one of 40 named national directory brands; everything else is counted as the remainder, which includes national brands we do not classify.

### Two pulls of "plumber near me"

Page-one position, last pull vs. this one: **www.thumbtack.com moved ▼ 4 spots**. The chart grows a column with every pull as the archive builds.

Bump chart of page-one positions for plumber near me between Aug 30 and Sep 8: www.thumbtack.com moved from position 4 → 8.

### This week's movers

Biggest changes between the Aug 30 and Sep 8 pulls.

▲ 14

Bangkok Palace Portland

map rank for "restaurant"

#20 → #6

▼ 12

World Foods

map rank for "grocery store"

#8 → #20

▼ 6

www.thumbtack.com

4 queries — plumber near me · ac repair portland · portland garage door repair +1

1 up · 3 down

▼ 5

www.yelp.com

8 queries — urgent care near me · apartments near me · portland movers +5

3 up · 5 down

NEW

www.yelp.com

restaurants near me · new to page one

— → #2

NEW

www.yelp.com

plumber near me · new to page one

— → #2

▲ 50

Fogo de Chão Brazilian Steakhouse

reviews

16,901 → 16,951

▲ 34

AFC Urgent Care Beaverton

reviews

4,594 → 4,628

▲ 11

Northwest Acute Care Specialists

map rank for "urgent care"

#12 → #1

▲ 11

Stada Salon

map rank for "salon"

#19 → #8

Movement = week-over-week snapshot diff · arrows and signed numbers, always

### Most contested keywords

Who currently leads the top 6 fights worth having. Leader = top organic result; OPEN RACE = no [map pack](https://seobandwagon.com/seo-glossary#local-pack) on the page.

restaurants near me

1,220,000 searches/mo

pdx.eater.com LOCAL

portland intl airport

301,000 searches/mo

www.flypdx.com OPEN RACE

grocery store near me

165,000 searches/mo

www.newseasonsmarket.com LOCAL

pizza near me

110,000 searches/mo

roventepizzeria.com LOCAL

oregon zoo portland or

90,500 searches/mo

www.oregonzoo.org OPEN RACE

urgent care near me

40,500 searches/mo

www.portlandurgentcare.com LOCAL

NO MAP PACK

**6 of the 21 keywords we track show no map pack at all.** Google is answering those with links, not a map — so the way in is a page, not a profile. [See what that takes](https://seobandwagon.com/local-seo/portland#move).

### What page one is made of

Share of 20 tracked keywords showing each [SERP feature](https://seobandwagon.com/seo-glossary#serp-feature).

People Also Ask 100%

Map pack 70%

Source: Google organic results via [DataForSEO](https://dataforseo.com/), 21 tracked keywords anchored on the Portland coordinate · pulled September 8, 2026. Feature presence as Google returned it; a featured snippet appeared on none of these SERPs and paid results on 2%, so neither is charted.

[People Also Ask](https://seobandwagon.com/seo-glossary#people-also-ask) boxes show on **100%** of these searches — answer those questions and you're on page one twice.

ANATOMY OF A #1

Portland Locksmith & Garage Doors

Top-rated of 95 tracked Garage Door Repair

Rating 5.0 ★ (cat. median 4.9)

Reviews 1,843 (median 72)

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Portland DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro.

None of this is magic. It's 25.6× the category's median review count. The playbook is public.

### Ranking with no website

Of the 1,354 businesses we track in Portland's map results, **160** have no website at all — 12% of the field, showing up on reputation alone.

160

BUSINESSES RANKING WITHOUT A SITE

The most-reviewed of them has **829 reviews** and a 3.9 rating. If they are beating you, it is not because of their website.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Portland DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "No website" is the absence of a site link on the Google listing.

### Who holds the map pack

35 businesses hold the 42 pack seats across the 14 tracked keywords that return a map pack. # is the best position each held; seats counts the keywords they appear on.

