# Legal search demand in Portland THE SEARCH LEDGER · PORTLAND, OREGON · LEGAL Every month Portland types 14,620 legal searches into Google. This is the public record of what those searches are, what they cost, and who currently answers them. BY [SEO BANDWAGON](https://seobandwagon.com/about) · UPDATED WEEKLY · COLLECTED SEP 8, 2026 · [HOW THIS PAGE IS MADE](https://seobandwagon.com/local-seo/portland/legal#colophon) 73 KEYWORDS TRACKED Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 14,620 SEARCHES / MONTH Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 $811K MONTHLY AD VALUE Source: volume × CPC, computed $28.68 AVERAGE CPC Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026 ## When Portland searches for legal Relative search interest by month, indexed 0–100. The pink outline marks the peak. Interest runs highest in JAN and lowest in NOV. Search interest by month, indexed 0 to 100: January 100, February 51, March 47, April 40, May 34, June 37, July 36, August 42, September 61, October 49, November 33, December 60. Source: [Google Trends](https://trends.google.com/) relative interest for the Legal category in Portland — a 0–100 index, not a search count. One curve per category is the granularity available; it is not split per keyword. ## What Portland pays per click for legal The 20 highest-volume of 73 tracked keywords, priced at what advertisers actually bid. The dearest click here is **“car wreck attorney portland”** at $152.22. | # | KEYWORD | VOL/MO | CPC | DIFFICULTY | INTENT | | --- | --- | --- | --- | --- | --- | | 1 | personal injury lawyer near me | 2,400 | $140.43 | 59 | transactional | | 2 | family lawyer portland | 1,600 | $32.96 | 36 | commercial | | 3 | car wreck attorney portland | 1,300 | $152.22 | | commercial | | 4 | labor lawyer portland | 1,000 | $8.02 | 24 | commercial | | 5 | injury lawyer portland | 880 | $86.32 | 46 | commercial | | 6 | immigration lawyer portland | 880 | $6.84 | 20 | commercial | | 7 | lawyers portland | 590 | $19.29 | 44 | commercial | | 8 | lawyer near me | 480 | $12.91 | 77 | transactional | | 9 | family attorney portland | 320 | $50.60 | 33 | commercial | | 10 | criminal lawyer portland | 320 | $19.03 | 46 | commercial | | 11 | real estate lawyer portland | 320 | $13.64 | 30 | commercial | | 12 | portland law firms | 320 | $8.33 | 14 | commercial | | 13 | divorce lawyer near me | 320 | $16.82 | 37 | transactional | | 14 | medical malpractice attorney portland | 260 | $19.37 | 16 | commercial | | 15 | estate planning lawyer portland | 260 | $4.10 | 4 | commercial | | 16 | tax lawyer portland | 210 | $29.33 | 0 | commercial | | 17 | disability lawyers in portland | 210 | $28.54 | 0 | commercial | | 18 | dui lawyer portland | 170 | $50.23 | 17 | commercial | | 19 | probate lawyer portland | 170 | $11.21 | 0 | commercial | | 20 | pro bono lawyers portland | 170 | $11.15 | 0 | commercial | Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Volume and CPC are [Google Ads](https://ads.google.com/home/tools/keyword-planner/) twelve-month averages, so neither moves week to week. Difficulty is DataForSEO’s 0–100 score; blank where it has not been scored. ## Who owns the Portland legal results Live position tracking for 2 of the tracked keywords in this vertical — who Google puts in the [map pack](https://seobandwagon.com/seo-glossary#local-pack), and who holds page one. personal injury lawyer near me 2,400/mo · $140.43 CPC · difficulty 59 MAP PACK - 1 Law Offices of Jon Friedman 5★ 164 - 2 Johnston Accident Law Firm 4.9★ 166 - 3 Bridge City Law Injury Accident & Injury Lawyers 4.9★ 258 ORGANIC TOP 5 - 1 mayorlaw.com LOCAL - 2 attorneys.superlawyers.com - 3 damorelaw.com LOCAL - 4 portlandinjurylaw.com - 5 jonathanmfriedman.com LOCAL good personal injury lawyer portland 50/mo · $12.30 CPC · difficulty 48 MAP PACK - 1 Johnston Accident Law Firm 4.9★ 166 - 2 Law Offices of Jon Friedman 5★ 164 - 3 Dawson Law Group: Portland Car Accident & Injury Lawyers 5★ 103 ORGANIC TOP 5 - 1 portlandinjurylaw.com - 2 attorneys.superlawyers.com - 3 mayorlaw.com LOCAL - 4 mdkaplanlaw.com LOCAL - 5 jonathanmfriedman.com LOCAL Source: [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. LOCAL marks an organic