# Health & Wellness search demand in Portland THE SEARCH LEDGER · PORTLAND, OREGON · HEALTH & WELLNESS Every month Portland types 122,310 health & wellness searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/portland/health-wellness#colophon) 205 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 122,310 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 $850K MONTHLY AD VALUE Source: volume × CPC, computed $9.32 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 ## When Portland searches for health & wellness Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV. Search interest by month, indexed 0 to 100: January 100, February 86, March 96, April 87, May 85, June 85, July 93, August 89, September 88, October 94, November 84, December 91. Source: [Google Trends](https://trends.google.com/) relative interest for the Health & Wellness category in Portland — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Portland pays per click for health & wellness The 20 highest-volume of 205 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“portland therapist”** at $20.76. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | urgent care near me | 40,500 | $2.46 | 19 | transactional | | 2 | dentist near me | 18,100 | $12.09 | 49 | transactional | | 3 | chiropractor near me | 8,100 | $15.41 | 9 | transactional | | 4 | veterinarian near me | 6,600 | $4.51 | 25 | transactional | | 5 | dermatologist near me | 5,400 | $4.75 | 28 | transactional | | 6 | eye doctor near me | 3,600 | $5.34 | 37 | transactional | | 7 | timber dental portland | 2,900 | $2.01 | | informational | | 8 | portland veterinary wellness center | 2,400 | $2.18 | | branded | | 9 | pdx dentist | 1,900 | $15.35 | 19 | commercial | | 10 | dental care portland oregon | 1,900 | $15.35 | | informational | | 11 | dermatologist portland | 1,900 | $7.24 | 17 | commercial | | 12 | portland modern dentistry | 1,600 | $9.18 | | branded | | 13 | northwest primary care sellwood clinic | 1,600 | $0.67 | | branded | | 14 | portland dentist | 1,300 | $11.78 | 11 | commercial | | 15 | portland therapist | 1,300 | $20.76 | 20 | commercial | | 16 | north portland veterinary hospital | 1,300 | $11.03 | | branded | | 17 | ohsu dermatology portland | 1,300 | $8.08 | | branded | | 18 | laurelhurst dental portland | 1,000 | $13.74 | | branded | | 19 | portland animal clinic | 880 | $4.09 | | branded | | 20 | pediatric dentist portland | 880 | $4.30 | 16 | commercial | Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Portland health & wellness results Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. dentist near me 18,100/mo · $12.09 CPC · difficulty 49 MAP PACK - 1 Portland Dental 4.9★ 752 - 2 Gentle Dental Downtown Portland 4.3★ 236 - 3 PDX Center for Dentistry 4.8★ 447 ORGANIC TOP 5 - 1 deltadental.com - 2 zocdoc.com - 3 belmont-dentistry.com LOCAL - 4 dentalcareofportland.com - 5 yelp.com urgent care near me 40,500/mo · $2.46 CPC · difficulty 19 MAP PACK - 1 ZoomCare Pearl District - Urgent Care & Primary Care 4.7★ 1,100 - 2 Portland Urgent Care 4.8★ 4,500 - 3 Evergreen Urgent Care 4.9★ 534 ORGANIC TOP 5 - 1 portlandurgentcare.com LOCAL - 2 adventisthealth.org LOCAL - 3 afcurgentcare.com LOCAL - 4 yelp.com - 5 providence.org LOCAL Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The health & wellness businesses competing in Portland The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | AFC Urgent Care Beaverton | 4.8 ★ | 4,628 | Urgent care center | YES | | #2 | Portland Urgent Care | 4.8 ★ | 4,472 | Urgent care center | YES | | #3 | DoveLewis 24/7 Veterinary Emergency Hospital | 4 ★ | 2,302 | Animal hospital | YES | | #4 | AFC Urgent Care Tigard | 4.8 ★ | 2,170 | Urgent care center | YES | | #5 | AFC Urgent Care NE Portland | 4.8 ★ | 1,882 | Urgent care center | YES | | #6 | Kaiser Permanente Interstate Medical Office East | 4.5 ★ | 1,821 | Medical clinic | YES | | #7 | Concentra Urgent Care | 4 ★ | 1,685 | Occupational health service | YES | | #8 | AFC Urgent Care Cedar Hills | 4.8 ★ | 1,624 | Urgent care center | YES | | #9 | Concentra Urgent Care | 4.3 ★ | 1,612 | Occupational health service | YES | | #10 | ZoomCare Super Emergency Care & Imaging - Lloyd District | 4.6 ★ | 1,606 | Emergency care service | YES | | #11 | Timber Dental | 4.7 ★ | 1,408 | Dentist | YES | | #12 | Laurelhurst Dentistry - Portland | 4.9 ★ | 1,201 | Dentist | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## Health & Wellness brands Portland searches by name Branded demand is the clearest read on who has built recall here — searches for a business by name, the volume nobody has to bid for. portland veterinary wellness center 2,400/mo portland modern dentistry 1,600/mo northwest primary care sellwood clinic 1,600/mo north portland veterinary hospital 1,300/mo ohsu dermatology portland 1,300/mo laurelhurst dental portland 1,000/mo portland animal clinic 880/mo roseway vet hospital 880/mo Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Brand searches identified from the tracked keyword set. ## What Portland asks about health & wellness People Also Ask questions collected verbatim from Portland health & wellness results — the literal wording Google is already surfacing. What is the average cost to see a dentist? How do I fix my teeth if I don't have money? Which dentist in Portland, Oregon accepts Oregon health Plan (OHP)? What is the 2 year rule for dentists? Should I go to urgent care for flu? What symptoms should you go to urgent care for? Is it cheaper to go to urgent care or doctor? Can urgent care treat knee pain? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Healthcare SEO](https://seobandwagon.com/healthcare-seo) [Dental SEO](https://seobandwagon.com/dental-seo) ## More Portland search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.5M searches/mo](https://seobandwagon.com/local-seo/portland/food-dining)[Entertainment · 126K searches/mo](https://seobandwagon.com/local-seo/portland/entertainment)[Home Services · 76K searches/mo](https://seobandwagon.com/local-seo/portland/home-services)[Real Estate · 74K searches/mo](https://seobandwagon.com/local-seo/portland/real-estate)[Legal · 15K searches/mo](https://seobandwagon.com/local-seo/portland/legal) HEALTH & WELLNESS IN OTHER METROS [Boise](https://seobandwagon.com/local-seo/boise/health-wellness) [Nashville](https://seobandwagon.com/local-seo/nashville/health-wellness) [← All Portland market data](https://seobandwagon.com/local-seo/portland) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Portland, Oregon · Health & Wellness · 205 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 205 health & wellness keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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