#1

Perfect Service Plumbing and Drain Cleaning

5.0 ★ · 268 reviews

3 SEATS

#3

Clog Pro Plumbing & Drain

5.0 ★ · 340 reviews

3 SEATS

#1

Johnston Accident Law Firm

4.9 ★ · 166 reviews

2 SEATS

#1

Law Offices of Jon Friedman

5.0 ★ · 164 reviews

2 SEATS

#2

Henco Plumbing Services

4.8 ★ · 927 reviews

2 SEATS

#1

AAA Heating & Cooling

4.9 ★ · 1,400 reviews

1 SEAT

#1

ZoomCare Pearl District - Urgent Care & Primary Care

4.7 ★ · 1,100 reviews

1 SEAT

#1

Elmasry Halal Egyptian Cuisine

4.6 ★ · 817 reviews

1 SEAT

A DIFFERENT POOL

**7 of the 35 businesses holding these seats never appear in the category rosters we pull for Portland.** That gap is a property of OUR roster, not of Google: every metro pulls the same 14 categories, and where they do not overlap the tracked keywords the share runs to 100% before Google is consulted. It says these packs were not measured by our category pull — not that categories do not matter.

Source: Google local pack via [DataForSEO](https://dataforseo.com/), 14 tracked keywords anchored on the Portland metro coordinate, September 8, 2026. Rank is position within the pack as returned, not a ranking claim. Businesses are keyed on the cid Google returns; ratings and review counts are the listing's own, read once and not averaged.

### Nobody has claimed these

Of the 1,354 businesses we track in Portland's map results, **166** are ranking on a listing no owner has claimed — 12% of the field, with nobody able to edit the hours, the category or the photos.

166

UNCLAIMED LISTINGS RANKING TODAY

The most-reviewed of them has **2,100 reviews** and a 4.5 rating and still nobody controls the profile. Claiming one is free.

Source: [Google Maps](https://www.google.com/maps) results via [DataForSEO](https://dataforseo.com/), Portland DMA, deduped by place\_id · pulled September 8, 2026. Each category search returns at most 100 results, so this is a ceiling on what we see, not a census of the metro. "Unclaimed" is Google's own flag on the listing.

## The city itself

Search demand doesn't come from nowhere. What follows is the rest of what we track about Portland — each line from a named source, and absent where we have none.

647K

PEOPLE

Median age 37.9. Every one of them picks businesses from a search box — Chapter 1's demand is this population talking.

$462,800

MEDIAN HOME VALUE

What the typical owner in the city proper says the home is worth — the city, not the metro.

$1,406

MEDIAN RENT / MO

Median gross rent in the city proper — rent plus the utilities the tenant pays.

Source: US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates (2021 release), place level — Portland city proper, not the metro; fetched 2026-09-08. Population, median age, home value and rent all come from this one block; nothing on these cards is typed in.

### Portland vs. the nation

Three household figures — the city proper against the whole country, from the same survey on both sides.

| | PORTLAND | UNITED STATES | DIFFERENCE |
| --- | --- | --- | --- |
| Median household income | $78,476 a year | $69,021 | +14% |
| Median home value | $462,800 | $244,900 | +89% |
| Median gross rent | $1,406 a month | $1,163 | +21% |

Source: both sides US Census Bureau, [American Community Survey](https://www.census.gov/programs-surveys/acs) 5-year estimates, 2021 release (2017–2021) — the city at place level (Portland city proper, not the metro; fetched 2026-09-08) and the nation as one geography (fetched 2026-09-09). Difference is the city over the national figure, computed. Unemployment, taxes, power and broadband are not here: no fetched source on both sides.

### The rest of the ledger

Everything else we track about living and working here — one line each, open what you need.

This week in town 72 upcoming events Portland Timbers vs. St. Louis City SC · Providence Park

72 upcoming tracked events, led by Portland Timbers vs. St. Louis City SC at Providence Park.