domain that matches a business tracked in this metro; an unmarked domain is simply not one of them, which includes directories and firms we do not track. ## The legal businesses competing in Portland The 12 most-reviewed businesses we track in this vertical, with the profile signals that put them where they are. | RANK | BUSINESS | RATING | REVIEWS | CATEGORY | WEBSITE | | --- | --- | --- | --- | --- | --- | | #1 | Moseley Collins Law | 5 ★ | 1,799 | Personal injury attorney | YES | | #2 | Morgan & Morgan | 4.7 ★ | 582 | Personal injury attorney | YES | | #3 | Goldberg & Loren | 4.6 ★ | 499 | Personal injury attorney | YES | | #4 | Bridge City Law Injury Accident & Injury Lawyers | 4.9 ★ | 258 | Personal injury attorney | YES | | #5 | Oregon Lawyer for the Underdog Michael Fuller | 4.3 ★ | 245 | Attorney | YES | | #6 | Thomas, Coon, Newton & Frost | 4.9 ★ | 179 | Personal injury attorney | YES | | #7 | Johnston Accident Law Firm | 4.9 ★ | 166 | Personal injury attorney | YES | | #8 | Law Offices of Jon Friedman | 5 ★ | 164 | Personal injury attorney | YES | | #9 | Levine Law Center | 4.7 ★ | 163 | Family law attorney | YES | | #10 | Roy Law Group | 4.8 ★ | 147 | Law firm | YES | | #11 | Elzinga & Associates LLC | 5 ★ | 138 | Personal injury attorney | YES | | #12 | Sears Injury Law | 4.8 ★ | 138 | Personal injury attorney | YES | Source: [Google Maps](https://www.google.com/maps) listings, [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Ranked by review count, which is a proxy for how established a listing is — not a ranking claim. ## What Portland asks about legal People Also Ask questions collected verbatim from Portland legal results — the literal wording Google is already surfacing. Is it worth suing for personal injury? How hard is it to win a personal injury lawsuit? What not to say to a personal injury lawyer? How much do most personal injury lawyers charge? Who is the best personal injury attorney in Portland? How do I choose the best personal injury lawyer? What are the odds of winning a personal injury lawsuit? What is the hardest injury to prove? Source: Google People Also Ask, [DataForSEO](https://dataforseo.com/), Portland metro, Sep 8, 2026. Questions are reproduced as collected; we do not answer them here. ## Rank for these searches Everything above is the market. If you want to be in it, start with where you stand today. [SCAN YOUR SITE FREE](https://seobandwagon.com/#scan) [Law firm SEO](https://seobandwagon.com/law-firm-seo) ## More Portland search data Every other vertical we track in this metro, with its monthly search demand. [Food & Dining · 2.5M searches/mo](https://seobandwagon.com/local-seo/portland/food-dining)[Entertainment · 126K searches/mo](https://seobandwagon.com/local-seo/portland/entertainment)[Health & Wellness · 122K searches/mo](https://seobandwagon.com/local-seo/portland/health-wellness)[Home Services · 76K searches/mo](https://seobandwagon.com/local-seo/portland/home-services)[Real Estate · 74K searches/mo](https://seobandwagon.com/local-seo/portland/real-estate) LEGAL IN OTHER METROS [Boise](https://seobandwagon.com/local-seo/boise/legal) [Nashville](https://seobandwagon.com/local-seo/nashville/legal) [← All Portland market data](https://seobandwagon.com/local-seo/portland) · [Every metro we track](https://seobandwagon.com/local-seo#cities) HOW THIS PAGE IS MADE Every figure is collected, not estimated. Keyword volume and cost-per-click come from Google Ads via DataForSEO and are twelve-month averages, so neither moves week to week — a weekly delta on either would measure the averaging window, not the market. Map-pack and organic positions are a live SERP read taken Sep 8, 2026. Sections with no data are omitted rather than filled. Portland, Oregon · Legal · 73 keywords · collected Sep 8, 2026 Collected and published by [SEO Bandwagon](https://seobandwagon.com/about), tracking [local search](https://seobandwagon.com/seo-glossary#local-search) since 2010. These 73 legal keywords come from the same weekly sweep as [Google Business Profile Benchmarks](https://seobandwagon.com/research/gbp-benchmarks), whose method and verification are published in full. 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