METHODOLOGY

Search volume, cost-per-click and SERP data from DataForSEO, collected September 8, 2026. Business listings, ratings and map positions from a live read of Google Maps in the same pull. Rank movement is a diff against the previous pull of our snapshot archive. Ad-equivalent value is searches × CPC — it prices the traffic, not your revenue. Call rates, close rates, and customer values in the unit-economics section are industry benchmarks, not measurements. Every other module on this page renders only where the underlying figure exists; where it does not, the module is absent rather than estimated.

Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking local search since 2010. The Portland edition comes from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. If a number here is wrong, [tell us](https://seobandwagon.com/contact).

## Your move

4.12M

SEARCHES IN PLAY / MO

$346

PRICIEST CLICK

28%

PAGE ONE DIRECTORY SHARE

6 of 21

TRACKED SERPS WITH NO MAP PACK

4 numbers, one conclusion: the demand is real, the price of ignoring it compounds, and the leaderboard is not settled. The only question the ledger can't answer is whether you're on it.

STEP 1 · FREE

### See where you stand

Run the free scan against your site — rankings, backlinks and page speed, free with a Google sign-in.

[Scan your site free](https://seobandwagon.com/local-seo/portland#scan)

STEP 2 · IF YOU'RE ON THE MAP

### Claim your seat

6 of the 21 contested keywords show no map pack at all — Google answers those with links, not a map.

[Claim your business](https://business.google.com/)

STEP 3 · EVERY PULL

### Read the next edition

The ledger reprints every week — movers, price changes, and open seats, in your inbox before your competitors read it.

[New to this? Start with the blog — plain-English guides, no jargon →](https://seobandwagon.com/blog)

## Linked ledgers

The three nearest tracked metros on the map, and the one our data says behaves most like this one.

[NEAREST · 121 MI Tacoma, WA 398,150 searches/mo · 1,046 listings](https://seobandwagon.com/local-seo/tacoma) [NEAREST · 145 MI Seattle, WA 3,678,120 searches/mo · 1,061 listings](https://seobandwagon.com/local-seo/seattle) [NEAREST · 345 MI Boise, ID 749,380 searches/mo · 1,243 listings](https://seobandwagon.com/local-seo/boise) [CLOSEST LOOKALIKE Nashville, TN 3,509,580 searches/mo · 1,352 listings](https://seobandwagon.com/local-seo/nashville)

Linked within the 54 metros we track, and nowhere else. Distance is straight-line between each metro's single anchor point — a downtown coordinate, not a centroid. Lookalike is the closest match on four measured features — search volume, ad prices, listing density and review depth — excluding the neighbours above and everything inside 500 km, so it surfaces a market you would not otherwise think to compare. Recomputed on every build, so it moves as the markets do. SRC: the 54-metro collection, pulled across September 8, 2026 and the day either side · [all metros →](https://seobandwagon.com/local-seo#cities)

GO DEEPER · THE LEDGER BY VERTICAL

[FOOD & DINING 2.5M/mo](https://seobandwagon.com/local-seo/portland/food-dining) [ENTERTAINMENT 126K/mo](https://seobandwagon.com/local-seo/portland/entertainment) [HEALTH & WELLNESS 122K/mo](https://seobandwagon.com/local-seo/portland/health-wellness) [HOME SERVICES 76K/mo](https://seobandwagon.com/local-seo/portland/home-services) [REAL ESTATE 74K/mo](https://seobandwagon.com/local-seo/portland/real-estate) [LEGAL 15K/mo](https://seobandwagon.com/local-seo/portland/legal)

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Canonical page: https://seobandwagon.com/local-seo/portland
Every metro: https://seobandwagon.com/local-seo#cities
Data reuse license: https://seobandwagon.com/data-license
Site overview for agents: https://seobandwagon.com/llms.txt · API docs: https://seobandwagon.com/docs/api